AXI Finance IFN

What AXI Finance IFN does

AXI Finance IFN S.A. is a Romanian non-banking financial institution (IFN) headquartered in Bucharest, regulated by the National Bank of Romania under Law 93/2009. Founded in 2015, the company provides consumer credit through its flagship AXI Card, a revolving credit product with a maximum credit limit of 4,000 RON, distributed exclusively via digital channels — the axi-card.ro website, iOS/Android mobile applications, and a phone sales line — with no physical branch network. The card is issued on the Mastercard network through a partnership with Easy Payment Services Ltd. (a Bulgarian e-money institution) under which AXI Finance acts as the credit provider.

The underlying technology stack comprises a fully digital onboarding pipeline: electronic identity verification is performed by Onfido (facial biometrics and document authentication), credit contracts are signed electronically via Lleida.Net, and underwriting is supported by direct integrations with the Romanian tax authority (ANAF) for income verification and the Biroul de Credit credit bureau for FICO-based scoring. Cardholders manage their accounts through the AXI RO mobile app, which supports biometric authentication, push/SMS/email notifications, and tokenization for Google Pay and Apple Pay wallets. Repayment channels include the mobile app, online banking, PayPoint terminals, and BCR multifunctional ATMs via barcode.

The business model is interest-and-fee-driven with multiple revenue streams: revolving credit interest (0.19%/day for full repayment to 0.65%/day for minimum payment; DAE 85.04%), ATM and POS transaction fees (7.50 RON domestic to 34 RON cross-border), penalty/late payment charges, and insurance administration fees on auxiliary products bundled to the card. The target customer is the Romanian individual consumer underserved by traditional banks, including employed individuals, pensioners, and those with thin credit files, seeking short-term, fast-disbursed financing. The company is part of the MFG Group, with the axi-card.ro digital platform owned by an affiliated Bulgarian entity, Access Finance Ltd. No external venture or growth equity funding is disclosed.

Name

AXI Finance IFN

Legal name

AXI Finance IFN S.A.

Website

https://axi-card.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AXI Finance IFN is a Romanian non-banking financial institution that issues the AXI Card, a revolving consumer credit card with limits up to 4,000 RON, distributed 100% digitally to Romanian individual consumers underserved by traditional banks, with underwriting powered by ANAF income data and Biroul de Credit FICO scoring.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer Credit Interest: Interest income generated from revolving credit balances on AXI Cards. Interest rates range from 0.19%/day (5.9%/month) for full repayment to 0.65%/day (19.50%/month) for minimum payment. Annual effective rate (DAE) is 85.04%.
2. Transaction Fees: Fees charged for cash withdrawals at ATMs (7.50 RON in Romania/EEA, 34 RON outside EEA), POS cash withdrawals (1.1% + 28 RON), gambling/betting transactions (5 RON), and unauthorized transaction disputes (75 RON).
3. Penalty and Late Fees: Income from penalty charges for late payments and delayed obligations.
4. Insurance Administration: AXI Finance provides insurance administration services for auxiliary insurance products linked to AXI Cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

AXI Finance IFN provides revolving consumer credit in Romania primarily through AXI Card, a Mastercard credit card with a credit limit of up to 4,000 RON, issued together with Easy Payment Services Ltd. The product is delivered 100% online via the company's website and mobile app, with electronic identity verification (Onfido), remote contract signing (Lleida.Net), and instant decisioning backed by ANAF income and Biroul de Credit data. Customers can apply, be approved, sign electronically, and receive funds within minutes, with optional tokenized support for Google Pay and Apple Pay.

Product overview

AXI Finance IFN offers AXI Card as its primary product - a non-bank credit card with revolving credit facility up to 4,000 RON. The product portfolio includes multiple credit variants (Credit NON STOP, Credit cu buletinul, Credit urgent online, Credit fulger) all unified under the AXI Card brand with shared infrastructure. Supporting services include Transfer Rapid de Bani for fast fund disbursement, mobile app (AXI RO) for card management, and electronic signature integration. The credit card operates on Mastercard network and integrates with digital payment platforms (Google Pay, Apple Pay).

Differentiator

Problem solved

Functional benefit

Products and services

• AXI Card AXI Card is a non-banking Mastercard revolving credit card issued by Easy Payment Services Ltd. with credit provided by AXI Finance IFN S.A., available exclusively to Romanian residents. It offers a credit limit of up to 4,000 RON through a 100% online application, electronic identity verification, and remote e-signature, and is repaid flexibly by full payment or revolving minimum payment. Customers access the card via website, mobile app, Mastercard network, and tokenized Google Pay/Apple Pay wallets.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Easy Payment Services Ltd.coreTechnology or IntegrationEasy Payment Services Ltd. is the card issuer and payment service provider for AXI Cards. Based in Sofia, Bulgaria, the company is authorized by the Bulgarian National Bank as an electronic money institution. They handle card issuance, payment processing, and transaction authorization on the Mastercard network.
• Access Finance Ltd. (Bulgaria)coreTechnology or IntegrationAccess Finance Ltd. is an affiliated company that owns the axi-card.ro website. AXI Finance operates as the credit provider while Access Finance manages the digital platform. They share data processing infrastructure and marketing operations.
• Onfido LimitedcoreTechnology or IntegrationOnfido provides electronic identity verification services including facial recognition and document authentication. Used for KYC (Know Your Customer) compliance and fraud prevention during the credit application process.
• Lleidanetworks Serveis Telemàtics S.A. (Lleida.Net)coreTechnology or IntegrationLleida.Net provides advanced electronic signature services for remote contract execution. Enables AXI Finance to conduct fully digital credit contract signing without requiring physical presence.
• MastercardcoreTechnology or IntegrationMastercard is the global payment network on which AXI Cards are issued. Cards carry the Mastercard brand and are accepted at merchants worldwide. Cards issued before 13.12.2022 are debit category; cards issued from 13.12.2022 are credit category.
• Credit Intermediaries/BrokersminorChannel Partner/ Reseller/ DistributorNetwork of credit intermediaries who act as associated operators presenting AXI credit products to potential customers, collecting applications, and facilitating the credit evaluation process.
• National Agency for Fiscal Administration (ANAF)coreTechnology or IntegrationRomanian tax authority database accessed by AXI Finance with customer consent to verify income and employment information for creditworthiness assessment.
• Biroul de Credit (Credit Bureau)coreTechnology or IntegrationRomanian Credit Bureau where AXI Finance reports credit data and queries customer credit history. Uses FICO Score for credit risk assessment.
• Insurance CompaniesminorOthersInsurance companies offering auxiliary insurance products linked to AXI Cards. AXI Finance acts as insurance administrator on behalf of these partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Credius: Romanian non-bank financial institution (IFN) offering online personal loans and revolving credit to consumers. Closest direct peer — same regulatory category (IFN under BNR oversight), same digital-only GTM, and overlapping near-prime consumer segment that AXI Card serves.
• Ferratum Money România (Multitude SE): Branch of Multitude SE offering small-ticket online consumer loans in Romania with 24/7 digital origination. Comparable product (short-duration, small-ticket consumer credit), comparable digital-first customer journey, and comparable near-prime borrower focus.
• Provident Financial România: Established multinational consumer credit provider operating in Romania with home-credit and online personal loan products. Directly comparable in serving underbanked Romanian consumers with small-ticket credit, though with a heavier field-representative footprint than AXI's pure digital model.

Broad incumbents

• Banca Comercială Română (BCR): Largest Romanian bank by assets, with a full consumer credit card and personal loan book offered online and through branches. Operates as a broadly diversified incumbent whose consumer credit franchise overlaps with AXI's target borrower pool, at materially lower cost of funds.
• Vista Bank România: Romanian commercial and consumer bank with a digital origination flow for personal loans and credit products. Overlaps with AXI on the small-ticket consumer credit segment, but backstopped by a full banking license and deposit base.
• Libra Internet Bank: Romanian digital-native bank offering online consumer credit, credit cards, and SME lending. Comparable digital UX and Romanian consumer focus, though serves broader ticket sizes and segments than AXI's near-prime 4,000 RON card.
• TBI Bank (Bulgaria/România): Digital-first bank operating in Romania offering consumer loans and credit cards via fully online onboarding. Comparable end-customer (digital-native Romanian consumer) and product (instant-decision revolving credit), but operates as a licensed bank with deposit funding rather than as an IFN.
• Cetelem România (BNP Paribas Personal Finance): BNP Paribas' consumer credit arm in Romania, offering credit cards and personal loans at meaningful scale. Comparable consumer credit product set but at materially larger scale and with bank-affiliate funding advantage; overlaps with AXI on revolving credit but covers broader ticket sizes.
• Raiffeisen Bank România: Top-3 Romanian bank offering revolving credit cards and personal loans, with growing digital onboarding. Comparable product suite and Romanian retail footprint, but materially larger balance sheet, broader customer base, and lower funding cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIu-CdCqU8PxLWuEejTwCMA
• Facebookfacebook.com/AXICardRomania
• LinkedInlinkedin.com/company/axi-finance-ifn
• Instagraminstagram.com/axicard.romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXI Finance IFN