AXI Finance IFN
AXI Finance IFN is a Romanian non-banking financial institution that issues the AXI Card, a revolving consumer credit card with limits up to 4,000 RON, distributed 100% digitally to Romanian individual consumers underserved by traditional banks, with underwriting powered by ANAF income data and Biroul de Credit FICO scoring.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AXI Finance IFN does
AXI Finance IFN S.A. is a Romanian non-banking financial institution (IFN) headquartered in Bucharest, regulated by the National Bank of Romania under Law 93/2009. Founded in 2015, the company provides consumer credit through its flagship AXI Card, a revolving credit product with a maximum credit limit of 4,000 RON, distributed exclusively via digital channels — the axi-card.ro website, iOS/Android mobile applications, and a phone sales line — with no physical branch network. The card is issued on the Mastercard network through a partnership with Easy Payment Services Ltd. (a Bulgarian e-money institution) under which AXI Finance acts as the credit provider.
The underlying technology stack comprises a fully digital onboarding pipeline: electronic identity verification is performed by Onfido (facial biometrics and document authentication), credit contracts are signed electronically via Lleida.Net, and underwriting is supported by direct integrations with the Romanian tax authority (ANAF) for income verification and the Biroul de Credit credit bureau for FICO-based scoring. Cardholders manage their accounts through the AXI RO mobile app, which supports biometric authentication, push/SMS/email notifications, and tokenization for Google Pay and Apple Pay wallets. Repayment channels include the mobile app, online banking, PayPoint terminals, and BCR multifunctional ATMs via barcode.
The business model is interest-and-fee-driven with multiple revenue streams: revolving credit interest (0.19%/day for full repayment to 0.65%/day for minimum payment; DAE 85.04%), ATM and POS transaction fees (7.50 RON domestic to 34 RON cross-border), penalty/late payment charges, and insurance administration fees on auxiliary products bundled to the card. The target customer is the Romanian individual consumer underserved by traditional banks, including employed individuals, pensioners, and those with thin credit files, seeking short-term, fast-disbursed financing. The company is part of the MFG Group, with the axi-card.ro digital platform owned by an affiliated Bulgarian entity, Access Finance Ltd. No external venture or growth equity funding is disclosed.
AXI Finance IFN firmographics
Firmographics- Name
- AXI Finance IFN
- Legal name
- AXI Finance IFN S.A.
- Website
- https://axi-card.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AXI Finance IFN is a Romanian non-banking financial institution that issues the AXI Card, a revolving consumer credit card with limits up to 4,000 RON, distributed 100% digitally to Romanian individual consumers underserved by traditional banks, with underwriting powered by ANAF income data and Biroul de Credit FICO scoring.
- Ownership category
- akta.pro rank
Where AXI Finance IFN is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
AXI Finance IFN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Consumer Credit Interest: Interest income generated from revolving credit balances on AXI Cards. Interest rates range from 0.19%/day (5.9%/month) for full repayment to 0.65%/day (19.50%/month) for minimum payment. Annual effective rate (DAE) is 85.04%.
- Transaction Fees: Fees charged for cash withdrawals at ATMs (7.50 RON in Romania/EEA, 34 RON outside EEA), POS cash withdrawals (1.1% + 28 RON), gambling/betting transactions (5 RON), and unauthorized transaction disputes (75 RON).
- Penalty and Late Fees: Income from penalty charges for late payments and delayed obligations.
- Insurance Administration: AXI Finance provides insurance administration services for auxiliary insurance products linked to AXI Cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard AXI Card with credit limit up to 4,000 RON |
| Transaction based/ take rate | Pay-as-you-go | Cash withdrawal fees |
| Other | Monthly | No-fee services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
AXI Finance IFN product offering
Product offeringCore offering
AXI Finance IFN provides revolving consumer credit in Romania primarily through AXI Card, a Mastercard credit card with a credit limit of up to 4,000 RON, issued together with Easy Payment Services Ltd. The product is delivered 100% online via the company's website and mobile app, with electronic identity verification (Onfido), remote contract signing (Lleida.Net), and instant decisioning backed by ANAF income and Biroul de Credit data. Customers can apply, be approved, sign electronically, and receive funds within minutes, with optional tokenized support for Google Pay and Apple Pay.
Product overview
AXI Finance IFN offers AXI Card as its primary product - a non-bank credit card with revolving credit facility up to 4,000 RON. The product portfolio includes multiple credit variants (Credit NON STOP, Credit cu buletinul, Credit urgent online, Credit fulger) all unified under the AXI Card brand with shared infrastructure. Supporting services include Transfer Rapid de Bani for fast fund disbursement, mobile app (AXI RO) for card management, and electronic signature integration. The credit card operates on Mastercard network and integrates with digital payment platforms (Google Pay, Apple Pay).
Differentiator
Problem solved
Functional benefit
Products and services
- AXI Card AXI Card is a non-banking Mastercard revolving credit card issued by Easy Payment Services Ltd. with credit provided by AXI Finance IFN S.A., available exclusively to Romanian residents. It offers a credit limit of up to 4,000 RON through a 100% online application, electronic identity verification, and remote e-signature, and is repaid flexibly by full payment or revolving minimum payment. Customers access the card via website, mobile app, Mastercard network, and tokenized Google Pay/Apple Pay wallets.
Companies that use AXI Finance IFN
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
AXI Finance IFN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature5 records
AXI Finance IFN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Easy Payment Services Ltd.coreEasy Payment Services Ltd. is the card issuer and payment service provider for AXI Cards. Based in Sofia, Bulgaria, the company is authorized by the Bulgarian National Bank as an electronic money institution. They handle card issuance, payment processing, and transaction authorization on the Mastercard network.
- Access Finance Ltd. (Bulgaria)coreAccess Finance Ltd. is an affiliated company that owns the axi-card.ro website. AXI Finance operates as the credit provider while Access Finance manages the digital platform. They share data processing infrastructure and marketing operations.
- Onfido LimitedcoreOnfido provides electronic identity verification services including facial recognition and document authentication. Used for KYC (Know Your Customer) compliance and fraud prevention during the credit application process.
- Lleidanetworks Serveis Telemàtics S.A. (Lleida.Net)coreLleida.Net provides advanced electronic signature services for remote contract execution. Enables AXI Finance to conduct fully digital credit contract signing without requiring physical presence.
- MastercardcoreMastercard is the global payment network on which AXI Cards are issued. Cards carry the Mastercard brand and are accepted at merchants worldwide. Cards issued before 13.12.2022 are debit category; cards issued from 13.12.2022 are credit category.
- Credit Intermediaries/BrokersminorNetwork of credit intermediaries who act as associated operators presenting AXI credit products to potential customers, collecting applications, and facilitating the credit evaluation process.
- National Agency for Fiscal Administration (ANAF)coreRomanian tax authority database accessed by AXI Finance with customer consent to verify income and employment information for creditworthiness assessment.
- Biroul de Credit (Credit Bureau)coreRomanian Credit Bureau where AXI Finance reports credit data and queries customer credit history. Uses FICO Score for credit risk assessment.
- Insurance CompaniesminorInsurance companies offering auxiliary insurance products linked to AXI Cards. AXI Finance acts as insurance administrator on behalf of these partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AXI Finance IFN competitors and assessment
Company assessmentDirect peers
- Credius: Romanian non-bank financial institution (IFN) offering online personal loans and revolving credit to consumers. Closest direct peer — same regulatory category (IFN under BNR oversight), same digital-only GTM, and overlapping near-prime consumer segment that AXI Card serves.
- Ferratum Money România (Multitude SE): Branch of Multitude SE offering small-ticket online consumer loans in Romania with 24/7 digital origination. Comparable product (short-duration, small-ticket consumer credit), comparable digital-first customer journey, and comparable near-prime borrower focus.
- Provident Financial România: Established multinational consumer credit provider operating in Romania with home-credit and online personal loan products. Directly comparable in serving underbanked Romanian consumers with small-ticket credit, though with a heavier field-representative footprint than AXI's pure digital model.
Broad incumbents
- Banca Comercială Română (BCR): Largest Romanian bank by assets, with a full consumer credit card and personal loan book offered online and through branches. Operates as a broadly diversified incumbent whose consumer credit franchise overlaps with AXI's target borrower pool, at materially lower cost of funds.
- Vista Bank România: Romanian commercial and consumer bank with a digital origination flow for personal loans and credit products. Overlaps with AXI on the small-ticket consumer credit segment, but backstopped by a full banking license and deposit base.
- Libra Internet Bank: Romanian digital-native bank offering online consumer credit, credit cards, and SME lending. Comparable digital UX and Romanian consumer focus, though serves broader ticket sizes and segments than AXI's near-prime 4,000 RON card.
- TBI Bank (Bulgaria/România): Digital-first bank operating in Romania offering consumer loans and credit cards via fully online onboarding. Comparable end-customer (digital-native Romanian consumer) and product (instant-decision revolving credit), but operates as a licensed bank with deposit funding rather than as an IFN.
- Cetelem România (BNP Paribas Personal Finance): BNP Paribas' consumer credit arm in Romania, offering credit cards and personal loans at meaningful scale. Comparable consumer credit product set but at materially larger scale and with bank-affiliate funding advantage; overlaps with AXI on revolving credit but covers broader ticket sizes.
- Raiffeisen Bank România: Top-3 Romanian bank offering revolving credit cards and personal loans, with growing digital onboarding. Comparable product suite and Romanian retail footprint, but materially larger balance sheet, broader customer base, and lower funding cost.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AXI Finance IFN social profiles
Digital presenceAXI Finance IFN compliance and trust
Trust signalCompliance1 record
AXI Finance IFN financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXI Finance IFN leadership team
Management profileNumber of profiles
AXI Finance IFN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXI Finance IFN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXI Finance IFN
What does AXI Finance IFN do?
AXI Finance IFN provides revolving consumer credit in Romania primarily through AXI Card, a Mastercard credit card with a credit limit of up to 4,000 RON, issued together with Easy Payment Services Ltd. The product is delivered 100% online via the company's website and mobile app, with electronic identity verification (Onfido), remote contract signing (Lleida.Net), and instant decisioning backed by ANAF income and Biroul de Credit data. Customers can apply, be approved, sign electronically, and receive funds within minutes, with optional tokenized support for Google Pay and Apple Pay.
Is AXI Finance IFN a public or private company?
AXI Finance IFN is a private company. It is classified as corporate owned and is currently operating.
When was AXI Finance IFN founded?
AXI Finance IFN was founded in 2015. It employs 11 to 50 people.
Where is AXI Finance IFN based?
AXI Finance IFN is headquartered in Bucharest, Romania, in the Europe region.
How does AXI Finance IFN make money?
Four revenue lines are on record. Consumer Credit Interest is the primary driver. The others are transaction Fees, penalty and Late Fees and insurance Administration.
Who are AXI Finance IFN's main competitors?
Direct peers on record are Credius, Ferratum Money România (Multitude SE) and Provident Financial România. Broad incumbents are Banca Comercială Română (BCR), Vista Bank România, Libra Internet Bank, TBI Bank (Bulgaria/România), Cetelem România (BNP Paribas Personal Finance) and Raiffeisen Bank România.
Does AXI Finance IFN have an API?
No public API is recorded for AXI Finance IFN.