Citizens Care
Citizens Care is a non-profit, county-operated skilled nursing and rehabilitation facility in Havre de Grace, Maryland, serving up to 184 residents with 24-hour nursing care, sub-acute rehabilitation, memory care, hospice, and respite services under Harford County governance since 1967.
- Company typePrivate
- Founded1967
- HeadquartersHavre De Grace, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Citizens Care does
Citizens Care is a non-profit, county-operated skilled nursing and rehabilitation facility located at 415 S. Market Street in Havre de Grace, Maryland. Established in 1967 and governed by a Board of Directors appointed by the Harford County Executive, the facility operates under Article XXIV of the Harford County Code as a public healthcare provider serving the aged, convalescent, and chronically ill residents of Harford County. The single-site facility houses up to 184 residents in private or semi-private rooms and is staffed by approximately 260 employees, including registered nurses, licensed practical nurses, geriatric nursing assistants, therapists, dietary staff, and administrative personnel led by Administrator Ed Walter.
The facility delivers a comprehensive portfolio of long-term and post-acute services centered on 24-hour skilled nursing care. Core service lines include Skilled Nursing Care, RiverWalk Rehabilitation (a dedicated sub-acute rehabilitation sub-brand offering physical, speech, and occupational therapy), Memory Care for residents with dementia, Hospice Care, and Respite Care for family caregivers. Supporting amenities include on-site dietary services following Maryland Department of Health guidelines, a beauty salon, an activities program, and the Telephone Assurance Program (TAP), a free daily check-in service for independently living seniors. Revenue is generated primarily through Medicare Part A, Medicaid, long-term care insurance, and private pay, with no disclosed pricing or contract terms.
Citizens Care goes to market through community-led channels rather than traditional sales infrastructure. Patient acquisition relies on healthcare provider referrals from local hospitals, physicians, and discharge planners, supplemented by community engagement including a monthly newsletter ('Chit, Chat'), Facebook and LinkedIn presence, annual Community Night Open House events, and volunteer programs (Junior Volunteers, Pets on Wheels, TAP). The Citizens Care Foundation manages donations and memorial gifts that fund facility renovations and modernization. No external funding rounds, M&A activity, or proprietary technology platforms are disclosed in the available data.
Citizens Care firmographics
Firmographics- Name
- Citizens Care
- Legal name
- Citizens Care
- Website
- https://citizenscarecenter.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Citizens Care is a non-profit, county-operated skilled nursing and rehabilitation facility in Havre de Grace, Maryland, serving up to 184 residents with 24-hour nursing care, sub-acute rehabilitation, memory care, hospice, and respite services under Harford County governance since 1967.
- Ownership category
- akta.pro rank
Citizens Care industry classification
Industry- Product category
- Skilled Nursing Facility / Senior Care Services
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Citizens Care is headquartered
LocationHeadquarters
- HQ city
- Havre De Grace
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Citizens Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Long-term Residential Care: Revenue from providing 24-hour skilled nursing care, room and board, and comprehensive medical services to residents in private or semi-private rooms. Residents or their families pay for extended stays, with costs often supplemented by Medicare, Medicaid, or long-term care insurance.
- Short-term Rehabilitation Services: Sub-acute rehabilitation services through RiverWalk Rehabilitation, providing physical, speech, and occupational therapy to patients recovering from injury or illness, typically covered by Medicare Part A for qualifying stays.
- Hospice Care Services: Palliative and end-of-life care services provided to terminally ill patients, typically covered by Medicare Part A hospice benefit or Medicaid.
- Respite Care Services: Short-term temporary nursing care services allowing family caregivers to take breaks, providing peace of mind with 24-hour professional care.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Citizens Care product offering
Product offeringCore offering
Citizens Care operates a 184-bed skilled nursing and rehabilitation facility providing 24-hour nursing care, sub-acute rehabilitation (RiverWalk), memory care, hospice care, respite care, and dietary services to aged, convalescent, and chronically ill residents in Havre de Grace, Maryland. As a non-profit, county-operated facility, it serves Harford County residents with comprehensive on-site services including RiverWalk Rehabilitation and the community Telephone Assurance Program (TAP).
Product overview
Citizens Care is a comprehensive healthcare facility offering a unified portfolio of residential and outpatient care services. The core offering is the Citizens Care Center, a 184-bed skilled nursing facility providing 24-hour nursing care, rehabilitation, memory care, hospice, and respite services. Key integrated services include RiverWalk Rehabilitation (sub-acute therapy), the Telephone Assurance Program (TAP) for daily wellness checks, and an activities program. Services are designed to work together to provide coordinated, compassionate care from short-term rehabilitation through long-term residential care.
Differentiator
Problem solved
Functional benefit
Brands
- RiverWalk Rehabilitation: A full-service rehabilitation center offering sub-acute and rehabilitation services designed to ensure a smooth transition home after an injury or illness. RiverWalk features semi-private rooms, a dedicated entrance and reception desk and plenty of convenient parking.
Products and services
- Citizens Care Center A 184-bed skilled nursing and rehabilitation facility providing 24-hour nursing care for aged, convalescent, and chronically ill residents in private or semi-private rooms. Serves as the core facility encompassing all of Citizens Care's healthcare services.
- Skilled Nursing Care
Quantifiable outcome
- According to Maryland Health Care Commission (MHCC) survey, families and representatives of patients surveyed would recommend Citizens Care and Rehabilitation Center to someone looking for comprehensive care
Companies that use Citizens Care
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Citizens Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Citizens Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harford County GovernmentcoreCitizens Care is a county-operated nursing facility overseen by a Board of Directors with eight members appointed by the Harford County Executive and confirmed by the Harford County Council. The facility operates under Article XXIV of the Harford County Code as a public healthcare facility serving the county's aged, convalescent, and chronically ill residents.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Citizens Care competitors and assessment
Company assessmentBroad incumbents
- Genesis Healthcare: Genesis Healthcare is one of the largest U.S. skilled nursing and rehabilitation operators, offering skilled nursing, sub-acute rehab, and assisted living comparable to Citizens Care's core services but at national scale.
- The Ensign Group: Ensign Group operates a large portfolio of skilled nursing and assisted living facilities across multiple states, providing skilled nursing, rehabilitation, and memory care services directly comparable to those offered by Citizens Care.
- HCR ManorCare / ProMedica: ProMedica (formerly HCR ManorCare) operates a major network of skilled nursing and rehabilitation centers nationally, providing skilled nursing, sub-acute rehab, and memory care comparable to Citizens Care's offerings.
- Encompass Health: Encompass Health is a national leader in inpatient rehabilitation, operating rehabilitation hospitals that overlap directly with Citizens Care's RiverWalk Rehabilitation sub-acute therapy services.
- Five Star Senior Living: Five Star Senior Living operates senior living communities offering assisted living, memory care, and rehabilitation services, comparable in service mix to Citizens Care though with a different primary operating model.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, providing assisted living, memory care, and skilled nursing services that overlap with Citizens Care's continuum-of-care positioning, albeit at national scale.
Emerging players
- Amedisys: Amedisys is a national home health and hospice provider; while not a facility operator, its hospice services compete with Citizens Care's hospice offering and represent a care-setting substitute for skilled nursing referrals.
Regional players
- Lorien Health Systems: Lorien is a Maryland-based family-operated network of skilled nursing and assisted living facilities with sub-acute rehabilitation, memory care, and hospice — closely mirroring Citizens Care's service portfolio across a multi-site footprint in the same regional market.
- FutureCare: FutureCare operates multiple skilled nursing and rehabilitation facilities across Maryland, offering sub-acute rehab, long-term care, and specialty programs comparable to Citizens Care's service mix, but with multi-site scale throughout the same state.
- Chesapeake Woods Center: Chesapeake Woods is a regional skilled nursing and rehabilitation facility on Maryland's Eastern Shore, providing long-term care and rehab services directly comparable to Citizens Care's core offerings in the same state market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Citizens Care social profiles
Digital presenceCitizens Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citizens Care leadership team
Management profileNumber of profiles
Profiles3 records
Citizens Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citizens Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citizens Care
What does Citizens Care do?
Citizens Care operates a 184-bed skilled nursing and rehabilitation facility providing 24-hour nursing care, sub-acute rehabilitation (RiverWalk), memory care, hospice care, respite care, and dietary services to aged, convalescent, and chronically ill residents in Havre de Grace, Maryland. As a non-profit, county-operated facility, it serves Harford County residents with comprehensive on-site services including RiverWalk Rehabilitation and the community Telephone Assurance Program (TAP).
Is Citizens Care a public or private company?
Citizens Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Citizens Care founded?
Citizens Care was founded in 1967. It employs 51 to 100 people.
Where is Citizens Care based?
Citizens Care is headquartered in Havre De Grace, United States, in the North America region.
How does Citizens Care make money?
Four revenue lines are on record. Long-term Residential Care is the primary driver. The others are short-term Rehabilitation Services, hospice Care Services and respite Care Services.
Who are Citizens Care's main competitors?
Broad incumbents on record are Genesis Healthcare, The Ensign Group, HCR ManorCare / ProMedica, Encompass Health, Five Star Senior Living and Brookdale Senior Living. Amedisys is listed as an emerging player. Regional players are Lorien Health Systems, FutureCare and Chesapeake Woods Center.
Does Citizens Care have an API?
No public API is recorded for Citizens Care.
What industry is Citizens Care in?
Citizens Care's product category is Skilled Nursing Facility / Senior Care Services. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 623110 and its SIC code is 8051.