Citizens Care

What Citizens Care does

Citizens Care is a non-profit, county-operated skilled nursing and rehabilitation facility located at 415 S. Market Street in Havre de Grace, Maryland. Established in 1967 and governed by a Board of Directors appointed by the Harford County Executive, the facility operates under Article XXIV of the Harford County Code as a public healthcare provider serving the aged, convalescent, and chronically ill residents of Harford County. The single-site facility houses up to 184 residents in private or semi-private rooms and is staffed by approximately 260 employees, including registered nurses, licensed practical nurses, geriatric nursing assistants, therapists, dietary staff, and administrative personnel led by Administrator Ed Walter.

The facility delivers a comprehensive portfolio of long-term and post-acute services centered on 24-hour skilled nursing care. Core service lines include Skilled Nursing Care, RiverWalk Rehabilitation (a dedicated sub-acute rehabilitation sub-brand offering physical, speech, and occupational therapy), Memory Care for residents with dementia, Hospice Care, and Respite Care for family caregivers. Supporting amenities include on-site dietary services following Maryland Department of Health guidelines, a beauty salon, an activities program, and the Telephone Assurance Program (TAP), a free daily check-in service for independently living seniors. Revenue is generated primarily through Medicare Part A, Medicaid, long-term care insurance, and private pay, with no disclosed pricing or contract terms.

Citizens Care goes to market through community-led channels rather than traditional sales infrastructure. Patient acquisition relies on healthcare provider referrals from local hospitals, physicians, and discharge planners, supplemented by community engagement including a monthly newsletter ('Chit, Chat'), Facebook and LinkedIn presence, annual Community Night Open House events, and volunteer programs (Junior Volunteers, Pets on Wheels, TAP). The Citizens Care Foundation manages donations and memorial gifts that fund facility renovations and modernization. No external funding rounds, M&A activity, or proprietary technology platforms are disclosed in the available data.

Name

Citizens Care

Legal name

Citizens Care

Website

https://citizenscarecenter.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Citizens Care is a non-profit, county-operated skilled nursing and rehabilitation facility in Havre de Grace, Maryland, serving up to 184 residents with 24-hour nursing care, sub-acute rehabilitation, memory care, hospice, and respite services under Harford County governance since 1967.

Ownership category

akta.pro rank

Product category

Skilled Nursing Facility / Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADACAD

Continuing Care Retirement Communities (CCRC) with Memory Care

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

Keywords

• Skilled nursing care
• Rehabilitation therapy
• Hospice care
• Memory care
• Respite care

Headquarters

HQ city

Havre De Grace

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Long-term Residential Care: Revenue from providing 24-hour skilled nursing care, room and board, and comprehensive medical services to residents in private or semi-private rooms. Residents or their families pay for extended stays, with costs often supplemented by Medicare, Medicaid, or long-term care insurance.
2. Short-term Rehabilitation Services: Sub-acute rehabilitation services through RiverWalk Rehabilitation, providing physical, speech, and occupational therapy to patients recovering from injury or illness, typically covered by Medicare Part A for qualifying stays.
3. Hospice Care Services: Palliative and end-of-life care services provided to terminally ill patients, typically covered by Medicare Part A hospice benefit or Medicaid.
4. Respite Care Services: Short-term temporary nursing care services allowing family caregivers to take breaks, providing peace of mind with 24-hour professional care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Citizens Care operates a 184-bed skilled nursing and rehabilitation facility providing 24-hour nursing care, sub-acute rehabilitation (RiverWalk), memory care, hospice care, respite care, and dietary services to aged, convalescent, and chronically ill residents in Havre de Grace, Maryland. As a non-profit, county-operated facility, it serves Harford County residents with comprehensive on-site services including RiverWalk Rehabilitation and the community Telephone Assurance Program (TAP).

Product overview

Citizens Care is a comprehensive healthcare facility offering a unified portfolio of residential and outpatient care services. The core offering is the Citizens Care Center, a 184-bed skilled nursing facility providing 24-hour nursing care, rehabilitation, memory care, hospice, and respite services. Key integrated services include RiverWalk Rehabilitation (sub-acute therapy), the Telephone Assurance Program (TAP) for daily wellness checks, and an activities program. Services are designed to work together to provide coordinated, compassionate care from short-term rehabilitation through long-term residential care.

Differentiator

Problem solved

Functional benefit

Brands

• RiverWalk Rehabilitation: A full-service rehabilitation center offering sub-acute and rehabilitation services designed to ensure a smooth transition home after an injury or illness. RiverWalk features semi-private rooms, a dedicated entrance and reception desk and plenty of convenient parking.

Products and services

• Citizens Care Center A 184-bed skilled nursing and rehabilitation facility providing 24-hour nursing care for aged, convalescent, and chronically ill residents in private or semi-private rooms. Serves as the core facility encompassing all of Citizens Care's healthcare services.
• Skilled Nursing Care

Quantifiable outcome

• According to Maryland Health Care Commission (MHCC) survey, families and representatives of patients surveyed would recommend Citizens Care and Rehabilitation Center to someone looking for comprehensive care

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harford County GovernmentcoreOthersCitizens Care is a county-operated nursing facility overseen by a Board of Directors with eight members appointed by the Harford County Executive and confirmed by the Harford County Council. The facility operates under Article XXIV of the Harford County Code as a public healthcare facility serving the county's aged, convalescent, and chronically ill residents.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Genesis Healthcare: Genesis Healthcare is one of the largest U.S. skilled nursing and rehabilitation operators, offering skilled nursing, sub-acute rehab, and assisted living comparable to Citizens Care's core services but at national scale.
• The Ensign Group: Ensign Group operates a large portfolio of skilled nursing and assisted living facilities across multiple states, providing skilled nursing, rehabilitation, and memory care services directly comparable to those offered by Citizens Care.
• HCR ManorCare / ProMedica: ProMedica (formerly HCR ManorCare) operates a major network of skilled nursing and rehabilitation centers nationally, providing skilled nursing, sub-acute rehab, and memory care comparable to Citizens Care's offerings.
• Encompass Health: Encompass Health is a national leader in inpatient rehabilitation, operating rehabilitation hospitals that overlap directly with Citizens Care's RiverWalk Rehabilitation sub-acute therapy services.
• Five Star Senior Living: Five Star Senior Living operates senior living communities offering assisted living, memory care, and rehabilitation services, comparable in service mix to Citizens Care though with a different primary operating model.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, providing assisted living, memory care, and skilled nursing services that overlap with Citizens Care's continuum-of-care positioning, albeit at national scale.

Emerging players

• Amedisys: Amedisys is a national home health and hospice provider; while not a facility operator, its hospice services compete with Citizens Care's hospice offering and represent a care-setting substitute for skilled nursing referrals.

Regional players

• Lorien Health Systems: Lorien is a Maryland-based family-operated network of skilled nursing and assisted living facilities with sub-acute rehabilitation, memory care, and hospice — closely mirroring Citizens Care's service portfolio across a multi-site footprint in the same regional market.
• FutureCare: FutureCare operates multiple skilled nursing and rehabilitation facilities across Maryland, offering sub-acute rehab, long-term care, and specialty programs comparable to Citizens Care's service mix, but with multi-site scale throughout the same state.
• Chesapeake Woods Center: Chesapeake Woods is a regional skilled nursing and rehabilitation facility on Maryland's Eastern Shore, providing long-term care and rehab services directly comparable to Citizens Care's core offerings in the same state market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Care