What Rhima does

Rhima Australia Pty Ltd is a privately-held, family-owned Australian distributor and solutions integrator of commercial and industrial washing equipment, headquartered in Braeside, Victoria, with wholly-owned regional subsidiaries in New Zealand (Albany, Auckland) and Singapore (Tampines). The company represents European specialist manufacturers, customising imported machines at its Braeside facility to meet Australian conditions, and supplies equipment built to TGA, FDA, GMP, and ISO 15883-1/-3 standards across three verticals: hospitality (commercial kitchens, hotels, restaurants, cafes, wineries), medical (hospitals, aged care, dental, CSSD, mortuaries), and industrial (food processing, abattoirs, logistics, waste management, agriculture).

The product portfolio spans underbench and pass-through dishwashers, conveyor and flight-type washers, crate, bottle, bin, trolley, mould, and universal washers, medical washer disinfectors (Deko series), drying systems, and loading/unloading automation, supported by proprietary systems such as Thermostop (HACCP-compliant temperature monitoring), High Sparkle (spot-free water treatment), and internal bottle-wash manifolds. Customers include New Royal Adelaide Hospital (78 Deko units), Western Health, St. Vincent's, Royal North Shore, George Weston Foods, Coles, CHEP, Veolia, Brunetti, Chandon, and Australian Red Cross, among others.

Rhima monetises through one-time equipment sales, recurring equipment rentals (from A$30/week), proprietary detergents and chemicals (Superwash, Mediwash, Final Rinse), service and maintenance contracts (HACCP testing, validation), and refurbished/ex-demo equipment sales. Go-to-market combines direct field sales across VIC/NSW/QLD, an e-commerce storefront for consumables and accessories, a reseller/distributor network, and financing partners (Geared, SilverChef). The company operates an ISO 9001:2015 quality system, holds TGA registration for key medical devices, and has been active for over 50 years in washing-equipment knowledge.

Name

Rhima

Legal name

Rhima Australia Pty Ltd

Website

https://rhima.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhima is a privately-held Australian distributor and integrator of commercial, medical, and industrial washing equipment, serving hospitals, food processors, and hospitality operators across Australia, New Zealand, and Singapore via European-sourced machines customised in Braeside, Victoria.

Ownership category

akta.pro rank

Product category

Commercial Washing Equipment

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

akta.pro secondary industries

Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ), Janitorial & Sanitation Supplies (Foodservice) Wholesale (AFAIALAD)

Keywords

• Commercial washing equipment
• Industrial dishwashers
• Medical washer disinfectors
• Bottle washing systems
• Commercial kitchen equipment

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Equipment Sales: Sale of commercial dishwashers, industrial washers, medical washer disinfectors, bottle washers, crate washers, bin washers, and custom-built washing equipment. Range from off-the-shelf machines to specialised/custom built washing equipment built to TGA, FDA, GMP, and TST standards.
2. Equipment Rental: Rental machines including VU-40, VU-50, VH-50 underbench and pass-through dishwashers starting from $30 per week. Flexible rental terms for short-term or long-term needs.
3. Detergents and Chemicals: Sale of specialised detergents and chemicals formulated for Rhima equipment including Superwash, Mediwash, Final Rinse, Powerwash, and other cleaning solutions in various container sizes.
4. Service and Maintenance: Nationwide service and support including installation, preventative maintenance, HACCP testing, validation services, and warranty support. Rhima has technicians across Australia, New Zealand, and Singapore.
5. Second Hand and Ex-Demo Equipment: Sale of refurbished and ex-demo equipment including dishwashers, washers, and accessories at reduced prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rhima is an Australian-owned company that designs, distributes, and services commercial and industrial washing equipment systems including commercial dishwashers, industrial washers, medical washer disinfectors, bottle washers, crate washers, bin washers, and custom-built washing solutions. The company serves the Hospitality, Medical, and Industrial market segments across Australia, New Zealand, and Singapore, offering equipment built to TGA, FDA, GMP, and HACCP standards alongside detergents, accessories, equipment rental, and installation/maintenance services.

Product overview

Rhima is an Australian-owned company specializing in commercial and industrial washing equipment systems. The product portfolio comprises multiple interconnected categories: Under Bench/Benchtop Dishwashers (VU, RU, RB, RM series and High Sparkle glass washers) for commercial kitchens; Pass Through Dishwashers (RH, VH series) for high-volume operations; Conveyor Washers (RR rack conveyor and RF flight type models) for continuous cleaning; Bottle Washers (CBW series) for beverage industry; Crate Washers (RC, RT series) for food processing; Bin Washers for waste management; Trolley/Cage Washers for healthcare; Universal Washers (RP series) for versatile industrial applications; Medical Washer Disinfectors (Deko and DVS series) for healthcare facilities; Mould Washers; Dryers; and Automation Systems. Supporting products include professional detergents, dishwasher racks/accessories, rental machines, and second-hand equipment. The company operates across Hospitality, Medical, and Industrial market segments in Australia, New Zealand, and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Rethink Reuse Rhima: Environmental sustainability initiative focusing on reusable cup washing

Products and services

• Underbench/Benchtop Dishwashers Compact dishwashers designed for cafes, restaurants, and commercial kitchens, including VU-35, VU-40, VU-50, RU-40, RU-50, RB-35, RM-50 models and High Sparkle glass washers.
• Pass Through Dishwashers High-capacity dishwashers for busy commercial kitchens featuring two-way clean/soiled separation, including RH-50, RH-60, VH-50, and VH-50 HR models with heat recovery options.
• Conveyor Washers Continuous automated cleaning systems for high-volume operations including RR rack conveyor models (COMPACT, EVO, PRO, OPTIMA series) and RF flight type washers for plates, buckets, trays, and racks.
• Bottle Washers Dedicated bottle washing systems with internal and external cleaning manifolds including CBW50+ Combi, CBW50HR+ Combi, Conveyor, Pass Through, and RBW50U Underbench models for water, milk, beer, wine, and kombucha bottles.
• Bin Washers Industrial bin washing systems for wheelie bins of all sizes including 120L, 200L Euro, 240L, 660L, and 1100L models, plus custom-built solutions and mega bin washers for waste management and healthcare facilities.
• Crate Washers Industrial washers for vegetable, meat, and fruit crates including RC compact series (RC108, RC231, RC301, RC401) and RT high-capacity models (RT490, RT580, RT620HD, RT670, RT750HD, RT760).
• Trolley/Cage Washers Walk-in custom-built trolley washers designed for GMP and ATEX compliance, capable of cleaning trolleys and items placed on them for hospitals, pharmaceuticals, and food processing.
• Universal Washers (RP Series

Quantifiable outcome

• 40,000+ Deko units delivered globally over 4+ decades
• +4 more outcomes

Named customers20 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BetterCupcoreStrategic or Co-development PartnerSustainability partnership focused on reusable cup washing initiatives. BetterCup whitepaper compares single-use and reusable cups environmental impact. Rhima provides commercial washing solutions for reusable cup programs at scale, supporting sustainability and reducing single-use plastics.
• Australian Packaging and Processing Machinery Association (APPMA)minorOthersIndustry association membership since 2016, providing networking opportunities within the Australian packaging and processing machinery industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Classeq: Classeq is a UK commercial dishwasher and glasswasher manufacturer serving hospitality and education customers. It is comparable on product category but primarily serves the UK market rather than ANZ, making it a relevant category benchmark rather than a direct geographic competitor.

Direct peers

• CMA Dishwashers: CMA Dishwashers is a US-based manufacturer of commercial dishwashers and glasswashers distributed in Australia. It competes with Rhima in the entry-to-mid hospitality segment on energy-efficient underbench and pass-through machines.
• JLA: JLA is a UK-based supplier of commercial laundry, warewashing, and compliance services to hospitals, care homes, and hospitality operators. While UK-centric, it is comparable as a vertically integrated equipment-plus-service business targeting similar regulated verticals.
• Meiko: Meiko is a German manufacturer of commercial warewashing, cleaning, and disinfection technology with Australian distribution. It overlaps with Rhima across hospital washer disinfectors, commercial dishwashers, and industrial crate/bin washing systems.
• Washtech: Washtech is an Australia-based manufacturer of commercial dishwashers serving the same hospitality and institutional segments as Rhima. As a domestic competitor, it competes on price, lead time, and service network for underbench and pass-through dishwashers.
• Hobart: Hobart is a global manufacturer of commercial dishwashers, glasswashers, and warewashing equipment with direct operations in Australia. It competes head-to-head with Rhima in hospitality and institutional kitchens, with overlapping product categories (underbench, pass-through, conveyor).
• Miele Professional: Miele Professional supplies commercial dishwashers, glasswashers, and washer disinfectors globally, including Australia. It is a direct competitor in the medical and hospitality washer-disinfector space where Rhima's DEKO range competes on TGA-registered performance.
• Smeg Professional: Smeg Professional supplies commercial dishwashers and glasswashers used in hospitality and foodservice. It overlaps with Rhima's underbench and pass-through dishwasher ranges, particularly for cafes, bars, and small-to-medium hospitality venues.
• Winterhalter: Winterhalter is a German specialist in commercial warewashing with a strong Australian distributor footprint. It mirrors Rhima's focus on hospitality, foodservice, and healthcare segments with comparable underbench, pass-through, and rack-conveyor solutions.

Broad incumbents

• Electrolux Professional: Electrolux Professional offers a broad portfolio of commercial kitchen, laundry, and warewashing equipment globally, including Australia. It competes with Rhima in commercial dishwashing but as part of a much wider foodservice and laundry portfolio rather than a warewashing specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhima