HolyPoly
HolyPoly is a Dresden-based circular-economy services firm that helps enterprise brand manufacturers integrate recycled plastics into products and run take-back recycling programs, backed by an in-house Closed-Loop Factory pilot facility and proprietary recyclate supply streams.
- Company typePrivate
- Founded2020
- HeadquartersDresden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HolyPoly does
HolyPoly GmbH is a Dresden-headquartered, privately held circular-economy services company founded in 2020 that helps brand manufacturers (OEMs) integrate high-quality recycled plastics into their products and establish closed-loop recycling programs. The firm operates two service modules — "Make Use" (product development and industrialization of recycled-plastic components) and "Take Back" (design and operation of take-back and collection campaigns) — with active enterprise engagements across power tools (Bosch UniversalImpact 800 Closed-Loop Edition), writing instruments (LAMY aquaplus re), toys (Mattel PlayBack, Fisher-Price), baby products (NUK), household appliances (V-ZUG, Vorwerk), outdoor bags (GOT BAG), beverages (Innocent), and retail/office (MUJI, Maul).
Its technical backbone is an in-house Closed-Loop Factory pilot facility in Dresden that performs material testing, compounding, and pre-series production, supplemented by a database of 500,000+ data points from analyzing discarded power tools for feasibility assessment. Differentiated offerings include proprietary Brand-Owned Material Streams — exclusive, offtaker-co-owned recycling streams with guaranteed supply and stable pricing launched at K2025 — and branded recyclate products such as Marble Plastics and Recycling-ABS #NewWhite, the latter deployed by V-ZUG in visible appliance grilles.
HolyPoly earns revenue through a mix of professional-services engagements (consulting billed by hours, lump-sum project packages, or fixed quantities, with 50% milestone payments above €5,000) and hardware/product sales of plastic granulates and recyclates. Go-to-market is enterprise field sales via direct outreach, case-study marketing, and major industry events (notably K2025). The company has raised approximately €1M via equity crowdfunding (March 2024), holds the German EfB waste-handling certification, and has been recognized with the 2025 TecPart Innovation Prize (sustainability) and the 2025 KfW Award 'Gründen' Sachsen.
HolyPoly firmographics
Firmographics- Name
- HolyPoly
- Legal name
- HolyPoly GmbH
- Website
- https://holypoly.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HolyPoly is a Dresden-based circular-economy services firm that helps enterprise brand manufacturers integrate recycled plastics into products and run take-back recycling programs, backed by an in-house Closed-Loop Factory pilot facility and proprietary recyclate supply streams.
- Ownership category
- akta.pro rank
HolyPoly industry classification
Industry- Product category
- Circular Economy Services for Plastics
- NAICS
- Materials Recovery Facilities (56292)
- akta.pro primary industry
- Compounding & Additives for Recycled Plastics (Compatibilizers, Stabilizers, Color) (EUAIAKAJ)
- akta.pro secondary industries
- Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)
Keywords
Where HolyPoly is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
HolyPoly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Consulting Services: HolyPoly provides consultancy services in recycling management, particularly plastic recycling. Services include circular economy strategy, material development consulting, and business model development. Billing is done via billable hours, lump-sum packages, or defined quantities per project.
- Manufacturing and Product Sales: HolyPoly manufactures and sells plastic granulates and recycling products. This includes customized recycled plastics developed for specific customer applications.
- Make Use Services: Development and implementation of products made from recycled plastic, including material sourcing, material development, compounding, and material samples for testing.
- Take Back Services: Establishment and operation of innovative recycling programs, including collection systems, campaign management, and circular business model development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Billable Hours |
| One time/ perpetual license | Multi-year contract | Lump-Sum Packages |
| Unit Pricing | Pay-as-you-go | Material/Product Sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
HolyPoly product offering
Product offeringCore offering
HolyPoly is a full-service circular economy partner that helps brand manufacturers integrate recycled plastics into their products and establish take-back recycling programs. The company's two core service modules are Make Use (development and implementation of products from recycled plastic, including material sourcing, custom material development, compounding, and sample testing/characterization) and Take Back (establishment and operation of innovative recycling programs and circular business models). These services are backed by an in-house Closed-Loop Factory pilot facility in Dresden for material testing, compounding, and pre-series manufacturing.
Product overview
HolyPoly is an impact-driven circular economy services company offering two core service modules — Make Use (product development and implementation of recycled plastic products) and Take Back (establishment and operation of recycling programs and circular business models) — backed by an in-house Closed-Loop Factory pilot facility. HolyPoly's service portfolio spans initial Circular Series Scoping through to Circular Series Industrialisation, including material consulting, sourcing, and compounding. The company also offers a Brand-Owned Material Streams model for customers seeking guaranteed long-term supply of premium recyclates. HolyPoly's branded materials include Marble Plastics (recycled ABS with a marble aesthetic) and Recycling-ABS #NewWhite (premium recycled ABS for visible appliance components).
Differentiator
Problem solved
Functional benefit
Products and services
- Make Use Development and implementation service that supports brands in developing circular products and integrating recycled plastics into high-end applications. Covers material sourcing, custom material development, compounding, and individual material sample testing and characterization.
- Take Back Establishment and operation service for innovative recycling programs and circular business model development. Supports brands in building take-back collection systems and designing reverse-logistics infrastructure for closing the plastic loop, including collection systems, campaign management, and circular business model development.
- Brand-Owned Material Streams A sourcing model where OEMs and brand manufacturers secure supply of premium recyclates from proprietary, limited-quantity plastic recycling streams. Offtakers become co-owners of the end-to-end material flow from feedstock through processing to plant output, providing reliable supply, long-term price stability, and guaranteed access to high-quality recyclates.
- Closed-Loop Factory HolyPoly's own technical laboratory and pilot facility that bridges the gap between theory and practice in high-quality plastic recycling. Used for material testing, compounding, sample production, and pre-series manufacturing in-house.
- Recycling-ABS #NewWhite A premium recycled ABS material developed by HolyPoly, marketed as #NewWhite, used for visible components in premium household appliances. Supplied to V-ZUG for use in their appliance visible panels (Sichtblenden).
Quantifiable outcome
- 78% recycled content achieved in Bosch UniversalImpact 800 Closed-Loop Edition housing
- +4 more outcomes
Companies that use HolyPoly
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
HolyPoly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
HolyPoly partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, foundational and minor.
- MKV GmbH KunststoffgranulatecoreHolyPoly partnered with MKV as a compounder in the Bosch circular economy pilot project for power tools. MKV processed technical plastics from discarded power tools into high-quality recyclates that meet virgin material standards. The collaboration demonstrated that fiber-reinforced recycled plastic can meet all quality requirements without additives.
- KunststoffschmiedefoundationalPredecessor organization to HolyPoly. From 2016-2019, Kunststoffschmiede operated as a mobile DIY recycling project through Dresden, Saxony, and to the European Commission in Brussels. The team discovered obstacles in industrial plastics recycling and founded HolyPoly in 2020 to address them.
- TU Dresden - Institut für Abfall- und KreislaufwirtschaftcoreDr. Roman Maletz, HolyPoly's expert for circular economy from a scientific perspective, is also employed at the Institute for Waste and Circular Economy Management at TU Dresden since 2015, specializing in plastic recycling.
- IHK DresdenminorHolyPoly maintains alliance with the Dresden Chamber of Industry and Commerce for industry networking and market access.
- IG KURISminorAlliance partner for industry networking and circular economy initiatives in the Dresden region.
- SEND e.V.minorAlliance partner for sustainable entrepreneurship and circular economy advocacy.
- TecPartminorHolyPoly is a member of TecPart (Technical Plastic Parts association), participating in industry awards and initiatives.
- UMzentrum Co-Working SpacecoreHolyPoly operates from the UMzentrum co-working space, employing collaborative organizational forms to work towards sustainable transformation. This represents their commitment to new working environments.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
HolyPoly competitors and assessment
Company assessmentRegional players
- Interseroh: German recycling services company (ALBA Group) operating materials recovery, take-back systems, and recycled plastics supply for European brand owners. Closest DACH-based regional peer in take-back and recycled material services.
Direct peers
- Plastic Bank: Social enterprise that builds plastic collection networks in coastal communities and converts recovered material into credits and feedstock for brand supply chains. Comparable in operating a circular plastic-to-brand service rather than a commodity recycling model.
- Carbios: French biotech developing enzymatic depolymerization technology for PET recycling and partnering with brand owners (L'Oréal, Nestlé, PepsiCo, On) to bring enzymatically recycled plastics to market. Closest analog in bringing brand-grade recycled plastics from novel technology to series production.
Broad incumbents
- LyondellBasell: Global polyolefins major with Circulen recycled polymers portfolio and acquirer of APK AG (German recycling technology). Directly overlaps with HolyPoly's brand-OEM recycled materials positioning, including former APK compounding technology.
- SABIC: Saudi petrochemical giant offering TRUCIRCLE portfolio of certified circular polymers from mechanically and chemically recycled feedstock for brand manufacturers. Competes for the same OEM circular-materials wallet.
- Veolia: Global environmental services leader offering plastics collection, sorting, and recycled feedstock supply to brand manufacturers. Overlaps with HolyPoly's take-back and recycled-material services at vastly greater scale and geographic reach.
- Eastman: US specialty chemical company with Eastman Renew branded portfolio using molecular/chemical recycling to produce recycled polyesters and acetates for brand customers. Overlaps with HolyPoly's brand-recyclate supply proposition at much greater scale.
- Borealis: Austrian polyolefins producer (now part of OMV) with Borcycle portfolio of recycled and renewable polyolefins serving packaging, consumer products and automotive brands. Comparable brand-facing recycled-polyolefins offering.
Emerging players
- Mura Technology: UK-based company operating supercritical steam technology to convert mixed plastic waste into feedstock for brand-grade recycled plastics. Emerging alternative pathway for the same circular plastics HolyPoly helps brands source.
- Cyclyx International: JV between ExxonMobil and Agilyx building plastic-to-plastic feedstock aggregation infrastructure and supplying brand manufacturers. Comparable in the feedstock-aggregation-to-brand value chain, though at different technology stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HolyPoly social profiles
Digital presenceHolyPoly compliance and trust
Trust signalCompliance1 record
HolyPoly financial estimates
Financial estimateRevenue estimate
Valuation estimate
HolyPoly leadership team
Management profileNumber of profiles
Profiles10 records
HolyPoly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HolyPoly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HolyPoly
What does HolyPoly do?
HolyPoly is a full-service circular economy partner that helps brand manufacturers integrate recycled plastics into their products and establish take-back recycling programs. The company's two core service modules are Make Use (development and implementation of products from recycled plastic, including material sourcing, custom material development, compounding, and sample testing/characterization) and Take Back (establishment and operation of innovative recycling programs and circular business models). These services are backed by an in-house Closed-Loop Factory pilot facility in Dresden for material testing, compounding, and pre-series manufacturing.
Is HolyPoly a public or private company?
HolyPoly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HolyPoly founded?
HolyPoly was founded in 2020. It employs 11 to 50 people.
Where is HolyPoly based?
HolyPoly is headquartered in Dresden, Germany, in the Europe region.
How does HolyPoly make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are manufacturing and Product Sales, make Use Services and take Back Services.
Who are HolyPoly's main competitors?
Interseroh is listed as a regional player. Direct peers are Plastic Bank and Carbios. Broad incumbents are LyondellBasell, SABIC, Veolia, Eastman and Borealis. Emerging players are Mura Technology and Cyclyx International.
Does HolyPoly have an API?
No public API is recorded for HolyPoly.
What industry is HolyPoly in?
HolyPoly's product category is Circular Economy Services for Plastics. Its primary akta.pro industry code is EUAIAKAJ, Compounding & Additives for Recycled Plastics (Compatibilizers, Stabilizers, Color), with a secondary code of IMALAMAF, Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support). Its NAICS code is 56292.