What Re-Board does

Re-board Technology AB is a privately held Swedish manufacturer, founded in 1997 and headquartered in Norrköping, that produces engineered paper-based structural board built around a patented fluted core technology with tilted paper fibers. The company's portfolio centers on three product lines — Re-board Premium for demanding 2D and 3D structural applications, Re-board Air for lightweight temporary displays, and Re-board Fire Retardant for Euroclass C and NFPA 701 compliance — alongside supporting accessories such as mounting hardware and screws. The product is positioned as 100% recyclable, approximately 80% lighter than wood equivalents, and supported by a third-party-verified Environmental Product Declaration.

Re-board sells its materials through a global distributor network targeting printers, producers, and fabricators, supplemented by direct enterprise engagement with brands and agencies and an e-commerce marketplace for purchasing pre-designed templates. Revenue streams therefore span one-time board material sales, marketplace transaction fees, and recurring accessories/consumables. The company targets four horizontal segments — retail (in-store displays and POS units), expo & events (exhibition stands and signage), printers/producers/fabricators (printable board material), and brands/agencies (structural print solutions) — and cites named users including Sephora, Skittles, Frankful, Sky, and Air.

The company's commercial moat rests on its granted patent for the fluted core construction, its compliance certifications, and an educational ecosystem comprising a Learning Hub, webinar programs, and design templates that onboards and retains producers. Pricing is quote-based rather than publicly disclosed, consistent with project-driven B2B industrial sales. Re-board operates without disclosed external funding, parent company, or subsidiary relationships.

Name

Re-Board

Legal name

Re-board Technology AB

Website

https://reboard.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Re-board Technology AB is a Swedish manufacturer of patented, recyclable paper-based structural board for retail displays, exhibition stands, and structural print, sold through a global distributor network, direct enterprise sales, and an e-commerce marketplace, serving brands, agencies, and print producers.

Ownership category

akta.pro rank

Product category

Engineered Paper-based Structural Board

NAICS

Paperboard Mills (322130), Paperboard Mills (32213)

SIC

Paperboard Mills (2631)

akta.pro primary industry

Specialty & Technical Paperboard (Barrier/Release/Greaseproof) Manufacturing (IMAMAFAK)

akta.pro secondary industry

Solid Unbleached Sulfate (SUS) Paperboard Manufacturing (IMAMAFAG)

Keywords

• Structural paper board
• Display board manufacturing
• Exhibition stand materials
• Retail display solutions
• Fluted core board

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Board Material Sales: One-time sale of engineered paper-based structural board products including Re-board Premium, Re-board Air, and Fire Retardant variants. Sold in various thicknesses (10mm, 16mm, and custom 8-30mm), widths (1220mm, 1600mm), and lengths (2200-3200mm). Revenue generated through direct sales and distributor network.
2. Design Templates and E-commerce: Sale of pre-designed templates and designs through the company's e-commerce marketplace at training.reboardgroup.com/ecommerce, enabling customers to purchase ready-made design solutions.
3. Accessories and Consumables: Sale of mounting accessories, screws, and consumables designed specifically for Re-board constructions, creating an ancillary revenue stream from the installed customer base.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Re-board manufactures engineered paper-based structural board products built around a patented fluted core technology with tilted paper fibers. The portfolio spans Re-board Premium (high-strength, long-term structural performance), Re-board Air (lightweight, temporary applications), and Re-board Fire Retardant (Euroclass C / NFPA 701 certified), sold in multiple thicknesses (8-30mm) and dimensions through direct sales, distributor networks, and a self-serve e-commerce marketplace.

Product overview

Re-Board offers a suite of engineered paper-based structural board products built around a patented core technology with tilted paper fibers. The portfolio includes three distinct product lines: Re-board Premium (for strength and long-term structural performance in demanding 2D/3D applications), Re-board Air (for lightweight, temporary displays and campaigns), and Re-board Fire Retardant (for applications requiring fire classification). All products share the same patented fluted core technology while being optimized for their specific use cases. Accessories and consumables support construction and finishing. The company targets retail, expo/events, printers/producers, and brands/agencies through direct sales, distributor networks, and a marketplace for purchasing designs.

Differentiator

Problem solved

Functional benefit

Brands

• Re-board Premium: Engineered for strength, stability, and long-term structural performance. Features patented fluted core with tilted fibers, exceptional structural integrity at approx. 2 kg/m². Suitable for demanding 2D and 3D constructions, long-term installations, premium retail environments, and high-end brand experiences.
• Re-board Air
• Re-board Fire Retardant

Quantifiable outcome

• 80% weight reduction vs wood equivalent
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DS Smith: DS Smith is a major sustainable packaging producer with deep reach into retail displays, POS, and corrugated packaging. It competes broadly with Re-board in the same end markets, but as part of a much wider packaging portfolio.
• Mondi: Mondi is a global packaging and paper group producing containerboard, kraft paper, and specialty paperboard. It is a broad incumbent comparable to Re-board because it operates paperboard manufacturing serving similar downstream converters and brand owners.
• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging leader with a broad portfolio including display and consumer packaging boards. It is a broad incumbent relevant to Re-board because it operates in the same paperboard value chain and now owns Dufaylite, a direct display-board competitor.
• Stora Enso: Stora Enso is a Nordic forest products company producing packaging boards, biomaterials, and wooden construction solutions. It is comparable to Re-board as a Swedish/Finnish paperboard manufacturer with sustainability-driven brand and retail packaging offerings.

Direct peers

• Xanita: Xanita manufactures engineered kraft board panels for retail displays, POS, and exhibition structures. It is a direct peer to Re-board because both sell sustainable, paper-based structural boards into the same retail and expo channels using similar fluted/honeycomb-style core architectures.
• Falconboard (Cartonplast): Falconboard is a paper-based structural display board with a fluted honeycomb core sold into retail and exhibition applications. It is highly comparable to Re-board on substrate technology, target customers, and end uses.
• Dufaylite (Smurfit Kappa): Dufaylite produces honeycomb recycled paperboard for POS, signage, and exhibition builds. It competes head-to-head with Re-board in the paper-based display board category serving printers, retailers, and exhibitors in the UK and Europe.

Others

• Kohler Paper / FiberMark (now Hybond): Hybond (formerly FiberMark/Kohler Paper) supplies specialty coated papers, boards, and laminates for graphics, packaging, and industrial applications. It is an adjacent supplier in the specialty paperboard value chain that serves overlapping printer and converter customers as Re-board.

Emerging players

• PaperFoam: PaperFoam makes molded paper-based packaging from renewable fibers with a focus on sustainable consumer packaging. It is an emerging player in sustainable paper-based substrates that intersects with Re-board's value proposition around recyclable, paper-engineered solutions.
• Triaprint: Triaprint offers printable, paper-based rigid media for POS, signage, and retail displays. It is an emerging player that overlaps with Re-board's printer/producer channel and sustainable display positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-Board