Goelst

What Goelst does

Goelst is a Dutch manufacturer of curtain rail and track systems, founded in 1978/1979 and headquartered in Ede, Netherlands. The company designs and produces a comprehensive portfolio of curtain hardware spanning manually operated tracks (2102, 4100, 4400, 4901, 6200, 6400), cord-operated rails, electric systems (G-Motion), hospital and cubicle tracks, shower rails, roman blind systems, skylight systems, and Swing & Flow pleated-curtain systems. Manufacturing is performed in-house, with an Eco Package line using 75% recycled aluminium (65% sourced from the company's own production scrap). The company also offers professional installation services, operating since 1979.

Goelst sells primarily to enterprise B2B customers across four verticals: healthcare (hospitals and care institutions for privacy curtain systems), hospitality (hotels and resorts including nhow Amsterdam RAI, Conrad Etihad Towers, The Dolder Grand, Okura Hotel Amsterdam, and The Duke Hotel), corporate offices (e.g., AFAS Experience Center), and residential consumers. Its newer electric and smart-home-integrated products (G-Motion, 7700 Smart Roman Blind System) target the premium segment of the motorised window treatment market.

The company operates a dual-brand structure: Goelst as the parent technology and manufacturing entity, and Qurails as the consumer-facing commercial brand ('powered by Goelst'). Distribution is through an international dealer network spanning 56+ countries with 14+ localized portals, supplemented by direct installation services from the Netherlands headquarters. Pricing is quote-based and not publicly disclosed. Goelst remains privately held with founder André Stas listed as owner, with no disclosed institutional investment or external funding.

Name

Goelst

Legal name

Goelst

Website

https://goelst.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Goelst is a Dutch manufacturer of high-quality curtain rail and track systems, serving healthcare, hospitality, corporate, and residential markets across 56+ countries through its Qurails consumer brand and an international dealer network, with in-house production in Ede since 1979.

Ownership category

akta.pro rank

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Curtain Rail Systems Sales: Sale of high-quality curtain rails, tracks, and associated systems including manually operated, cord-operated, electric, hospital, shower, and specialty tracks
2. Custom Installation Services: Expert installation service for curtain rail systems with professionals since 1979

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Goelst is a Dutch manufacturer of premium curtain rail and track systems sold under the "Qurails powered by Goelst" brand. The portfolio covers manually operated, cord-operated, electric (G-Motion), hospital cubicle, shower, Swing & Flow, Roman blind, and skylight tracks, serving healthcare facilities, hotels, offices, and residential customers.

Product overview

Qurails (powered by Goelst) offers a comprehensive portfolio of high-quality curtain rail and track systems designed and manufactured in the Netherlands since 1979. The product lineup includes manually operated rails (2102, 4100, 4400, 4901, 6200, 6400), cord-operated systems, and electric curtain tracks (G-Motion, 7700). Specialized offerings cover hospital curtain tracks for healthcare privacy, shower curtain rails (4100, 4200, 5100), swing & flow systems for pleated curtains, roman blind systems, and skylight systems. The company emphasizes custom-made solutions with a 'Make it fit' philosophy, serving healthcare, hospitality, office, and consumer markets worldwide across 56+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Curtain Rails Hand-operated curtain rail and track systems across the 2102, 4100, 4200, 4400, 4901, 5100, 6200, 6400, and 7700 series, designed for general commercial and residential window treatments.
• Cord Operated Curtain Rails Cord-drawn curtain track systems enabling smooth opening and closing of heavy or tall curtains, suitable for commercial and residential installations.
• G-Motion Electric Curtain Track Systems Motorised electric curtain track systems with smart-home and building-management integration, enabling automated opening and closing of curtains for residential and commercial spaces.
• Hospital Curtain Tracks Specialised curtain track systems for healthcare facilities, designed for hospital cubicle curtains with infection-control, hygiene, and durability requirements.
• Shower Curtain Tracks Curtain track systems engineered for shower and wet-area applications in healthcare, hospitality, and residential settings.
• Swing & Flow Systems Curved and bent curtain track systems designed for non-linear window arrangements, partitions, and architectural feature installations.
• Roman Blind Systems Curtain rail systems specifically engineered for Roman blinds, supporting the characteristic folding operation in residential and commercial interiors.
• Skylight Systems Curtain track systems designed for skylight and overhead window applications, enabling curtain operation across angled or roof-mounted glazing.

Quantifiable outcome

• Curtain rails made from 75% recycled aluminium
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GoelstcoreOEM/ Whitelabel/ Licensing PartnerGoelst is the parent brand that powers Qurails. Electric curtain track systems are branded as 'Powered by Goelst'. The relationship appears to be a parent company-subsidiary structure where Goelst technology underlies Qurails products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inpro: US manufacturer of healthcare and commercial building products including cubicle curtains and track systems — competes with Goelst's hospital curtain track range in the healthcare privacy/cubicle category.
• SWFcontract: Commercial-grade curtain track and accessories supplier to healthcare, hospitality, and institutional projects — directly comparable on hospital cubicle tracks and commercial drapery hardware.
• Silent Gliss: Swiss-headquartered premium manufacturer of curtain track and blind systems for residential, hospitality, healthcare, and commercial projects — the closest direct competitor to Goelst/Qurails in the manual, cord, and motorized curtain rail category globally.

Broad incumbents

• Hunter Douglas: Dutch-headquartered global market leader in window coverings (blinds, shades, shutters, curtains) — overlaps with Goelst in curtain rails and motorized systems at the hospitality and premium residential customer overlap.
• Lutron Electronics: US-based leader in lighting and motorized shading systems for high-end residential and hospitality — competes in the smart/electric curtain track category with integrated automation ecosystems.
• Somfy: French global leader in motors and automation for interior window coverings and exterior solar protection — competes head-on with Goelst's G-Motion electric track via its motorized drapery solutions and broader smart-building portfolio.

Regional players

• MOTTURA: Italian manufacturer of decorative and functional curtain rail systems for residential and contract markets — a comparable European curtain hardware specialist with similar "design + engineering" positioning.

Emerging players

• Riental curtain rails: Manufacturer of custom-bent and specialty curtain rails serving residential and contract projects — comparable mid-size European curtain track specialist with customization focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goelst-usa-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goelst