What Crate Media Group does

CRATE Digital Limited, operating commercially as Crate Media Group (also branded as CRATE, CRATE Digital Marketing Experts, and Crate Advertising Agency), is a London-based independent marketing agency founded in 2013 that delivers multi-channel digital marketing campaigns for enterprise brands. The agency's service offering spans seven core channels — Display, Native, Social, Search, Connected TV (CTV), Audio, and Out of Home — and is built around a 'platform-agnostic, best-of-breed' positioning in which CRATE selects channels and platforms based on campaign objectives rather than affiliation. Technical execution is delivered through access to leading global programmatic platforms, supplemented by a fully in-house optimisation team that the agency states controls all campaigns end-to-end to minimise media wastage and provide transparency; no proprietary platforms, APIs, SDKs, or registered intellectual property are disclosed.

The customer base consists of 50+ global enterprise brands across entertainment, retail (footwear, cosmetics, fashion, health and beauty), charity, beverages and spirits, luxury fragrances, hospitality, consumer electronics, and health and wellness verticals. Named clients include Universal Music Group (including work for Andrea Bocelli), Clarks, Boots, The Children's Society, Speciality Brands Drinks, 17 Cosmetics, Topshop, Mercure, Creed Fragrances, Elvie, Ruark Audio, and Belstaff. CRATE claims 18 billion+ cumulative impressions managed across its channel mix and applies a 'CREATE, INNOVATE, RESONATE' methodology to integrate direct-response KPIs with brand authenticity across the marketing funnel.

The business model is a professional services agency construct: revenue is generated through agency fees and media-buying commissions/markups on campaigns delivered for clients. Pricing is custom and quote-based per client requirement and is not publicly disclosed. Go-to-market is consultative enterprise sales targeting global brand marketing teams and procurement functions; lead channels are the company website, a portfolio of case studies, and client testimonials and referrals. The company operates from a single London office (Office 50, 14 East Bay Lane, London E15 2GW), is registered as CRATE Digital Limited (Company Number 15754506), VAT-registered in the UK (GB484243579), is privately held with no disclosed institutional or venture/PE ownership, and has not disclosed any funding rounds, acquisitions, partnerships, or M&A activity.

Name

Crate Media Group

Legal name

CRATE Digital Limited

Website

https://cratemedia.group

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Crate Media Group (legally CRATE Digital Limited) is a London-based independent marketing agency founded in 2013 that delivers multi-channel digital advertising campaigns — Display, Native, Social, Search, CTV, Audio, and Out of Home — to 50-plus global enterprise brands, with media-buying and an in-house optimisation team as core capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: CRATE generates revenue through providing strategic marketing services including campaign planning, media buying across multiple channels (Display, Native, Social, Search, CTV, Audio, Out of Home), and campaign optimisation. Revenue is derived from agency fees and media buying commissions/markups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crate Media Group is a London-based independent marketing agency delivering tailored multi-channel digital advertising campaigns for global brands. Its services span strategic campaign planning, media buying across Display, Native, Social, Search, CTV, Audio, and Out of Home channels, and in-house campaign optimisation. The agency controls all campaigns in-house through its optimisation team to minimise wastage and ensure full transparency.

Product overview

CRATE is a London-based independent digital marketing agency founded in 2013. The company offers a unified suite of multi-channel campaign services spanning Display, Native, Social, Search, CTV (Connected TV), Audio, and Out of Home advertising. Their service offering centers on strategic campaign planning, media buying, and optimization, delivered by an in-house optimization team. Rather than distinct branded product modules, CRATE provides these as an integrated service offering focused on driving brand impact and performance for global clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 18 billion+ impressions managed
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Total Media: Independent UK media agency providing planning and buying services across digital, broadcast, and print channels. Closely comparable in business model and target market — both are mid-sized London independents competing for UK enterprise brand marketing mandates.
• Tug: London-based digital marketing agency specialising in paid media, SEO, content, and creative services for global brands. Comparable in size, service breadth, and enterprise client focus to Crate Media Group.
• Goodstuff Communications: London-based independent media agency offering multi-channel planning and buying across digital, broadcast, and OOH. Directly comparable in size, business model, and target market to Crate Media Group, both operating as platform-agnostic independents competing for UK enterprise brand budgets.
• Croud: Digital marketing agency built around a 'Croudie' crowdsourced network delivering programmatic, SEO, paid social, and content services. Direct peer in multi-channel digital media buying with comparable enterprise client base and platform-agnostic approach.
• the7stars: Independent UK media agency providing strategic planning and media buying across digital and traditional channels. Closely comparable independent competitor with similar client mix and platform-agnostic proposition.
• Rocket Mill: UK digital marketing agency offering paid media, SEO, and programmatic services to enterprise clients. Direct peer in channel mix and client profile, competing for similar UK-based brand marketing budgets.

Broad incumbents

• Zenith: Publicis-owned global media agency with strong UK presence, offering planning and buying across digital, programmatic, and traditional channels. Incumbent competitor to Crate for enterprise brand budgets in the UK market.
• Wavemaker: WPP-owned global media agency with a London HQ and significant UK enterprise client base. Overlaps with Crate on multi-channel digital buying, OOH, and CTV capabilities but operates at holding-company scale with broader geographic reach.
• OMD UK: Part of Omnicom Media Group, OMD is a top-five global media agency network with a significant London operation. Broad incumbent offering the same multi-channel media buying capabilities as Crate but at significantly greater scale and with global procurement leverage.

Emerging players

• ForwardPMX: Specialist digital media and performance marketing agency operating in the UK, focused on data-driven paid media, programmatic, and analytics. Comparable on the digital performance side of Crate's proposition, with overlap in retail and DTC client verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crate_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crate Media Group