PDG Media Agency

What PDG Media Agency does

PDG Media Agency is a B2B digital marketing and revenue-growth agency that operates exclusively within the coffee sector. Founded in 2018 and headquartered in London with a registered office in Crowborough, UK, the firm is a subsidiary of Perfect Daily Grind Ltd, which also owns the Perfect Daily Grind trade media platform, the Global Coffee Awards, and the Producer & Roaster Forum. The agency serves coffee brands across the supply chain, including roasters, equipment manufacturers, packaging companies, green coffee traders, and national coffee associations, with a roster of 70+ clients across 32 countries that includes Lavazza, Chobani, Yara International, Breville, Nestlé Professional, Café de Colombia, MTPak Coffee, and Hardtank.

The company's core offering is organized around four service pillars: Website Development (WordPress/Elementor builds with AI chat agents, Hotjar analytics, and SEO/GEO-optimized copy), Branding and Visual Identity (Figma/Adobe-based design systems), Email Marketing (Klaviyo automations plus cold outreach via Instantly and NeverBounce verification), and SEO and Content Strategy (data-driven keyword research with schema markup and conversational keyword targeting for AI/LLM visibility). Supplementary services include Social Media Management, Paid Advertising, Influencer and Ambassador Marketing, Go-to-Market Strategy, Webinar and Video Production (including a London studio and StreamLabs-managed events), Public Relations, and Sales Outreach (Instantly + Dripify sequencing). Differentiated capabilities include AI Search & LLM Optimization to surface client content in ChatGPT, Gemini, and Google AI Mode, and trilingual content production (English, Spanish, Brazilian Portuguese) for international clients.

PDG Media monetizes through project-based engagements and multi-year retainers with custom quote-based pricing, operating a direct sales motion with website-driven consultation bookings and 24-hour response SLAs. Enterprise clients are supported with NDAs and confidentiality frameworks. The company runs a community-led and event-driven go-to-market, leveraging Perfect Daily Grind's media audience and participating in trade shows including World of Coffee, SCA Houston, HostMilano, and the Producer & Roaster Forum. The firm is founder-led by CEO Henry Wilson (former Accenture strategy consultant, founded Perfect Daily Grind in 2015) with Ross Hindle (Group COO) and a multinational team including designers, developers, and key account managers spanning Europe, the Americas, and beyond.

Name

PDG Media Agency

Legal name

Perfect Daily Grind Ltd

Website

https://pdgmediaagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PDG Media Agency is a B2B digital marketing agency that exclusively serves the coffee industry, offering website development, branding, email marketing, SEO, and AI/LLM search optimization to 70+ brands across 32 countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Coffee industry marketing
• B2B digital marketing
• Website development services
• SEO content strategy
• Branding visual identity

Headquarters

HQ city

Crowborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Project-based and retainer engagements for digital marketing services including website development, branding, email marketing, and SEO/content strategy. Services tailored to B2B lead generation for coffee businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

PDG Media Agency is a B2B digital marketing agency exclusively serving the coffee sector, delivering integrated services across SEO and content strategy, branding and visual identity, website development, and email marketing, supplemented by social media management, paid advertising, influencer marketing, public relations, webinar and video production, and sales outreach. Engagements are sold on a project or retainer basis and are designed to generate qualified B2B leads and revenue for coffee brands including roasters, equipment manufacturers, packaging companies, traders, and national coffee associations.

Product overview

PDG Media is a digital marketing and revenue growth agency exclusively serving the coffee sector. Its core offering centres on four integrated service pillars — SEO and Content Strategy, Branding and Visual Identity, Website Development, and Email Marketing — which are supplemented by Social Media Management, Paid Advertising, Influencer Marketing, Go-to-Market Strategy, Webinar and Video Production, Public Relations, and Sales Outreach. The agency leverages AI-powered tools for content optimisation, chatbot integration, and LLM discoverability, and works with platforms including Klaviyo, Semrush, WordPress, StreamLabs, Instantly, NeverBounce, and Chatbase to deliver full-funnel B2B lead generation for clients ranging from specialty roasters and equipment manufacturers to national coffee associations and multinational traders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500+ organic B2B enquiries per month for MTPak Coffee
• +8 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• Perfect Daily Grind LtdcoreStrategic or Co-development Partner · 1 January 2018PDG Media Agency is operated by Perfect Daily Grind Ltd, the parent company behind Perfect Daily Grind media platform, Global Coffee Awards, and Producer & Roaster Forum. This relationship provides PDG Media with exclusive access to industry media channels and event platforms for client promotion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refine Labs: B2B marketing agency focused on demand generation, content strategy, and category design. Comparable to PDG Media in targeting B2B audiences with integrated digital strategies and an emphasis on account-based and content-driven growth.
• KlientBoost: B2B-focused digital marketing agency specializing in PPC, SEO, and conversion optimization to drive qualified leads. Closely matches PDG's core value proposition of B2B lead generation and conversion-focused website optimization.
• Directive: B2B digital marketing agency specializing in search, paid media, and content for SaaS and enterprise clients. Comparable to PDG in its retainer-led B2B demand generation model and emphasis on measurable ROI outcomes.
• Heinz Marketing: B2B marketing agency specializing in demand generation, sales enablement, and content for mid-market and enterprise. Similar to PDG in retainer-based B2B services and outcome-focused engagements with measurable pipeline metrics.
• SmartBug Media: Full-service B2B digital marketing agency focused on demand generation, content, and inbound strategy for mid-market and enterprise clients. Highly comparable business model to PDG Media: integrated digital services, retainer-based engagements, and focus on measurable pipeline outcomes.
• The Bran Agency: B2B digital marketing agency focused on demand generation, content, and SEO for tech and SaaS clients. Closely analogous to PDG's B2B demand gen model, though PDG's vertical specialization in coffee is the differentiator.

Emerging players

• Bonomotion: Video-first B2B marketing agency producing branded video content, animation, and explainer content for lead generation. Comparable to PDG's video production and webinar capabilities and overall integrated campaign approach.
• FoodMix Marketing Communications: B22B marketing agency specializing in food and beverage brands, providing branding, content, and digital strategy. Comparable to PDG due to its exclusive F&B vertical focus and similar service mix including branding and digital strategy.
• Beanstalk: Brand licensing and marketing agency with deep food, beverage, and consumer goods expertise. Overlaps with PDG in serving food/beverage brands with brand-building and growth services, though its core is licensing rather than digital demand gen.

Broad incumbents

• WebiMax: Established digital marketing agency providing SEO, PPC, and web development for B2B and B2C clients. Comparable to PDG in offering integrated digital services and SEO-led demand generation, but operates as a generalist across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pdg-media-agency
• Xx.com/pdgmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDG Media Agency