JMV

What JMV does

JMV SERVICE ApS, trading as JMV Rengøring & vinduespudsning, is a Danish facility services company headquartered in Helsinge, North Zealand, providing cleaning, window polishing, property services, garden services, and specialty tasks to commercial, institutional, and private customers across Sjælland (Zealand) and the Copenhagen metropolitan area. Founded in 2000 by Jan Fortun — who remains active as the founder — the company positions itself as a "total supplier" (totalleverandør) of facility services under the tagline "JMV - KLART AT SE," with over 20 years of cleaning industry experience and 30 years of window polishing expertise. Service lines span routine office and industrial cleaning, contract cleaning for schools, clinics, swimming pools and municipalities, damage/insurance cleanup, LINOSLIB PUR linoleum floor renovation, solar film installation, winter services (snow removal, salting), and tiered hedge cutting priced from 20–62 kr/meter.

The company's operations are supported by M_Solution, a proprietary IT-based operational system used for staff scheduling, daily operations tracking, logistics, and service execution across the cleaning workforce. JMV emphasizes environmentally friendly, allergen-free cleaning chemistry (including Svanemærket/Nordic Swan Ecolabel products where applicable), professional equipment, and trained staff using proper ergonomic techniques. The firm operates a website (jmv.dk), direct phone/email channels, and a referral ecosystem with R1 WEBSHOP (cleaning supplies), R1 TECH (robotic lawn mowers), and R1 Måtteservice (hygiene mats), and sponsors the local Helsinge Svømmeklub swimming club.

JMV runs a sales-led go-to-market: customers contact the company, staff conduct an on-site assessment, and a customized quote is delivered before service commences with a dedicated contact person per account. Revenue is generated primarily through recurring subscription-style contracts for commercial and institutional cleaning, supplemented by project-based work (window facades, damage cleanup, floor renovation) and standardized per-unit pricing for private customers. Private residential buyers can leverage the Danish servicefradrag (26% tax deduction on cleaning and garden services), which JMV highlights as a customer benefit. Headcount is reported at 1–10 employees, and the firm is privately held with no disclosed funding rounds, parent company, or external investors.

Name

JMV

Legal name

JMV SERVICE ApS

Website

https://jmv.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

JMV SERVICE ApS is a Danish facility services company based in Helsinge providing cleaning, window polishing, property maintenance, garden services, and specialty tasks to commercial, institutional, and private customers across Sjælland and the Copenhagen metropolitan area, operating on recurring and project-based contracts.

Ownership category

akta.pro rank

Product category

Facility Services

SIC

Services-Management Services (8741)

akta.pro primary industry

Compliance, Risk & EHS Management (BPABAAAK)

Keywords

• Commercial cleaning services
• Window cleaning services
• Property maintenance services
• Facility management services
• Garden maintenance services

Headquarters

HQ city

Helsinge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Commercial and Residential Cleaning Services: Ongoing and contract-based cleaning services for businesses, institutions, schools, swimming pools, clinics, and private customers. Services include regular office cleaning, main cleaning, industrial cleaning, and private residential cleaning.
2. Window Polishing: Professional window cleaning services for private, institutions, schools, municipalities, and businesses. With 30 years of experience, serving all types from residential to large glass facades requiring scaffolding or lifts.
3. Property Services: Property maintenance including staircase cleaning, caretaker services, garden and park services, facade cleaning, winter services, and comprehensive property maintenance.
4. Garden Services and Hedge Cutting: Garden and park services including hedge cutting with three pricing plans (Simple, Easy, Difficult). One-time services and annual subscription contracts available for private and business customers.
5. Special Tasks: Specialized services including stairwell washing, carpet cleaning, facade cleaning, outdoor area maintenance, winter service (snow removal, salting), damage services, solar film installation, slip-resistant surfaces, and LINOSLIB PUR linoleum floor renovation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

JMV is a Danish facility services company that provides commercial and residential cleaning, window polishing, property maintenance (staircase, facade, garden and park, winter services), and specialized tasks (linoleum floor renovation, damage cleanup, solar film installation). The company serves both businesses and private customers across Sjælland from its Helsinge headquarters, operating as a total supplier with customized quotes based on on-site assessments.

Product overview

JMV is a facility services company offering a comprehensive portfolio of cleaning and maintenance services. The core offering includes professional rengøring (cleaning), vinduespolering (window cleaning), ejendomsservice (property services), and haveservice (garden services). Services are delivered through a network of trained cleaning assistants, window cleaners, and specialists serving both commercial and private clients across Zealand. The company provides specialized services such as skadeservice (damage cleanup), specialopgaver (special tasks including LINOSLIB PUR floor renovation, solfilm installation), and winter services. The hedge cutting service offers three tiered pricing plans (Den simple, Den nemme, Den skæve) to accommodate different customer needs and hedge conditions. JMV positions itself as a 'total supplier' (totalleverandør) combining multiple service categories with a focus on quality, environment, and customer-centric delivery.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Helsinge SvømmeklubminorOthersJMV sponsors Helsinge Svømmeklub (swimming club), supporting their mission to promote members' health through swimming and lifesaving. The sponsorship builds community presence and brand awareness in the local Helsinge area.
• R1 WEBSHOPminorChannel Partner/ Reseller/ DistributorR1 WEBSHOP is a cleaning equipment and supplies shop. JMV directs customers to visit this webshop for professional cleaning equipment and chemicals. Collaboration partner for equipment procurement.
• R1 TECHminorChannel Partner/ Reseller/ DistributorR1 TECH specializes in robotic lawn mowers and related equipment. JMV references this partner for customers interested in robot lawn mowers and other garden technology.
• R1 MåtteserviceminorChannel Partner/ Reseller/ DistributorR1 Måtteservice (mat service) provides hygienic mat solutions. Referenced as a collaboration partner offering mat rental and hygiene solutions for JMV customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ISS A/S: Denmark-headquartered global facility services giant offering cleaning, property, and workplace services. Far larger and broader than JMV, but operates in the same Danish facility services category and competes for the same institutional and corporate contracts.
• Sodexo: Global facility services and food services major with operations across the Nordics. Competes for the same corporate and institutional facility management contracts JMV targets, with a much broader service portfolio.
• Rentokil Initial: Global hygiene and pest-control services group with significant Nordic presence. Overlaps with JMV in commercial hygiene, property services, and contract-based recurring facility maintenance.
• Elis SA: European hygiene and well-being services group (textiles, mats, hygiene solutions). Comparable to the hygiene/mat and facility maintenance angle of JMV's offering, especially through the R1 Måtteservice partnership.
• Compass Group: Largest contract food services and support services group globally, with Nordic presence in facility services. Adjacent to JMV's cleaning and property services category, but anchored in foodservice.

Direct peers

• Dalkia Denmark: Danish facility management and technical services provider offering cleaning, maintenance, and property services to public and private sector. Comparable scope and customer profile to JMV.
• Coor Service Management: Nordic integrated facility management provider delivering cleaning, property, and workplace services to corporate and public-sector clients. Directly comparable to JMV's total-supplier positioning in the Nordic market, though at much larger scale.
• HRV A/S: Danish facility services company providing cleaning, window cleaning, and property services to commercial and public-sector clients. Closest scale and geographic peer to JMV in the Danish market.

Others

• ISS Facility Services (Denmark) — small local cleaning firms: Segment of small independent Danish cleaning companies (e.g., Renholdning.dk directory listings) that compete head-to-head with JMV for private and small-business contracts in Sjælland, often on price.

Regional players

• Berendsen (now part of Elis): Nordic textile rental and hygiene services provider now operating under Elis. Adjacent peer given JMV's mat and hygiene partnerships and recurring commercial hygiene offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMV