Investing For Purpose

What Investing For Purpose does

Investing For Purpose is an Athens-based seed-stage venture capital fund founded in 2022 that invests in purpose-driven Greek and pan-European startups. It was selected in 2025 as one of six investment funds under the European Investment Fund's (EIF) €200 million EquiFund II fund-of-funds, which targets life sciences and sustainability. The fund deploys tickets of €250K–€750K (with reserves for follow-on) across three verticals: Climate & Environment, Diversity & Inclusion, and Education & Culture. Before formalizing as a VC fund, the team completed 12+ financings through an investor-community model that is described as a bridge structure for the early Greek impact-investing market.

The fund's distinguishing operational asset is its Impact Measurement and Management (IMM) framework, which defines up to three core KPIs per investee tied to annual targets and a portfolio-weighted 60% threshold; the fund forfeits 100% of carried interest if that threshold is missed. The team of seven — four partners (Anne Nijenhuis, Richard Mullane, Eleonore Cottarel, Markos Komondouros), an Investment Associate, an Investment Manager, and an Operations Manager — adds portfolio support through impact strategy development, mentoring, and pan-European co-investment network access (United For Impact, 60+ European impact investors across 20 EU countries).

Investing For Purpose earns revenue from carried interest on successful portfolio exits; fund terms and individual deal economics are not publicly disclosed. Portfolio companies disclosed to date include FlexThis, NeoCarbon, Puberry, CLEAN i.T, SolidWatts, Filisia, Open Council, EdenCore, Staramaki, Dataphoria, Orbito Travel, Project Parenting, Protio, and Robenso, spanning e-mobility, carbon capture, EdTech, civic tech, sustainable packaging, and recycling robotics. The 2025 Staramaki raise of over €1M was the largest investment on record for a Greek social enterprise.

Name

Investing For Purpose

Legal name

Investing For Purpose

Website

https://investing-for-purpose.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Investing For Purpose is an Athens-based, EIF-backed seed venture capital fund that invests €250K–€750K in purpose-driven startups across Greece and Europe, targeting Climate & Environment, Diversity & Inclusion, and Education & Culture with a carried-interest-linked impact KPI framework.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL)

akta.pro secondary industries

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG), SDG / Thematic Sustainable Investment Funds (FSANAJAN)

Keywords

• Venture capital funding
• Impact investing
• Seed-stage investments
• Impact measurement management
• Sustainable finance

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Venture Capital Fund Management: Generates returns through equity investments in seed-stage impact-driven companies in Greece. Revenue derived from carried interest on successful portfolio company exits. Fund operates under EIF's EquiFund II sustainability and social impact mandate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Investing For Purpose is an Athens-based venture capital fund that provides seed-stage equity investments of €250K–€750K to purpose-driven founders in Greece and across Europe, with reserves for follow-on funding. The fund operates under the European Investment Fund's EquiFund II sustainability and social impact mandate and targets three verticals: Climate & Environment, Diversity & Inclusion, and Education & Culture. It also delivers Impact Measurement and Management (IMM) services, including impact strategy development, KPI definition, and tracking, with carried interest tied to achieving portfolio-wide impact targets.

Product overview

Investing For Purpose is an Athens-based venture capital fund backed by the European Investment Fund (EIF) that operates under the EquiFund II mandate. The fund provides seed-stage investment (€250K–€750K tickets) to purpose-driven founders in Greece and across Europe, targeting three investment verticals: Climate & Environment, Diversity & Inclusion, and Education & Culture. The fund offers Impact Measurement and Management (IMM) services to help investees define and track measurable impact KPIs, with financial penalties tied to underperformance on impact targets. The Purpose Pod podcast serves as an ecosystem engagement and knowledge-sharing platform. The fund originated from an investor community model in 2022 and transitioned to a formal VC fund structure in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• The Purpose Pod: Podcast featuring conversations with founders, investors and ecosystem leaders in Greece and beyond

Products and services

• Investing For Purpose VC Fund Athens-based venture capital fund backed by the European Investment Fund (EIF) that provides seed-stage equity investments of €250K–€750K per company (with reserves for follow-on) to purpose-driven founders in Greece and across Europe, across three verticals: Climate & Environment, Diversity & Inclusion, and Education & Culture.
• Impact Measurement and Management (IMM) Service Rigorous impact strategy development and KPI tracking service provided to investee companies, committing to up to 3 core KPIs with annual targets per investee tied into the fund performance model, with 100% carried interest forfeiture if a minimum of 60% of portfolio-weighted impact targets are not reached.
• The Purpose Pod Podcast Twice-monthly podcast featuring conversations with founders, investors, and ecosystem leaders in Greece and beyond, sharing professional and personal stories of impact experts and practitioners, available on Spotify and Apple Podcasts.

Quantifiable outcome

• If minimum 60% of impact targets weighted across portfolio are not reached, fund manager forfeits 100% of carried interest
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• United For ImpactflagshipStrategic or Co-development PartnerInvesting For Purpose is Greece's representative fund for United For Impact, a membership of 60+ European Impact Investors from across 20 EU countries. Aims to adapt SFDR definition to supplement Article 9 for social and environmental impact enterprises.
• Invest EuropeminorStrategic or Co-development PartnerInvesting For Purpose operates under the guidance and mandates of Invest Europe, the European private equity and venture capital industry association.
• Cooperative Bank of KarditsaminorStrategic or Co-development PartnerStrategic partnership originated by IFP. Bank is renowned for social responsibility and community development. Investment marks the 10th purpose-driven funding through IFP's investor community.
• StaramakicoreStrategic or Co-development PartnerSocial enterprise making natural straws from wheat stems. IFP supported €1M investment, largest ever for a Greek social enterprise. Also facilitated 3-way industrial partnership with Depia Automations and Robovision for production upgrades.
• Depia AutomationsminorStrategic or Co-development PartnerIndustrial automation company that became shareholder in Staramaki as part of the 3-way industrial partnership facilitated by IFP for upgrading sustainable straw production.
• RobovisionminorStrategic or Co-development PartnerAI/robotics company that became shareholder in Staramaki as part of the 3-way industrial partnership facilitated by IFP for upgrading sustainable straw production.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Better Society Capital: UK's largest social impact investor, providing capital across debt, equity, and funds to impact-driven enterprises. Operates as a wholesale investor/funder in the impact ecosystem at much larger scale than IFP.

Regional players

• BonAngels: Greek angel-backed early-stage investment group providing seed capital to Greek startups. Comparable geography and stage to IFP.
• Velocity.Partners: A Greek-based early-stage investor backing technology and impact-driven companies. Comparable geography and stage to IFP but broader sector focus.
• Marathon VC: Greece-focused early-stage VC fund. Comparable geographic mandate and ticket size to IFP; invests in technology and sustainability themes.

Direct peers

• Metavallon: Greece's first institutional seed-stage VC fund. Direct peer to IFP in geography and stage, backing Greek technology founders. Comparable ticket sizes and seed-stage focus.
• Big Pi Ventures: A Greek-based early-stage VC fund investing in Greek technology startups. Direct geographic and stage peer to IFP, though more generalist rather than impact-focused. Comparable fund size and ticket range.
• Pymwymic: European impact investing cooperative of HNW investors backing impact-driven companies across Europe. Similar impact thesis and pan-European deal sourcing model to IFP's United For Impact membership.
• ETF Partners: Pan-European early-growth impact investor focused on sustainability and impact-driven companies. Most comparable impact VC peer in Europe in terms of thesis, though operates at later growth stage and larger fund size.
• Uni.Fund: Greek university-linked VC fund providing seed and pre-seed capital to Greek startups. Operates in the same geographic market and stage as IFP; co-invested alongside IFP in SolidWatts round.
• Mustard Seed Maze: UK-based seed-stage impact VC investing in early-stage purpose-driven companies. Closest comparable in terms of stage, ticket size, and impact thesis with rigorous impact measurement practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=The%20Purpose%20Pod%20Investing%20For%20Purpose

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investing For Purpose