Atlanta Dermatology

What Atlanta Dermatology does

Atlanta Dermatology, legally Hailey, Brody, Casey & Wray MD PC, is a private physician-owned dermatology practice headquartered in Atlanta, Georgia, founded in 1961 by Chenault Hailey. The practice delivers comprehensive medical, surgical, cosmetic, and pediatric dermatology services through a team of three board-certified dermatologists (Harold J. Brody, M.D.; Darren L. Casey, M.D.; G. Williamson Wray III, M.D.) supported by a nurse practitioner and a physician assistant. Service lines span general dermatology (acne, eczema, rosacea, growth removal), cosmetic dermatology (Botox/Dysport/Xeomin neuromodulators, Juvederm/Restylane/Belotero/Radiesse fillers, chemical peels, Kybella, cryotherapy facials), surgical procedures (tumescent liposuction, fat transfer, sclerotherapy, permanent cosmetics), pediatric dermatology, and skin cancer diagnosis and treatment.

The practice operates from a single location at 1218 West Paces Ferry Road NW, Suite 200, Atlanta, GA 30327. Revenue is generated through fee-for-service billing across cash-pay cosmetic procedures and insurance-reimbursed medical dermatology, with services initiated via phone scheduling and supported by online patient forms and an online payments portal. Customer acquisition relies primarily on physician reputation, peer referrals, and earned media rather than performance digital marketing. Disclosed pricing is limited; one example is the cryotherapy facial at $125 per treatment or $500 for a series of four. Patients are described as traveling from distant locations including Seattle, Washington D.C., and New York City, with no specific enterprise or institutional customers named.

The practice's competitive positioning is anchored in deep physician credentials: Dr. Brody is a Clinical Professor of Dermatology at Emory University, author of two textbooks and 100+ publications, past President of the American Society for Dermatologic Surgery and International Peeling Society, and recipient of the Clark Finnerud Award and Stegman Award. Dr. Casey and Dr. Wray hold Emory clinical appointments and consulting roles with pharmaceutical companies including Allergan, Medicis, and Biogen. The physicians also serve as national training faculty for Allergan's Botox, Kybella, and filler programs, reinforcing industry visibility. Ownership is entirely physician-held with no disclosed private equity, parent company, or external capital structure.

Name

Atlanta Dermatology

Legal name

Atlanta Dermatology

Website

https://atlantadermatology.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Dermatology is a private physician-owned dermatology practice in Atlanta, Georgia, founded in 1961, delivering medical, cosmetic, surgical, and pediatric dermatology services through three board-certified dermatologists and supporting mid-level providers.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Pediatric Dermatology (HLAKACAB), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Dermatology services
• Medical dermatology
• Cosmetic dermatology
• Skin cancer treatment
• Dermatologic surgery

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology treatments including skin cancer treatment, pediatric dermatology, and general dermatology conditions (acne, eczema, rosacea, growth removal).
2. Cosmetic Dermatology Services: Fee-for-service cosmetic procedures including BOTOX, dermal fillers, chemical peels, cryotherapy facials, Kybella injections, and skin rejuvenation treatments.
3. Surgical Procedures: Fee-for-service surgical procedures including tumescent liposuction, fat transfer, spider and varicose vein treatments (sclerotherapy), and cosmetic surgeries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atlanta Dermatology (legal name Hailey Brody Casey & Wray MD PC) is a physician-owned dermatology practice delivering medical, cosmetic, surgical, and pediatric dermatology services. The practice treats general skin conditions (acne, eczema, rosacea, growths), provides cosmetic injectables and skin rejuvenation (Botox, dermal fillers, chemical peels, cryotherapy facials, Kybella), performs surgical procedures (liposuction, fat transfer, vein treatments, permanent cosmetics), and diagnoses/treats skin cancers.

Product overview

Atlanta Dermatology is a medical and cosmetic dermatology practice offering a comprehensive range of skin care services. The practice operates across five core service areas: General Dermatology (acne, eczema, rosacea, growth removal), Cosmetic Dermatology (Botox, dermal fillers, chemical peels, Kybella, cryotherapy facials, body contouring), Procedures (vein treatments, liposuction, fat transfer, facial resurfacing), Pediatric Dermatology, and Skin Cancer Treatment (diagnosis and surgical/chemotherapeutic treatment of BCC, SCC, and melanoma). The practice also includes physician training faculty roles where doctors train other physicians on cosmetic procedures. Services are delivered by board-certified dermatologists including Harold J. Brody, M.D., Darren L. Casey, M.D., G. Williamson Wray III, M.D., along with Katrina Robinson (Nurse Practitioner) and Rachel M. Bates (PA-C).

Differentiator

Problem solved

Functional benefit

Products and services

• General Dermatology

Quantifiable outcome

• Cryotherapy Facial improves skin quality and can lessen fine lines with series of treatments
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• American Academy of DermatologycoreOthersProfessional membership organization. All physicians are Fellows of the American Academy of Dermatology. Dr. Brody served on the Board of Directors (2003-2007) and as Chairman of the Council on Communications.
• American Society for Dermatologic SurgerycoreOthersProfessional membership organization. All physicians are Fellows of ASDS. Dr. Brody served as President (2000-2001), is a visiting professor in Cosmetic Dermatologic Surgery, and serves on training faculty.
• Emory University Medical SchoolcoreStrategic or Co-development PartnerDr. Brody serves as Clinical Professor of Dermatology at Emory University Medical School. Dr. Casey serves as Clinical Assistant Professor of Dermatology at Emory University School of Medicine (2000-present). The practice has trained dermatology residents.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Riverchase Dermatology: Florida-based dermatology practice offering medical, cosmetic, and Mohs surgery services. Comparable in service breadth to Atlanta Dermatology with similar multispecialty dermatology positioning, but operates across multiple Florida locations.
• Forefront Dermatology: Midwest-based PE-backed dermatology platform with a broad network of physician offices offering medical, surgical, and cosmetic dermatology. Competes for similar patient segments and demonstrates the consolidator model independent practices like Atlanta Dermatology face.
• U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S. with hundreds of locations across multiple states. Competes with Atlanta Dermatology for both medical and cosmetic dermatology patients, but operates at vastly greater scale with centralized management and capital.
• Emory Dermatology: Academic dermatology practice affiliated with Emory University School of Medicine offering medical, surgical, and cosmetic dermatology. Atlanta Dermatology's physicians hold clinical faculty appointments at Emory, making this both a peer and a referral/academic partner in the local market.
• Advanced Dermatology: Multi-location dermatology practice with locations across several U.S. states offering medical, cosmetic, and surgical dermatology. Comparable in service breadth to Atlanta Dermatology but operates at greater scale across multiple markets.
• Schweiger Dermatology Group: Large PE-backed dermatology group headquartered in the Northeast with a strong medical and cosmetic dermatology service offering. Comparable to Atlanta Dermatology in service breadth (medical, cosmetic, surgical) but operates across multiple states with consolidated operations.

Regional players

• North Atlanta Dermatology: Regional dermatology practice serving the North Atlanta suburbs with medical, surgical, and cosmetic dermatology services. Local market competitor with similar clinical capabilities to Atlanta Dermatology.
• Dermatology Associates of Georgia: Georgia-based dermatology group offering medical and cosmetic dermatology services. Geographic peer to Atlanta Dermatology within the Atlanta metro area, competing for similar patient demographics.
• Atlanta Center for Dermatologic Disease: Local Atlanta-area dermatology practice offering medical and cosmetic dermatology services. Direct geographic competitor to Atlanta Dermatology for patients in the Atlanta metro area, with overlapping service offerings including skin cancer treatment and cosmetic procedures.
• Westside Dermatology: Atlanta-area dermatology practice offering medical and cosmetic dermatology services, including injectables and laser treatments. Direct local market competitor in the Atlanta metro area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/darren-casey-m-d-07081061

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Dermatology