Max Jenne
Max Jenne is a family-owned pharmaceutical wholesaler founded in 1879 in Kiel, Germany, serving approximately 900 independent pharmacies across five northern German federal states through daily distribution, GDP-certified logistics, and the PHARMA PRIVAT WAVE digital platform.
- Company typePrivate
- Founded1879
- HeadquartersKiel, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Max Jenne does
Max Jenne Arzneimittel-Großhandlung KG is a family-owned pharmaceutical wholesaler headquartered in Kiel, Germany, founded in 1879. The company operates as an intermediary between approximately 900 independent community pharmacies across five northern German federal states (Schleswig-Holstein, Hamburg, Niedersachsen, Mecklenburg-Vorpommern, and Brandenburg) and the pharmaceutical industry, delivering medicines and related products on a daily basis. The company is managed by Lothar-Joachim Jenne and Thomas Jenne, representing multi-generational family ownership, and is a founding member of the PHARMA PRIVAT cooperative of privately-owned pharmaceutical wholesalers established in 1984.
Max Jenne's core product is pharmaceutical wholesale distribution, supported by GDP-certified logistics infrastructure across three operational sites (Neumünster, Lübeck, Lüneburg) with Großhandelserlaubnis permits pursuant to §52a of the German Medicines Act. The company generates revenue by purchasing pharmaceutical products from manufacturers and distributing them to pharmacies at daily market rates, plus packaging and transport fees, with tier pricing (Staffelpreise) available on full-quantity orders. It also holds EU Bio certification for organic pharmaceutical distribution and handles veterinary products.
Beyond physical distribution, Max Jenne distributes the PHARMA PRIVAT WAVE digital platform, a 20+ year-developed cooperation system offering digitalization tools, e-commerce, marketing support, and business optimization for independent pharmacies competing against online/mail-order pharmacies. Additional services include the CardLink digital prescription-linking procedure, the annual PTA des Jahres competition for pharmacy technical assistants, the Apothekenjobs recruitment portal, and continuing education (Fort- und Weiterbildung) seminars. The company reaches customers through a regional field sales force (Außendienst), direct sales representatives, its own website, LinkedIn, Instagram, and cooperative marketing under the PHARMA PRIVAT umbrella brand.
Max Jenne firmographics
Firmographics- Name
- Max Jenne
- Legal name
- Max Jenne Arzneimittel-Großhandlung KG
- Website
- https://max-jenne.de
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Max Jenne is a family-owned pharmaceutical wholesaler founded in 1879 in Kiel, Germany, serving approximately 900 independent pharmacies across five northern German federal states through daily distribution, GDP-certified logistics, and the PHARMA PRIVAT WAVE digital platform.
- Ownership category
- akta.pro rank
Max Jenne industry classification
Industry- Product category
- Pharmaceutical Wholesale
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)
- akta.pro secondary industries
- Full-Line Pharmaceutical Wholesalers (HLAIAJAA), Specialty Pharmaceutical Distributors (HLAIAJAB)
Keywords
Where Max Jenne is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Max Jenne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Pharmaceutical Product Distribution: As a pharmaceutical wholesaler (Arzneimittel-Großhandlung), Max Jenne generates revenue by purchasing pharmaceutical products from manufacturers and distributing them to approximately 900 pharmacies across northern Germany. Pricing follows daily market rates at delivery date, plus packaging and transport costs. The company also handles special pharmaceutical logistics including veterinary products.
- Wholesale Services and Logistics: The company provides logistics, order processing, and delivery services to pharmacies. The AGB indicates the company works with transport contractors (Transportbeauftragte) for deliveries and handles customs, returns, and inventory management for pharmacy customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing per delivery date |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Max Jenne product offering
Product offeringCore offering
Max Jenne is a pharmaceutical wholesaler (Arzneimittel-Großhandlung) that purchases medicines from pharmaceutical manufacturers and distributes them daily to approximately 900 independent community pharmacies across five northern German federal states. The company supplements physical distribution with the PHARMA PRIVAT WAVE digital cooperation platform, providing pharmacy digitalization, marketing, CardLink prescription linking, e-commerce, and continuing education services. The company also operates a job portal (Apothekenjobs) and runs the PTA des Jahres competition for pharmacy staff.
Product overview
Max Jenne is a pharmaceutical wholesaler serving approximately 900 pharmacies in northern Germany (Schleswig-Holstein, Hamburg, Niedersachsen, Mecklenburg-Vorpommern, and Brandenburg). The company's primary service offering is PHARMA PRIVAT WAVE, a comprehensive cooperation system for independent pharmacies that provides digital solutions including CardLink prescription linking, communication tools, marketing support, and business optimization. Additional services include the annual 'PTA des Jahres' competition for pharmacy assistants, Apothekenjobs recruitment portal, and continuing education seminars. Max Jenne operates as part of the PHARMA PRIVAT cooperation of independently-owned pharmaceutical wholesalers.
Differentiator
Problem solved
Functional benefit
Products and services
- PHARMA PRIVAT WAVE A comprehensive cooperation system for independent community pharmacies offering digitalization, communication, marketing, and business development solutions. It provides tools for online visibility, reduced administrative burden, customer retention through online shop and app, and marketing support. Used by over 1,800 partner pharmacies across Germany.
- PTA des Jahres
Quantifiable outcome
- PHARMA PRIVAT WAVE ranked #1 for Innovation Power in the Coop-Study 2026, evaluated by over 800 pharmacy owners and branch managers (IQVIA / Deutsches Apotheken Portal survey, Oct-Dec 2025).
Companies that use Max Jenne
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Max Jenne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Max Jenne partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PHARMA PRIVAT GmbHcoreMax Jenne is a member company of PHARMA PRIVAT, the cooperative of privately-owned, owner-managed pharmaceutical wholesalers in Germany, founded in 1984. The cooperative provides shared purchasing power, the WAVE digital platform, marketing services, the PTA des Jahres competition, and unified branding. PHARMA PRIVAT connects ~1,500 manufacturers with ~19,000 pharmacies across Germany with revenue of ~1.5 billion euros. Max Jenne operates under the unified PHARMA PRIVAT brand system since 2009.
- PHARMA PRIVAT WAVEcorePHARMA PRIVAT WAVE is the digital cooperation system for independent pharmacies under the PHARMA PRIVAT umbrella. It provides digitalization tools (apps, e-commerce, CardLink), marketing, business optimization, and continuing education. WAVE has over 1,800 partner pharmacies and 20+ years of development. Max Jenne distributes WAVE services to its pharmacy customers as part of its service offering.
- IQVIA / Deutsches Apotheken PortalminorIQVIA and the Deutsches Apotheken Portal conducted the 2026 Coop-Study on behalf of the trade journal 'Die erfolgreiche Apotheke,' surveying 800+ pharmacy owners and branch managers about cooperation/network performance. The study awarded PHARMA PRIVAT WAVE first place in the Innovation Power category.
- MPA Pharma GmbHminorMPA Pharma GmbH (Osterburg) is a pharmaceutical company specializing in re-import and parallel import of EU medicines. Max Jenne's apprentices visited MPA Pharma for educational purposes, learning about re-import processes, pharmaceutical repackaging, and quality requirements. The relationship reflects industry cooperation and training partnerships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Max Jenne competitors and assessment
Company assessmentRegional players
- Ebert + Jacobi GmbH: Privately-owned regional pharmaceutical wholesaler in southern Germany; comparable as a family-owned Mittelstand wholesaler serving a defined German region, though operating in a different geographic territory than Max Jenne.
- Kehr GmbH & Co. KG: Privately-owned German pharmaceutical wholesaler serving pharmacies in a defined region; comparable in business model (independent Mittelstand wholesaler) but geographically separate from Max Jenne.
- Otto Geilenkirchen GmbH & Co. KG: Family-owned German pharmaceutical wholesaler serving independent pharmacies; comparable as a traditional Mittelstand wholesaler in the same product category as Max Jenne, though in a different region.
Broad incumbents
- Celesio (McKesson Europe): Part of McKesson, Celesio operates one of Europe's largest pharmaceutical wholesale and retail networks including German operations; comparable as a major national pharmaceutical wholesaler competing with Max Jenne for pharmacy customers in Germany.
- Phoenix Group (Phoenix Pharmahandel GmbH): One of the largest pharmaceutical wholesalers in Europe with full German national coverage; comparable in core wholesale business but at substantially larger scale and broader geographic reach than Max Jenne.
- Alliance Healthcare Germany (formerly GEHE Pharma Handel): Major German pharmaceutical wholesaler with national footprint and pharmacy retail operations (e.g., Lloyds); comparable as a multi-site Rx wholesaler serving pharmacies across Germany, operating at meaningfully larger scale than Max Jenne.
Emerging players
- Redcare Pharmacy (DocMorris): Leading European online pharmacy (formerly DocMorris); comparable as a participant in the German pharmaceutical supply chain that competes with Max Jenne's pharmacy customers for end-consumer prescriptions, representing a structural headwind to the independent pharmacy model.
Direct peers
- Noweda eG: German cooperative pharmaceutical wholesaler serving independent pharmacies across multiple regions; directly comparable in business model (cooperative wholesaler serving Vor-Ort-Apotheken) with broader geographic footprint than Max Jenne.
- Sanacorp Pharmahandel GmbH: German cooperative pharmaceutical wholesaler serving independent pharmacies; directly comparable as a multi-site German Rx wholesaler serving community pharmacies, with regional vs. national scale differences versus Max Jenne.
Others
- PHARMA PRIVAT GmbH: Cooperative umbrella of independent German pharmaceutical wholesalers including Max Jenne; comparable as the strategic cooperative of which Max Jenne is a founding member, providing shared services, branding, and the WAVE platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Max Jenne social profiles
Digital presenceMax Jenne compliance and trust
Trust signalCompliance3 records
Max Jenne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Jenne leadership team
Management profileNumber of profiles
Profiles4 records
Max Jenne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Jenne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Jenne
What does Max Jenne do?
Max Jenne is a pharmaceutical wholesaler (Arzneimittel-Großhandlung) that purchases medicines from pharmaceutical manufacturers and distributes them daily to approximately 900 independent community pharmacies across five northern German federal states. The company supplements physical distribution with the PHARMA PRIVAT WAVE digital cooperation platform, providing pharmacy digitalization, marketing, CardLink prescription linking, e-commerce, and continuing education services. The company also operates a job portal (Apothekenjobs) and runs the PTA des Jahres competition for pharmacy staff.
Is Max Jenne a public or private company?
Max Jenne is a private company. It is classified as family owned and is currently operating.
When was Max Jenne founded?
Max Jenne was founded in 1879. It employs 251 to 500 people.
Where is Max Jenne based?
Max Jenne is headquartered in Kiel, Germany, in the Europe region.
How does Max Jenne make money?
Two revenue lines are on record. Pharmaceutical Product Distribution is the primary driver. The others are wholesale Services and Logistics.
Who are Max Jenne's main competitors?
Regional players on record are Ebert + Jacobi GmbH, Kehr GmbH & Co. KG and Otto Geilenkirchen GmbH & Co. KG. Broad incumbents are Celesio (McKesson Europe), Phoenix Group (Phoenix Pharmahandel GmbH) and Alliance Healthcare Germany (formerly GEHE Pharma Handel). Redcare Pharmacy (DocMorris) is listed as an emerging player. Direct peers are Noweda eG and Sanacorp Pharmahandel GmbH. PHARMA PRIVAT GmbH is listed as an others.
Does Max Jenne have an API?
No public API is recorded for Max Jenne.
What industry is Max Jenne in?
Max Jenne's product category is Pharmaceutical Wholesale. Its primary akta.pro industry code is CRAOAHAA, Prescription Pharmaceutical (Rx) Wholesale Distribution, with a secondary code of HLAIAJAA, Full-Line Pharmaceutical Wholesalers. Its NAICS code is 424210 and its SIC code is 5122.