Max Jenne

What Max Jenne does

Max Jenne Arzneimittel-Großhandlung KG is a family-owned pharmaceutical wholesaler headquartered in Kiel, Germany, founded in 1879. The company operates as an intermediary between approximately 900 independent community pharmacies across five northern German federal states (Schleswig-Holstein, Hamburg, Niedersachsen, Mecklenburg-Vorpommern, and Brandenburg) and the pharmaceutical industry, delivering medicines and related products on a daily basis. The company is managed by Lothar-Joachim Jenne and Thomas Jenne, representing multi-generational family ownership, and is a founding member of the PHARMA PRIVAT cooperative of privately-owned pharmaceutical wholesalers established in 1984.

Max Jenne's core product is pharmaceutical wholesale distribution, supported by GDP-certified logistics infrastructure across three operational sites (Neumünster, Lübeck, Lüneburg) with Großhandelserlaubnis permits pursuant to §52a of the German Medicines Act. The company generates revenue by purchasing pharmaceutical products from manufacturers and distributing them to pharmacies at daily market rates, plus packaging and transport fees, with tier pricing (Staffelpreise) available on full-quantity orders. It also holds EU Bio certification for organic pharmaceutical distribution and handles veterinary products.

Beyond physical distribution, Max Jenne distributes the PHARMA PRIVAT WAVE digital platform, a 20+ year-developed cooperation system offering digitalization tools, e-commerce, marketing support, and business optimization for independent pharmacies competing against online/mail-order pharmacies. Additional services include the CardLink digital prescription-linking procedure, the annual PTA des Jahres competition for pharmacy technical assistants, the Apothekenjobs recruitment portal, and continuing education (Fort- und Weiterbildung) seminars. The company reaches customers through a regional field sales force (Außendienst), direct sales representatives, its own website, LinkedIn, Instagram, and cooperative marketing under the PHARMA PRIVAT umbrella brand.

Name

Max Jenne

Legal name

Max Jenne Arzneimittel-Großhandlung KG

Website

https://max-jenne.de

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

251–500 employees

Short description

Max Jenne is a family-owned pharmaceutical wholesaler founded in 1879 in Kiel, Germany, serving approximately 900 independent pharmacies across five northern German federal states through daily distribution, GDP-certified logistics, and the PHARMA PRIVAT WAVE digital platform.

Ownership category

akta.pro rank

Product category

Pharmaceutical Wholesale

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)

akta.pro secondary industries

Full-Line Pharmaceutical Wholesalers (HLAIAJAA), Specialty Pharmaceutical Distributors (HLAIAJAB)

Keywords

• Pharmaceutical wholesale
• Pharmaceutical distribution
• Pharmacy supply services
• Cold chain logistics
• Pharmacy digital platforms

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pharmaceutical Product Distribution: As a pharmaceutical wholesaler (Arzneimittel-Großhandlung), Max Jenne generates revenue by purchasing pharmaceutical products from manufacturers and distributing them to approximately 900 pharmacies across northern Germany. Pricing follows daily market rates at delivery date, plus packaging and transport costs. The company also handles special pharmaceutical logistics including veterinary products.
2. Wholesale Services and Logistics: The company provides logistics, order processing, and delivery services to pharmacies. The AGB indicates the company works with transport contractors (Transportbeauftragte) for deliveries and handles customs, returns, and inventory management for pharmacy customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Max Jenne is a pharmaceutical wholesaler (Arzneimittel-Großhandlung) that purchases medicines from pharmaceutical manufacturers and distributes them daily to approximately 900 independent community pharmacies across five northern German federal states. The company supplements physical distribution with the PHARMA PRIVAT WAVE digital cooperation platform, providing pharmacy digitalization, marketing, CardLink prescription linking, e-commerce, and continuing education services. The company also operates a job portal (Apothekenjobs) and runs the PTA des Jahres competition for pharmacy staff.

Product overview

Max Jenne is a pharmaceutical wholesaler serving approximately 900 pharmacies in northern Germany (Schleswig-Holstein, Hamburg, Niedersachsen, Mecklenburg-Vorpommern, and Brandenburg). The company's primary service offering is PHARMA PRIVAT WAVE, a comprehensive cooperation system for independent pharmacies that provides digital solutions including CardLink prescription linking, communication tools, marketing support, and business optimization. Additional services include the annual 'PTA des Jahres' competition for pharmacy assistants, Apothekenjobs recruitment portal, and continuing education seminars. Max Jenne operates as part of the PHARMA PRIVAT cooperation of independently-owned pharmaceutical wholesalers.

Differentiator

Problem solved

Functional benefit

Products and services

• PHARMA PRIVAT WAVE A comprehensive cooperation system for independent community pharmacies offering digitalization, communication, marketing, and business development solutions. It provides tools for online visibility, reduced administrative burden, customer retention through online shop and app, and marketing support. Used by over 1,800 partner pharmacies across Germany.
• PTA des Jahres

Quantifiable outcome

• PHARMA PRIVAT WAVE ranked #1 for Innovation Power in the Coop-Study 2026, evaluated by over 800 pharmacy owners and branch managers (IQVIA / Deutsches Apotheken Portal survey, Oct-Dec 2025).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PHARMA PRIVAT GmbHcoreStrategic or Co-development Partner · 1 January 1984Max Jenne is a member company of PHARMA PRIVAT, the cooperative of privately-owned, owner-managed pharmaceutical wholesalers in Germany, founded in 1984. The cooperative provides shared purchasing power, the WAVE digital platform, marketing services, the PTA des Jahres competition, and unified branding. PHARMA PRIVAT connects ~1,500 manufacturers with ~19,000 pharmacies across Germany with revenue of ~1.5 billion euros. Max Jenne operates under the unified PHARMA PRIVAT brand system since 2009.
• PHARMA PRIVAT WAVEcoreStrategic or Co-development PartnerPHARMA PRIVAT WAVE is the digital cooperation system for independent pharmacies under the PHARMA PRIVAT umbrella. It provides digitalization tools (apps, e-commerce, CardLink), marketing, business optimization, and continuing education. WAVE has over 1,800 partner pharmacies and 20+ years of development. Max Jenne distributes WAVE services to its pharmacy customers as part of its service offering.
• IQVIA / Deutsches Apotheken PortalminorStrategic or Co-development PartnerIQVIA and the Deutsches Apotheken Portal conducted the 2026 Coop-Study on behalf of the trade journal 'Die erfolgreiche Apotheke,' surveying 800+ pharmacy owners and branch managers about cooperation/network performance. The study awarded PHARMA PRIVAT WAVE first place in the Innovation Power category.
• MPA Pharma GmbHminorGTM or Marketing PartnerMPA Pharma GmbH (Osterburg) is a pharmaceutical company specializing in re-import and parallel import of EU medicines. Max Jenne's apprentices visited MPA Pharma for educational purposes, learning about re-import processes, pharmaceutical repackaging, and quality requirements. The relationship reflects industry cooperation and training partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ebert + Jacobi GmbH: Privately-owned regional pharmaceutical wholesaler in southern Germany; comparable as a family-owned Mittelstand wholesaler serving a defined German region, though operating in a different geographic territory than Max Jenne.
• Kehr GmbH & Co. KG: Privately-owned German pharmaceutical wholesaler serving pharmacies in a defined region; comparable in business model (independent Mittelstand wholesaler) but geographically separate from Max Jenne.
• Otto Geilenkirchen GmbH & Co. KG: Family-owned German pharmaceutical wholesaler serving independent pharmacies; comparable as a traditional Mittelstand wholesaler in the same product category as Max Jenne, though in a different region.

Broad incumbents

• Celesio (McKesson Europe): Part of McKesson, Celesio operates one of Europe's largest pharmaceutical wholesale and retail networks including German operations; comparable as a major national pharmaceutical wholesaler competing with Max Jenne for pharmacy customers in Germany.
• Phoenix Group (Phoenix Pharmahandel GmbH): One of the largest pharmaceutical wholesalers in Europe with full German national coverage; comparable in core wholesale business but at substantially larger scale and broader geographic reach than Max Jenne.
• Alliance Healthcare Germany (formerly GEHE Pharma Handel): Major German pharmaceutical wholesaler with national footprint and pharmacy retail operations (e.g., Lloyds); comparable as a multi-site Rx wholesaler serving pharmacies across Germany, operating at meaningfully larger scale than Max Jenne.

Emerging players

• Redcare Pharmacy (DocMorris): Leading European online pharmacy (formerly DocMorris); comparable as a participant in the German pharmaceutical supply chain that competes with Max Jenne's pharmacy customers for end-consumer prescriptions, representing a structural headwind to the independent pharmacy model.

Direct peers

• Noweda eG: German cooperative pharmaceutical wholesaler serving independent pharmacies across multiple regions; directly comparable in business model (cooperative wholesaler serving Vor-Ort-Apotheken) with broader geographic footprint than Max Jenne.
• Sanacorp Pharmahandel GmbH: German cooperative pharmaceutical wholesaler serving independent pharmacies; directly comparable as a multi-site German Rx wholesaler serving community pharmacies, with regional vs. national scale differences versus Max Jenne.

Others

• PHARMA PRIVAT GmbH: Cooperative umbrella of independent German pharmaceutical wholesalers including Max Jenne; comparable as the strategic cooperative of which Max Jenne is a founding member, providing shared services, branding, and the WAVE platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/max-jenne
• Instagraminstagram.com/maxjenne1879

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Jenne