MICRO automación
MICRO automación is an Argentine industrial automation manufacturer producing pneumatic components, control systems, and turnkey mechatronic solutions for industrial clients across Latin America, operating five production plants and 32 service centers in 25+ countries.
- Company typePrivate
- Founded1960
- HeadquartersWilde, Argentina
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What MICRO automación does
MICRO automación, founded in 1960 and headquartered in Wilde, Buenos Aires, is the operating industrial automation brand of Argentine conglomerate Grupo Micro. The legal entity Automación Micromecánica S.A.I.C. manufactures systems, components, and turnkey solutions for industrial process automation, operating in mechatronics — the integration of mechanical, electronic, and computing technologies. The portfolio centers on pneumatic components (cylinders, valves, FRL units, connections), automation and control products (PLCs, HMIs, frequency inverters, servomotors, sensors), handling and vacuum systems, valve stations for fieldbus communication, and process-industry solutions for food, oil & gas, steel, mining, and pharmaceutical customers. The 2022 Master Catalog exposes 5,000+ catalogue references and 15,000 additional products, supported by own modeling, simulation, and testing laboratories. The company is positioned as a 100% compatible substitute for major international pneumatic brands.
The business operates five wholly-owned production plants in Argentina, Brazil, Chile, Colombia, and Mexico, with a sixth commercial subsidiary in Peru, and reaches customers through 116+ sales points, 32 Technology and Service Centers (CTS), 127 care centers, and a distributor network across 25+ countries on 4 continents. Revenue is generated primarily through hardware sales of pneumatic components and automation/control products and through professional services including technical training (1,500+ hours/year across 7 training centers to 2,000 attendees), turnkey "open-plant" project execution, 24-hour instant delivery, and a Compressed Air Leak Detection monthly subscription service. Pricing is quote-based, organized by commercial division (Pneumatics, Air Treatment, Handling & Vacuum, Electroelectronics, Processes, Training), with no public price list. The customer base spans industrial manufacturers, automotive (Volkswagen quality award recipient), food & beverage, oil & gas, mining, pharmaceutical, plastics, steel, and agroindustry. Grupo Micro also contains Tecnova (electrical accessories, appliance timers, plastic injection — supplying Whirlpool and General Electric) and Inofer (non-ferrous die casting). Certifications across subsidiaries include ISO 9001:2015 (IRAM/IQNet), ISO 14001:2015, Nch 2728 (Chile), and Underwriters Laboratories (Tecnova). The company is privately held with no public filings; ownership is treated as founder/family-controlled, with Higinio Ridolfi as President of Grupo Micro and Eduardo Barlotti as CEO and Industrial Director of MICRO automación.
MICRO automación firmographics
Firmographics- Name
- MICRO automación
- Legal name
- Automación Micromecánica S.A.I.C.
- Website
- https://ar.microautomacion.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MICRO automación is an Argentine industrial automation manufacturer producing pneumatic components, control systems, and turnkey mechatronic solutions for industrial clients across Latin America, operating five production plants and 32 service centers in 25+ countries.
- Ownership category
- akta.pro rank
MICRO automación industry classification
Industry- Product category
- Industrial Automation Components
- NAICS
- Fluid Power Cylinder and Actuator Manufacturing (333995), Fluid Power Pump and Motor Manufacturing (333996), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)
- akta.pro secondary industries
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
Keywords
Where MICRO automación is headquartered
LocationHeadquarters
- HQ city
- Wilde
- HQ country
- Argentina
- HQ region
- Latin America
Offices10 records
Markets served
MICRO automación business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pneumatic Components and Systems: Sale of pneumatic components (cylinders, valves, FRL units, connections) and integrated systems for industrial automation. Products are sold through direct sales, distributors, and commercial representatives across Latin America and globally.
- Automation and Control Products: Sale of automation and control products including frequency inverters, servomotors, PLC, HMI, remote communication modules, power supplies, and sensors.
- Specialized Services (Training, Technical Support, Turnkey Projects): Technical training programs (over 1,500 hours per year), in-company technical support, open-plant services, and turnkey project delivery. Services include the compressed air leak detection monthly subscription.
- Spare Parts and Repair Kits: Continuous access to spare parts, repair kits, and consumables for the installed base, supporting the large stock for immediate delivery system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Personalized quotation — products and services quoted on a per-project basis |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MICRO automación product offering
Product offeringCore offering
MICRO automación designs, manufactures and sells industrial automation systems, components and solutions based on mechatronics. Its product portfolio covers pneumatic components (cylinders, valves, FRL air-treatment units, connections), automation and control products (PLCs, HMIs, frequency inverters, servomotors, sensors), handling and vacuum components, valve stations, process-industry solutions and industrial safety components. The offering is complemented by technical training, compressed-air leak detection, mobile in-company exhibitions and turnkey project execution across Latin America.
Product overview
MICRO automación is a Latin American industrial automation company that produces systems, components, and solutions for automating industrial processes. The company operates in mechatronics, integrating mechanical, electronic, and computing technologies. The product portfolio centers on pneumatic components (cylinders, valves, connections), air treatment units (FRL), automation and control products (PLCs, HMIs, frequency inverters, servomotors, sensors), handling and vacuum equipment, and valve stations for fieldbus communication. These core products are complemented by industrial security components, process industry solutions, and a comprehensive services layer including technical training, compressed air leak detection services, turnkey project execution, and mobile in-company exhibitions. The company offers more than 5,000 catalog references with 100% compatible technology for industrial replacement applications.
Differentiator
Problem solved
Functional benefit
Brands
- Tecnova: Electrical accessories, industrial and residential components, timers for household appliances, and plastic injection services
- Inofer
- Microtec
- Micro Pneumatic
- Micromecânica
Products and services
- Pneumatic Components
Quantifiable outcome
- Compressed air leak detection can reduce operating costs by 20–40% by addressing undetected air loss in typical industrial plants
Companies that use MICRO automación
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles3 records
MICRO automación technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MICRO automación partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClipsalcoreClipsal is a world-leading technology partner for Tecnova (Grupo Micro), providing advanced electrical components for intelligent buildings and industrial applications. Clipsal contributes switches, sockets, dimmers, presence sensors, hotel solutions, and scene controllers to Tecnova's electrical accessories portfolio.
- Universities and Technical InstitutionscoreMICRO maintains agreements of technical education with universities and institutions, offering training programs, mobile exhibition units at campuses, and specialized courses for developing technical human resources in industrial automation.
Scale indicators8 records
Recent moves6 records
Expansion highlights12 records
MICRO automación competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MICRO automación social profiles
Digital presenceMICRO automación compliance and trust
Trust signalCompliance4 records
MICRO automación financial estimates
Financial estimateRevenue estimate
Valuation estimate
MICRO automación leadership team
Management profileNumber of profiles
Profiles6 records
MICRO automación subsidiaries and ownership
Company hierarchySubsidiaries8 records
MICRO automación funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MICRO automación M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MICRO automación
What does MICRO automación do?
MICRO automación designs, manufactures and sells industrial automation systems, components and solutions based on mechatronics. Its product portfolio covers pneumatic components (cylinders, valves, FRL air-treatment units, connections), automation and control products (PLCs, HMIs, frequency inverters, servomotors, sensors), handling and vacuum components, valve stations, process-industry solutions and industrial safety components. The offering is complemented by technical training, compressed-air leak detection, mobile in-company exhibitions and turnkey project execution across Latin America.
Is MICRO automación a public or private company?
MICRO automación is a private company. It is classified as family owned and is currently operating.
When was MICRO automación founded?
MICRO automación was founded in 1960. It employs 501 to 1,000 people.
Where is MICRO automación based?
MICRO automación is headquartered in Wilde, Argentina, in the Latin America region.
How does MICRO automación make money?
Four revenue lines are on record. Pneumatic Components and Systems are the primary driver. The others are automation and Control Products, specialized Services (Training, Technical Support, Turnkey Projects) and spare Parts and Repair Kits.
Does MICRO automación have an API?
No public API is recorded for MICRO automación.
What industry is MICRO automación in?
MICRO automación's product category is Industrial Automation Components. Its primary akta.pro industry code is IMAHAGAC, Pneumatic Components (FRLs, Cylinders, Valves), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 333995 and its SIC code is 3560.