ATAS

What ATAS does

ATAS (Atas S.r.l.) is an Italian chemical manufacturing company founded in 1965 and headquartered in Codisotto di Luzzara, Reggio Emilia, Italy. The company formulates and produces a broad portfolio of professional cleaning, sanitation, and chemical maintenance products for the automotive, industrial, and institutional sectors. Its catalog spans roughly 50+ SKUs across multiple product lines: Linea Atascar (retail car care such as shampoos, polishes, and hand-wash pastes), Linea Atasdet (professional vehicle-wash detergents, waxes, drying agents, brake fluids, and antifreezes for car washes, dealerships, and transport operators), and Linea Ataschem (institutional/industrial cleaners, degreasers, sanitizers, and HACCP-compliant products for hotels, restaurants, catering, and industrial facilities). Sub-brands ATASMEC and ATASCOM target mechanical workshops and large-scale retail/cash-and-carry channels, respectively. Product technical specifications include DOT 4 and DOT 5 brake fluids, monoethylene glycol–based antifreeze formulations (down to -60°C), and chlorinated alkaline tank-cleaning agents compliant with food-contact hygiene standards.

The company's business model is product sales through a multi-channel distribution architecture. Revenue is generated primarily via B2B wholesale to professional distributors, cash & carry outlets, auto parts retailers (autoricambi), car accessory stores (autoaccessori), hardware stores (ferramenta), and large-scale general retail (GDO). A direct-to-consumer and small-B2B e-commerce channel operates via a WooCommerce-powered storefront on atassrl.it, available in five languages (Italian, English, German, Spanish, French) signaling European market ambitions. ATAS serves multiple customer segments simultaneously: car wash operators, auto repair and body shops, heavy-duty and commercial transport fleets (trucks, buses, trains, aircraft, RVs), HO.RE.CA. businesses, industrial and institutional facilities, and consumer car-care buyers. The company holds a paid-in share capital of €100,000, employs 51-100 people, and remains privately held with no disclosed external investors, funding rounds, or M&A activity. The website and product catalog constitute the company's primary digital presence, with no proprietary software platform, API, or AI/ML capabilities disclosed.

Name

ATAS

Legal name

Atas S.r.l.

Website

https://atassrl.it

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Atas S.r.l. is a privately held Italian chemical manufacturer (founded 1965) that formulates professional cleaning, sanitation, and maintenance chemicals — including detergents, antifreezes, brake fluids, and sanitizers — for car washes, automotive workshops, heavy-duty transport, HO.RE.CA., industrial, and consumer markets across Europe.

Ownership category

akta.pro rank

Product category

Industrial & Institutional Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Kitchen & Countertop Cleaners & Degreasers (CRAJACAA), Solvents & Solvent-Based Cleaners (Mineral Spirits, Acetone, Alcohols) (CRAJAKAC), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), Car & Small-Space Air Care (Automotive/Closet/Travel) (CRAJAEAH)

Keywords

• Professional cleaning chemicals
• Automotive cleaning products
• Car wash detergents
• Industrial degreasers
• Institutional sanitizers

Headquarters

HQ city

Codisotto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (B2B & B2C): ATAS generates revenue primarily through the sale of its chemical cleaning and car-care products. Products are sold through professional distributors, cash & carry, auto parts retailers, hardware stores, and general retail (GDO). An e-commerce storefront (WooCommerce) supports direct online orders. Revenue is derived from one-time product purchases with repeat purchasing driven by product consumption cycles.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

ATAS manufactures and sells professional cleaning and car-care chemical products through three organized product lines: Atascar (retail car-care and detailing), Atasdet (professional vehicle wash for car washes and workshops), and Ataschem (institutional, Ho.Re.Ca., and industrial cleaning). The portfolio spans automotive fluids (antifreeze, brake fluids, lubricants), detergents, degreasers, sanitizers, waxes, and laundry chemicals supplied to workshops, transport fleets, hotels, restaurants, industrial sites, and consumer retail channels.

Product overview

ATAS is an Italian chemical manufacturing company specializing in professional cleaning and detergent products for the automotive, industrial, and institutional sectors. The company offers a diversified portfolio organized into three main product lines: Linea Atascar (retail/consumer products for car beauty and maintenance), Linea Atasdet (professional products for vehicle cleaning, car washes, and transport), and Linea Ataschem (products for hospitality, institutional, and industrial applications). ATAS serves multiple market segments including automotive workshops, body shops, car dealerships, car washes, heavy-duty vehicles, motorcycles, hotels/restaurants/catering, and special industrial applications. The product portfolio includes sanitizers, degreasers, brake fluids, antifreezes, waxes, polishes, hand cleaners, glass cleaners, and specialized industrial cleaning solutions. The company operates under the Atas Srl legal entity headquartered in Codisotto di Luzzara (RE), Italy.

Differentiator

Problem solved

Functional benefit

Brands

• ATASMEC: Products dedicated to mechanical workshops, hydraulics, tire shops, and body shops
• ATASCOM
• Linea Atascar
• Linea Atasdet
• Linea Ataschem

Products and services

• Linea Atascar Retail and consumer car-care and detailing product line including waxes, polishes, shampoos, and detailing chemistry for individual consumers and general retail channels.
• Linea Atasdet Professional vehicle wash product line for car washes, detailing shops, workshops, and commercial fleets, including detergents, degreasers, waxes, and surface-active chemistries for hand and automatic wash systems.
• Linea Ataschem Institutional, hospitality (Ho.Re.Ca.), and industrial cleaning product line including HACCP-compliant sanitizers, degreasers, dishwash and laundry chemistry, and surface cleaners for hotels, restaurants, catering, and industrial facilities.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonax: German premium car care chemicals manufacturer with strong European brand presence. Overlaps with ATAS's Atascar retail line and Atasdet professional wash range, but operates at larger scale with broader consumer brand recognition.
• Henkel: Global consumer and industrial chemicals group with broad cleaning product portfolio. Competes with ATAS in industrial/institutional cleaning (Ataschem equivalents) and consumer car care, but operates at vastly larger scale and broader scope.
• Würth: Global industrial supplies and chemicals distributor serving workshops and automotive professionals. Overlaps with ATAS in workshop cleaning chemistry and operates as both competitor (own-brand chemicals) and potential distribution channel for ATAS.

Direct peers

• Koch Chemie: German specialty chemicals maker focused on professional vehicle preparation, washing, and detailing. Directly comparable to Atasdet line in car wash and detailing chemistry, serving similar European professional customer base.
• Ma-Fra: Italian manufacturer of car care and professional cleaning chemicals headquartered near Milan. Most direct comp to ATAS — overlapping product categories (car shampoos, degreasers, sanitizers), shared Italian B2B distribution, and similar vertical-specialized lines.
• TUNAP: German manufacturer of automotive chemicals, lubricants, and workshop consumables. Comparable to ATASMEC/ATASDET offerings in brake fluids, cleaners, degreasers, and workshop chemicals, with strong European B2B distribution.
• Brezza Industries: Italian producer of professional cleaning and sanitation chemicals for HO.RE.CA., food service, and institutional markets. Direct competitor to Ataschem line in Italy with overlapping product types (degreasers, sanitizers, floor cleaners).
• Kimicar (Kimitron): Italian manufacturer of professional detergents and specialty cleaners for automotive and industrial segments. Comparable to ATAS in car wash chemistry, antifreeze, and industrial degreasers within the Italian and broader European market.
• Arexons (Petronas): Historic Italian automotive chemicals brand (formerly Arexons, now part of Petronas Lubricants). Competes with ATAS in antifreeze (Liquido Refrigerante), brake fluids, and workshop cleaning/sanitizing products across Italian auto parts retail.

Regional players

• Autosmart: UK-based manufacturer of professional vehicle cleaning and detailing chemicals. Comparable product portfolio to Atasdet and Atascar, but primarily serves UK/Ireland market rather than Italy/Mediterranean.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ATASchimica
• LinkedInlinkedin.com/company/atas-s.r.l.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATAS