HollyRod
HollyRod Foundation is a 501(c)(3) nonprofit founded in 1997 by Holly Robinson Peete and Rodney Peete that provides autism and Parkinson's disease support services — including vocational training, medical care, AAC tablet donations, and family community programs — to over 50,000 families nationwide from its Los Angeles base.
- Company typePrivate
- Founded1997
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HollyRod does
HollyRod Foundation is a 501(c)(3) nonprofit organization founded in 1997 by actress Holly Robinson Peete and former NFL quarterback Rodney Peete, headquartered in Los Angeles, California. The foundation serves families affected by autism spectrum disorder and Parkinson's disease, having reached over 50,000 families since inception. Its mission expanded from Parkinson's-only support (founded in honor of Holly's father, Matthew Robinson Jr.) to comprehensive autism services after the Peetes' son RJ was diagnosed with autism at age 3 in 2000.
The foundation operates a portfolio of six flagship programs: RJ's Place (a vocational training center in Los Angeles serving young adults ages 16–25 with autism, reporting an 85% job placement rate and 200+ graduates); Parkinson's Compassionate Care (medical equipment, medication, and treatment services delivered through a partnership with the USC Keck School of Medicine, serving 1,000+ patients with $2M+ in equipment donated); HollyRod4Kids Giving Words Campaign (5,000+ tablets with AAC communication software donated across 48 states); It's Cool to Fly American (mock flight experiences in partnership with American Airlines, 50+ events for 2,000+ families); My Brother Charlie sensory-friendly social outings (100+ events for 5,000+ families); and Scholarships & Grants ($5M+ awarded through a Landmark College partnership). Supporting these programs is a digital platform — the HollyRod+ mobile and web app — integrating HollyRod TV, the HollyRod Podcast, Ask Holly consultations, HollyRod Live streamed events, and the Parent Network online community of 2,500+ members across 15+ peer groups.
Revenue is generated through a diversified mix of individual donations at $25–$250/month recurring tiers, corporate partnership packages at $5,000–$50,000+ tiers (Bronze through Platinum), a Parent Network monthly subscription at $10–$50/month, and modest one-time purchases of digital educational guides priced at $5 each. Distribution is primarily direct via the foundation's website, mobile app, and in-person at RJ's Place, with national reach across 25+ states and concentrated operational activity in Los Angeles. The foundation maintains a lean team of 1–10 employees and depends on celebrity-driven earned media and family-led advocacy as its primary awareness engine.
HollyRod firmographics
Firmographics- Name
- HollyRod
- Legal name
- HollyRod Foundation
- Website
- https://hollyrod.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HollyRod Foundation is a 501(c)(3) nonprofit founded in 1997 by Holly Robinson Peete and Rodney Peete that provides autism and Parkinson's disease support services — including vocational training, medical care, AAC tablet donations, and family community programs — to over 50,000 families nationwide from its Los Angeles base.
- Ownership category
- akta.pro rank
HollyRod industry classification
Industry- Product category
- Autism and Parkinson's Disease Support Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Parkinson’s & Movement-Disorder Personal Care Support (HSABABAJ), Autism Spectrum (ASD) Academic & Social-Communication Support Tutoring (EDANAFAD)
Keywords
Where HollyRod is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HollyRod business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Donations and Charitable Contributions: The foundation relies on tax-deductible donations from individuals and corporations at various tiers ($25 supporter to $250 guardian levels). Donations are the primary funding source for all programs and services.
- Parent Network Membership: Monthly membership ($10-$50/month) that provides full access to the parent community forums, expert-led webinars, mentor matching, and exclusive resource library. Serves as a recurring revenue stream and donor engagement mechanism.
- Educational Resource Sales: Sale of curated books, guides, and research materials through the Educational Library. Digital guides priced at $5 each, with some free resources available.
- Corporate Partnerships and Sponsorships: Corporate partnership packages at Bronze ($5,000+), Silver ($15,000+), Gold ($25,000+), and Platinum ($50,000+) tiers, offering brand visibility at events, website/social recognition, and networking opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $25/month Supporter tier — provides educational materials for one family |
| Subscription | Monthly | $50/month Champion tier — funds a therapy session for a child with autism |
| Subscription | Monthly | $100/month Hero tier — supports caregiver respite services |
| Subscription | Monthly | $250/month Guardian tier — enables a full month of family support services |
| Other | Annual | Bronze partnership — $5,000+ annual corporate sponsorship |
| Other | Annual | Silver partnership — $15,000+ annual corporate sponsorship |
| Other | Annual | Gold partnership — $25,000+ annual corporate sponsorship |
| Other | Annual | Platinum partnership — $50,000+ annual corporate sponsorship |
| Unit Pricing | Pay-as-you-go | Individual digital guides — $5 per guide or free |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
HollyRod product offering
Product offeringCore offering
HollyRod Foundation is a 501(c)(3) nonprofit organization providing compassionate care and support services to families affected by autism and Parkinson's disease. Its portfolio includes vocational training (RJ's Place), free medical equipment and medication for uninsured Parkinson's patients (in partnership with USC Keck School of Medicine), tablet-based communication tools for non-verbal children, sensory-friendly social outings, mock flight experiences, and scholarships for neurodiverse students. The foundation operates a membership community (Parent Network) and a mobile/web app delivering content, podcasts, and direct booking with the Peete family.
Product overview
HollyRod Foundation offers a comprehensive suite of programs and services for families affected by autism and Parkinson's disease. The portfolio includes six flagship programs: RJ's Place vocational training center, Parkinson's Compassionate Care partnership with USC Keck School of Medicine, HollyRod4Kids Giving Words Campaign for communication assistance, It's Cool to Fly American mock flight experiences, My Brother Charlie sensory-friendly outings, and Scholarships & Grants for neurodiverse education. Supporting these programs is a digital platform comprising a mobile/web app (HollyRod TV, Podcast, Ask Holly, HollyRod Live), an online Parent Network community (2,500+ members), an Educational Library, Video Resources, Downloadable Guides, and Financial Assistance resources. The foundation operates as a 501(c)(3) nonprofit organization serving over 50,000 families since 1997.
Differentiator
Problem solved
Functional benefit
Brands
- RJ's Place: Flagship vocational training program providing job placement services for young adults on the autism spectrum (ages 16-25) with interactive technology and family support.
- Parkinson's Compassionate Care
- HollyRod4Kids
- It's Cool to Fly American
- My Brother Charlie
- Scholarships & Grants
- HollyRod TV
- HollyRod Podcast
- Ask The Peetes
- HollyRod Live
Products and services
- RJ's Place Vocational Training Center In-person vocational training center in Los Angeles serving young adults ages 16-25 on the autism spectrum, providing job training, job placement services, life skills development, and family wrap-around support.
- Parkinson's Compassionate Care Free medical equipment, medication support, and treatment services for uninsured or underinsured Parkinson's patients, operated in partnership with USC Keck School of Medicine. Over $2M in equipment donated and 1,000+ patients served.
- HollyRod4Kids - Giving Words Campaign
Companies that use HollyRod
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HollyRod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HollyRod partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and key.
- Los Angeles DodgersflagshipRJ Peete, son of founders Holly and Rodney Peete, has been employed as a clubhouse attendant (now Senior Equipment Manager) for the LA Dodgers since 2016. His employment serves as the foundation's most powerful proof-of-concept demonstrating that individuals with autism can achieve meaningful employment. RJ works closely with Dodgers staff including Mo'ne Davis during summer.
- USC Keck School of MedicinecorePartnership with the Keck School of Medicine of USC to provide medical equipment, medication, and treatment services to Parkinson's patients with limited or no insurance. The program was created in honor of Holly's father Matt Robinson, who battled Parkinson's disease. Services are provided 100% free to qualifying patients, with over $2M in equipment donated and 1,000+ patients served.
- American AirlinescorePartnership with American Airlines for the 'It's Cool to Fly American' mock flight program, allowing families with autistic children to experience a full mock flight from check-in to landing to help them prepare for the sensory challenges of real air travel. Over 50 events held and 2,000+ families served.
- Landmark CollegekeyPartnership with Landmark College offering full-tuition scholarships for neurodiverse students. Landmark College is a specialized institution for students with learning disabilities, ADHD, and autism. Over $5M in scholarships awarded and 500+ students supported.
Scale indicators19 records
Recent moves9 records
Expansion highlights5 records
HollyRod competitors and assessment
Company assessmentDirect peers
- National Autism Association: National autism nonprofit focused on family support, safety, and direct services for autism families. Overlaps with HollyRod's Parent Network and family-resource offerings.
- Autism Speaks: The largest U.S. autism advocacy and family-support nonprofit, providing resources, advocacy, and direct services to autism families. Directly comparable to HollyRod's autism vertical in mission and target population.
- Davis Phinney Foundation: Celebrity-athlete-founded Parkinson's foundation focused on patient support, education, and quality-of-life programs. Comparable to HollyRod's Parkinson's Compassionate Care in mission and celebrity-led structure.
- Exceptional Children's Foundation: Los Angeles–based nonprofit providing educational, vocational, and residential services for children and adults with developmental disabilities. Direct regional comparable to HollyRod's LA-based service footprint.
- Doug Flutie Jr. Foundation for Autism: Athlete-founded autism support foundation funding services for families affected by autism. Closely comparable celebrity-athlete-led autism nonprofit with similar family-support focus.
- AbilityFirst: Los Angeles–based nonprofit providing vocational training, residential programs, and recreation for individuals with disabilities. Direct comparable to RJ's Place on geography, population, and vocational service model.
- Michael J. Fox Foundation for Parkinson's Research: Celebrity-founded (actor Michael J. Fox) Parkinson's-focused nonprofit delivering research funding and patient support. Closely mirrors HollyRod's Parkinson's Compassionate Care program and celebrity-led fundraising model.
- Best Buddies International: Kennedy-family-founded nonprofit creating employment, leadership, and friendship opportunities for people with intellectual and developmental disabilities. Closely comparable in employment-outcome focus and celebrity/legacy founder branding.
Broad incumbents
- Parkinson's Foundation: Large national Parkinson's nonprofit funding research, providing patient resources, and operating a clinical care network. Established incumbent overlapping with HollyRod's Parkinson's Compassionate Care program.
- Autism Society of America: One of the oldest and broadest U.S. autism advocacy organizations, providing nationwide resources, advocacy, and chapter-based services. Established incumbent overlapping with HollyRod's autism resources and community support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HollyRod social profiles
Digital presenceHollyRod financial estimates
Financial estimateRevenue estimate
Valuation estimate
HollyRod leadership team
Management profileNumber of profiles
Profiles3 records
HollyRod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HollyRod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HollyRod
What does HollyRod do?
HollyRod Foundation is a 501(c)(3) nonprofit organization providing compassionate care and support services to families affected by autism and Parkinson's disease. Its portfolio includes vocational training (RJ's Place), free medical equipment and medication for uninsured Parkinson's patients (in partnership with USC Keck School of Medicine), tablet-based communication tools for non-verbal children, sensory-friendly social outings, mock flight experiences, and scholarships for neurodiverse students. The foundation operates a membership community (Parent Network) and a mobile/web app delivering content, podcasts, and direct booking with the Peete family.
Is HollyRod a public or private company?
HollyRod is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HollyRod founded?
HollyRod was founded in 1997. It employs 1 to 10 people.
Where is HollyRod based?
HollyRod is headquartered in Los Angeles, United States, in the North America region.
How does HollyRod make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are parent Network Membership, educational Resource Sales and corporate Partnerships and Sponsorships.
Who are HollyRod's main competitors?
Direct peers on record are National Autism Association, Autism Speaks, Davis Phinney Foundation, Exceptional Children's Foundation, Doug Flutie Jr. Foundation for Autism, AbilityFirst, Michael J. Fox Foundation for Parkinson's Research and Best Buddies International. Broad incumbents are Parkinson's Foundation and Autism Society of America.
Does HollyRod have an API?
No public API is recorded for HollyRod.
What industry is HollyRod in?
HollyRod's product category is Autism and Parkinson's Disease Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of HSABABAJ, Parkinson’s & Movement-Disorder Personal Care Support. Its NAICS code is 624190 and its SIC code is 8300.