City Running Tours

What City Running Tours does

City Running Tours, operating under the brand City Fit Tours and legally organized as City Fit Tour, LLC, is a U.S.-based experiential tourism company founded in 2005 and headquartered in New York. The company designs and delivers guided running and fitness tours that combine cardiovascular exercise with city sightseeing, positioning itself at the intersection of wellness travel and tourism. It operates across seven U.S. cities (Boston, Chicago, Columbus, New York City, Philadelphia, San Diego, and Washington DC), with each market served by locally based fitness professionals who act as running guides and ambassadors.

The company's core products are the City Fit Tours Experience for individual leisure travelers and a Corporate/Group Events (MICE) service for meeting planners and corporate groups seeking team-building and wellness activities. Tours are sold direct-to-consumer via a Squarespace-hosted website with per-city landing pages and "Book Now" functionality; corporate bookings are captured through a dedicated Meeting Planners channel. The company does not operate a proprietary software platform, mobile app, or API; its technology footprint is limited to the website, email ([email protected]), and organic social channels including Instagram (@cityfittours) and Pinterest. Revenue is generated on a transaction-fee basis, with pricing not publicly disclosed.

City Running Tours is privately held, has no disclosed funding rounds or institutional investors, and is led by President and CEO Michael Gazaleh. The company has earned a 2024 Green Winner Badge for sustainability practices and maintains marketing affiliations with Still I Run and the Running Tours Network. Headcount is reported at 51-100, a figure that likely includes part-time local guides across its seven markets. The business model is asset-light, labor-intensive, and dependent on tourism demand and corporate event cycles.

Name

City Running Tours

Legal name

City Fit Tour, LLC

Website

https://cityrunningtours.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

City Running Tours (brand: City Fit Tours) is a U.S. experiential tourism company offering guided running and fitness tours across seven cities, serving both individual leisure travelers and corporate group events seeking active, wellness-oriented city experiences.

Ownership category

akta.pro rank

Product category

Experiential Tourism and Wellness Travel Services

NAICS

Scenic and Sightseeing Transportation, Land (48711), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Guided running tours
• Fitness tourism
• Wellness travel
• Corporate team building
• City sightseeing tours

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided City Tours: The company generates revenue through paid guided running and fitness tours across multiple U.S. cities. Customers pay for experiences that combine sightseeing with fitness activities, targeting both individual leisure travelers and corporate group events. Tours are booked through the company's website with 'Book Now' functionality for each city location.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

City Running Tours provides guided group and running tour services across seven U.S. cities, combining cardiovascular exercise with sightseeing led by local fitness professionals. The company serves both individual leisure travelers seeking active city experiences and corporate clients booking team-building and group wellness events through a dedicated Meeting Planners channel.

Product overview

City Fit Tours operates as a single unified service offering guided running and fitness tours across multiple cities. The company provides two main product lines: its core City Fit Tours Experience for individual leisure travelers, and its Corporate/Group Events service for business clients seeking team building activities. Both offerings are delivered by local fitness professionals and emphasize health, wellness, and authentic local experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• City Fit Tours Experience Guided running and fitness tours that combine cardiovascular exercise with city sightseeing, led by local fitness professionals for leisure travelers across Boston, Chicago, Columbus, New York City, Philadelphia, San Diego, and Washington DC.
• Corporate / Group Events (Meeting Planners) Customized wellness and fitness event services for corporate groups, meeting planners, and team-building clients, integrating guided running tours with city exploration for employee wellness programs and conference or meeting incentive activities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Still I RunminorGTM or Marketing PartnerCity Fit Tours displays the Still I Run logo on their website footer, indicating a marketing partnership or affiliation with the running organization. This appears to be a mutual promotional relationship where both brands appear together as part of the running/wellness community.
• Running Tours NetworkminorOthersCity Fit Tours appears to be a member of the Running Tours Network (rt.png), an industry association or network of running tour operators globally. This membership provides credibility and potentially connects the company with other running tour operators worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marathon Tours & Travel: Boston-based specialist in running-event travel and destination marathon experiences. Comparable because it targets the same athletic-travel enthusiast persona and combines guided fitness activity with destination tourism, though it leans more toward race-cation than sightseeing.
• Go! Running Tours: Portugal-based, the largest global operator of city running tours across multiple continents. Directly comparable to City Fit Tours in product (guided running tours of cities) and audience (fitness-oriented travelers), serving as the most direct global competitor.

Broad incumbents

• GetYourGuide: Large global tours and experiences marketplace, well-financed, offering guided city tours and activities. Comparable as a potential distribution partner or competitor for organic search traffic in the guided-tour category.
• Viator: Tripadvisor-owned tours and activities marketplace aggregating thousands of tour operators across major cities. Comparable as a distribution channel that could either augment or disintermediate City Fit Tours' direct bookings in its seven markets.
• Airbnb Experiences: Experiential offerings marketplace hosted within Airbnb, including host-led city tours and active experiences. Comparable as a wide-reaching distribution channel for boutique active-tourism operators like City Fit Tours.

Others

• Running Tours Network: Global industry association/network of running-tour operators. City Fit Tours displays the Network's logo on its footer, indicating membership. Comparable as an ecosystem participant that connects City Fit Tours with peer operators and shared marketing.

Emerging players

• Wild Women Run Tours: Niche women's-running tour operator offering destination running experiences and retreats. Comparable through shared focus on running as a tourism mode and the same fitness-traveler persona, though narrower in segment focus (women-only).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/cityrunningtour
• Pinterestpinterest.com/cityrunningtour
• Facebookfacebook.com/cityrunningtours
• LinkedInlinkedin.com/company/city-running-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Running Tours