FARO Group

Name

FARO Group

Legal name

FARO Holding GmbH

Website

https://faro-gruppe.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Caterers (722320), Restaurants and Other Eating Places (72251), Convention and Trade Show Organizers (56192), Caterers (72232), Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Event venue rental
• Corporate event management
• Event catering services
• Hybrid event production
• Event location marketplace

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Location Rental: Rental of event spaces across three owned locations (Spreespeicher, WHITE Spreelounge, RIVO Spreeterrassen) for various event types including weddings, corporate events, Christmas parties, and conferences.
2. Event Planning and Management Services: Full-service event planning, organization and management including consulting, coordination, and execution of events.
3. Catering Services: In-house catering with own kitchen teams providing high-end food and beverage services for events. Includes restaurant operations at RIVO Spreeterrassen and delivery services (Gans wie bei Oma goose/duck delivery).
4. Hybrid Event Technology Packages: Three-tier hybrid event packages (Light from €3,795, Plus from €13,940, Pro from €21,940 per 8 hours) including production, streaming, technical support, and optional backdrop/setups.
5. Digital Platform Services: eventano.com location portal for listing event venues; BeEvent digital event planner tool for event coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FARO Group rents out three Berlin waterfront event venues (Spreespeicher, WHITE Spreelounge, RIVO Spreeterrassen) and delivers full-service event management, in-house catering, and hybrid event production (streaming packages) for corporate functions, weddings, private celebrations, and Christmas parties. The company also operates the eventano.com venue marketplace and the BeEvent digital event planner software, an exclusive Christmas market, and a roast goose delivery service under wholly-owned subsidiaries.

Product overview

FARO Group is a Berlin-based event competence group operating a portfolio of hospitality and event technology products centered on three owned event venues directly on Berlin's River Spree: Spreespeicher (historic granary, ~400 events/year), WHITE Spreelounge (three venues in Oberschöneweide, combined capacity 850), and RIVO Spreeterrassen (restaurant and event venue at May-Ayim-Ufer, up to 250 guests). The portfolio includes high-end in-house catering with proprietary kitchen teams, hybrid event production packages (Hybrid Light, Plus, Pro tiers with streaming to Zoom, Teams, YouTube, Facebook, TikTok, Vimeo), a Christmas market (Weihnachten an der Spree), an event location portal (eventano), a digital event planning tool (BeEvent), and a roast goose delivery service (Gans Wie Bei Oma).

Differentiator

Problem solved

Functional benefit

Brands

• Spreespeicher: Historic granary event location at Oberbaumbrücke with four event spaces, hosting approximately 400 events per year
• WHITE Spreelounge
• RIVO Spreeterrassen
• eventano
• Weihnachten an der Spree
• Gans Wie Bei Oma
• BeEvent

Products and services

• Spreespeicher Event Venue Historic granary event location in Berlin with four multifunctional areas (Alte Kornkammer, 2C Spreequartier, Capitol Yard Golf Lounge, 030 Eventloft), hosting approximately 400 events per year for receptions, conferences, dinners, and private celebrations.
• WHITE Spreelounge Event Venues Three individual event venues in Berlin-Oberschöneweide (Alva Lounge up to 120 people, LichterMeer up to 150 people, Lighthouse up to 580 people) with combined capacity of up to 850 people, dedicated Spree terraces, and panoramic river views for sophisticated events.
• RIVO Spreeterrassen Restaurant and Event Venue Restaurant and event venue at the historic May-Ayim-Ufer landing stage offering exclusive Mediterranean cuisine, available for part-exclusive events up to 80 people or full exclusivity up to 250 people, with two galleries and terraces.
• Hybrid Events Packages (Light, Plus, Pro) Hybrid event production packages for in-person plus online participation, delivered as three quality tiers: HYBRID Light (SD quality, from €3,795 per 8h), HYBRID Plus (HD quality, from €13,940 per 8h), and HYBRID Pro (TV quality, from €21,940 per 8h). Each package includes camera setups, sound, lighting, streaming to Zoom/Teams/YouTube/Facebook Live/TikTok/Vimeo, and optional backdrop/set construction.
• Christmas Party Packages Exclusive Christmas party packages across all three FARO locations (WHITE Spreelounge from €89/person, Spreespeicher from €99/person, RIVO Spreeterrassen from €109/person) including festive buffets or exclusive menus, beverage packages, and decorated event spaces for corporate and private Christmas celebrations.
• In-House Catering High-end catering service with proprietary in-house kitchen teams across all FARO locations, offering Mediterranean cuisine at RIVO Spreeterrassen and event catering across Spreespeicher and WHITE Spreelounge, including professional service staff and bar personnel.
• eventano.com Venue Marketplace Online marketplace portal where event venues across Germany can list their spaces with images, descriptions, and details, enabling B2C and B2B event seekers to discover and request bookings for personal and corporate events.
• BeEvent Digital Event Planner Digital event planning software for venues and hotels to plan events directly with customers or agencies, guiding users through the entire event planning process and enabling approximately 80% self-service event planning.
• Weihnachten an der Spree (Christmas Market) Berlin's exclusive all-inclusive Christmas market held at the Spreespeicher during the festive season, featuring all-inclusive food and drink tickets, an indoor Christmas dinner with buffet service, and a winter-world experience.
• Gans Wie Bei Oma (Roast Goose/Duck Delivery) Germany-wide delivery service for roast goose and duck, delivered ready to roast in the customer's own oven in 60 minutes, targeting families seeking home-prepared festive meals.

Quantifiable outcome

• Approximately 400 events hosted per year at Spreespeicher alone
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Event-IncminorChannel Partner/ Reseller/ DistributorEvent-Inc Premium Partner. Event-Inc appears to be an event industry platform or network, with FARO Group listed as a Premium Partner, indicating a channel relationship for event venue promotion and booking.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kraftwerk Berlin: Iconic Berlin industrial event venue hosting corporate events, conferences and large-format productions. Directly comparable to FARO's Spreespeicher as a distinctive Berlin event space serving high-end corporate clients.
• Radialsystem V: Berlin event venue located on the Spree offering spaces for cultural, corporate and private events. Directly comparable to FARO's Spreespeicher and WHITE Spreelounge as a Berlin waterfront event venue, though smaller and more arts-focused.
• EVENTinc: Event venue marketplace connecting event planners with venues (FARO is listed as a Premium Partner). Directly comparable to FARO's eventano.com on platform business model for venue discovery and booking, though UK-focused.
• Estrel Berlin: Berlin's largest hotel-and-convention complex, hosting conferences, trade shows and events. Directly comparable to FARO as a Berlin full-service event venue operator with in-house catering, though hotel-based rather than dedicated event spaces.

Broad incumbents

• CTS Eventim AG & Co. KGaA: Germany's leading ticketing and live entertainment group with venue and event-services operations. Compares to FARO on the event-services value chain, but operates at much greater scale and breadth (ticketing platform + venues + promoters).
• DEAG Deutsche Entertainment AG: German live entertainment promoter and venue operator. Comparable to FARO as a Germany-based events group running owned venues and ticketed experiences, though broader in scope (concerts, tours, festivals).
• Hyve Group plc: International trade show and event organizer headquartered in the UK with operations across Europe. Comparable to FARO on professional event organization, though focused on large B2B exhibitions rather than premium private/corporate events.

Emerging players

• VenueScanner: UK-based venue marketplace and event booking platform. Comparable to FARO's eventano.com on venue discovery and booking marketplace model; smaller scale and different geography.

Regional players

• Messe Berlin GmbH: Berlin-based exhibition and congress venue operator. Directly comparable geography (Berlin) and event-services focus (conferences, expos), though at much larger scale and institutional/public ownership.
• Koelnmesse GmbH: Major German trade fair and congress venue operator. Comparable to FARO on event venue and congress services, though based in Cologne and far larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farogruppe
• LinkedInlinkedin.com/company/faro-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARO Group