Duck Brand

What Duck Brand does

Duck Brand is a consumer products brand specializing in adhesive tapes, packing and moving supplies, shelf liners, bath accessories, weatherization products, and craft materials. It is marketed by Shurtape Technologies, LLC, a privately held Ohio-incorporated manufacturer that traces its history to 1942 and was renamed from Manco, Inc. to Shurtape Technologies in 2009. The portfolio centers on the flagship Duck Tape® duct tape franchise and extends across EasyLiner® shelf liners, Duck Max Strength® packing tape, Duck Craft® and Duck Glitter® craft tapes, Softex® bath mats, Clorox®-licensed antimicrobial shelf liners and bath mats, window insulation kits, HVAC/carpet/electrical/tread tapes, and shipping accessories such as bubble wrap, boxes, mailers, and moving kits.

The underlying technology is rooted in adhesive tape and household product formulation — including antimicrobial agents licensed from Clorox for shelf liner and bath mat protection, suction-cup / slip-resistant surface designs for bath safety, and absorbent felted under-the-sink liners — rather than software or platform infrastructure. No APIs, SDKs, or AI/ML capabilities are documented. Distribution is dual-channel: products are stocked in major retail chains for physical-store purchase and sold directly via the duckbrand.com e-commerce platform plus country-specific storefronts for the USA, UK, Germany, Netherlands, and France, with additional North American presence in Canada and Puerto Rico.

Duck Brand monetizes primarily through consumer hardware sales across five diversified revenue streams (consumer tape products; moving & storage supplies; shelf liner & organization; weatherization; craft & décor), with pricing determined by retail partners rather than publicly disclosed on the brand's website. The customer base is a long-tail mix of DIY homeowners, renters, crafters and makers, moving/relocating consumers, and weatherization-focused homeowners, supplemented by the 26-year-running Stuck at Prom® scholarship contest as a flagship brand engagement program aimed at high-school students and families.

Name

Duck Brand

Legal name

Shurtape Technologies, LLC

Website

https://duckbrand.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Duck Brand is a U.S. consumer products brand marketed by Shurtape Technologies, LLC, selling duct tape, packing supplies, shelf liners, bath accessories, weatherization products, and craft materials through major retailers and direct e-commerce across North America and Europe, serving DIY homeowners, renters, crafters, and movers.

Ownership category

akta.pro rank

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Tape Products: Duct tape, masking tape, and specialty tape products sold through retail and direct-to-consumer channels. Product lines include Original Duck Tape, Max Strength Duck Tape, Color Duck Tape, and Printed Duck Tape.
2. Moving & Storage Supplies: Packing tapes, boxes, bubble wrap, moving kits, furniture covers, and mailing supplies for consumers and businesses planning moves or shipping packages.
3. Shelf Liner & Organization: EasyLiner brand shelf liners (non-adhesive, adhesive, and removable), bath accessories including mats and tub treads, and removable décor products for home organization.
4. Weatherization Products: Window insulation kits, door seals, weatherization tapes, and specialty insulation products for energy efficiency and draft prevention in homes.
5. Craft & Decor Products: Glitter tape, masking tape, stationery tape, and Duck Craft paper tapes for arts, crafts, and creative projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Duck Brand is a consumer products brand that manufactures and markets adhesive tape products, packaging and moving supplies, shelf liner and bath accessories, weatherization products, and craft and décor tapes. The product portfolio is anchored by the Duck Tape® duct tape brand and extends across moving kits, bubble wrap, furniture covers, EasyLiner® shelf liners, Clorox® branded antimicrobial liners and bath mats, window insulation kits, and mailing supplies. Products are sold to consumers through retail chains and direct e-commerce storefronts serving North America and Europe.

Product overview

Duck Brand is a consumer tape and home organization products company marketed by Shurtape Technologies, LLC. The product portfolio centers on the Duck Tape® brand duct tape as the flagship offering, complemented by a comprehensive range of tape products organized into distinct categories: Duck Tape® variants (Utility, Original, Max Strength, Specialty, Electrician's, Color, Printed), Packing Tapes and Moving Supplies (boxes, bubble wrap, furniture covers, moving kits), Shelf Liner & Bath products (Clorox® Shelf Liners with antimicrobial protection, Non-Adhesive liners, Adhesive liners, Bath Accessories including mats and tub treads, Removable Décor), Weatherization products (window insulation kits, door/window seals, weatherization tapes, HVAC tapes), Craft & Décor (Duck Glitter Tape, Duck Craft Paper Tapes, Color Masking Tape), Paint & DIY tapes (electrical, carpet, HVAC, tread/grip, auto/reflective, drywall repair), Office & Mounting (mounting tape, poster putty, invisible tapes), and Mailing & Shipping (envelopes, mailers, accessories). The products serve DIY consumers, renters, homeowners, crafters, and students, with the Stuck at Prom® scholarship contest serving as a key brand engagement program. The EasyLiner® Brand Shelf Liner sub-brand offers extensive patterns and finishes for home decoration and organization.

Differentiator

Problem solved

Functional benefit

Brands

• EasyLiner: Sub-brand for shelf liner products including adhesive and non-adhesive shelf liners, bath mats, and removable décor products.
• Duck Craft
• Duck Max Strength
• Duck Tape
• Stuck at Prom
• Clorox Shelf Liner

Products and services

• Duck Tape® Brand The flagship duct tape product line offering various formulations including Utility, Original, Max Strength, Specialty, Electrician's, Color, and Printed variants for repair, crafting, and household applications. Targeted at DIY consumers, crafters, and homeowners.
• Packing Tapes Industrial and consumer packing tapes for sealing boxes and packages, available with dispensers for easy application during moving and shipping. Includes Duck Max Strength® heavy-duty packing tape for sealing the heaviest boxes.
• Bubble Cushioning Wrap Protective packaging material for cushioning items during moving and shipping, preventing damage from impacts and vibrations.
• Moving Kits and Supplies Complete moving solution bundles and supplies including boxes, tape, packing materials, and accessories for household and office moves.
• Furniture and Mattress Covers Protective covers for furniture and mattresses during moves or storage, guarding against dust, dirt, and damage.
• Clorox® Shelf Liner Shelf liners with antimicrobial agents that inhibit mold and mildew growth, available in Cushion Grip, Smooth Surface, and Solid Grip varieties for cabinet and drawer protection.
• Non-Adhesive Shelf Liner (EasyLiner®) Non-adhesive shelf liners including Smooth Top EasyLiner, Select Grip EasyLiner, Clear Classic EasyLiner, Lazy Susan kits, mounting squares, and absorbent under-the-sink liners for surface protection and organization.
• Adhesive Shelf Liner (EasyLiner®) Self-adhesive shelf liners including Duck Craft Adhesives, EasyLiner Clear Adhesives, Peel & Stick, and Removable Adhesive varieties available in multiple patterns for decorating and protecting shelves, cabinets, and craft projects.
• Bath Accessories (Mats and Tub Treads) Bath and shower mats and tub treads with features including antimicrobial protection, slip-resistant suction cup surfaces, premium extra-thick cushioning, machine washable designs, and non-skid adhesive strips for safe bathing surfaces.
• EasyLiner® Premium Removable Adhesive Décor Peel and stick removable adhesive laminate for resurfacing projects including wallpaper application and countertop refinishing, available in various on-trend designs such as Beadboard, Concrete, Terrazzo, Marble, Damask, and wood finishes.
• Window Insulation Kits Window insulation products for seasonal weatherization to prevent drafts and improve energy efficiency in homes.
• Window and Door Seals Sealing products for windows and doors to prevent air infiltration and improve home energy efficiency.
• Door Bottom Seals Door bottom sealing products to block drafts and improve energy efficiency at the bottom of doors.
• Weatherization Tapes Specialized tapes designed for weatherization applications including sealing, insulating, and protecting against air and moisture infiltration.
• Duck Craft® Paper Tapes and Color Masking Tape Paper tapes and color masking tapes in various colors for crafting, color-coding, and labeling applications with easy tear and write-on properties.
• Duck Glitter® Crafting Tape Glitter tape for crafting and decorative applications, part of the craft and décor product line.
• Mounting Tape and Poster Putty Products for mounting items and hanging posters without damage, including adhesive tapes and reusable putty alternatives.
• Invisible Tapes Clear invisible tapes for office and home use, designed to blend seamlessly with surfaces.
• Electrical Tapes Specialty tapes designed for electrical applications including insulation and wire identification.
• Carpet Tapes Tapes designed for carpet installation and carpet edge sealing applications.
• HVAC Tapes Tapes designed for HVAC (heating, ventilation, air conditioning) applications including duct sealing and insulation.
• Tread and Grip Tapes Anti-slip and grip tapes for stairs, ramps, and surfaces requiring enhanced traction and safety.
• Auto and Reflective Tape Tapes for automotive applications and reflective surfaces for visibility and safety.
• Drywall and Plumbing Repair Repair products for drywall and plumbing applications including patches, tapes, and sealants.
• Envelopes and Mailers Mailing envelopes and protective mailers for shipping documents and small items securely.
• Boxes Shipping boxes in various sizes for packaging and mailing items, available in both moving and mailing product categories.
• Stuck at Prom® Scholarship Contest Annual flagship brand engagement program in which high school students design and create prom attire from Duck Tape for scholarship prizes. Drives word-of-mouth and social sharing among high school students and families.

Quantifiable outcome

• 93% of Americans purchased duct tape in the past two years, making it the most purchased tape type
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CloroxcoreOEM/ Whitelabel/ Licensing PartnerDuck Brand operates a licensed Clorox shelf liner product line featuring antimicrobial technology that inhibits mold and mildew growth. The partnership includes Clorox Cushion Grip Shelf Liner, Clorox Smooth Surface Shelf Liner, Clorox Solid Grip Shelf Liner, Clorox Vinyl Bath Mat, and Clorox Cushioned Bath and Shower Mats. The products contain an antimicrobial agent that protects the liner/mat itself but does not protect users against bacteria, viruses, germs or other disease organisms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theduckbrand
• YouTubeyoutube.com/theduckbrand
• Facebookfacebook.com/theduckbrand
• Instagraminstagram.com/theduckbrand
• Pinterestpinterest.com/theduckbrand
• TikToktiktok.com/@theduckbrand
• LinkedInlinkedin.com/company/duck-brand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duck Brand