Büro

What Büro does

Büro AG is a Swiss office design and furnishing company headquartered in Zug, with a second operational base in Luzern following its 2025 merger with H+B. The company delivers end-to-end workspace furnishing services — consulting, spatial planning, product supply, delivery, installation, and ongoing maintenance — to enterprise clients across Central Switzerland, including the Zug, Luzern, and Zürich regions.

The business model blends one-time project revenue from office furniture sales and full workspace rollouts with a smaller recurring revenue layer from after-sales services such as chair cleaning (CHF 55 per chair), repair (CHF 105 per hour), travel charges (CHF 120–240), and disposal (CHF 20–30 per chair). Büro operates its own logistics center and employs in-house assembly technicians, which gives it direct control over delivery and installation quality rather than relying on third-party logistics. Disclosed enterprise customers span banking (Zuger Kantonalbank, Raiffeisenbank Adligenswil), engineering (Bossard), luxury retail (Bucherer), healthcare (Kantonsspital Nidwalden, Diakonie Bethanien), utilities and telecom (WWZ AG), cultural (Verkehrshaus der Schweiz), real estate and hospitality (Elisabethen Park), and education (KV Berufsfachschule Luzern).

The 2025 merger with H+B consolidated the two regional brands under a unified BUAG + H+B identity, positioning the combined entity as a broader Central Swiss office-furnishing provider. No AI, software, or data-driven products are part of the offering; the company competes on consultative selling, integrated logistics, and local service coverage rather than on technology differentiation.

Name

Büro

Legal name

Büro AG

Website

https://buero-ag.ch

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Büro AG is a Swiss office design and furnisher, headquartered in Zug with a second base in Luzern post-2025 H+B merger, delivering end-to-end workspace planning, furniture supply, installation, and after-sales service to enterprise clients across Central Switzerland.

Ownership category

akta.pro rank

Product category

Office Furniture & Workspace Design Services

NAICS

Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Office furniture supply
• Workspace design services
• Office interior planning
• Corporate furniture installation
• Office furnishing consulting

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: One-time sale of office furniture including desks, chairs, storage solutions, meeting boxes, acoustic elements, and soft-seating areas. Revenue is generated per project with no recurring component.
2. Service and Repair: Office chair cleaning, repair, and disposal services. Priced per chair or hourly rate plus travel fees. Provides ongoing service revenue from existing customer base.
3. Consulting and Planning Services: Analysis, consulting, and project management services for office design and workspace planning. Includes needs analysis, concept development, and project leadership from initial idea through implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Büro AG provides end-to-end office furnishing services for Swiss businesses, covering analysis and consulting, concept development and workspace planning, product sourcing (office chairs, desks, storage, meeting boxes, acoustic elements, soft seating), as well as delivery and assembly via their own logistics center and in-house specialist fitters. Since 2025, the company has been united with H+B, combining expertise at the Zug and Luzern locations to serve clients in the Zug, Luzern, and Zürich regions. They also offer ongoing chair cleaning, repair, and disposal services to extend the lifespan of existing office furniture.

Product overview

Büro AG operates as an office furniture and workspace design company offering a unified portfolio of products and services. The core offering combines office furnishing (Büroeinrichtung) with complementary services: Analysis & Consulting for needs assessment, Concept & Planning for workspace design, Delivery & Assembly using their own logistics and specialist fitters, and Bürostuhl Service & Repairs for ongoing maintenance. The company merged with H+B in 2025, combining expertise at Zug and Luzern locations. Their product range includes office chairs, desks, storage solutions, meeting boxes, acoustic elements, and soft-seating areas, all planned and realized to fit client businesses and function long-term.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• H+B (H+B Büro AG)coreStrategic or Co-development Partner · 1 January 2025Since 2025, Büro AG has been united with H+B, combining expertise and capabilities at the Zug and Luzern locations. This merger has created bundled (gebündeltes) know-how, strengthening the company's position as a full-service office design and furnishing provider in the Swiss market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bene: Austrian office furniture company with strong presence in DACH-region B2B workspace projects, offering furniture, room systems, and project services. Comparable contract-furniture, project-led approach targeting mid-to-large enterprises — a model structurally analogous to Büro AG's Swiss operations.
• USM: Swiss (Münchenstein) manufacturer of modular office furniture systems widely used in commercial workspaces across Europe. Comparable in Swiss origin, B2B commercial office focus, and modular furniture offerings that overlap with Büro AG's portfolio of desks, storage, and configurable systems.
• Sedus: German office furniture manufacturer focused on ergonomic workspace solutions for businesses, with a strong DACH distribution and dealer network. Comparable in office furniture product focus and serving similar commercial customer segments through regional dealers.
• Wilkhahn: German office furniture manufacturer known for innovative seating and dynamic workspace solutions in commercial environments. Comparable product category (office seating and workspace furniture) and B2B commercial distribution through regional dealer networks similar to Büro AG.
• Lista Office: Swiss manufacturer and supplier of office furniture and workspace systems for commercial environments, with dealer-led go-to-market in Switzerland. Direct comparable to Büro AG on product category, target customer (Swiss enterprises), and full-service positioning across design, supply, and installation.
• Kinnarps: European (Swedish) contract office furniture supplier providing full workspace solutions — from furniture to acoustic and storage products — to enterprises across Europe. Directly comparable business model: B2B office furnishing, design-led project execution, and dealer/installer-style delivery for corporate accounts.
• Girsberger: Swiss office furniture manufacturer offering workspace solutions for businesses, including ergonomic seating and contract furniture. Comparable Swiss origin, B2B commercial office customer base, and integrated product-plus-service positioning that overlaps with Büro AG's model.

Broad incumbents

• Steelcase: Global leader in office furniture offering integrated workspace solutions, research-backed products, and dealer-led B2B distribution across Europe. A broader incumbent in the same office furniture and workspace design category; comparable products and customer type, but at vastly larger scale.
• Vitra: Swiss office furniture and design company with global reach and a design-led, brand-forward portfolio that overlaps with Büro AG's office furniture category. A broader incumbent with deeper product IP, larger scale, and international showroom network that Büro AG does not directly match.
• Haworth: Global office furniture manufacturer with a broad product portfolio serving corporate workspaces through dealer and direct channels across Europe. A broader incumbent competing in the same office furniture category but at global scale and with significantly wider geographic footprint than Büro AG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/b%C3%BCro-ag
• Instagraminstagram.com/buero_ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Büro