Büro
Büro AG is a Swiss office design and furnisher, headquartered in Zug with a second base in Luzern post-2025 H+B merger, delivering end-to-end workspace planning, furniture supply, installation, and after-sales service to enterprise clients across Central Switzerland.
- Company typePrivate
- Founded1960
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Büro does
Büro AG is a Swiss office design and furnishing company headquartered in Zug, with a second operational base in Luzern following its 2025 merger with H+B. The company delivers end-to-end workspace furnishing services — consulting, spatial planning, product supply, delivery, installation, and ongoing maintenance — to enterprise clients across Central Switzerland, including the Zug, Luzern, and Zürich regions.
The business model blends one-time project revenue from office furniture sales and full workspace rollouts with a smaller recurring revenue layer from after-sales services such as chair cleaning (CHF 55 per chair), repair (CHF 105 per hour), travel charges (CHF 120–240), and disposal (CHF 20–30 per chair). Büro operates its own logistics center and employs in-house assembly technicians, which gives it direct control over delivery and installation quality rather than relying on third-party logistics. Disclosed enterprise customers span banking (Zuger Kantonalbank, Raiffeisenbank Adligenswil), engineering (Bossard), luxury retail (Bucherer), healthcare (Kantonsspital Nidwalden, Diakonie Bethanien), utilities and telecom (WWZ AG), cultural (Verkehrshaus der Schweiz), real estate and hospitality (Elisabethen Park), and education (KV Berufsfachschule Luzern).
The 2025 merger with H+B consolidated the two regional brands under a unified BUAG + H+B identity, positioning the combined entity as a broader Central Swiss office-furnishing provider. No AI, software, or data-driven products are part of the offering; the company competes on consultative selling, integrated logistics, and local service coverage rather than on technology differentiation.
Büro firmographics
Firmographics- Name
- Büro
- Legal name
- Büro AG
- Website
- https://buero-ag.ch
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Büro AG is a Swiss office design and furnisher, headquartered in Zug with a second base in Luzern post-2025 H+B merger, delivering end-to-end workspace planning, furniture supply, installation, and after-sales service to enterprise clients across Central Switzerland.
- Ownership category
- akta.pro rank
Büro industry classification
Industry- Product category
- Office Furniture & Workspace Design Services
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Office Furniture (2520), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)
Keywords
Where Büro is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Büro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Office Furniture Sales: One-time sale of office furniture including desks, chairs, storage solutions, meeting boxes, acoustic elements, and soft-seating areas. Revenue is generated per project with no recurring component.
- Service and Repair: Office chair cleaning, repair, and disposal services. Priced per chair or hourly rate plus travel fees. Provides ongoing service revenue from existing customer base.
- Consulting and Planning Services: Analysis, consulting, and project management services for office design and workspace planning. Includes needs analysis, concept development, and project leadership from initial idea through implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Office Chair Cleaning - Complete cleaning with wet extraction machine |
| Unit Pricing | Pay-as-you-go | Office Chair Repair - Labor rate per hour |
| Unit Pricing | Pay-as-you-go | Travel Fee - Distance-based flat rate |
| Unit Pricing | Pay-as-you-go | Chair Disposal - Professional disposal per chair |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Büro product offering
Product offeringCore offering
Büro AG provides end-to-end office furnishing services for Swiss businesses, covering analysis and consulting, concept development and workspace planning, product sourcing (office chairs, desks, storage, meeting boxes, acoustic elements, soft seating), as well as delivery and assembly via their own logistics center and in-house specialist fitters. Since 2025, the company has been united with H+B, combining expertise at the Zug and Luzern locations to serve clients in the Zug, Luzern, and Zürich regions. They also offer ongoing chair cleaning, repair, and disposal services to extend the lifespan of existing office furniture.
Product overview
Büro AG operates as an office furniture and workspace design company offering a unified portfolio of products and services. The core offering combines office furnishing (Büroeinrichtung) with complementary services: Analysis & Consulting for needs assessment, Concept & Planning for workspace design, Delivery & Assembly using their own logistics and specialist fitters, and Bürostuhl Service & Repairs for ongoing maintenance. The company merged with H+B in 2025, combining expertise at Zug and Luzern locations. Their product range includes office chairs, desks, storage solutions, meeting boxes, acoustic elements, and soft-seating areas, all planned and realized to fit client businesses and function long-term.
Differentiator
Problem solved
Functional benefit
Companies that use Büro
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Büro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Büro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- H+B (H+B Büro AG)coreSince 2025, Büro AG has been united with H+B, combining expertise and capabilities at the Zug and Luzern locations. This merger has created bundled (gebündeltes) know-how, strengthening the company's position as a full-service office design and furnishing provider in the Swiss market.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Büro competitors and assessment
Company assessmentDirect peers
- Bene: Austrian office furniture company with strong presence in DACH-region B2B workspace projects, offering furniture, room systems, and project services. Comparable contract-furniture, project-led approach targeting mid-to-large enterprises — a model structurally analogous to Büro AG's Swiss operations.
- USM: Swiss (Münchenstein) manufacturer of modular office furniture systems widely used in commercial workspaces across Europe. Comparable in Swiss origin, B2B commercial office focus, and modular furniture offerings that overlap with Büro AG's portfolio of desks, storage, and configurable systems.
- Sedus: German office furniture manufacturer focused on ergonomic workspace solutions for businesses, with a strong DACH distribution and dealer network. Comparable in office furniture product focus and serving similar commercial customer segments through regional dealers.
- Wilkhahn: German office furniture manufacturer known for innovative seating and dynamic workspace solutions in commercial environments. Comparable product category (office seating and workspace furniture) and B2B commercial distribution through regional dealer networks similar to Büro AG.
- Lista Office: Swiss manufacturer and supplier of office furniture and workspace systems for commercial environments, with dealer-led go-to-market in Switzerland. Direct comparable to Büro AG on product category, target customer (Swiss enterprises), and full-service positioning across design, supply, and installation.
- Kinnarps: European (Swedish) contract office furniture supplier providing full workspace solutions — from furniture to acoustic and storage products — to enterprises across Europe. Directly comparable business model: B2B office furnishing, design-led project execution, and dealer/installer-style delivery for corporate accounts.
- Girsberger: Swiss office furniture manufacturer offering workspace solutions for businesses, including ergonomic seating and contract furniture. Comparable Swiss origin, B2B commercial office customer base, and integrated product-plus-service positioning that overlaps with Büro AG's model.
Broad incumbents
- Steelcase: Global leader in office furniture offering integrated workspace solutions, research-backed products, and dealer-led B2B distribution across Europe. A broader incumbent in the same office furniture and workspace design category; comparable products and customer type, but at vastly larger scale.
- Vitra: Swiss office furniture and design company with global reach and a design-led, brand-forward portfolio that overlaps with Büro AG's office furniture category. A broader incumbent with deeper product IP, larger scale, and international showroom network that Büro AG does not directly match.
- Haworth: Global office furniture manufacturer with a broad product portfolio serving corporate workspaces through dealer and direct channels across Europe. A broader incumbent competing in the same office furniture category but at global scale and with significantly wider geographic footprint than Büro AG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Büro social profiles
Digital presenceBüro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Büro leadership team
Management profileNumber of profiles
Büro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Büro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Büro
What does Büro do?
Büro AG provides end-to-end office furnishing services for Swiss businesses, covering analysis and consulting, concept development and workspace planning, product sourcing (office chairs, desks, storage, meeting boxes, acoustic elements, soft seating), as well as delivery and assembly via their own logistics center and in-house specialist fitters. Since 2025, the company has been united with H+B, combining expertise at the Zug and Luzern locations to serve clients in the Zug, Luzern, and Zürich regions. They also offer ongoing chair cleaning, repair, and disposal services to extend the lifespan of existing office furniture.
Is Büro a public or private company?
Büro is a private company. It is classified as unknown and is currently operating.
When was Büro founded?
Büro was founded in 1960. It employs 11 to 50 people.
Where is Büro based?
Büro is headquartered in Zug, Switzerland, in the Europe region.
How does Büro make money?
Three revenue lines are on record. Office Furniture Sales are the primary driver. The others are service and Repair and consulting and Planning Services.
Who are Büro's main competitors?
Direct peers on record are Bene, USM, Sedus, Wilkhahn, Lista Office, Kinnarps and Girsberger. Broad incumbents are Steelcase, Vitra and Haworth.
Does Büro have an API?
No public API is recorded for Büro.
What industry is Büro in?
Büro's product category is Office Furniture & Workspace Design Services. Its primary akta.pro industry code is HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture). Its NAICS code is 33721 and its SIC code is 2520.