Sac Anime
SacAnime is a Sacramento-based private convention company that runs three annual anime and pop culture events (Winter, Spring, Summer) plus sister brand SAC-CON, serving fans, independent artists, commercial vendors, and voice actor guests through ticketed multi-day programming at the SAFE Credit Union Convention Center.
- Company typePrivate
- Founded2004
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sac Anime does
SacAnime is a Sacramento-based, privately held convention company that operates multi-day anime and pop culture events targeting fans of anime, manga, cosplay, video games, and adjacent pop-culture franchises. Founded in 2004 as an extension of SAC-CON (which has run continuously since July 1, 1986), SacAnime is led by Founder/Convention Director Dan Houck and produces three annual cycles (Winter, Spring, Summer) plus the related SAC-CON/SAC Comic-Con sister event. Attendees engage through panels, autographs, photo ops, cosplay masquerade, AMV contests, artist alley, exhibitor shopping, and an 18+ Naughty Nerdy Nook programming track.
The offering is a physical experience stack assembled on a thin technology layer: a WordPress website, TicketSpice for ticket sales, Google Docs/Files/Forms for scheduling and application intake, Constant Contact for email, and Eventbrite for exhibitor management. Core sub-products include the Exhibitors Hall ($950 in-line / $1,100 corner booths), Artist Alley (jury-selected independent artists), Underground Market (18+ vendors at $300–$350), Swap Meet (Friday-only fan resale), Cosplay Masquerade, AMV Contest, Drag Bingo, Naughty Nerdy Cabaret, autograph sessions, and professional photo ops with voice actor and industry guests. All operations are anchored at the SAFE Credit Union Convention Center with overflow registration at the adjacent Sheraton Grand Sacramento Hotel; Spring 2027 is scheduled at Cal Expo.
SacAnime monetizes through one-time license and transaction-based revenue: attendee tickets (via TicketSpice, with prior-event buyers paying half door price), exhibitor booth fees, artist alley table fees, Underground Market booths, swap meet spaces, VIP passes (subscription/recurring tier), celebrity autograph fees ($80–$100), and photo ops ($100 each plus add-ons). Revenue is concentrated on three weekend event cycles annually, distributed across four primary customer constituencies: anime/pop culture enthusiast attendees (primary), independent artists and creators, commercial vendors and dealers, and voice actors/industry professionals appearing as Guests of Honor.
Sac Anime firmographics
Firmographics- Name
- Sac Anime
- Legal name
- SacAnime
- Website
- https://sacanime.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SacAnime is a Sacramento-based private convention company that runs three annual anime and pop culture events (Winter, Spring, Summer) plus sister brand SAC-CON, serving fans, independent artists, commercial vendors, and voice actor guests through ticketed multi-day programming at the SAFE Credit Union Convention Center.
- Ownership category
- akta.pro rank
Sac Anime industry classification
Industry- Product category
- Pop Culture Conventions
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)
- akta.pro secondary industries
- Consumer & Public Shows (B2C) Organizers (THAHABAC), Collectibles & Hobby Shows (MPAGAFAN)
Keywords
Where Sac Anime is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sac Anime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Attendee tickets sold through TicketSpice platform with various tiers including weekend passes and VIP packages
- Exhibitor Booth Fees: Exhibitors Hall booths priced at $950 (In-Line) and $1100 (Corner), with all spaces currently full and waitlist for future events
- Underground Market Fees: 18+ vendor/artists spaces at $300 (In-Line Booth) and $350 (Corner Booth), plus $130 optional electrical hookup
- Artist Alley Fees: Artist Alley table fees for independent artists and creators
- Photo Operations: Professional photo ops with celebrities at $100 each for Ming-Na Wen, additional prints $10, digital JPG $10
- Autograph Fees: Guest autograph fees ranging from free to premium pricing based on celebrity (e.g., Ming-Na Wen: $80 flat, $100 premium)
- Swap Meet Fees: Friday-only swap meet spaces for fans selling personal collectibles
- VIP Program: VIP passes with additional benefits including priority access and exclusive perks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Exhibitors Hall In-Line Booth |
| One time/ perpetual license | Multi-year contract | Exhibitors Hall Corner Booth |
| One time/ perpetual license | Multi-year contract | Underground Market In-Line Booth |
| One time/ perpetual license | Multi-year contract | Underground Market Corner Booth |
| Transaction based/ take rate | Pay-as-you-go | Photo Op with Ming-Na Wen |
| Transaction based/ take rate | Pay-as-you-go | Photo Op Add-ons |
| One time/ perpetual license | Multi-year contract | Physical Weekend Ticket Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Sac Anime product offering
Product offeringCore offering
SacAnime operates a multi-day anime and pop culture convention held multiple times per year (Winter, Spring, Summer) at the SAFE Credit Union Convention Center in Sacramento. The convention sells attendee tickets and offers exhibitor/artist booths, cosplay masquerade, AMV contests, art contests, gaming/music/fashion programming, plus paid autograph and photo op sessions with Guests of Honor, including an 18+ Naughty Nerdy Nook area. The organization also runs the sister event SAC-CON/SAC Comic-Con.
Product overview
Sac Anime is an anime convention company operating as a single unified event product with multiple sub-components. The core offering is the multi-day anime convention featuring guests of honor, panels, workshops, gaming, cosplay, music, fashion, and art contests. Supporting products include the Exhibitors Hall (vendor merchandise), Artist Alley (independent artists), Underground Market (18+ vendors), Swap Meet (fan resale), and various entertainment programming like Cosplay Masquerade, AMV Contest, and Naughty Nerdy Cabaret. Additional paid services include autograph sessions, photo ops with celebrities, and VIP packages. The company also operates a sister brand, Sac-Con/Sac Comic-Con, for broader pop culture conventions. All events are held at the SAFE Credit Union Convention Center in Sacramento, CA, with future shows scheduled through 2027.
Differentiator
Problem solved
Functional benefit
Brands
- Naughty Nerdy Nook: An 18+ adult-themed area featuring the Underground Market, adult-themed panel rooms, speed dating, and the Naughty Nerdy Cabaret
Products and services
- SacAnime Convention (Main Event) The flagship multi-day anime and pop culture convention featuring panels, workshops, gaming, music, fashion, cosplay, video/film, art contests, autograph sessions, photo ops, and shopping areas. Hosted at the SAFE Credit Union Convention Center in Sacramento.
- Exhibitors Hall
Companies that use Sac Anime
Customer profileSegments4 records
Ideal customer profiles2 records
Sac Anime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sac Anime partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- James Spence Authentication (JSA)coreJSA provides on-site autograph authentication services at SacAnime. They authenticate items signed at the show and accept submissions for previously signed items. Special pricing of $12 per autograph for items signed at the event, and $25+ for previously signed items.
- SAFE Credit Union Convention CentercorePrimary venue partner for SacAnime events. Located at 1401 K. Street, Sacramento, CA 95814. Provides exhibition halls (A, B, C), Artist Alley space (Hall D), Ballroom A for autographs, Memorial Auditorium for main events, and the Naughty Nerdy Nook area.
- Sheraton Grand Sacramento HotelminorRegistration and VIP badge pickup location for convention attendees. Located in the lower lobby of the hotel adjacent to the convention center.
- TicketSpicecoreThird-party ticketing platform used for online ticket sales. SacAnime Summer 2026 tickets available at sacanime.ticketspice.com.
- SAC-CON / SAC Comic-ConcoreSister convention event - Sacramento's Comic, Toy, and Anime Show running since July 1, 1986. Sunday events at SAFE Credit Union Convention Center Halls C & D. Shares management with SacAnime under Dan Houck as Founder/Convention Director.
- Cal ExpominorFuture venue location for SacAnime Spring 2027 event (April 23rd-25th, 2027).
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Sac Anime competitors and assessment
Company assessmentDirect peers
- Anime NYC: Annual anime convention organized by LeftField Media and held at the Javits Center in New York. Directly comparable as it competes for the same voice actor guest bookings, exhibitor base, and anime fan attendees across an overlapping demographic.
- Fan Expo San Francisco: Recent Fan Expo property targeting Bay Area pop culture fans including anime, cosplay, voice actors, and vendor halls. Operates in nearby California geography with similar format and audience overlap, representing a new direct competitive threat to SacAnime's Northern California reach.
- Sakura-Con: Annual anime convention in Seattle operated by the Asian American Community Group, comparable in format and target demographic with cosplay, panels, exhibitor hall, and artist alley. Competes with SacAnime for West Coast attendee weekend travel.
- Anime Expo: Operated by the Society for the Promotion of Japanese Animation, Anime Expo is the largest anime convention in North America, held annually in Los Angeles. Directly comparable because it targets the same anime/pop culture attendee base, competes for the same voice actor talent, and runs a similar multi-day convention format with exhibitor halls, artist alleys, and panels.
- Anime Weekend Atlanta (AWA): Long-running regional anime convention in Atlanta, Georgia, with similar scale to SacAnime and comparable programming including cosplay masquerade, voice actor guests, artist alley, and AMV contests. Represents direct peer-comparable convention operations in another regional market.
- SAC-CON / SAC Comic-Con: Sister convention run by the same founder (Dan Houck) and management team, sharing back-office operations, venue (SAFE Credit Union Convention Center), and target audience of Sacramento pop culture fans. Operates as a quarterly companion event focused more broadly on comic books and toys rather than anime.
- Crunchyroll Expo: Anime convention operated by Crunchyroll (Sony-owned) targeting the same anime and otaku enthusiast base, with similar exhibitor halls, panels, and celebrity guest programming. SacAnime competes with Crunchyroll Expo for voice actors and attendee attention.
Broad incumbents
- WonderCon: Smaller companion event to San Diego Comic-Con organized by the same operator, broadly covering comics, anime, cosplay, and pop culture. Comparable as a multi-hall convention with exhibitors and panels targeting overlapping regional California audiences.
- San Diego Comic-Con (SDCC): The largest pop culture convention in the United States, serving an adjacent anime and cosplay audience as part of a much broader entertainment portfolio. Comparable as a benchmark for what an established multi-hall convention with celebrity guests and exhibitor brands looks like, although much larger in scale.
Others
- Eventbrite (Booth Management): Third-party platform noted in SacAnime's data as used for exhibitor management. Comparable as an enabling technology vendor in the convention space, allowing event organizers to monetize booth sales and registrations rather than building these in-house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sac Anime social profiles
Digital presenceSac Anime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sac Anime leadership team
Management profileNumber of profiles
Profiles2 records
Sac Anime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sac Anime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sac Anime
What does Sac Anime do?
SacAnime operates a multi-day anime and pop culture convention held multiple times per year (Winter, Spring, Summer) at the SAFE Credit Union Convention Center in Sacramento. The convention sells attendee tickets and offers exhibitor/artist booths, cosplay masquerade, AMV contests, art contests, gaming/music/fashion programming, plus paid autograph and photo op sessions with Guests of Honor, including an 18+ Naughty Nerdy Nook area. The organization also runs the sister event SAC-CON/SAC Comic-Con.
Is Sac Anime a public or private company?
Sac Anime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sac Anime founded?
Sac Anime was founded in 2004. It employs 11 to 50 people.
Where is Sac Anime based?
Sac Anime is headquartered in Sacramento, United States, in the North America region.
How does Sac Anime make money?
Eight revenue lines are on record. Ticket Sales are the primary driver. The others are exhibitor Booth Fees, underground Market Fees, artist Alley Fees, photo Operations, autograph Fees, swap Meet Fees and VIP Program.
Who are Sac Anime's main competitors?
Direct peers on record are Anime NYC, Fan Expo San Francisco, Sakura-Con, Anime Expo, Anime Weekend Atlanta (AWA), SAC-CON / SAC Comic-Con and Crunchyroll Expo. Broad incumbents are WonderCon and San Diego Comic-Con (SDCC). Eventbrite (Booth Management) is listed as an others.
Does Sac Anime have an API?
No public API is recorded for Sac Anime.
What industry is Sac Anime in?
Sac Anime's product category is Pop Culture Conventions. Its primary akta.pro industry code is THAHABAN, Arts, Culture, Entertainment & Fan Conventions Organizers, with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 711 and its SIC code is 7990.