New Vocations
New Vocations is a 501(c)-style nonprofit founded in 1992 and based in Lexington, KY, that rehabilitates, retrains, and rehomes retired racehorses through its adoption program, serving individual adopters and the thoroughbred industry.
- Company typePrivate
- Founded1992
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New Vocations does
New Vocations is a U.S. nonprofit organization founded in 1992 and headquartered in Lexington, Kentucky — the historic center of the American thoroughbred industry. The organization operates racehorse adoption programs focused on three sequential functions: rehabilitating, retraining, and rehoming retired racehorses. Its served constituents include former racehorses exiting the track, individual adopters seeking sport or pleasure horses, and likely the broader thoroughbred owner, trainer, and breeding community from which intake is sourced.
The organization's operational footprint is small, with 11–50 employees based at its Lexington location, consistent with a regionally-anchored equine welfare nonprofit rather than a national-scale operation. The publicly visible surface is the website horseadoption.com, which serves as the primary channel for adoption inquiries, intake coordination, and likely donor engagement. No products, services catalog, technology platform, mobile application, API, or proprietary software is disclosed in the available source data, indicating that the value proposition is delivered through direct human-mediated equine care and adoption placement rather than a technology-enabled platform.
The business model is characteristic of a U.S. animal-welfare nonprofit: funding is presumed to derive from individual donations, adoption fees, and possibly grants from equine industry stakeholders and welfare foundations. Pricing, contract terms, donor tiers, and any corporate sponsorship structure are not disclosed. There is no indication of parent company ownership, subsidiaries, M&A activity, leadership changes, or strategic transactions in the available record, and no technology, integration, or AI capability is documented.
New Vocations firmographics
Firmographics- Name
- New Vocations
- Website
- https://horseadoption.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Vocations is a 501(c)-style nonprofit founded in 1992 and based in Lexington, KY, that rehabilitates, retrains, and rehomes retired racehorses through its adoption program, serving individual adopters and the thoroughbred industry.
- Ownership category
- akta.pro rank
New Vocations industry classification
Industry- Product category
- Equine Welfare and Animal Rescue Services
- NAICS
- Horses and Other Equine Production (11292), Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Training, Stables & Equine Services (MPAEADAI)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)
Keywords
Where New Vocations is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Markets served
New Vocations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
New Vocations product offering
Product offeringCore offering
New Vocations operates one of the oldest and largest racehorse adoption programs in the United States, focused on rehabilitating, retraining, and rehoming retired racehorses. Founded in 1992 and headquartered in Lexington, the organization transitions former Thoroughbred and Standardbred racehorses into adoptive homes through structured adoption services.
Differentiator
Problem solved
Functional benefit
Products and services
- Racehorse Adoption Program
Companies that use New Vocations
Customer profileIdeal customer profiles1 record
New Vocations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Vocations partnerships and signals
Strategic signalRecent moves2 records
New Vocations competitors and assessment
Company assessmentDirect peers
- ReRun Thoroughbred Adoption: ReRun retrains and rehomes off-track Thoroughbreds across multiple states. Direct peer operating in the same retraining-and-adoption model, competing for adopters and donor funding.
- Maker's Mark Secretariat Center: Kentucky-based Thoroughbred aftercare facility focused on rehabilitation and adoption of retired racehorses. Comparable operations, geography, and mission to New Vocations' Lexington operations.
- Kentucky Equine Humane Center: Kentucky-based equine rescue that takes in surrendered, abandoned, and retired horses and adopts them out. Geographic and operational overlap with New Vocations in equine welfare and adoption services.
- CANTER (Communication Alliance to Network Thoroughbred Ex-Racehorses): CANTER is a national non-profit network that retrains and rehomes retired Thoroughbred racehorses. Direct mission overlap with New Vocations in transitioning ex-racehorses to second careers, serving trainers, adopters, and donors in the same aftercare space.
- Thoroughbred Retirement Foundation: Non-profit focused on sanctuary and adoption of retired racehorses, with prison-based retraining programs. Comparable aftercare mission and reliance on donations and grants.
- Old Friends Thoroughbred Retirement Farm: Old Friends provides sanctuary and adoption services for retired racehorses. Comparable mission in Thoroughbred aftercare, with overlapping donor base and public visibility through retired-star horses.
Broad incumbents
- The Jockey Club: Industry registry and policy organization for Thoroughbred breeding and racing in North America. Broad incumbent whose welfare and aftercare initiatives shape funding flows to organizations like New Vocations.
- ASPCA Equine Fund: Major animal welfare organization with equine-specific funding and rescue programs. Operates as a broad incumbent providing grants, advocacy, and resources that affect the funding environment for equine aftercare non-profits like New Vocations.
Emerging players
- Retired Racehorse Project: Organization promoting the transition of Thoroughbreds from racing to second careers, including the Thoroughbred Makeover event. Adjacent in mission to New Vocations and influences adopter demand for retired racehorses.
- Thoroughbred Aftercare Alliance: Industry-backed accreditation body that sets standards and grants funding to accredited aftercare organizations. Indirect peer — operates in the same aftercare ecosystem and channels industry funds toward accredited groups like New Vocations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
New Vocations social profiles
Digital presenceNew Vocations financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Vocations leadership team
Management profileNumber of profiles
New Vocations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Vocations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Vocations
What does New Vocations do?
New Vocations operates one of the oldest and largest racehorse adoption programs in the United States, focused on rehabilitating, retraining, and rehoming retired racehorses. Founded in 1992 and headquartered in Lexington, the organization transitions former Thoroughbred and Standardbred racehorses into adoptive homes through structured adoption services.
When was New Vocations founded?
New Vocations was founded in 1992. It employs 11 to 50 people.
Where is New Vocations based?
New Vocations is headquartered in Lexington, United States, in the North America region.
Who are New Vocations's main competitors?
Direct peers on record are ReRun Thoroughbred Adoption, Maker's Mark Secretariat Center, Kentucky Equine Humane Center, CANTER (Communication Alliance to Network Thoroughbred Ex-Racehorses), Thoroughbred Retirement Foundation and Old Friends Thoroughbred Retirement Farm. Broad incumbents are The Jockey Club and ASPCA Equine Fund. Emerging players are Retired Racehorse Project and Thoroughbred Aftercare Alliance.
Does New Vocations have an API?
No public API is recorded for New Vocations.
What industry is New Vocations in?
New Vocations's product category is Equine Welfare and Animal Rescue Services. Its primary akta.pro industry code is MPAEADAI, Training, Stables & Equine Services, with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 11292 and its SIC code is 200.