Long Island Tax, Accounting & Advisory Services

What Long Island Tax, Accounting & Advisory Services does

Long Island Tax, Accounting & Advisory Services Inc. (LITAASI) is a privately held, family-owned tax, accounting, payroll, and advisory practice founded in 1995 by Holly Bottiglieri, EA, and Lenny Bottiglieri, operating from a home office in Mt. Sinai, Long Island, NY. The firm serves individuals and small businesses across the Tri-State area (NY, NJ, CT), with a horizontal segmentation approach spanning personal tax planning, business tax preparation and planning, full-charge bookkeeping using QuickBooks Online, payroll processing, IRS and state tax agency representation, business advisory, and a differentiated cryptocurrency tax reporting service line. Holly holds the Enrolled Agent designation, and both partners are QuickBooks ProAdvisors and Cryptocurrency Certified Tax Pros.

Revenue is generated entirely through professional services on a quote-based, pay-as-you-go model with free initial consultations and conditional no-fee prior-year return reviews. Go-to-market is sales-led and community-led: clients deal directly with the two partners, augmented by referral-based growth through Mount Sinai-Miller Place Chamber of Commerce leadership, multi-channel content marketing (blog, newsletter, Client Library, financial calculators), and an active presence on Facebook, Instagram, LinkedIn, Yelp, Alignable, and Google Reviews. The firm is bootstrapped with no institutional funding, has been nominated four consecutive years for the Bethpage Best of Long Island accounting firm award, and publicly stated in late 2023 that it was accepting new clients. Technology is limited to conventional SaaS integrations (QuickBooks Online, Calendly, PayPal, Accountants Office secure portal) with no proprietary platform, API, or AI/ML capabilities.

Name

Long Island Tax, Accounting & Advisory Services

Legal name

Long Island Tax, Accounting & Advisory Services Inc.

Website

https://litaasi.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Long Island Tax, Accounting & Advisory Services Inc. (LITAASI) is a family-owned Mt. Sinai, NY accounting firm providing tax preparation, bookkeeping, payroll, IRS representation, business advisory, and cryptocurrency tax services to individuals and small businesses across the NY/NJ/CT Tri-State area.

Ownership category

akta.pro rank

Product category

Accounting and Tax Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro primary industry

Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)

akta.pro secondary industries

Tax Return Filing, Processing & Assessment (BPAIADAC), Tax-Aware Retirement & Estate Coordination (FSAEABAJ)

Keywords

• Tax preparation services
• Accounting and bookkeeping
• Payroll processing
• Tax representation
• Business advisory services

Headquarters

HQ city

Mount Sinai

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Preparation and Planning: Individual and business tax return preparation and planning services. Includes review of prior year returns for additional deductions and amended return filing.
2. Accounting and Bookkeeping: Full-service bookkeeping and accounting using QuickBooks Online, payroll management, and financial statement preparation for businesses.
3. Payroll Services: Payroll processing and management services for business clients.
4. IRS and State Tax Representation: Tax representation services for IRS and state tax agency matters on behalf of clients.
5. Business Consulting: Business consulting and advisory services to help clients make decisions about their business future.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Long Island Tax, Accounting & Advisory Services Inc. (LITAASI) is a private accounting firm that delivers federal, state, and local tax preparation and planning, full-service bookkeeping and accounting using QuickBooks Online, payroll processing, IRS and state tax agency representation, and business advisory/consulting. It also offers specialized cryptocurrency tax reporting. Services are delivered directly by the two owner-partners from a home office in Mt. Sinai, Long Island, NY, serving small businesses and individuals across the Tri-State area (NY, NJ, CT).

Product overview

Long Island Tax, Accounting & Advisory Services Inc. (LITAASI) is a traditional accounting firm offering a unified set of personal and professional financial services rather than a software platform. The core offering centers on four integrated service lines: tax preparation and planning (including cryptocurrency tax reporting), bookkeeping and accounting using cloud-based applications and QuickBooks Online, payroll processing, and IRS/state tax agency representation. These are supported by advisory consulting services, a client resource library (with articles, videos, FAQs, and tax facts), and online tools including financial calculators, an IRS withholding calculator, and a tax calendar subscription. The firm is a QuickBooks Certified ProAdvisor, reflecting its specialization in QuickBooks Online as its primary accounting software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation and Planning Services Full-service federal, state, and local tax return preparation and proactive tax planning for individuals and businesses, including review of prior-year returns for overlooked deductions and amended return filing.
• Bookkeeping and Accounting Services Real-time bookkeeping and accounting services using cloud-based QuickBooks Online, including financial statement preparation, cash flow management, and ongoing account management for businesses.
• Payroll Services Full-service payroll processing and management for business clients, handling wage calculations, withholdings, and payroll tax filings.
• IRS and State Tax Agency Representation Professional representation of clients before the IRS and state tax agencies in audits, disputes, and collections, leveraging the Enrolled Agent (EA) credential of partner Holly Bottiglieri.
• Cryptocurrency Tax Reporting Services Specialized cryptocurrency tax preparation and reporting for clients engaged in cryptocurrency trading and investment activities, supported by the firm's Cryptocurrency Certified Tax Pro designation.
• Business Advisory Services Business consulting and advisory services focused on decision-making, growth planning, goal setting, and helping clients navigate business challenges and opportunities.

Quantifiable outcome

• High client retention rate
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Mount Sinai-Miller Place Chamber of CommercecoreOthersHolly and Lenny Bottiglieri serve on the board of directors. Holly is President and Lenny is Secretary. The Chamber's mission is to be a leading organization dedicated to economic growth of the community by building relationships that promote and meet the needs of local businesses and professionals.
• Intuit (QuickBooks)coreTechnology or IntegrationCertified QuickBooks ProAdvisor firm, proficient with QuickBooks Online cloud-based accounting software for client bookkeeping and accounting services.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Pilot: Tech-enabled bookkeeping, tax, and CFO services primarily targeting venture-backed startups and SMBs. Overlaps with LITAASI's bookkeeping and tax services in a more digitally native format, though Pilot's sweet spot is higher-growth SMBs.
• Bench: Tech-enabled bookkeeping and accounting service for small businesses, combining a software platform with dedicated bookkeepers. Competes with LITAASI's QuickBooks-based bookkeeping offering with a more scalable, productized delivery model.
• Botkeeper: AI-augmented bookkeeping platform serving accounting firms and SMBs. Relevant to LITAASI as a potential technology layer that could automate portions of its bookkeeping workflow and as a future competitive threat.

Direct peers

• 1-800Accountant: A national virtual accounting and tax services firm serving SMBs and individuals with a remote delivery model. Direct peer to LITAASI for SMB tax, bookkeeping, and payroll services, with stronger brand awareness and a scaled online go-to-market motion.
• Padgett Business Services: A franchise network of small-business tax, accounting, and advisory offices serving SMBs and individuals. Closely comparable to LITAASI in client mix, service scope, and local-office service model, and a likely direct competitor for Long Island SMB clients.

Regional players

• Marcum LLP: Top-20 U.S. accounting and advisory firm headquartered in New York with a significant Long Island presence. A regional competitor for the mid-market accounting and advisory work that sits above LITAASI's SMB sweet spot, and a likely acquirer profile for a Long Island tuck-in.
• Anchin, Block & Anchin: Mid-market New York-based accounting and advisory firm with tax, bookkeeping, and advisory practices. Regional competitor in the Tri-State area for SMB and mid-market clients that may outgrow LITAASI's service capacity.

Broad incumbents

• Liberty Tax: Assisted tax preparation franchise with retail offices across the U.S. Broad incumbent competing for individual tax clients in the Tri-State area, with a model similar in spirit to LITAASI's assisted-prep offering but at a much larger scale.
• H&R Block: Mass-market tax preparation retailer with both DIY software (including an AI assistant) and assisted in-person and online tax services. A broad incumbent that competes with LITAASI for individual and small-business return volume, especially around price-sensitive clients.
• Jackson Hewitt: National assisted tax preparation franchise with strong presence in Walmart retail locations. Competes for the same value-oriented individual and small-business tax clients in the Tri-State market, with a far larger retail footprint and brand spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Long-Island-Tax-Accounting-Advisory-Services-Inc-124393535107122
• LinkedInlinkedin.com/in/hollyea
• Instagraminstagram.com/litaasi_accounting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Island Tax, Accounting & Advisory Services