Garda Trentino

What Garda Trentino does

Garda Trentino, formally "Garda Dolomiti – Azienda per il Turismo S.p.A.", is a publicly-incorporated destination management organization (DMO) headquartered in Riva del Garda, Italy, with a €600,000 share capital. It operates the official tourism portal (gardatrentino.it) for the northern Lake Garda region in Trentino, covering nine towns and villages — Riva del Garda, Arco, Torbole & Nago, Ledro, Comano, Tenno, Dro & Drena, Valle dei Laghi, and Val di Gresta. The organization serves both leisure travelers (outdoor enthusiasts, food and wine tourists, families, workation travelers, cultural visitors) and tourism operators (hotels, activity providers, experience operators) by aggregating verified accommodation inventory, experience reservations, and local mobility services under a single digital platform. It is GSTC-certified as a sustainable tourism destination.

Name

Garda Trentino

Legal name

Garda Dolomiti – Azienda per il Turismo S.p.A.

Website

https://gardatrentino.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Garda Trentino (Garda Dolomiti – Azienda per il Turismo S.p.A.) is an Italian destination management organization operating the official tourism portal for the northern Lake Garda region, covering 500+ verified accommodations, experiences, and integrated mobility across nine towns.

Ownership category

akta.pro rank

Product category

Tourism Destination Management Services

NAICS

Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

Keywords

• Destination management services
• Tourism marketing platform
• Accommodation booking platform
• Outdoor tourism experiences
• Sustainable tourism certification

Headquarters

HQ city

Riva Del Garda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Accommodation Booking Commissions: Online accommodation booking platform charging commissions on verified properties. Offers best price guarantee to drive volume.
2. Experience & Activity Bookings: Commission-based bookings for guided tours, wine tastings, outdoor activities, and experiences (e.g., windsurfing, e-bike tours, cultural visits).
3. Voucher Sales: Sale of gift vouchers for experiences and stays in Garda Trentino.
4. Partnership & Marketing Services: B2B services to tourism operators, local businesses, and destination partners for promotional visibility and marketing placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Garda Trentino operates the official destination management and booking platform for the Garda Trentino region in northern Italy. The platform enables visitors to book 500+ verified accommodations, reserve curated outdoor experiences (water sports, hiking, climbing, cycling, food and wine), and access the free Garda Guest Card providing Bus&Go on-demand transport and partner discounts. Complementary offerings include gift vouchers, route planning tools, branded merchandise, and the BLU digital magazine.

Product overview

Garda Trentino operates as a tourism destination management platform centered around its official website, which serves as a unified portal connecting visitors with the region's offerings. The core platform enables accommodation booking across 500+ verified properties, while supporting modules like the Garda Guest Card (providing free mobility and discounts), Bus&Go (on-demand transit), and an extensive experiences marketplace for outdoor activities. Supporting offerings include route planning tools, digital publications (BLU Magazine), merchandise, and gift vouchers. The architecture is a content-management-based destination portal rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Italian Outdoor: A tagline/brand positioning used to promote outdoor activities in the Garda Trentino region
• Garda Guest Card
• Bus&Go
• Rivetta

Products and services

• Accommodation Booking Platform

Quantifiable outcome

• 500+ verified accommodations with best price guarantee
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Riva del Garda Fiere e CongressicoreChannel Partner/ Reseller/ DistributorOfficial partner for meetings, incentives, conferences, and events (MICE) in Riva del Garda, complementing Garda Trentino's leisure tourism offerings.
• MezzacoronacoreGTM or Marketing PartnerWine producer partner showcasing regional Trentino wines, featured in food & wine experiences and marketing materials.
• AutoIndustrialeminorGTM or Marketing PartnerAutomotive sector partner with marketing collaborations on the platform.
• Terme di ComanocoreStrategic or Co-development PartnerThermal spa partner offering wellness experiences, featured in the dolce vita and wellness sections of the platform.
• Global Sustainable Tourism Council (GSTC)coreOthersThe world's leading authority on sustainability in tourism that certified Garda Trentino as a sustainable destination.
• MUSE (Museo delle Scienze)minorStrategic or Co-development PartnerScientific partner (science museum in Trento) providing educational content and nature interpretation for the destination.
• Consorzio Turistico Lago di LedrocoreChannel Partner/ Reseller/ DistributorLake Ledro tourism consortium as a local destination partner within the Garda Trentino network.
• Consorzio Opere Turistiche Lago d'Idro e Alto GardaminorChannel Partner/ Reseller/ DistributorLake Idro and Alto Garda tourism consortium partner for regional tourism promotion.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VisitTrentino: The official DMO for the broader Trentino region, operating a similar destination marketing, accommodation booking, and experience marketplace platform. Direct peer operating in the same Alpine geography with adjacent rather than overlapping territorial mandate.
• Musement: Italy-based experiences and tours booking platform (now part of TUI). Directly competes with Garda Trentino's experience marketplace for Italian tours, activities, and outdoor bookings from both domestic and international travelers.
• Visit Dolomites: Consortium-based DMO for the broader Dolomites UNESCO region, with similar outdoor focus, accommodation booking, and event-driven tourism strategy. Directly comparable in customer segments (outdoor enthusiasts, families, food/wine) to Garda Trentino.
• Dolomiti Paganella: Nearby Alpine DMO in the Paganella/Trentino area offering accommodation booking, experience marketplaces, and a guest card loyalty program. Highly comparable operating model and geographic proximity to Garda Trentino's target visitors.
• Lago di Garda Lombardia (Consorzio Lago di Garda): The sister DMO for the Lombardy (western/southern) side of Lake Garda. Directly comparable in mission, structure, and product offering (accommodation booking, experiences, regional marketing) to Garda Trentino for the same lake.
• Tirol Werbung: The official tourism board for the Austrian state of Tirol, operating a major destination marketing platform with booking, outdoor content, and a guest card system. Highly comparable in scale, content depth, and integrated platform approach to Garda Trentino.

Broad incumbents

• Viator (Tripadvisor): Largest global tours and activities marketplace, with significant inventory in Italian destinations. Competes with Garda Trentino for inbound bookings of in-destination experiences and tours, though without the destination integration or mobility bundle.
• GetYourGuide: Global experiences and tours booking platform with strong presence in Italian destinations. Competes with Garda Trentino's experience marketplace for bookings of guided tours, outdoor activities, and cultural experiences in the Lake Garda region.
• Booking.com: Global accommodation booking leader with strong inventory in Italian Alpine destinations. Direct competitor for Garda Trentino's 500+ accommodation listings, with materially larger marketing budget and broader reach.
• Airbnb: Global vacation rental platform with significant supply in the Lake Garda region. Competes with Garda Trentino's accommodation booking platform for inbound travelers, particularly in the workation and family segments where it has strong brand affinity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GardaTrentino
• YouTubeyoutube.com/GardaTrentino
• Facebookfacebook.com/GardaTrentino
• Instagraminstagram.com/gardatrentino
• LinkedInlinkedin.com/company/ingarda-trentino-azienda-per-il-turismo-s-p-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garda Trentino