Bodegas Elias Mora
Bodegas Elias Mora is a privately held Spanish winery in Valladolid producing tiered D.O. Toro red wines plus a D.O. Rueda white, selling direct to European consumers via its own e-commerce platform, a B2B professional tier and on-site wine tourism.
- Company typePrivate
- Founded2000
- HeadquartersSan Román De Hornija, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bodegas Elias Mora does
Bodegas Elias Mora SLU is a privately held Spanish winery headquartered in San Román de Hornija, Valladolid (Castilla y León), operating under the legal form of a single-member limited company (CIF B47464045) registered in the Mercantile Registry of Valladolid. The company's core activity is the production, aging in American oak barrels, and sale of red wines from the D.O. Toro denomination (Tinta de Toro grape) across a tiered portfolio ranging from entry-level Viñas Elías Mora to premium 2V Premium, complemented by a D.O. Rueda white wine (Contracorriente, 100% Verdejo), a sweet wine (Benavides) and a rosé (Make Wine not War). It also imports and resells French wines from Burgundy, Alsace and Champagne, sold alongside the Spanish range.
The commercial model is built on three revenue streams: a direct-to-consumer PrestaShop e-commerce platform (bodegaseliasmora.com) shipping 6-bottle cases to mainland Spain (€9.90 shipping + VAT) and other European destinations (€80 VAT included); a B2B professional access tier for restaurants, distributors and wine shops with a 20-box minimum order; and on-premise wine tourism experiences at the San Román de Hornija winery. Pricing spans €45 (Contracorriente) to €300 (2V Premium) per 6-bottle case for own wines, with imported Grand Cru and Champagne SKUs at the top end. The site is localized in Spanish, French, English and German, with marketing and community presence on Facebook, Twitter, YouTube, Instagram and a Mailchimp newsletter.
The company holds Sanitary Registration 30.007775/VA, is GDPR/LOPD compliant, and has no disclosed parent, subsidiaries, funding rounds, M&A activity, public listing, or institutional investors. There are no disclosed headcount figures, no published revenue, and no disclosed founding year, so the company is best characterized as a small, independently owned DTC winery with an emerging European cross-border footprint and a modest French-wine import sideline rather than as a scaled enterprise.
Bodegas Elias Mora firmographics
Firmographics- Name
- Bodegas Elias Mora
- Legal name
- BODEGAS ELIAS MORA SLU
- Website
- https://bodegaseliasmora.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bodegas Elias Mora is a privately held Spanish winery in Valladolid producing tiered D.O. Toro red wines plus a D.O. Rueda white, selling direct to European consumers via its own e-commerce platform, a B2B professional tier and on-site wine tourism.
- Ownership category
- akta.pro rank
Bodegas Elias Mora industry classification
Industry- Product category
- Spanish winemaking (D.O. Toro and D.O. Rueda)
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)
Keywords
Where Bodegas Elias Mora is headquartered
LocationHeadquarters
- HQ city
- San Román De Hornija
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bodegas Elias Mora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Bodegas Elias Mora operates an e-commerce platform (bodegaseliasmora.com) selling their wines directly to consumers. Products include their own D.O. Toro red wines and imported French wines (Champagne, Burgundy, Alsace). They also sell wine gift boxes and offer enotourism/wine tourism experiences at the winery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Viñas Elías Mora - Entry-level D.O. Toro red wine |
| Unit Pricing | Pay-as-you-go | Elías Mora Crianza - D.O. Toro Crianza red wine |
| Unit Pricing | Pay-as-you-go | Gran Elías Mora - Premium D.O. Toro red wine |
| Unit Pricing | Pay-as-you-go | Elías Mora Reserva - D.O. Toro Reserva red wine |
| Unit Pricing | Pay-as-you-go | Descarte - D.O. Toro red wine |
| Unit Pricing | Pay-as-you-go | 2V Premium - Premium D.O. Toro red wine |
| Unit Pricing | Pay-as-you-go | Contracorriente - D.O. Rueda white wine (Verdejo) |
| Unit Pricing | Pay-as-you-go | Benavides - Sweet red wine |
| Unit Pricing | Multi-year contract | Professional/B2B pricing |
Distribution channels2 records
Marketing channels7 records
Bodegas Elias Mora product offering
Product offeringCore offering
Bodegas Elias Mora is a Spanish winery that produces, ages, and sells red wines from the D.O. Toro appellation (Tinta de Toro grape) and a white wine from D.O. Rueda (Verdejo), distributed primarily through its own e-commerce site. Its offering also includes a curated selection of imported French wines (Burgundy, Alsace, Champagne), wine gift boxes, magnum formats, and tasting selections, complemented by wine tourism experiences at the Valladolid winery.
Product overview
Bodegas Elias Mora is a Spanish winery based in San Román de Hornija, Valladolid, producing wines from D.O. Toro and D.O. Rueda appellations. The core portfolio consists of six red wines under the Elias Mora label (Viñas Elías Mora, Crianza, Gran Elías Mora, Reserva, Descarte, and 2V Premium) plus one white wine (Contracorriente from Verdejo) and one sweet wine (Benavides). The company also imports and resells French wines including Burgundy (Pernand-Vergelesses, Corton Charlemagne), Alsace (Riesling, Gewurztraminer from Grand Cru Zinnkoepflé), and Champagne (Hostomme). Products are sold primarily as 6-bottle cases, with special formats including magnums, gift boxes, and curated tasting selections. The e-commerce platform enables direct-to-consumer sales with B2B professional pricing tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Viñas Elías Mora: Entry-level red wine from D.O. Toro with 6 months aging in American oak barrels.
- Elías Mora Crianza
- Gran Elías Mora
- Elías Mora Reserva
- Descarte
- 2V Premium
- Benavides
- Make Wine not War
- Contracorriente
Products and services
- Viñas Elías Mora Entry-level red wine from D.O. Toro, aged 6 months in American oak barrel, marketed as the youngest wine in the Elias Mora portfolio. Sold as a 6-bottle case for personal consumption or gifting.
- Elías Mora Crianza Crianza-quality red wine from D.O. Toro, aged in oak barrels according to D.O. regulations, sold as a 6-bottle case.
- Gran Elías Mora Premium red wine from D.O. Toro, positioned above the Crianza level in the portfolio hierarchy, sold in 6-bottle cases.
- Elías Mora Reserva Reserva-quality red wine from D.O. Toro with extended oak aging, sold in 6-bottle cases.
- Descarte Bold red wine from D.O. Toro characterized by fresh fruit and powerful attack, featuring red fruits and pairing well with smoked foods, mushrooms, cured meats, and game. Sold in 6-bottle cases.
- 2V Premium High-end premium red wine from D.O. Toro, representing the top tier of the Bodegas Elias Mora portfolio. Sold in 6-bottle cases.
- Contracorriente 100% Verdejo white wine from D.O. Rueda, produced from a collaboration with Javier Lorenzo Cachazo, sold in 6-bottle cases.
- Benavides (Vino Dulce) Natural sweet red wine in 50cl bottles, packaged with included gift boxes for gifting purposes.
- Make Wine not War Rosé wine produced by Bodegas Elias Mora as part of its portfolio extension beyond red and white wines.
- Champagne Réserve Brut de Hostomme Blanc de Blancs Grand Cru Brut Champagne by Hostomme, imported and resold by Bodegas Elias Mora, presented in 6-bottle cases.
- Champagne Rosé Brut de Hostomme Rosé Brut Champagne by Hostomme, imported and resold by Bodegas Elias Mora, presented in 6-bottle cases.
- Champagne Millésime de Hostomme Vintage Blanc des Blancs Grand Cru Brut Champagne (2007) by Hostomme, imported and resold by Bodegas Elias Mora.
- Pernand-Vergelesses blanc 1er Cru Sous Frétile Premier Cru white Burgundy wine from Pernand-Vergelesses appellation, imported and resold by Bodegas Elias Mora.
- Corton Charlemagne Grand Cru Grand Cru white Burgundy wine from the Corton Charlemagne appellation, imported and resold by Bodegas Elias Mora.
- Pernand-Vergelesses rouge Red Burgundy wine from Pernand-Vergelesses appellation, imported and resold by Bodegas Elias Mora.
- L'As de B (A.O.C. Alsace) French Alsace white wine under A.O.C. Alsace classification, imported and resold by Bodegas Elias Mora.
- Gewurztraminer Grand Cru Zinnkoepflé Grand Cru Gewurztraminer from Zinnkoepflé vineyard in Alsace by Agathe Bursin, imported and resold by Bodegas Elias Mora.
- Wine tourism at the San Román de Hornija winery On-site wine tourism and winery visit experience at the San Román de Hornija (Valladolid) winery, offered to individual and group visitors.
- Viaje al Corazón de Toro (Caja Degustación) Tasting box containing six wines: Viñas Elías Mora, Elías Mora Crianza, Gran Elías Mora, Elías Mora Reserva, Descarte, and 2V Premium, sold as a single unit for sampling across the portfolio.
- Magnum Viñas Elías Mora (wooden case) 1.5L Magnum format of Viñas Elías Mora red wine presented in a wooden gift box, positioned for premium gifting and special occasions.
Companies that use Bodegas Elias Mora
Customer profileSegments2 records
Ideal customer profiles2 records
Bodegas Elias Mora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bodegas Elias Mora partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Bodegas Elias Mora competitors and assessment
Company assessmentBroad incumbents
- Marqués de Riscal: Iconic Rioja/Rueda producer with extensive export distribution, hotel/wine tourism, and DTC — illustrates the scaled-up trajectory that a Castilla y León peer like Elias Mora could pursue.
- Familia Torres (Miguel Torres): Large Spanish wine group with multiple DOs and global distribution; comparable as a multi-appellation Spanish producer combining estate, import, and DTC channels.
- Bodegas Protos: Ribera del Duero producer with broad national and export distribution; comparable to Elias Mora as a Spanish appellation winery with multi-channel sales (DTC, hospitality, retail) but at significantly larger scale.
- Bodegas Vega Sicilia: Spain's flagship premium winery in Ribera del Duero (Castilla y León); comparable as a Spanish fine-wine producer with DTC, B2B, and tourism channels, though at a much higher price and brand tier than Elias Mora.
Direct peers
- Bodegas Yllera: Castilla y León winery producing both D.O. Rueda (Verdejo whites) and D.O. Toro red wines, plus other appellations; mirrors Elias Mora's white-plus-red multi-DO strategy from the same region.
- Compañía de Vinos Telmo Rodríguez: Multi-regional Spanish producer active across Castilla y León (including Toro) with DTC and trade channels; comparable as a Spanish fine-wine peer operating in D.O. Toro.
- Pago de Carraovejas: Spanish premium winery combining estate production, DTC online sales, B2B hospitality, and wine tourism — comparable operating model to Elias Mora at a higher brand tier.
- Abadía Retuerta LeDomaine: Castilla y León (Sardón de Duero) winery combining premium red production, wine tourism (hotel/spa), and DTC — a structural peer for the Elias Mora hospitality-plus-D2C model.
- Bodega Matarromera: Castilla y León winery (Ribera del Duero, Rueda, Toro) with DTC e-commerce, B2B, and enotourism — a direct multi-DO peer operating in overlapping appellations and channels.
- Numanthia Termes (Numanthia): D.O. Toro producer focused exclusively on Tinta de Toro red wines from Zamora; the most direct regional competitor to Bodegas Elias Mora, with a similar premium-tier portfolio and DTC orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Bodegas Elias Mora social profiles
Digital presenceBodegas Elias Mora compliance and trust
Trust signalCompliance3 records
Bodegas Elias Mora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodegas Elias Mora leadership team
Management profileNumber of profiles
Bodegas Elias Mora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodegas Elias Mora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodegas Elias Mora
What does Bodegas Elias Mora do?
Bodegas Elias Mora is a Spanish winery that produces, ages, and sells red wines from the D.O. Toro appellation (Tinta de Toro grape) and a white wine from D.O. Rueda (Verdejo), distributed primarily through its own e-commerce site. Its offering also includes a curated selection of imported French wines (Burgundy, Alsace, Champagne), wine gift boxes, magnum formats, and tasting selections, complemented by wine tourism experiences at the Valladolid winery.
Is Bodegas Elias Mora a public or private company?
Bodegas Elias Mora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodegas Elias Mora founded?
Bodegas Elias Mora was founded in 2000. It employs 1 to 10 people.
Where is Bodegas Elias Mora based?
Bodegas Elias Mora is headquartered in San Román De Hornija, Spain, in the Europe region.
How does Bodegas Elias Mora make money?
One revenue line is on record: direct-to-Consumer Wine Sales.
Who are Bodegas Elias Mora's main competitors?
Broad incumbents on record are Marqués de Riscal, Familia Torres (Miguel Torres), Bodegas Protos and Bodegas Vega Sicilia. Direct peers are Bodegas Yllera, Compañía de Vinos Telmo Rodríguez, Pago de Carraovejas, Abadía Retuerta LeDomaine, Bodega Matarromera and Numanthia Termes (Numanthia).
Does Bodegas Elias Mora have an API?
No public API is recorded for Bodegas Elias Mora.
What industry is Bodegas Elias Mora in?
Bodegas Elias Mora's product category is Spanish winemaking (D.O. Toro and D.O. Rueda). Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.