Hosting.nl
Hosting.nl is a Dutch web hosting provider founded in 1997 (part of SQR B.V.) offering domain registration, shared/WordPress/WooCommerce/ASP.NET hosting, VPS, email, SSL, and spam filtering to SMBs, freelancers, digital agencies, and WordPress users, with EU data residency, ISO-certified infrastructure, and a self-serve plus reseller/API channel model.
- Company typePrivate
- Founded1997
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hosting.nl does
Hosting.nl is a Dutch web hosting and internet services provider founded in 1997, operating as Hosting B.V. within the SQR B.V. group (alongside sister companies Cyso B.V. and Fuga B.V.). The company offers a comprehensive product portfolio spanning domain name registration (.NL, .COM, .EU, .BE, .NET, .NU and others), shared web hosting, WordPress and WooCommerce hosting, ASP.NET hosting with Plesk, Performance VPS and cloud compute, email hosting, Microsoft 365 resale, Zimbra Open Source collaboration, SSL certificates, Premium DNS, and a SpamExperts-powered spam filtering service, plus an AI Website Builder launched in 2024 and managed hosting solutions for high-traffic WordPress and WooCommerce sites.
The technical foundation is a VMware Enterprise Plus platform running on proprietary hardware in the company's own Dutch data centers, with full redundancy at both the hardware and connectivity layers. Email security is provided via a SpamExperts local cloud deployed in two geographically separated clusters in Amsterdam, which has processed 272 million messages with a 72.22% spam blocking rate. The company is ISO 27001, 9001, 14001, 50001, OHSAS 18001, and ISAE 3402 certified, and PCI DSS compliant at the data center level. A REST API at api.hosting.nl, with Swagger documentation, exposes domain, DNS, hosting, and SSL management to partners and resellers.
Hosting.nl serves primarily the Dutch SMB and prosumer market, including individuals, freelancers, digital agencies managing multiple client websites, and WordPress/WooCommerce users. The go-to-market is product-led self-serve: an e-commerce site with transparent tiered pricing, supplemented by phone-based inside sales, live chat, an after-hours emergency support button, and a 60% commission affiliate program. The primary customer value proposition is 100% Dutch/European hosting with EU data sovereignty, GDPR compliance, free migration, and 24/7 specialist support, anchored by 28 years of operating history, Internet.nl Hall-of-Fame recognition, a #2 ranking in the 2025 Dutch hosting speed test, and a 9.1 Trustpilot customer support rating.
Hosting.nl firmographics
Firmographics- Name
- Hosting.nl
- Legal name
- Hosting B.V.
- Website
- https://hosting.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hosting.nl is a Dutch web hosting provider founded in 1997 (part of SQR B.V.) offering domain registration, shared/WordPress/WooCommerce/ASP.NET hosting, VPS, email, SSL, and spam filtering to SMBs, freelancers, digital agencies, and WordPress users, with EU data residency, ISO-certified infrastructure, and a self-serve plus reseller/API channel model.
- Ownership category
- akta.pro rank
Where Hosting.nl is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Hosting.nl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Web Hosting Subscriptions: Recurring monthly and annual subscription fees for web hosting, WordPress hosting, WooCommerce hosting, and ASP.NET hosting packages. Revenue driven by tiered hosting plans with varying resource allocations.
- Domain Name Registration: Domain registration fees for .NL, .COM, .EU, .BE, .NET, .NU and other TLDs. One-time annual registration fees with renewal charges.
- Email Services: E(U)-mail hosting, Microsoft 365 resale, and Spam Filter Service subscriptions. Privacy-friendly email on European soil with tiered spam filter plans (Incoming 1k, Incoming 100k, Managed).
- VPS and Cloud Services: Performance VPS and Cloud Compute services with configurable resources, billed monthly. Includes Cloud Marketplace with one-click app deployments.
- Reseller Hosting: White-label reseller hosting packages enabling partners to manage multiple websites and client accounts under their own branding.
- SSL Certificates and Premium DNS: SSL certificate sales including Let's Encrypt (free automatic SSL) and Premium DNS for faster loading and DDoS protection.
- AI Website Builder: AI-powered WordPress website builder service enabling rapid website creation with AI assistance.
- Affiliate Commission: 60% commission on all orders placed by new customers through affiliate referral links during their first 12 months. Commission paid out monthly once threshold of EUR 250 is reached.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Domain name registration starting at EUR 1.00 for .NL in first year |
| Subscription | Monthly | E(U)-mail hosting with 10GB storage starting at EUR 4.26/month |
| Subscription | Monthly | Supersnelle WordPress Hosting starting at EUR 9.46/month |
| Subscription | Monthly | WooCommerce Webshop starting at EUR 7.82/month |
| Subscription | Monthly | AI Website Builder starting at EUR 11.83/month |
| Subscription | Monthly | Webhosting starting at EUR 8.52/month |
| Subscription | Monthly | Microsoft 365 starting at EUR 8.30/month |
| Subscription | Monthly | Reseller Hosting (white-label) starting at EUR 27.19/month |
| Subscription | Monthly | ASP .NET Web Hosting starting at EUR 18.26/month |
| Subscription | Monthly | Performance VPS in Dutch Cloud from EUR 9.00+/month (configurable) |
| Subscription | Monthly | Managed Hosting Solution for high-traffic WordPress and WooCommerce sites |
| Subscription | One time/ perpetual license | Four-point WordPress Security Check one-time add-on |
| Subscription | Monthly | Spam Filter Service - Incoming 1k: EUR 2.56/month |
| Subscription | Monthly | Spam Filter Service - Incoming 100k: EUR 25.64/month |
| Subscription | Monthly | Spam Filter Service - Managed Filter: from EUR 99.99/month |
| Subscription | Annual | Spam Filter Service for Agencies - up to 100 domains: EUR 114/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hosting.nl product offering
Product offeringCore offering
Hosting.nl is a Dutch hosting provider (operating as Hosting B.V., part of SQR B.V.) offering domain name registration, shared/WordPress/WooCommerce/ASP.NET web hosting, cloud VPS, email hosting, SSL certificates, Premium DNS, AI-powered website building, and managed hosting for high-traffic sites. The company operates its own VMware-based infrastructure in Dutch data centers and serves both end customers and resellers/agencies via self-serve e-commerce and an API.
Product overview
Hosting.NL is a Dutch hosting company (part of SQR B.V.) offering a comprehensive portfolio of web hosting and related services since 1997. The product portfolio centers on domain name registration, web hosting (shared, WordPress, WooCommerce, ASP.NET), cloud/VPS solutions, and email services. Key products include WordPress Hosting (LiteSpeed-based, #2 in 2025 speed test), WooCommerce webshop hosting, E(U)-mail Basis (EU-hosted privacy email), Microsoft 365 resale, Spam Filter Service (SpamExperts-powered), and Performance VPS. The company differentiates through Dutch data center infrastructure (VMware Enterprise Plus platform), free migration services, AI-powered website building, and 24/7 specialist support. Additional offerings include Premium DNS, SSL certificates, Reseller Hosting, and managed hosting solutions for high-traffic WordPress/WooCommerce sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Name Registration
Quantifiable outcome
- 99.99% uptime for hosted websites and applications
- +5 more outcomes
Companies that use Hosting.nl
Customer profileSegments5 records
Ideal customer profiles4 records
Hosting.nl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Hosting.nl partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SpamExpertscoreSpamExperts provides the email filtering technology powering Hosting.NL's Spam Filter Service. The platform consists of two geographically separated clusters in Amsterdam, providing 24/7 protection against spam, malware, ransomware, viruses, and phishing for both incoming and outgoing email. So far 272 million messages have been processed with 72.22% spam blocking rate. The service is integrated as a white-label solution with full whitelabel MX records and a customer dashboard.
- VMwarecoreHosting.NL operates on VMware Enterprise Plus platform, which is redundantly executed at both hardware level and connectivity level. This enterprise-grade virtualization infrastructure minimizes downtime risk for hosted websites and applications.
- ICTRechtminorICTRecht drafted Hosting.NL's Notice and Takedown procedure, which follows the guidelines of the Dutch Hosting Provider Association (DHPA).
- Dutch Hosting Provider Association (DHPA)minorHosting.NL follows DHPA guidelines for its Notice and Takedown procedure, aligning with industry standards for handling complaints about hosted content.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Hosting.nl competitors and assessment
Company assessmentDirect peers
- Hostnet: Hostnet is a Dutch hosting provider offering shared hosting, domains, website builder, and email services to SMBs and consumers. Overlaps with Hosting.NL on the full SMB hosting bundle and Dutch-market focus.
- Versio: Versio is a Dutch hosting provider offering domains, shared hosting, reseller hosting, VPS, and SSL — virtually identical product mix to Hosting.NL. Targets the same Dutch SMB and reseller/agency segments.
- Yourhosting: Yourhosting (part of VDX group) is a Dutch hosting provider offering web hosting, domains, VPS, and website building tools to consumers and SMBs. Directly comparable to Hosting.NL's consumer/SMB Dutch positioning and product suite.
- TransIP: TransIP is the largest Dutch hosting provider offering web hosting, domains, VPS, and WordPress hosting to SMBs and developers. Directly comparable to Hosting.NL across the full product stack, with similar SMB/developer target market and Dutch-sovereign positioning.
- Antagonist: Antagonist is a Dutch hosting specialist focused on WordPress and managed hosting with strong developer positioning and customer support reputation. Closest peer to Hosting.NL on the WordPress/WooCommerce managed hosting front, competing for the same Dutch SMB and agency customers.
- VDX Internet Services: VDX is a Dutch hosting group operating multiple brands (including VDX Internet and Yourhosting) with shared hosting, VPS, domains, and email. Directly comparable to Hosting.NL as a multi-brand Dutch SMB hosting competitor.
Broad incumbents
- SiteGround: SiteGround is a managed web hosting specialist recognized for WordPress and WooCommerce performance with global data centers. Closely comparable to Hosting.NL's WordPress/WooCommerce hosting focus and speed-test recognition, though SiteGround operates at international scale versus Hosting.NL's Dutch focus.
- One.com: One.com is a large European SMB hosting provider (owned by group) serving millions of customers across multiple countries with web hosting, domains, and website builder. Comparable to Hosting.NL on SMB hosting and domain bundles, but operates at much broader geographic and customer scale.
- IONOS: IONOS (formerly 1&1) is a large European hosting and cloud provider offering shared hosting, VPS, domains, and website builder to SMBs. Comparable to Hosting.NL on SMB hosting and domain products, with overlapping European data sovereignty narrative but at significantly larger enterprise and SMB scale.
- Hetzner: Hetzner is a major German hosting and cloud provider offering VPS, dedicated servers, web hosting, and managed services with a strong European data sovereignty reputation. Comparable to Hosting.NL on hosting/cloud infrastructure and EU-sovereign positioning, but at significantly larger scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hosting.nl social profiles
Digital presenceHosting.nl compliance and trust
Trust signalCompliance7 records
Hosting.nl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hosting.nl leadership team
Management profileNumber of profiles
Profiles1 record
Hosting.nl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hosting.nl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hosting.nl
What does Hosting.nl do?
Hosting.nl is a Dutch hosting provider (operating as Hosting B.V., part of SQR B.V.) offering domain name registration, shared/WordPress/WooCommerce/ASP.NET web hosting, cloud VPS, email hosting, SSL certificates, Premium DNS, AI-powered website building, and managed hosting for high-traffic sites. The company operates its own VMware-based infrastructure in Dutch data centers and serves both end customers and resellers/agencies via self-serve e-commerce and an API.
Is Hosting.nl a public or private company?
Hosting.nl is a private company. It is classified as corporate owned and is currently operating.
When was Hosting.nl founded?
Hosting.nl was founded in 1997. It employs 11 to 50 people.
Where is Hosting.nl based?
Hosting.nl is headquartered in Haarlem, Netherlands, in the Europe region.
How does Hosting.nl make money?
Eight revenue lines are on record. Web Hosting Subscriptions are the primary driver. The others are domain Name Registration, email Services, VPS and Cloud Services, reseller Hosting, SSL Certificates and Premium DNS, AI Website Builder and affiliate Commission.
Who are Hosting.nl's main competitors?
Direct peers on record are Hostnet, Versio, Yourhosting, TransIP, Antagonist and VDX Internet Services. Broad incumbents are SiteGround, One.com, IONOS and Hetzner.
Does Hosting.nl have an API?
Yes. The Hosting.NL API provides integrations for hosting services including domain registrations, DNS management, web hosting and SSL certificates. It is a REST API accessible via https://api.hosting.nl/ with Swagger documentation available at https://api.hosting.nl/api/documentation. API keys are managed through the My Hosting customer portal under 'Manage API' section. Supports domain listing, registration, transfer, WHOIS updates, availability checking, DNS zone management (query, modify, add, delete DNS records), and logging. Developer documentation is at api.hosting.nl/api/documentation.