What AR GROUP does

AR GROUP is a privately-held French event services company headquartered in Cavaillon in the Provence-Alpes-Côte d'Azur region, operating since 1999 and claiming 35 years of cumulative industry expertise. The company delivers end-to-end event production through four operational sub-brands: INTENT (custom temporary structures), GES (trade show installation), MAKERS (custom decoration), and LOCASERV (furniture rental). All four brands share a 13,000 m² integrated hub that consolidates fabrication, warehousing, and logistics under one roof, enabling the company to serve as a one-stop-shop for event organizers, agencies, and institutional clients.

The business model is project-based B2B services revenue, anchored by a roster of high-profile institutional and corporate clients including the French Air Force, EDF, the Élysée, Ville de Marseille, Ville de Nice, Public Système, Auditoire, and Société Nautique Saint-Tropez. With 45 employees and disclosed annual revenue of €7M, AR GROUP generates roughly €155K of revenue per employee, consistent with mid-market French event services firms that combine physical fabrication with rental operations. The company is led by Damien Bruxelle (Dirigeant) with Lucas Chadelle in a senior operational role, and operates as an independent private company with no disclosed parent, funding rounds, or external investors.

AR GROUP's competitive position rests on craft talent, integrated physical infrastructure, and a recognized regional brand rather than technology differentiation or scale. There is no evidence of patents, formal industry awards, AI or software capabilities, or expansion beyond the South of France regional footprint. The company's strategic posture is that of a stable, specialized regional incumbent serving the high-end French event market, with diversification across government, municipal, agency, and luxury hospitality client segments.

Name

AR GROUP

Legal name

AR GROUP

Website

https://ar-group.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AR GROUP is a privately-held French event services company based in Cavaillon, operating four sub-brands (INTENT, GES, MAKERS, LOCASERV) from a 13,000 m² integrated hub to deliver temporary structures, trade show installation, custom decoration, and furniture rental to institutional, governmental, and event-agency clients across the South of France.

Ownership category

akta.pro rank

Product category

Event Infrastructure Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Indoor and Outdoor Display Advertising (541850)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Event Signage, Props & Custom Installations (HSACAOAG), Corporate Event Decor, Branding & Signage (HSACADAJ), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event infrastructure services
• Custom temporary structures
• Trade show installation
• Event furniture rental
• Event decoration services

Headquarters

HQ city

Cavaillon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Event infrastructure and installation services: AR GROUP generates revenue through the design, construction, rental, and installation of custom event structures (marquees, tents, temporary buildings) and event furniture. The company operates multiple brands serving different market segments, providing a full range of event solutions from custom fabrication to rental and installation services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

AR GROUP designs, fabricates, rents, and installs custom event structures including marquees, tents, and temporary buildings. Through four sub-brands (INTENT, GES, MAKERS, LOCASERV) the company provides turnkey event solutions covering custom temporary architecture, trade show and exhibition installation, bespoke event decoration, and event furniture rental for corporate, government, and institutional clients.

Product overview

AR GROUP is an event group based in southern France with 35 years of expertise operating from a 13,000 m² integrated hub. The group comprises four distinct sub-brands: INTENT (custom temporary structures including marquees, tents, and ephemeral buildings), GES (general installation for trade shows and exhibitions), MAKERS (custom event design and decoration), and LOCASERV (event furniture rental). These complementary brands work together to deliver turnkey and bespoke event solutions.

Differentiator

Problem solved

Functional benefit

Brands

• INTENT: Chapiteaux, tentes, bâtiments et aménagements éphémères sur mesure pour événements
• GES
• MAKERS
• LOCASERV

Products and services

• INTENT - Custom Temporary Event Structures Custom marquees, tents, and ephemeral buildings designed and fabricated to specification for high-end events. Targeted at event organizers, corporations, and government clients needing bespoke temporary architecture in southern France.
• GES - Trade Show and Exhibition Installation General installation services for fairs, salons, trade shows, and exhibitions, including booth and display setup. Serves exhibition organizers and exhibiting companies across the PACA region.
• MAKERS - Custom Event Decoration Bespoke event design and decoration solutions with artisanal craftsmanship, providing tailored event styling for corporate and institutional events.
• LOCASERV - Event Furniture Rental Rental of event furniture for corporate events, exhibitions, fairs, and private functions in southern France.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OSUNminorImplementation/ SI/ Consulting PartnerOSUN is the communication and event agency that designed and developed the AR GROUP website. This is a service provider relationship for digital marketing and web presence.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• GES (Global Experience Specialists): GES is a major global provider of exhibition and event services including custom exhibit design, installation and dismantle. It directly competes with AR GROUP's GES sub-brand in trade show installation services and shares a similar value proposition around full-service delivery.
• Losberger De Boer: Losberger De Boer is a leading international manufacturer and rental provider of temporary structures, tents and marquees for events and industry. It is the most direct comparable to AR GROUP's INTENT sub-brand in custom temporary buildings and turnkey event infrastructure.
• GL Events: GL Events is a major publicly-listed French event services group providing temporary structures, exhibition installation, furniture and event management. It is the most direct large-scale French peer to AR GROUP across tents/marquees, trade show installs and event furniture rental.
• HTS tentiQ: HTS tentiQ is a German-based global manufacturer and supplier of temporary event structures, tents and marquee systems. It is a direct comparable to AR GROUP's INTENT sub-brand in custom-designed temporary event buildings and modular tent solutions.

Broad incumbents

• Comexposium: Comexposium is one of Europe's largest exhibition organizers and event service providers, headquartered in Paris. It competes with AR GROUP's trade show and exhibition installation (GES) sub-brand on national-scale projects where AR GROUP is currently sub-scale.
• Freeman: Freeman is a leading global brand experience and event services company providing exhibition design, custom builds and event logistics. It is comparable to AR GROUP on booth/display construction, custom fabrication and full-service event delivery, though at significantly larger scale and broader geographic reach.
• Koelnmesse: Koelnmesse is one of the world's largest trade fair organizers, operating exhibition venues in Cologne and globally. Comparable to AR GROUP's trade show installation (GES) work at much larger scale; represents the type of national/international incumbent AR GROUP could serve as a regional supplier.
• MCH Group: MCH Group is a Swiss-based live marketing and exhibition company operating major venues and trade fairs (e.g., Baselworld, Art Basel). It overlaps with AR GROUP in exhibition infrastructure and event services but operates at much larger scale and is venue-owner.

Regional players

• Viparis: Viparis operates major event venues and exhibition spaces in the Paris region (Paris Expo, Porte de Versailles, La Défense Arena). It is a France-based peer in the live-events value chain, comparable to AR GROUP's broader market positioning though it owns/operates venues rather than providing structures and décor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/argroupinfo
• LinkedInlinkedin.com/company/ar-group-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AR GROUP