Rogers
Rogers Electric is a family-owned, self-performing electrical contractor serving enterprise clients across the U.S. with construction, rollout, maintenance, lighting, and EV charging services from 14 offices in 48 states.
- Company typePrivate
- Founded1982
- HeadquartersAlpharetta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Rogers does
Rogers Electric is a privately-held, family-owned electrical construction and services company headquartered in Alpharetta, Georgia. Founded in 1982, Rogers specializes in turnkey electrical contracting across four core service lines: ground-up construction, multi-location rollouts, ongoing maintenance, and lighting installations. It operates a self-performing model with more than 1,500 in-house electricians and technicians, supported by 14 offices, an 850+-vehicle fleet, and licensing in 48 states, enabling nationwide delivery for enterprise customers.
The company serves primarily enterprise clients across commercial construction sectors, including national retail chains (Home Depot, Staples, Chick-Fil-A, RaceTrac), banking (First Citizens Bank), entertainment (Assembly Atlanta, Trackman Range), industrial and technology facilities (Stratacache, a solar module manufacturer), and emerging verticals such as EV charging infrastructure and data centers. Notable project work includes complex power infrastructure for Assembly Atlanta's 22 sound stages and specialized facilities for solar manufacturing. The company markets through direct enterprise field sales, a website portfolio of case studies, and customer referrals.
Rogers generates revenue through two primary streams: project-based electrical construction contracts (one-time, scope-priced engagements covering ground-up builds, renovations, and rollouts) and recurring maintenance contracts that provide ongoing service on installed electrical systems. Pricing is custom, project-quoted, and not publicly disclosed. Specialized capabilities in EV charger installations and data center electrical work have been added in recent years, evidenced by dedicated project showcases and active hiring for data center project management roles.
Rogers firmographics
Firmographics- Name
- Rogers
- Legal name
- Rogers Electric
- Website
- https://rogersservices.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rogers Electric is a family-owned, self-performing electrical contractor serving enterprise clients across the U.S. with construction, rollout, maintenance, lighting, and EV charging services from 14 offices in 48 states.
- Ownership category
- akta.pro rank
Rogers industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (23821)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Protection, Control & Relaying (MV) Installation & Testing (EUAEACAL)
- akta.pro secondary industries
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)
Keywords
Where Rogers is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rogers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Electrical Construction Services: Revenue generated from commercial electrical construction projects including new builds, renovations, and system installations. Projects span diverse sectors including retail, data centers, entertainment, and manufacturing facilities. Services include ground-up construction, rollouts, maintenance, and lighting solutions.
- Maintenance Services: Ongoing maintenance contracts providing recurring revenue from existing facility electrical systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rogers product offering
Product offeringCore offering
Rogers Electric is a self-performing electrical contractor providing turnkey electrical solutions for commercial facilities, including ground-up construction, multi-site rollouts, ongoing maintenance, and lighting installations. The company delivers these services through its own in-house workforce of more than 1,500 employees and a fleet of 850+ vehicles across 14 U.S. offices, with licensed operations in 48 states.
Product overview
Rogers Electric operates as a turnkey electrical contracting solution offering a unified portfolio of services rather than discrete software products. The core offerings include Construction (ground-up electrical work), Rollouts (large-scale deployment services), Maintenance (ongoing facility support), and Lighting (installation solutions). These services are delivered through a self-performing model with local technicians across 14 offices nationwide. Specialized capabilities include EV charger installations and data center electrical work, as evidenced by current hiring for Senior Project Manager - Data Centers positions.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Services
Quantifiable outcome
- 43 years in business providing electrical services
Companies that use Rogers
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Rogers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rogers partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rogers competitors and assessment
Company assessmentDirect peers
- IES Holdings: IES Holdings operates commercial and industrial electrical contracting services across data centers, healthcare and commercial markets, directly competing with Rogers on multi-site electrical installations and large-scale commercial projects.
- Power Design: Power Design is a privately held national electrical contractor specializing in multi-family, commercial and multi-site rollout projects with a self-performing workforce model closely aligned with Rogers' approach.
- MYR Group: MYR Group is a publicly traded electrical construction services provider specializing in transmission, distribution, commercial and industrial electrical work, making it a direct comparable to Rogers' commercial electrical contracting business.
- Rosendin Electric: Rosendin is one of the largest privately held employee-owned electrical contractors in the U.S., delivering commercial, data center, renewable energy and multi-site rollout work directly comparable to Rogers' self-performing national model.
- Helix Electric: Helix Electric is a privately held national electrical contractor providing commercial, industrial, data center and renewable energy electrical services with self-performing crews, directly comparable to Rogers' commercial and data center expansion.
- Faith Technologies: Faith Technologies is a privately held national electrical contractor with self-performing capabilities serving commercial, industrial, mission-critical and renewable energy customers, making it one of the closest direct competitors to Rogers Electric in scale and business model.
- Cupertino Electric: Cupertino Electric is a privately held electrical engineering and construction firm focused on data centers, commercial and renewable energy customers, directly comparable to Rogers' expanding data center vertical and enterprise customer base.
- Truland Systems: Truland Systems is a mid-sized commercial and mission-critical electrical contractor with self-performing capabilities, comparable to Rogers in customer mix and project scope within data center and commercial electrical installations.
Broad incumbents
- EMCOR Group: EMCOR Group is the largest publicly traded provider of mechanical and electrical construction services in the U.S., offering commercial and industrial electrical contracting, similar to Rogers but at vastly greater scale and breadth including mechanical and energy services.
- Quanta Services: Quanta Services is the largest publicly traded infrastructure construction firm focused on electric, oil & gas and renewable energy networks, a broad incumbent that overlaps with Rogers in commercial electrical and energy transition projects like solar manufacturing facilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Rogers social profiles
Digital presenceRogers compliance and trust
Trust signalCompliance1 record
Rogers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers leadership team
Management profileNumber of profiles
Rogers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers
What does Rogers do?
Rogers Electric is a self-performing electrical contractor providing turnkey electrical solutions for commercial facilities, including ground-up construction, multi-site rollouts, ongoing maintenance, and lighting installations. The company delivers these services through its own in-house workforce of more than 1,500 employees and a fleet of 850+ vehicles across 14 U.S. offices, with licensed operations in 48 states.
Is Rogers a public or private company?
Rogers is a private company. It is classified as family owned and is currently operating.
When was Rogers founded?
Rogers was founded in 1982. It employs 1,001 to 5,000 people.
Where is Rogers based?
Rogers is headquartered in Alpharetta, United States, in the North America region.
How does Rogers make money?
Two revenue lines are on record. Electrical Construction Services are the primary driver. The others are maintenance Services.
Who are Rogers's main competitors?
Direct peers on record are IES Holdings, Power Design, MYR Group, Rosendin Electric, Helix Electric, Faith Technologies, Cupertino Electric and Truland Systems. Broad incumbents are EMCOR Group and Quanta Services.
Does Rogers have an API?
No public API is recorded for Rogers.
What industry is Rogers in?
Rogers's product category is Electrical Contracting Services. Its primary akta.pro industry code is EUAEACAL, Protection, Control & Relaying (MV) Installation & Testing, with a secondary code of TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet). Its NAICS code is 23821 and its SIC code is 1731.