Aiguillon
Aiguillon is a French social housing company (HLM) headquartered in Rennes, constructing and managing approximately 29,945 rental and for-sale housing units across 227 communes in four western French departments, serving income-eligible households with regulated affordable housing and tenant support services.
- Company typePrivate
- Founded1902
- HeadquartersRennes, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Aiguillon does
Aiguillon construction is a Société Anonyme d'Habitations à Loyer Modéré (HLM) headquartered in Rennes, France, specializing in the construction and management of social housing across four western French departments: Finistère, Ille et Vilaine, Loire Atlantique, and Morbihan. The company operates a portfolio of approximately 29,945 housing units spread across 227 communes, housing roughly 36,376 people, and serves as a subsidiary of Groupe Arcade-VYV. Its core offering comprises two streams: social housing rentals (means-tested, recurring revenue from income-eligible households) and property sales under the PSLA (Prêt Locatif Aidé - Location-Accession) scheme, with the 3R buyback, resale, and rehousing guarantee supporting buyers. Distribution is delivered through 11 physical proximity agencies, a centralized customer relations center, the Imoja.fr online sales platform, and departmental online housing application portals (demandelogementXX.fr).
Aiguillon's revenue mechanics rely on regulated, means-tested rental pricing tied to French social housing ceilings, supplemented by one-time property sale transactions and ancillary tenant services. The company differentiates through its 'Logement Santé' (health-focused housing) positioning, partnerships such as the VYV Conseil 'Assurance Habitation Solidaire' insurance offering, community initiatives like the FIL fund and Ecoute Santé service, and a 120-year operating history that underpins regional brand strength. Operational and HR metrics — 428 employees within the UES as of December 31, 2025, a 97/100 gender equality index, 16 training hours per collaborator per year, and compliance with Loi Sapin II — reflect a mature, mission-driven organization rather than a technology platform company.
The technology footprint is light and operational rather than disruptive: standard tenant and supplier portals, an e-commerce-style property listing site, and recruitment tooling via WeRecruit. There is no proprietary software platform, no disclosed AI/ML capability, and no API or SDK offering; competitive advantage derives from regulatory HLM status, geographic scale within Western France, and deep tenant-relations infrastructure rather than from technology differentiation.
Aiguillon firmographics
Firmographics- Name
- Aiguillon
- Legal name
- Aiguillon construction, Société Anonyme d'Habitations à loyer modéré
- Website
- https://aiguillon-construction.fr
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aiguillon is a French social housing company (HLM) headquartered in Rennes, constructing and managing approximately 29,945 rental and for-sale housing units across 227 communes in four western French departments, serving income-eligible households with regulated affordable housing and tenant support services.
- Ownership category
- akta.pro rank
Aiguillon industry classification
Industry- Product category
- Social Housing Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)
Keywords
Where Aiguillon is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
Aiguillon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Social Housing Rental: Aiguillon rents social housing units to tenants who meet income eligibility criteria (plafonds de ressources). Tenants pay monthly rent inclusive of service charges. The company manages all aspects of property occupancy including maintenance, repairs, and tenant relations.
- Property Sales (Accession): Aiguillon sells social housing properties to eligible buyers through the Imoja.fr platform, including PSLA (Prêt Locatif Aidé - Location-Accession) arrangements where tenants can transition from renting to owning. The 3R security guarantee (Garantie de Rachat, Revente et Relogement) supports buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing rental — means-tested rent levels based on tenant income |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aiguillon product offering
Product offeringCore offering
Aiguillon constructs and manages social housing units for income-eligible households in Western France. It rents social housing units (means-tested rents) and sells properties to qualifying buyers through its Imoja platform, including PSLA (Prêt Locatif Aidé) location-accession arrangements backed by a 3R security guarantee. The company operates 11 proximity agencies across 4 departments and houses approximately 36,376 people in 29,945 constructed units.
Product overview
Aiguillon is a social housing constructor and manager operating in western France (Bretagne and Loire-Atlantique departments). The company's core offering consists of two main service lines: social housing rentals (location) and property purchase (accession à la propriété) through its Imoja platform. Additional services include a tenant portal (Mon Espace Client), supplier portal (Mon Espace Fournisseur), health housing services (Logement Santé), home insurance (Assurance Habitation Solidaire), and community support initiatives (Fonds de Soutien aux Initiatives Locales - FIL). The product architecture is service-oriented, centered on housing management rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Housing Rental (Location)
Quantifiable outcome
- 36,376 people housed across the housing portfolio
- +3 more outcomes
Companies that use Aiguillon
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Aiguillon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aiguillon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VYV Conseil (Groupe VYV)coreAiguillon partnered with VYV Conseil, the housing insurance expert of the Groupe VYV, to offer the 'Assurance Habitation Solidaire' (Solidarity Home Insurance) to all Aiguillon tenants. The product offers comprehensive coverage including protection against theft, electrical damage, glass breakage, 24/7 assistance, and a low franchise of €120. This is a co-developed insurance offer with preferential rates for Aiguillon tenants, representing a key tenant retention and wellbeing initiative.
- Groupe Arcade-VYVcoreAiguillon is part of the Groupe Arcade-VYV (UES Aiguillon), sharing data protection policies and anti-corruption frameworks (Sapin II) with the broader group. The group's data protection policy covers candidates, tenants, and residents.
- Tenant Associations (AFOC 35, CFDT Bretagne, CGL, CLCV Bretagne, CNL, INDECOSA-CGT 35, UD FO 35, UNLI, URAF Bretagne)coreNine tenant associations have signed the local pre-electoral protocol for the 2026 elections of tenant representatives who will sit on Aiguillon's Board of Directors. These associations represent tenants in decision-making processes and electoral protocols.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Aiguillon competitors and assessment
Company assessmentDirect peers
- Logement Français: Social housing operator with 50,000+ units managed through regional HLM subsidiaries. Operates the same HLM regulatory framework as Aiguillon with comparable construction, rental, and accession activities.
- Batigère: Multi-regional French HLM operator managing social housing units across Eastern France. Shares Aiguillon's HLM business model of affordable rental construction, management, and tenant services.
- 1001 Vies Habitat: Major French HLM operator with 100,000+ units under management. Directly comparable to Aiguillon in business model (HLM social housing construction, rental, and accession) with broader national reach.
- Vilogia: French HLM operator with 80,000+ units across Northern France. Operates the same affordable rental and property accession model as Aiguillon, including PSLA-style programs for tenant-to-owner transitions.
- Groupe Arcade-VYV: Aiguillon's parent group and the third-largest social housing operator in France, managing 200,000+ units. Operates HLM subsidiaries in a comparable model to Aiguillon, sharing compliance, data protection, and operational frameworks.
- Espacil Habitat: Bretagne-based HLM operator with 25,000+ units. Direct geographic competitor to Aiguillon in Western France, offering affordable rental and accession housing in overlapping communes.
Regional players
- Alliade Habitat: Regional HLM operator with 70,000+ units concentrated in the Auvergne-Rhône-Alpes region. Comparable in scale and operating model to Aiguillon, though focused on a different French region.
- Bretagne Habitat: Regional HLM operator focused exclusively on the Bretagne region, directly competing with Aiguillon for tenants, municipal partnerships, and construction financing in its core market.
Broad incumbents
- ICF Habitat: SNCF Group's social housing subsidiary with 100,000+ units. ICF Habitat operates the same HLM business model as Aiguillon, providing affordable rental and accession housing with regulatory access to subsidised financing.
- CDC Habitat: The largest social housing operator in France with over 500,000 units. CDC Habitat is a broad incumbent in the HLM sector and competes with Aiguillon for municipal contracts and state-backed financing in the affordable housing market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aiguillon social profiles
Digital presenceAiguillon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aiguillon leadership team
Management profileNumber of profiles
Profiles2 records
Aiguillon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aiguillon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aiguillon
What does Aiguillon do?
Aiguillon constructs and manages social housing units for income-eligible households in Western France. It rents social housing units (means-tested rents) and sells properties to qualifying buyers through its Imoja platform, including PSLA (Prêt Locatif Aidé) location-accession arrangements backed by a 3R security guarantee. The company operates 11 proximity agencies across 4 departments and houses approximately 36,376 people in 29,945 constructed units.
Is Aiguillon a public or private company?
Aiguillon is a private company. It is classified as corporate owned and is currently operating.
When was Aiguillon founded?
Aiguillon was founded in 1902. It employs 251 to 500 people.
Where is Aiguillon based?
Aiguillon is headquartered in Rennes, France, in the Europe region.
How does Aiguillon make money?
Two revenue lines are on record. Social Housing Rental is the primary driver. The others are property Sales (Accession).
Who are Aiguillon's main competitors?
Direct peers on record are Logement Français, Batigère, 1001 Vies Habitat, Vilogia, Groupe Arcade-VYV and Espacil Habitat. Regional players are Alliade Habitat and Bretagne Habitat. Broad incumbents are ICF Habitat and CDC Habitat.
Does Aiguillon have an API?
No public API is recorded for Aiguillon.
What industry is Aiguillon in?
Aiguillon's product category is Social Housing Management. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 532 and its SIC code is 6513.