ORSAN Group

What ORSAN Group does

ORSAN Group is a privately held, 100% Mexican fuel distribution conglomerate founded in 1968 in San Nicolás de los Garza, Nuevo León, and headquartered in Garza García, Mexico. The company operates one of Mexico's largest fuel distribution networks, with 2,000+ service stations, 25+ supply terminals, and a workforce of 2,900-3,000+ employees organized across four regional operating entities (Orsan del Norte, Estaciones de Servicio, Estaciones de Servicio Auto, Estaciones de Servicio Peninsular) and serving more than 10 states. ORSAN sells fuel under a multi-brand portfolio that includes its own Ultra Gas, O Plus Fuels, Fuel Network, and Pemex affiliations, alongside the Mobil brand distributed under a 2017 strategic alliance with ExxonMobil that also brings imported fuels into the network.

The company's core technology stack is built around three integrated product pillars: Ultra Gas, an SAT-certified electronic fuel wallet providing real-time consumption control, automatic invoicing, and fiscal deductibility for enterprise fleets; Ultra Access, a SAT Annex 30-compliant volumetric control and inventory management system for service stations and self-consumption operations; and ECNORSA, the wholesale fuel distribution arm. These products form a bundled 'integrated energy solution' connecting supply, control, and measurement under a single vendor relationship, with supporting brands in fuel importation (Fuel Network) and customer loyalty (Go Benefits).

ORSAN's revenue model is transaction-based and diversified across retail fuel sales to consumers, wholesale distribution to service stations and industrial clients (ECNORSA, Fuel Network), and commission-based electronic wallet fees from enterprise fleet customers (Ultra Gas, with commission-free loading at company-owned stations). The go-to-market combines direct enterprise sales for fleet and industrial contracts, a 2,000+-station physical retail network for consumer and SMB reach, and digital channels including the Ultra Gas mobile app, online invoicing portal, and WhatsApp-based sales lead capture. The group also operates Fundación ORSAN as its corporate social responsibility foundation.

Name

ORSAN Group

Legal name

Grupo Orsan

Website

https://orsan.com.mx

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ORSAN Group is a 100% Mexican fuel distribution conglomerate (founded 1968) operating 2,000+ service stations, 25+ terminals, and an integrated technology stack (Ultra Gas wallet, Ultra Access volumetric control, ECNORSA wholesale) serving enterprise fleets, gas stations, industrial clients, and consumers across Mexico under Mobil, Ultra Gas, O Plus, and Pemex brands.

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel distribution services
• Electronic fuel wallet
• Volumetric control systems
• Gas station operations
• Wholesale fuel supply

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Retail Sales: Direct sale and distribution of fuels (gasoline, diesel) to end consumers through company-owned and affiliated gas stations under Mobil, Ultra Gas, O Plus Fuels, and Pemex brands.
2. Ultra Gas Electronic Wallet Fees: Transaction-based commissions charged on fuel loads through the Ultra Gas electronic wallet platform. Commission-free loading at ORSAN-owned stations. Variable commission model plus VAT.
3. Wholesale Fuel Distribution (ECNORSA): Wholesale fuel sales and distribution to service stations and industrial clients. Reliable supply with order tracking and quality assurance.
4. Fuel Network Import Services: Importation and commercialization of fuels for high-volume customers. Authorized distributor of Mobil and other brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

ORSAN Group sells and distributes gasoline and diesel fuels across Mexico through a network of more than 2,000 service stations operating under brands such as Mobil, Ultra Gas, O Plus Fuels, and Pemex. The company offers an integrated fuel solution combining wholesale supply (ECNORSA), electronic wallet-based consumption control (Ultra Gas), and SAT-compliant volumetric measurement (Ultra Access), serving enterprise fleets, industrial clients, and retail consumers.

Product overview

ORSAN Group offers an integrated energy solution for fuels in Mexico, consisting of three interconnected service pillars: Control (fuel card/wallet management), Supply (wholesale distribution), and Measurement (volumetric monitoring). The portfolio comprises core proprietary products including Ultra Gas (electronic fuel card), Ultra Access (volumetric control system), and ECNORSA (wholesale distribution), supplemented by sub-brands such as O Plus Fuels (proprietary fuel brand), Fuel Network (high-volume fuel import), and Go Benefits (rewards program). ORSAN also distributes Mobil-branded fuels through its strategic alliance with ExxonMobil, and operates Fundación ORSAN for community social responsibility initiatives. The company's integrated model connects fuel supply, consumption control, and measurement into a unified system serving over 2,000 service stations across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Gas: Electronic fuel wallet for fleet management, consumption control, and administrative management of fuel loads for businesses and flotillas
• Ultra Access
• O Plus Fuels
• Fuel Network
• Go Benefits
• ECNORSA

Products and services

• Ultra Gas Electronic Fuel Wallet Electronic fuel card and wallet for fleet and business fuel management. Enables real-time control, consumption monitoring, automatic invoicing, and fiscal deductibility for fuel charges across ORSAN's nationwide network of service stations.
• Ultra Access Volumetric Control System Volumetric control and inventory management system for fuel stations and self-consumption operations. Complies with SAT Annex 30 specifications, providing centralized transaction management, inventory tracking, and customized reporting.
• ECNORSA Wholesale Fuel Distribution Wholesale fuel commercializer and distributor serving gas stations and industrial clients. Provides reliable supply, fuel variety, quality assurance, order tracking, and security services across Mexico's national territory.
• O Plus Fuels (Proprietary Fuel Brand) Proprietary fuel brand offering high-quality fuels that meet rigorous performance and safety standards, distributed through ORSAN's retail and wholesale network.
• Mobil Branded Fuel Distribution Distribution and sale of Mobil-branded gasoline and diesel through ORSAN-operated service stations under the 2017 strategic alliance with ExxonMobil. Mobil branded stations are operated by ORSAN across multiple Mexican states.
• Fuel Network Import Services Specialized fuel import and commercialization company serving high-volume clients. Authorized distributor of Mobil and other brands with a focus on excellence and adaptability.
• Go Benefits Loyalty Program Loyalty and rewards program that offers customers a variety of benefits and incentives for fuel purchases at ORSAN network stations.
• Gas Station Retail Operations Direct retail sale of gasoline and diesel to individual consumers through 2,000+ company-owned and affiliated gas stations operating under Mobil, Ultra Gas, O Plus Fuels, and Pemex brands across Mexico.

Quantifiable outcome

• 100% fiscal deductibility on fuel loads through SAT-authorized Ultra Gas wallet
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ExxonMobilflagshipStrategic or Co-development Partner · 1 January 2017In 2017, Grupo ORSAN signed a strategic alliance with US oil company ExxonMobil, bringing the first Mobil brand service stations to Nuevo León. ORSAN handles distribution of both domestic and imported fuels from ExxonMobil in Mexico. This partnership enabled ORSAN to expand its brand portfolio with the internationally recognized Mobil brand.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shell México: Global oil major with a growing branded retail and convenience footprint in Mexico. Comparable as a global incumbent competing for Mexican station, fleet, and convenience customers.
• ExxonMobil Mexico: Global integrated oil major and ORSAN's strategic partner since 2017 for the Mobil brand in Mexico. Comparable as the international incumbent whose brand is distributed by ORSAN at retail.
• BP México: Global oil major expanding branded retail and convenience across Mexico. Comparable as a competing international branded fuel retailer targeting similar Mexican consumer and fleet segments.
• Pemex (Petróleos Mexicanos): Mexico's state-owned integrated oil company and dominant fuel retailer through its franchise network. ORSAN actually operates some Pemex-branded stations; comparable as the dominant incumbent shaping the Mexican fuel retail landscape.
• Chevron México: Global integrated energy company with Texaco-branded fuel retail in Mexico. Comparable as a global incumbent in branded fuel distribution and convenience retail.
• TotalEnergies México: Global multi-energy company operating branded service stations and increasingly convenience retail in Mexico. Comparable as a competing international branded fuel retailer.

Direct peers

• WEX Inc. US/global fleet fuel-card and payment platform serving enterprise fleets. Comparable to ORSAN's Ultra Gas electronic wallet as a transaction-based fleet-fuel management and payment solution, though serving different geographies.
• Petro Seven (Grupo Petro-7): Mexican fuel distributor with branded service-station network and commercial/industrial fuel supply. Closely comparable to ORSAN in combining retail, fleet, and wholesale distribution under one umbrella.
• Grupo G500 / Red G500: One of Mexico's largest private fuel distributors, operating a multi-brand service-station network across the country. Most direct comparable to ORSAN in terms of scale, multi-brand retail model, and integrated distribution footprint.

Emerging players

• Edenred (Ticket Log / Repom): Global fleet and mobility benefits provider with strong presence in Latin America (Brazil's Repom, Mexico's Ticket Car) offering electronic fuel cards. Comparable to Ultra Gas as a fleet electronic-wallet competitor in the broader Latin American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/OrsanOficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORSAN Group