Petrie & Pettit

Name

Petrie & Pettit

Legal name

Petrie & Pettit S.C.

Website

https://petriepettit.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services Billing: Traditional law firm revenue through hourly billing, fixed fees, and legal service retainers for business and individual clients across estates, real estate, labor/employment, business law, and litigation matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Petrie & Pettit S.C. is a Milwaukee, Wisconsin law firm that delivers legal counsel and representation across five core practice areas: Estates + Trusts, Real Estate Law (with specialization in landlord-tenant law), Labor + Employment Law, Business + Commercial Law, and Litigation. The firm also produces educational products including Landlord Boot Camp seminars and authored landlord-tenant legal forms distributed statewide through Wisconsin Legal Blank Co., Inc.

Product overview

Petrie & Pettit is a Wisconsin-based law firm offering legal services across five core practice areas: Estates + Trusts, Real Estate Law (with specialization in landlord-tenant law), Labor + Employment Law, Business + Commercial Law, and Litigation. The firm also produces educational products including Landlord Boot Camp seminars and authored landlord-tenant legal forms distributed through Wisconsin Legal Blank. The practice serves closely held companies and individuals throughout Greater Milwaukee.

Differentiator

Problem solved

Functional benefit

Products and services

• Estates + Trusts Services Estate planning and administration services for individuals and families, including wills, trusts, powers of attorney, marital agreements, special needs trusts, business succession planning, estate/gift tax planning, charitable planning, probate and trust administration, and guardianships.
• Real Estate Law Services Landlord-tenant law representation for residential and commercial evictions, property management consulting, and litigation involving lead-based paint, bedbugs, Fair Housing claims, building code orders, and Wisconsin Administrative Code ATCP 134 violations. Includes drafting commercial leases and residential rental agreements for landlords and property managers.
• Labor + Employment Law Services Employer-side employment law services including drafting employment contracts, non-compete/confidentiality agreements, executive contracts, and independent contractor agreements; negotiating labor contracts; developing employment policies and handbooks; HR training; and litigating discrimination, harassment, wage & hour, OSHA, and workers' compensation claims.
• Business + Commercial Law Services Business law services including business bankruptcy and workouts, Chapter 11 representation, corporate transactions, purchase and sale of companies, formation of business entities, corporate governance, shareholder agreements, succession planning, and business litigation.
• Litigation Services Civil and business litigation services including contractual disputes, shareholder disputes, business dissolution, breach of fiduciary duty, real estate disputes, and matters related to probate estates, trusts, and guardianships. Represents clients in state and federal courts and administrative agencies.
• Landlord Boot Camp Seminars All-day educational seminars on Wisconsin landlord-tenant law covering tenant screening, Fair Housing, rental documents, eviction causes, notices terminating tenancy, judicial eviction process, ATCP 134, security deposits, and collections. Available in-person and on-demand for Wisconsin landlords and property managers.
• Wisconsin Legal Blank Landlord-Tenant Forms Standard landlord-tenant legal forms authored by Tristan Pettit and sold through Wisconsin Legal Blank Co., Inc., including Residential Rental Agreement (Forms 19 and 19L), Nonstandard Rental Provisions, Rules and Regulations, and other rental documents used throughout Wisconsin.

Quantifiable outcome

• Successful representation in hundreds of cases litigated in state and federal courts and administrative agencies
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Rental Property Association of Wisconsin (RPA)coreStrategic or Co-development Partner · 18 June 2024Tristan R. Pettit serves as Executive Vice President and shareholder of Petrie+Pettit. The firm works closely with RPA on landlord-tenant law advocacy, educational seminars (Landlord Boot Camp), and industry representation. The RPA, formerly known as AASEW, is a key industry organization for rental property owners in Wisconsin.
• Wisconsin Legal Blank Co., Inc.coreStrategic or Co-development PartnerTristan Pettit serves as the author of landlord-tenant legal forms sold through Wisconsin Legal Blank (WLB). These forms are used throughout the state of Wisconsin and represent standard industry documents drafted by the firm's attorneys.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Davis|Kuelthau: Wisconsin-based regional law firm of similar mid-market scale serving businesses across the state with overlapping practice areas including business law, real estate, and employment. Directly comparable in size, geographic focus, and small-to-mid-market business client orientation to Petrie & Pettit.
• Axley Brynelson: Wisconsin-based law firm with offices in Madison and Milwaukee offering business, real estate, labor/employment, and litigation services. Comparable regional scope and practice mix.
• Meissner Tierney Fisher & Nichols: Milwaukee-based law firm of similar scale serving closely held businesses and individuals with overlapping practice areas in business law, real estate, and estate planning. Directly comparable as a same-metro regional peer.
• O'Neil Cannon Hollman DeJong & Laing: Milwaukee-based law firm serving businesses and individuals with practice areas including business law, real estate, employment, and litigation. Comparable in size, metro focus, and client segments served.
• Stafford Rosenbaum: Wisconsin-based law firm with offices in Madison and Milwaukee offering business, real estate, and litigation services to similar small-business and institutional clients. Comparable in regional scope and practice breadth.

Broad incumbents

• Reinhart Boerner Van Deuren: Largest Wisconsin-headquartered full-service law firm with significantly broader practice coverage, deeper headcount, and multi-office reach. Competes with Petrie & Pettit for mid-market business clients but operates at a much larger scale.
• Godfrey & Kahn: Large Wisconsin-based full-service law firm serving middle-market and larger clients across business, real estate, labor/employment, and litigation. Competes for the same Wisconsin business clients as Petrie & Pettit but at greater scale.
• Quarles & Brady: Major Midwest full-service law firm with a significant Milwaukee office. Competes for Wisconsin-based business and real estate clients with broader geographic reach and practice depth.
• Foley & Lardner: National full-service law firm with a longstanding Milwaukee office and broad practice coverage. Competes with Petrie & Pettit for Wisconsin-based business clients across multiple practice areas.
• Michael Best & Friedrich: Major Midwest full-service law firm with a strong Milwaukee presence and broad practice coverage including labor/employment, business, and litigation. Represents the larger incumbents Petrie & Pettit competes against for complex matters.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrie & Pettit