Academia Practice Fitness

What Academia Practice Fitness does

Academia Pratique Fitness is a Brazilian for-profit fitness chain founded in 2002, headquartered in Belo Horizonte, Minas Gerais, and operating 90+ gym units across Minas Gerais, Santa Catarina, Paraná, Espírito Santo, and Goiás states, with one international location in Miami, USA. The company serves individual fitness consumers with a horizontally segmented offering covering bodybuilding, group classes, aquatic activities (swimming, hydrogymnastics), martial arts (muay thai, taekwondo, jiu jitsu), dance, pilates, spinning, zumba, and functional training, all delivered under an exclusive PowerGym proprietary methodology.

The technology stack combines a physical gym network with a digital platform layer: the Pratique em Casa mobile application (iOS and Android) handles workout plan access, subscription management, and bioimpedance exam scheduling; biometric access control uses facial recognition or fingerprint scanning with LGPD-compliant data handling; and body composition analysis via bioimpedance testing feeds personalized 48-hour workout plan delivery. The company has designated a Data Protection Officer (Rafael Cruz) under Brazil's Lei Geral de Proteção de Dados. A separate Pratique Nutri service integrates online sports nutrition consulting, and a Saver Club benefits program is bundled at registration.

The business model is subscription-based with four membership tiers (Fit, Plus, Prime, and the Combo da Saúde bundle) priced from R$99.90 to R$149.90+ per month, supplemented by a one-time R$99.90 registration fee (divisible into 12 installments), à la carte add-on services, and advertising partnerships across network locations. The company operates a distributed partner-operator model, with 2,500+ total collaborators including 250+ equity partners (Sócios) who operate units, and discloses no external funding, parent company, or M&A activity.

Name

Academia Practice Fitness

Legal name

Academia Pratique Fitness

Website

https://pratiquefitness.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Academia Pratique Fitness is a Brazilian private gym chain founded in 2002, operating 90+ units across five Brazilian states and Miami, serving individual consumers with subscription-based fitness, group classes, aquatic activities, martial arts, and integrated nutrition services under a proprietary PowerGym methodology.

Ownership category

akta.pro rank

Product category

Fitness center and health club services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADACAB

Pilates Instruction (Mat & Reformer)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Gym membership subscriptions
• Fitness center services
• Group fitness classes
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Gym Membership Subscriptions: Monthly recurring subscription fees for gym access with multiple plan tiers (Fit, Plus, Prime) offering varying levels of access to facilities, group classes, and cross-location usage rights
2. Registration Fee: One-time registration fee of R$99.90 charged to new members, which can be divided into up to 12 installments and includes Club Saver membership and one bioimpedance examination
3. Add-on Services: Additional revenue from separately contracted services including aquatic activities, pilates, personal classes, taekwondo, and muay thai, which are not included in base membership plans
4. Advertising Partnerships: Revenue from advertising partnerships offering signage on gym shirts, radio ads, totem displays, and LED panel advertising across network locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Academia Pratique Fitness operates a network of 90+ fitness centers in Brazil and Miami offering access to bodybuilding equipment, group classes, aquatic activities, martial arts, dance, pilates, and personal training under the PowerGym methodology. Members subscribe to monthly plans (Fit, Plus, Prime, Combo da Saúde) with no fidelity contracts, manage their experience through the Pratique em Casa mobile app, and receive complementary bioimpedance body composition testing and online nutrition services (Pratique Nutri).

Product overview

Pratique Fitness is a Brazilian gym chain operating on a platform-plus-membership-model with over 90 units across Minas Gerais and Santa Catarina (expanding to Paraná, Espírito Santo, and Goiás). The core offering is the Rede de Academias Pratique — a network of brick-and-mortar fitness centers offering bodybuilding, group classes, aquatic activities, martial arts, and nutrition services. Access to facilities is managed through facial recognition or biometric authentication, with member plans (Fit, Plus, Prime tiers) and bundled packages (Combo da Saúde) available. The Pratique Em Casa mobile app serves as the digital member portal, providing workout plan access (following bioimpedance testing), subscription management, and cancellation/suspension tools. A loyalty program (Saver Club) and an online nutrition service (Pratique Nutri) are integrated add-on services. The exclusive PowerGym methodology underpins the training approach across all modalities.

Differentiator

Problem solved

Functional benefit

Brands

• Pratique Nutri: Online nutrition services offered by the fitness chain
• Pratique em Casa
• PowerGym
• Saver Club

Products and services

• Pratique Fitness Gym Network Membership Brazilian gym chain operating 90+ units across Minas Gerais, Santa Catarina, Paraná, Espírito Santo, Goiás, and Miami, offering access to bodybuilding equipment, group classes, aquatic activities, martial arts, dance, pilates, and personal training. Targeted at adult consumers seeking flexible, no-fidelity fitness memberships.
• Pratique em Casa Mobile App Companion mobile application for members to access workout plans, manage subscriptions, schedule bioimpedance exams, and process cancellation or suspension requests. Workout plans are made available within 48 hours of completing a bioimpedance test.
• Pratique Nutri Online Nutrition Service Online sports nutrition consultation service provided as part of the Combo da Saúde plan, offering nutritional guidance integrated with gym membership for adult fitness consumers.
• Combo da Saúde (Health Combo) Bundle Comprehensive membership bundle that includes a sports nutritionist, free-access bodybuilding, group classes, access to all network-accredited gyms, and one bioimpedance examination, starting at R$149.90/month with no fidelity, no cancellation fees, and no credit card limit usage.
• Plano Plus Membership Mid-tier monthly membership at R$129.90/month granting members access to bodybuilding equipment and all group classes across the entire Pratique network, excluding aquatic activities, pilates, Personal Class, taekwondo, and muay thai.
• Bioimpedance Body Composition Examination Bioimpedance body composition test included with enrollment, with personalized workout plans made available in the Pratique em Casa app within 48 hours of completion.
• Saver Club Benefits Program Benefits club included with the registration fee, offering discounts and perks to enrolled members, including the initial bioimpedance exam. Saver Club membership can be cancelled separately from gym membership.
• Pratique Bortot Gym Unit (Pato Branco, Paraná) New Pratique Fitness gym unit in Bortot, Pato Branco, Paraná, opened in 2024, offering first-line infrastructure, modern equipment, climate-controlled spaces, exclusive classes (PowerDance, Energy Jump, Pilates, Functional Training), performance monitoring, and integrated nutrition programs for adult fitness consumers.
• Pratique Vista Alegre Gym Unit (Belo Horizonte) New Pratique Fitness gym unit in the Vista Alegre neighborhood of Belo Horizonte, opened in 2024, featuring state-of-the-art equipment, exclusive classes (Power Dance, Yoga, Pilates, Functional Training), qualified professionals, and flexible Plus and Nutri plan options.

Quantifiable outcome

• Workout plans available in app within 48 hours of bioimpedance test
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Pratique NutriminorOthers · 1 January 2025Online nutritional consultation service integrated with gym membership offerings, providing sports nutrition guidance as part of the Combo da Saúde plan which includes nutritionist services, bodybuilding access, group classes, bioimpedance exam, and network-wide access
• Saver Club (Club Saver)minorOthersBenefits club included with registration fee that provides advantages and discounts for members. Membership can be cancelled separately from gym membership for an additional fee equivalent to the registration service rate

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Competition Academias: Competition is a long-standing Brazilian gym chain with multi-state presence, competing with Pratique in the membership-based fitness category across bodybuilding and group classes.
• Greenfield Academias: Greenfield is a Brazilian fitness chain offering membership-based access to bodybuilding, group classes, and aquatic activities, with multi-state presence overlapping with Pratique's MG/SC footprint.
• BlueFit Academias: BlueFit is a Brazilian low-cost gym chain with hundreds of units operating a membership model similar to Pratique's, competing directly on price (entry plans under R$100) and geographic expansion in Brazil.
• Selfit Academias: Selfit is a Brazilian gym chain operating a membership-based, multi-state model with plans and group classes similar to Pratique, directly competing for the same mid-market consumer in overlapping regions.
• Smart Fit: Smart Fit is Brazil's largest low-cost gym chain with over 1,200 units across Brazil and Latin America. It directly competes with Pratique Fitness in the same price-sensitive fitness segment with subscription-based memberships and aggressive national expansion.
• Formula Academia: Formula is a Brazilian fitness chain with multi-tier membership plans and group class offerings, comparable in size and regional positioning to Pratique Fitness.
• Bodytech: Bodytech is a premium Brazilian fitness chain offering bodybuilding, group classes, swimming, and integrated nutrition services — comparable to Pratique's full-service offering but at higher price points and a more affluent customer base.
• Just Fit Academias: Just Fit operates a network of fitness centers in Brazil with multi-tier membership plans (Fit, Plus, Black) and group classes — overlapping closely with Pratique's Fit/Plus/Prime structure and target customer segment.

Broad incumbents

• Planet Fitness: Planet Fitness is the world's largest low-cost gym franchise with thousands of units globally. While not operating in Brazil, it is the global benchmark for the low-cost membership model that increasingly defines Pratique's competitive set.
• Gold's Gym: Gold's Gym is a global fitness franchise with presence in multiple countries, including Brazil. It is comparable to Pratique in offering multi-modal memberships (bodybuilding, group classes, personal training) but at a premium price point.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pratiquefitness
• YouTubeyoutube.com/channel/UCWpDaefpnghQsPq27RbzheA
• Facebookfacebook.com/pratiquefitness
• LinkedInlinkedin.com/company/pratiquefitness
• Instagraminstagram.com/pratiquefitness
• TikToktiktok.com/@pratiquefitness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academia Practice Fitness