What Runelandhs does

Runelandhs is a Swedish B2B e-commerce retailer that sells office equipment, industrial and warehouse furnishings, and outdoor tools to businesses and Swedish municipalities. Founded in 1992 and headquartered in Kalmar, the company operates the storefront runelandhs.se, which lists more than 16,018 SKUs organized into two overarching categories: Lager och industri (warehouse and industry) and Kontorsinredning (office interior). The product range spans workbenches and height-adjustable desks, industrial chairs, tool cabinets and workshop carts, pallet trucks and lifting equipment, shelving and racking systems, plastic bins and pallet accessories, waste management and environmental protection products, ergonomic office solutions (anti-fatigue mats, balance balls), personal protective equipment, and outdoor furniture. The platform includes a proprietary Hyllkonfigurator shelf-configuration tool that enables online customization of racking layouts.

The business model is direct-to-customer e-commerce with one-time product purchases, supported by quote-based pricing (offertförfrågan) for custom configurations and larger orders. Distribution is single-country (Sweden) via the owned storefront, with free shipping above 15,000 SEK and a uniform 7-year product warranty as commercial differentiators. Marketing is anchored on the website and an editorial blog (Läsvärt), supplemented by email newsletter capture and cookie-based targeted advertising; cookies and analytics are operated with user consent under Swedish privacy rules. The company is a wholly-owned subsidiary of TAKKT, an international group described as one of Europe's leading distance sellers of workplace furnishings, and benefits from group-level procurement scale, including an achieved CDP Climate Change Rating B at the parent level.

Customer mix is horizontal across three named segments: industrial and warehouse businesses (primary), offices and workplaces, and Swedish municipalities (Kommuner). Public case-study customers include GPV (industrial electronics manufacturing) and Gunnar Olssons Foto (photography retail), suggesting that named enterprise projects cover both facility fit-outs and warehouse equipping. The company reports 11–50 employees, incorporated as Runelandhs Försäljnings Aktiebolag in Sweden, with no independent external shareholders, funding history, or API/SDK public surface disclosed.

Name

Runelandhs

Legal name

Runelandhs Försäljnings Aktiebolag

Website

https://runelandhs.se

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Runelandhs is a Swedish B2B e-commerce retailer selling over 16,000 industrial, warehouse, office furnishing, and outdoor products to businesses and municipalities across Sweden. Founded in 1992 and headquartered in Kalmar, it operates as a wholly-owned subsidiary of the TAKKT Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Runelandhs generates revenue through the direct sale of industrial equipment, warehouse furnishing, and office furniture products to businesses and municipalities. Products are sold through an e-commerce platform with prices listed per item and free shipping offered for orders over 15,000 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Runelandhs sells over 16,000 products for industrial, warehouse, and office workplaces via an e-commerce platform (runelandhs.se), covering workshop equipment, storage and racking systems, lifting and transport equipment, office desks and chairs, ergonomic accessories, and environmental and safety products. Customers can order standard catalog items or request quotes for custom solutions and larger orders, with a 7-year warranty and free shipping offered for orders over 15,000 SEK.

Product overview

Runelandhs is a Swedish B2B e-commerce company selling office furniture and industrial equipment, offering over 16,018 products across two main categories: Lager och industri (Warehouse and Industry) and Kontorsinredning (Office Interior). The product portfolio includes height-adjustable workstations and industrial workbenches (such as Höj och sänkbart Arbetsbord Loke), industrial chairs (Industristol Notos/Hebe), tool storage solutions (Verktygsskåp Gari, Verktygsvagn Theo, Verkstadshurts Aplit), material handling equipment (pallet trucks, shelf carts like Rullvagn Industri Geran, picking carts like Plockvagn Vanna), warehouse shelving systems (Pallställ Space, Lagerhylla Lagan), environmental and waste management products (spill pallets, recycling bins, ashtrays, waste sacks and holders), ergonomic office furniture (height-adjustable desks like Höj och sänkbart skrivbord Atlanta, Sittboll VLUV balance balls, anti-fatigue mats like Ståmatta Senso Square/Office and Gummimatta Senso Elit), and outdoor furniture. The company operates as part of the international TAKKT Group and offers a 7-year warranty on products with free shipping over 15,000 SEK. They provide tailored solutions for businesses and municipalities through their quote request system.

Differentiator

Problem solved

Functional benefit

Products and services

• Höj och sänkbart Arbetsbord Loke Height-adjustable workbench for workshop use with 1200x600mm surface, gray color, and load capacity up to 170kg; targeted at professional industrial and workshop environments.
• Industristol Notos Industrial chair with low PU foam seat and wheels for hard floors, designed for workshop environments and industrial professionals.
• Verktygsskåp Gari Tool cabinet package of 5 units, 1020x540x2000mm, max 500kg load capacity, gray with cylinder lock; for organized tool storage in workshops.
• Pallyftare Eos Pallet truck with single nylon wheel, 1150mm length, for warehouse material handling operations.
• Förvaringsskåp Nilas Storage cabinet with extra scratch-resistant powder coating, available in 9 variants; for office or industrial storage needs.
• Pallyftare med våg Hermes Pallet truck with integrated scale for reliable weighing of unevenly loaded pallets in warehouse logistics operations.
• Pallställ Space grundsektion Pallet rack basic section for warehouse storage, available in 24 configurations; designed for professional warehouse storage systems.
• Rullvagn Industri Geran Heavy-duty steel shelf cart with MDF laminate shelves; 500kg capacity, 2 fixed and 2 swivel solid rubber casters (200mm); available in 8 variants for industrial daily use.
• Plockvagn Vanna Heavy-duty picking cart with automatic return ladder, max load 300kg (125kg per shelf), electrogalvanized with laminate boards; available in 2 or 3 shelf configurations for warehouse order picking.
• Ståmatta Senso Square Anti-fatigue mat for standing work in office environments; polyurethane with textile surface, available in gray, blue, green, and black.
• Sittboll VLUV Balance ball for active sitting at desks, available in fabric, leather or wool covers in multiple colors and two sizes (60-62cm and 70-72cm).
• Verktygsvagn Theo Heavy-duty and stable tool cart for workshop use, with perforated steel plate cabinet and three-point locking; available in 1 or 2 cabinet configurations.
• Höj och sänkbart skrivbord Atlanta Electric height-adjustable desk with 1200x800mm surface, max 150kg load, lifting speed 25mm/s, 2-leg frame; available in multiple finishes for ergonomic office use.
• Batteriskåp Ivan Fire-resistant battery cabinet for safe storage and charging of lithium batteries, available in 3 sizes; for industrial safety compliance.
• Tippcontainer Argos Self-emptying tip container in various colors for waste sorting, with wheels and lock available as accessories; for industrial waste management.
• Picknickbord Robust Outdoor picnic table without backrest, designed for outdoor environments and break areas on industrial and warehouse premises.
• Plastback ARCA Uniback Stackable plastic crate with volume 14-54 liters, available in 11 variants; for warehouse storage and material handling.
• Spilltråg Heavy-duty spill pallets with or without galvanized steel grid, designed for environmental protection and hazardous material containment.

Quantifiable outcome

• Over 16,000 products available for professional industrial and warehouse customers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TAKKTcoreStrategic or Co-development PartnerRunelandhs is part of the international TAKKT group, which is described as one of the leading distance sellers of furnishing and equipment for workplaces in Europe. This membership provides Runelandhs with the scale, resources, and international network of a pan-European workplace equipment conglomerate.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Würth: Global leader in B2B fastening, tools, and industrial/workshop supplies with a multi-channel catalog and direct-sales model. Comparable in workshop, PPE, and material-handling categories but with much broader industrial focus.
• IKEA for Business: Office and workplace furniture arm of IKEA, selling desks, storage, seating, and ergonomic solutions to businesses. Comparable on the office furnishing side of Runelandhs' range though lacks industrial/warehouse depth.
• Manutan: Pan-European B2B distance seller of workplace, warehouse, and industrial equipment serving SMEs and public-sector buyers. Closely comparable catalog breadth (industrial supplies, storage, ergonomics, cleaning/waste) and channel model.
• Grainger: Large North-American B2B distributor of industrial supplies, MRO, safety, and material handling with a strong e-commerce platform. Useful scale and channel benchmark for Runelandhs' industrial range.
• Staples Solutions: B2B division of Staples serving European businesses with office supplies, furniture, and facility products. Comparable mid-market office furnishing and procurement positioning.
• Lyreco: Major European B2B distributor of workplace supplies, office furniture, and facility equipment with a similar distance-selling / catalog-led model. Overlaps on office furnishing, ergonomics, and consumables categories.
• Office Depot (Europa) / Viking: European B2B office supplies and workplace solutions distributor. Overlaps with Runelandhs on office furniture, ergonomic accessories, and consumables, though lighter on industrial/warehouse equipment.

Direct peers

• AJ Produkter: Swedish B2B e-commerce retailer of office furniture, warehouse equipment, and workplace furnishings with a very similar catalog (shelving, pallet racks, ergonomic seating, material handling) and customer base across the Nordics. Closest like-for-like competitor in Runelandhs' home market.

Regional players

• Frilans Nordic / Truck-1: Regional Swedish B2B suppliers of material handling equipment (pallet trucks, lifters) that overlap with Runelandhs' transport & material handling range and compete for the same Swedish logistics/manufacturing buyers.
• Kalogic / Nelas (Nordic industrial vendors): Smaller Nordic/regional industrial and warehouse equipment suppliers that compete with Runelandhs in sub-categories such as racking, pallet handling, and workshop furnishings within Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runelandhs