Kustom Timber

What Kustom Timber does

Kustom Timber is a vertically integrated premium timber flooring specialist operating from Melbourne, Australia, founded in 2012 by Mark Chaz. The company sells engineered timber flooring, solid European Oak flooring, and cork flooring organized into five collections (Habitat, Peninsula, Como, Solid European Oak, and Cork Harvest/Artisan) with over 35 unique shades and finishes, and delivers end-to-end project services including installation, parquetry, timber stairs, interior timber cladding, sanding and polishing, and ongoing maintenance and aftercare. All timber is sourced from PEFC and FSC certified suppliers, the products are low-VOC, and engineered boards are constructed in three layers for stability suited to Australian climate conditions.

The company operates two physical showrooms in Victoria (Cremorne in Melbourne and Mornington, the latter designed by Studio Griffiths and shortlisted for the 2021 Australian Interior Design Awards), supplemented by a dedicated e-commerce storefront for floor care accessories at shop.kustomtimber.com.au. Kustom Timber targets both residential homeowners and commercial projects (boutique hotels, hospitality, wellness retreats) across Australia, with a dedicated Interstate Projects service for work outside Victoria and a sample program covering Australia and New Zealand through a partnership with ONETREEPLANTED. Pricing is quote-based and project-specific, with a 25-year structural guarantee and 10-year installation warranty backing the offering. The company is privately held, founder-owned, and has not raised external funding.

Name

Kustom Timber

Legal name

Kustom Timber

Website

https://kustomtimber.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kustom Timber is a Melbourne-based premium timber flooring specialist selling engineered timber, solid European Oak, and cork flooring across five collections, with end-to-end installation, parquetry, and aftercare services for residential and commercial clients across Australia.

Ownership category

akta.pro rank

Product category

Timber Flooring

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Engineered timber flooring
• Solid oak flooring
• Cork flooring
• Floor installation services
• Parquetry flooring

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Timber Flooring Products: Sale of engineered timber flooring, solid oak flooring, and cork flooring products including various collections (Habitat, Peninsula, Como, Solid European Oak, Cork ranges) with different finishes and patterns.
2. Installation Services: Full-service installation including timber flooring installation, parquetry, timber stairs, and interior timber cladding performed by company specialists.
3. Floor Care and Maintenance: Sanding and polishing services, ongoing maintenance and aftercare services, and floor care products sold through their e-commerce platform.
4. Floor Care Products: Sale of floor care accessories and maintenance products through shop.kustomtimber.com.au.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kustom Timber sells and installs premium timber flooring products, including engineered timber flooring (multi-layer construction with European Oak hardwood veneer), solid European oak flooring, and cork flooring organised into multiple collections (Habitat, Peninsula, Como, Solid European Oak, Cork Harvest, Cork Artisan). The company also provides full-service installation, parquetry, interior timber cladding, timber stairs, sanding and polishing, and ongoing maintenance and aftercare services through showrooms in Melbourne (Cremorne) and Mornington, Australia.

Product overview

Kustom Timber is a premium timber flooring specialist offering a comprehensive range of flooring products and installation services. Their core product portfolio includes three main flooring types: Engineered Timber Flooring (multi-layer construction with real hardwood veneer), Solid European Oak Flooring (traditional solid timber planks), and Cork Flooring (sustainable cork material). These products are organized into distinct collections: the Habitat Collection (engineered oak with 15+ finishes including Alta, Beach House, Blackcomb, Calypso, Fume, Nordic Blonde), Peninsula Collection (4 finishes), and Como Collection (5 premium finishes). The company also offers full end-to-end services including Installation, Parquetry, Timber Cladding, Timber Stairs, Sanding & Polishing, and Maintenance & Aftercare. All products are backed by a 25-year structural guarantee and 10-year installation warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineered Timber Flooring Premium multi-layer engineered flooring with real European Oak hardwood veneer top layer and plywood base, offering natural timber aesthetics with superior stability and moisture resistance designed for Australian climate conditions.
• Solid European Oak Flooring Classic solid timber flooring crafted from single pieces of European Oak, providing elegance, luxury, and natural warmth with each plank as a solid piece of wood.
• Cork Flooring Sustainable flooring made from renewable cork, naturally insulating, hypoallergenic, and soft underfoot, offered in Harvest and Artisan ranges with multiple colour options.
• Timber Flooring Installation Professional timber flooring installation services for residential and commercial projects, backed by a 10-year installation warranty, performed by company specialists.
• Parquetry Flooring Custom parquetry flooring installation offering herringbone, chevron, and custom patterns using engineered oak for decorative residential and commercial floors.
• Interior Timber Cladding Interior timber wall cladding service for decorative and architectural applications in residential and commercial interiors.
• Timber Stairs Custom timber staircase design and installation using engineered timber for stairs and staircases in residential and commercial projects.
• Sanding & Polishing Professional floor sanding and polishing services to restore and refinish timber floors, extending product lifespan and renewing appearance.
• Maintenance & Aftercare Ongoing maintenance and aftercare services for timber floors, including care products and maintenance guidance for UV oil and UV lacquered floors.
• Interstate Projects Project management and installation services for customers outside Victoria, supporting projects across Australia.

Quantifiable outcome

• 25 year structural guarantee backed by commitment to quality and craftsmanship
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ONETREEPLANTEDminorGTM or Marketing PartnerEnvironmental partnership where Kustom Timber plants one tree for every timber flooring sample pack sent to customers. This initiative supports customer acquisition through the free sample program while demonstrating the company's sustainability commitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hurford's: Australian hardwood and engineered timber flooring producer/retailer with showroom presence. Directly comparable in the engineered oak flooring category and Australian-specific product positioning, with overlapping premium residential and architectural client base.
• Choices Flooring: One of Australia's largest flooring retailer networks offering timber, carpet, vinyl, and laminate with in-store consultation and installation services. Directly comparable retail-plus-installation model targeting Australian homeowners, though broader product mix and lower premium focus than Kustom Timber.
• Carpet Court: National Australian flooring retailer chain offering timber, carpet, hybrid, and vinyl flooring with showroom-based sales and installation services. Comparable retail-and-install model across Australia, though wider category breadth and less premium-only positioning than Kustom Timber.
• Havwoods: International specialist in engineered timber flooring with Australian distribution. Comparable in premium engineered oak range and designer-led collections, though primarily sample-and-deliver model without Kustom Timber's showroom-plus-installation service layer.
• Premium Floors: Australian distributor and retailer of timber, laminate, bamboo, and vinyl flooring brands including Quick-Step and Plantino. Closely comparable in engineered timber range and Australian market presence, with showroom and trade distribution channels overlapping with Kustom Timber's go-to-market.
• Floorshow: Australian timber flooring specialist retailer offering engineered and solid timber products with installation services. Closely comparable niche focus on timber-only flooring with showroom and installer model targeting premium residential customers.

Broad incumbents

• Boral: Major Australian building materials and timber products manufacturer supplying structural and finishing timber including flooring. Comparable in Australian timber sourcing and residential construction supply chain, but operates at vastly larger scale and broader category scope than Kustom Timber.
• Quick-Step: Major international laminate and engineered timber flooring brand distributed in Australia via Premium Floors and retail partners. Comparable engineered timber product category and Australian retail presence, but as part of a much broader global portfolio rather than a specialist Australian retailer.
• Godfrey Hirst: Australia and New Zealand's largest carpet and flooring manufacturer with timber ranges sold through retail partners. Overlaps in Australian flooring retail and residential/commercial project segments, but anchored in broad manufacturing rather than the specialist timber retailer niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kustomtimber
• Instagraminstagram.com/kustomtimber

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kustom Timber