What Enjin does

Enjin (株式会社猿人 / ENJIN, LTD) is a Tokyo-based B2B marketing services agency founded in June 2007 by UNO Koji. The firm delivers end-to-end marketing support to IT companies, covering strategic consulting, event marketing, web/digital marketing, content production, advertising/media planning, branding, partner sales support, and back-office coordination. Approximately 90% of clients operate in the IT sector and over 70% are foreign or international companies, with a particular specialization in helping overseas IT and tech firms enter and expand in the Japanese market. Notable named clients include AWS Japan, Google Cloud Japan, CrowdStrike, DeepL, Notion, NTT Data, SAP, Salesforce, Dell, Intel, Lenovo, Autodesk, Palo Alto Networks, nCino, and Mattermost — including six of the Top 20 Global Tech Companies by DISFOLD's 2024 ranking.

The business operates as a project-based professional services firm with 53 employees (as of April 2026), delivering 1,500+ projects annually including 100+ international projects and supporting 600+ B2B events for clients. Pricing is not publicly disclosed and is quote-based per project. Services are sold via direct, consultative B2B engagement through dedicated project teams, with no software product, API, or proprietary technology platform disclosed. The company holds ISO 27001 (ISMS), Privacy Mark, and SBTi validation, signaling compliance posture relevant to enterprise procurement.

In 2026 the company restructured into a group: NEWJIN (株式会社新人) was established on March 5, 2026, and ENJIN HOLDINGS (猿人ホールディングス) was established on May 1, 2026 as a pure holding company. The firm is privately held with no public funding rounds disclosed and a registered capital of 10 million yen.

Name

Enjin

Legal name

株式会社 猿人 (ENJIN, LTD)

Website

https://ape-man.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Enjin is a Tokyo-based B2B marketing services firm founded in 2007 that delivers end-to-end marketing support — consulting, event marketing, digital, content, advertising, and branding — primarily to IT companies, with a specialization in helping foreign technology firms enter the Japanese market.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. B2B Marketing Consulting and Execution Services: Professional services revenue generated through project-based consulting engagements and marketing execution services. Services include marketing strategy consulting, event marketing, content production, digital marketing, and branding support for IT companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Enjin is a B2B marketing services firm that provides end-to-end marketing support for IT companies, covering strategy, event marketing, web/digital marketing, content production, advertising/media, and branding. Its specialized offering helps foreign IT/Tech companies enter the Japanese market through one-stop marketing support including outbound/inbound marketing, PR, branding, partner sales support, and back-office coordination. Services are delivered through project-based engagements by dedicated account teams.

Product overview

Enjin is a B2B marketing services company that provides comprehensive marketing support services primarily for IT companies, with particular expertise in helping foreign technology companies enter the Japanese market. The company's core offering is a one-stop marketing support service that encompasses consulting, event marketing, web/digital marketing, content production, advertising/media, and branding. Enjin's service architecture is organized around integrated marketing disciplines rather than discrete software products. The Japan Market Entry service is a specialized offering designed for overseas IT/Tech startups seeking to establish presence in Japan, providing services across outbound marketing, inbound marketing, PR, branding, partner sales support, and back-office coordination. The company operates as a project-based service provider rather than a SaaS or software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• BtoB Marketing Support (BtoBマーケティング支援) Core consulting and execution support service for IT companies, covering the full marketing funnel from awareness to lead generation and brand building, using both digital and offline channels.
• Japan Market Entry One-Stop Marketing Support (日本市場進出ワンストップマーケティング支援) Comprehensive marketing support for foreign IT/tech companies entering the Japanese market, covering outbound marketing, inbound marketing, PR, branding, partner sales support, and back-office functions.

Quantifiable outcome

• 500+ clients served since 2007
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IREP: Tokyo-based digital marketing agency providing SEO, inbound, and content marketing services. Comparable in scale and B2B focus, particularly for IT and SaaS clients.
• Platinum Inc. Tokyo-headquartered B2B marketing agency specializing in demand generation, content, and event marketing. Direct competitor in the B2B IT marketing services space.
• Septeni Japan: Tokyo-based digital and performance marketing agency with strong B2B/IT exposure. Both firms compete for digital marketing budgets from the same enterprise IT vendor segment in Japan.
• AUN Consulting Co., Ltd. Japan-based consulting firm specializing in market entry support for foreign companies. Direct competitor in the Japan market entry advisory space, though skill set is more consulting than marketing execution.

Broad incumbents

• Dentsu Group: Japan's largest advertising agency group with extensive IT vertical capabilities. Competes for enterprise IT marketing budgets but as a broad incumbent rather than a specialist.
• Digital Garage Inc. Tokyo-listed digital marketing and payments group with marketing solution business serving major Japanese and international tech brands. Overlaps in B2B digital marketing execution for IT vendors.
• transcosmos Inc. Large Tokyo-listed B2B marketing services and BPO firm offering digital marketing, contact center, and digital transformation services. Overlaps with Enjin's digital marketing and event execution capabilities at much larger scale.
• Hakuhodo Inc. Major Japanese advertising agency with significant B2B and IT vertical presence. Larger and broader than Enjin but competing for the same enterprise IT marketing briefs.

Emerging players

• SATORI Inc. Tokyo-based B2B marketing automation vendor. Adjacent rather than directly competing, but shares the same B2B marketing infrastructure and customer base in Japan.
• Ferret One: Tokyo-based B2B marketing platform offering tools and content services. Smaller and more product-focused than Enjin but addresses overlapping B2B marketing brief from Japanese SMEs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Enjin_LTD
• LinkedInlinkedin.com/company/ape-man

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjin