What Spin does

SPIN Inc. (株式会社スピン) is a Tokyo-based, privately held B2B services company founded in 1970 as Japan's first in-store marketing agency. Over more than 55 years it has built a practice serving major consumer goods manufacturers and retailers with integrated sales promotion, in-store marketing, POP and display production, brand communication, consumer campaigns, and field sales support. The company organizes these services through two specialized business units: the Account Executive (AE) unit, focused on in-store marketing and sales promotion; and the Experience Produce (XP) unit, focused on spatial design and immersive brand experiences.

SPIN's technology foundation is anchored by Eyeliner®, a proprietary holographic projection system used for 3D live performances, spatial entertainment, and immersive presentations. The company operates the TxD (T×D) creative unit, which integrates internal staff and external professionals to produce live entertainment and spatial design using Eyeliner® and real-time rendering technologies. SPIN also holds a general construction license for interior finishing work, enabling turnkey spatial builds, and maintains a JIPDEC Privacy Mark certification for personal information handling. Production assets include the Kagurazaka Studio in Tokyo dedicated to holographic work.

Revenue is generated through professional services engagements sold directly to enterprise clients via dedicated AE and XP sales teams — covering consulting, strategy development, campaign execution, spatial production, and post-campaign verification — at custom-quoted project pricing. The company is a member of the Japan Promotional Marketing Association and maintains offices in Tokyo (headquarters and Kagurazaka Studio) and Osaka. Ownership appears family-controlled, with Saito Kota serving as Representative Director and Saito Kyoei as Chairman; no external funding, M&A, or parent-company relationship is disclosed, though Neurotech Co., Ltd. (ニューロテック株式会社) is identified as a group company.

Name

Spin

Legal name

株式会社スピン

Website

https://spin-inc.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

SPIN Inc. is a Tokyo-based, privately held B2B services firm founded in 1970 as Japan's first in-store marketing agency, providing integrated in-store marketing, sales promotion, spatial design, and proprietary holographic entertainment (Eyeliner®) solutions to major manufacturers and retailers in Japan.

Ownership category

akta.pro rank

Product category

In-store Marketing & Sales Promotion Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Motion Graphics & Animation (BPAFAIAD)

akta.pro secondary industry

3D Product/Explainer Animation (MPAHACAD)

Keywords

• In-store marketing services
• Sales promotion services
• Spatial design services
• Holographic entertainment production
• Retail marketing agency

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Solutions Services: SPIN provides comprehensive sales, marketing, brand, and communication solutions to B2B clients including manufacturers and retailers. Services encompass consulting, strategy development, implementation, and verification support.
2. Commercial Space Design Services: Design, planning, construction, operation, and management of commercial spaces, exhibitions, and promotional events for manufacturers and retail clients.
3. Live Entertainment & Spatial Production: Planning, production, and operation of live entertainment events and various spatial entertainment productions using holographic and other immersive technologies.
4. Sales Support Services: Field sales support, sales system construction, promotional material management, and logistics services supporting manufacturer and retailer sales activities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SPIN Inc. provides B2B sales, marketing, brand, and communication solutions to manufacturers and retailers, including in-store marketing, sales promotion campaigns, POP/display design, sales support services, and consumer research. The company also designs commercial spaces and produces holographic entertainment experiences using its proprietary Eyeliner® projection technology through its Experience Produce (XP) unit and TxD creative unit. Services span consulting and strategy through implementation and verification on a one-stop basis.

Product overview

SPIN Inc. operates as an integrated solutions provider with two core business units: the Account Executive (AE) unit focusing on in-store marketing and sales promotion, and the Experience Produce (XP) unit specializing in spatial design and holographic entertainment. The company also runs TxD (T×D), a creative unit that leverages advanced holographic technologies like Eyeliner® for live entertainment experiences. The portfolio includes space development, sales support, product branding, sales promotion campaigns, product design, and office management services, all unified under the company's mission of creating emotional experiences that make people smile.

Differentiator

Problem solved

Functional benefit

Brands

• TxD: Creative unit operated by SPIN Inc. that specializes in live entertainment and spatial design using cutting-edge technologies like Eyeliner® and real-time technology.

Products and services

• In-store Marketing & Sales Promotion
• Spatial Design & Holographic Entertainment
• TxD (T×D) Creative Unit

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ニューロテック株式会社 (Neurotech Co., Ltd.)coreOthersNeurotech Co., Ltd. is a group company of SPIN Inc. SPIN's Osaka satellite office is located within Neurotech's premises at Century Building 6F. The relationship appears to be a subsidiary/affiliate structure under common group ownership.
• 日本プロモーショナル・マーケティング協会minorOthersSPIN is a member of the Japan Promotional Marketing Association (一般社団法人はんぽーしょなる・まーけてぃんぐ協会), an industry organization for promotional marketing companies in Japan.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tokyu Agency Inc. Mid-sized Japanese advertising agency with strong capabilities in sales promotion, events, and brand activation. Comparable as a Tokyo-based incumbent serving similar manufacturer and retailer clients.
• ADK Holdings Inc. Japanese integrated advertising and marketing solutions group serving major brand owners. Overlaps with SPIN's B2B marketing services and brand activation work, though at significantly larger scale.
• Dentsu Inc. Japan's largest advertising agency group offering integrated marketing, brand activation, and experiential services. Comparable as a broad incumbent in the same B2B marketing services space, though much larger and more diversified than SPIN.
• Toppan Holdings Inc. Large Japanese printing, displays, and information communications group producing POP materials, signage, and spatial design elements. Adjacent incumbent competing in SPIN's POP and in-store display categories at scale.
• Dai Nippon Printing Co., Ltd. Major Japanese printing and information media company with significant retail/POP and display businesses serving manufacturers and retailers. Comparable as a broad incumbent in the physical retail marketing supply chain.
• Hakuhodo Inc. Japan's second-largest advertising agency providing creative, media, and content marketing services to major manufacturers and retailers. Comparable as an incumbent in SPIN's core customer segments with overlapping marketing capabilities.

Direct peers

• 1→10, Inc. Japanese creative technology firm known for digital experiences including holographic visuals, projection mapping, and immersive event production. Most direct comparable to SPIN's Eyeliner®-based holographic entertainment work.
• Nomura Co., Ltd. Japanese specialty company focused on commercial space design, exhibition displays, and event production for corporate and brand clients. Directly comparable to SPIN's XP unit's spatial design and exhibition capabilities.
• Tanseisha Co., Ltd. Japanese spatial design and display company specializing in retail environments, commercial spaces, and brand expression. Directly comparable to SPIN's POP/display and spatial design services for retailers and manufacturers.
• Trysome Co., Ltd. Japanese event and exhibition production company specializing in trade shows, corporate events, and brand activations. Directly comparable to SPIN's event execution, sales promotion, and exhibition capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spin