Heart n Soul
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Heart n Soul firmographics
Firmographics- Name
- Heart n Soul
- Legal name
- Heart n Soul
- Website
- https://heartnsoul.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heart n Soul industry classification
Industry- Product category
- Disability Arts & Community Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Independent Artists, Writers, and Performers (711510), Musical Groups and Artists (71113)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industry
- Music Therapy (Educational/Developmental Programs) (EDAMANAK)
Keywords
Where Heart n Soul is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Heart n Soul business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: As a registered charity, Heart n Soul relies heavily on donations from individuals and organizations. They accept online donations through JustGiving and offer options for monthly giving. Donations support learning disabled and autistic people to develop high quality art and ideas.
- Grant Funding: Heart n Soul receives funding from various institutional funders including Arts Council England, Youth Music, PRS Foundation, and other grant-making organizations. Funding supports specific projects and operational costs.
- Event Revenue: The organization generates some revenue through ticketed events, performances, and club nights. Events include concerts, exhibitions, and club nights at various venues across London.
- Shop Sales: Heart n Soul operates a shop selling products designed by their artists including art prints, clothing, and other merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Allsorts Creative Sessions |
| Unit Pricing | Pay-as-you-go | Event Tickets |
| Unit Pricing | Pay-as-you-go | Bubble Club Event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Heart n Soul product offering
Product offeringCore offering
Heart n Soul is a UK-registered charity that delivers creative arts programs, community activities, performances and inclusive club nights for people with learning disabilities and autistic people. Its portfolio covers regular taking-part creative sessions (Allsorts for adults, Do Your Own Thing for youth aged 10-25), Heart n Soul Choir, Music Jam sessions, the Beautiful Octopus Club and Bubble Club nights, artist development programs such as Feel Good Designers and Heart n Soul Radio, touring performances and festivals, and an online shop selling artist-designed merchandise.
Product overview
Heart n Soul is an award-winning creative community and arts charity offering a portfolio of programs for people with learning disabilities and autistic people. The organization provides both in-person and online activities centered around three pillars: Create (creative activities, music and art programs), Connect (community building and social events), and Change (influencing change through art). Core programs include Allsorts (adult creative sessions), Do Your Own Thing (youth club), Heart n Soul Choir, Music Jam with Robyn, and the Beautiful Octopus Club (BOC) festival. The organization also supports individual artists including musicians (Pino Frumiento, Dean Rodney Jr., Sam Castell-Ward, Electric Fire, Monster Machine, Robyn Rocket, Too Hot For Candy, Isaac Palm) and visual artists (Ifeoma Orjiekwe, Aysen, Tilley Milburn, D.M.S.) who create and perform through the organization. Additional offerings include Bubble Club (inclusive club night), Heart n Soul Radio, and the Heart n Soul Shop for merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Beautiful Octopus Club (BOC): Club night created in 1995 for adults with learning disabilities and autistic people featuring DJs, live music, and performances.
- Squidz Club
- The Big 30
Products and services
- Allsorts A regular creative taking-part project for adults with learning disabilities (aged 18+) run by Heart n Soul. Participants choose what to do from a range of artist-led activities, with the aim of meeting people, being creative, sharing ideas and having fun.
- Do Your Own Thing (DYOT) A youth club for people with learning disabilities and autistic people aged 10-25, hosted at The Albany in Deptford, where attendees can hang out, make friends, and enjoy creative activities.
- Beautiful Octopus Club (BOC) A long-running club night and festival created in 1995 featuring DJs and live music for the learning disability community and allies, organised by Heart n Soul.
- Robyn's Rocket An inclusive-conscious club night curated by Associate Artist Robyn Rocket, showcasing experimental musicians from the learning disability and autism art scene and beyond. Held at venues including Café OTO, the Royal Albert Hall Elgar Room and Fabric.
- Bubble Club An inclusive club night co-created by learning-disabled and non-disabled people, featuring DJs and live music, held at 93 Feet East in Brick Lane, London.
- Heart n Soul Choir Regular weekly choir sessions for people with learning disabilities and autistic people, held at The Albany in Deptford.
- Music Jam with Robyn Open music jam sessions facilitated by Associate Artist Robyn, where participants can play guitars, drums, keyboards and more.
- Feel Good Designers A Heart n Soul visual arts project bringing together artists with learning disabilities to create, collaborate and exhibit artwork.
- Heart n Soul Shop Online shop selling art, music and merchandise designed and created by Heart n Soul artists with learning disabilities.
- Monster Machine A Heart n Soul artist band — a punk rock group featuring Alicia (vocals/bass), Ehima (drums) and Sam (synths/vocals) — known for powerful, joyful headbangers.
- Dean Rodney Jr. and The Cowboys A Heart n Soul solo artist known for infectious disco-pop grooves, surreal lyrics and visionary world-building; released 'The Dean Rodney Jr. Mixtape (2013-2025)'.
- Electric Fire A Heart n Soul artist band known for 'Egg Funk' combining soft, bumpy R&B, singalong choruses and club bangers; released debut album 'Let's Get Lost'.
- Ifeoma Orjiekwe A Heart n Soul visual artist whose work has been exhibited at Southbank Centre, the British Museum and Tate Britain.
- D.M.S. (Danielle) A Heart n Soul visual artist, singer-songwriter and emerging DJ who created the concept record 'Dancing with the Fortunes' with 54 original characters and a 12-track album.
Quantifiable outcome
- 30+ years of continuous operation championing learning disability arts
- +2 more outcomes
Companies that use Heart n Soul
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Heart n Soul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heart n Soul partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Wellcome CollectioncoreHeart n Soul partnered with Wellcome Collection to create The Big 30 archive, a unique archive of learning disability culture permanently housed at Wellcome Collection. The partnership involved recording people with and without learning disabilities talking about their lives. Heart n Soul also worked with Wellcome Collection library staff on a project to make visitors feel like they belong there. Pino Frumiento, a co-founder, continues to work on the Wellcome Library project.
- Bubble ClubcoreBubble Club is a neurodiverse club night co-created by learning disabled and non-disabled people, featuring DJs, live music and more. It takes place at 93 Feet East in Brick Lane, London, and represents a core ongoing partnership for inclusive club nights.
- The AlbanycoreThe Albany in Deptford is Heart n Soul's primary venue and long-term partner, hosting regular programs including Allsorts, Do Your Own Thing, and Heart n Soul Choir. The partnership provides the main physical space for the organization's activities.
- V&A East MuseummajorV&A East Museum is hosting an exhibition featuring Heart n Soul artist Lizzie Emeh (April 2026 - January 2027), representing a significant platform for learning disability arts at a world-class cultural institution.
- Young V&AmajorYoung V&A in Bethnal Green hosts Heart n Soul film screenings and events, providing exhibition opportunities for artists with learning disabilities.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Heart n Soul competitors and assessment
Company assessmentDirect peers
- Mind The Gap: Bradford-based learning disability theatre company producing professional touring work led by learning disabled performers. Direct peer with comparable model of taking learning disabled artists from workshops to professional productions at major venues.
- Access All Areas: East London inclusive theatre company led by and for learning disabled and autistic artists, producing professional performances and training programmes. Direct peer given overlapping mission, learning disability focus, and London-based inclusive performance model.
- Venture Arts: Manchester-based visual arts charity working with learning disabled artists, producing exhibitions, studio programmes, and professional development. Direct peer as a regional disability-led arts organisation with comparable studio-to-gallery model.
- Shape Arts: London-based disability-led arts organisation supporting deaf, disabled, and neurodivergent artists through training, exhibitions, and the Shape Open. Direct peer with overlapping focus on disability arts professional development and London exhibition programming.
- Carousel: Brighton-based arts organisation focused on learning disabled artists, producing music, performance, and visual art programming. Direct peer as both are UK charities delivering professional development pathways for learning disabled artists through performances, exhibitions, and club-style events.
- Outside In: National charity providing a platform for artists facing barriers, including learning disabled and autistic artists, through exhibitions, training, and an online gallery. Direct peer given shared mission of supporting marginalised artists into professional practice.
Broad incumbents
- Hft: National charity supporting people with learning disabilities through housing, supported living, and community programmes. Broad incumbent serving the same learning disability population but focused on care services rather than arts-led engagement.
- Royal Mencap Society: Largest UK charity for people with learning disabilities, providing services, advocacy, and some arts/community programming. Broad incumbent with overlapping beneficiary population but operating at much larger scale across health and social support rather than arts specialism.
- Macintyre: National charity providing learning disability services including education, residential care, and community programmes. Broader incumbent overlapping on beneficiary base but with little focus on arts/creative community programming.
- Sense: UK charity supporting people with complex disabilities including those with learning disabilities and autism. Broad incumbent with overlapping beneficiary population but offering broader disability services rather than arts-led engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heart n Soul social profiles
Digital presenceHeart n Soul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heart n Soul leadership team
Management profileNumber of profiles
Profiles12 records
Heart n Soul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heart n Soul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heart n Soul
What does Heart n Soul do?
Heart n Soul is a UK-registered charity that delivers creative arts programs, community activities, performances and inclusive club nights for people with learning disabilities and autistic people. Its portfolio covers regular taking-part creative sessions (Allsorts for adults, Do Your Own Thing for youth aged 10-25), Heart n Soul Choir, Music Jam sessions, the Beautiful Octopus Club and Bubble Club nights, artist development programs such as Feel Good Designers and Heart n Soul Radio, touring performances and festivals, and an online shop selling artist-designed merchandise.
Is Heart n Soul a public or private company?
Heart n Soul is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heart n Soul founded?
Heart n Soul was founded in 1984. It employs 11 to 50 people.
Where is Heart n Soul based?
Heart n Soul is headquartered in London, United Kingdom, in the Europe region.
How does Heart n Soul make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are grant Funding, event Revenue and shop Sales.
Who are Heart n Soul's main competitors?
Direct peers on record are Mind The Gap, Access All Areas, Venture Arts, Shape Arts, Carousel and Outside In. Broad incumbents are Hft, Royal Mencap Society, Macintyre and Sense.
Does Heart n Soul have an API?
No public API is recorded for Heart n Soul.
What industry is Heart n Soul in?
Heart n Soul's product category is Disability Arts & Community Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of EDAMANAK, Music Therapy (Educational/Developmental Programs). Its NAICS code is 62412 and its SIC code is 8300.