New Hospital

What New Hospital does

NEW Hospital is a private general hospital headquartered at Albert Einstein Street 1 in Novi Sad, Serbia, founded in 2021. It delivers secondary-level specialist-consultative and inpatient healthcare across 26 medical departments, including general medicine, pediatrics, cardiology, gastroenterology, dermatology, general and bariatric surgery, gynecology, urology, orthopedics, neurosurgery, thoracic surgery, oncology surgery, vascular surgery, plastic and reconstructive surgery, neurology, radiology, interventional radiology, transfusion medicine, anesthesiology, emergency medicine, and laboratory services. The hospital is staffed by more than 150 specialist physicians drawn from all areas of medicine, supported by 8 general practitioners and 40 nurses and technicians.

The clinical technology base emphasizes minimally invasive procedures and modern diagnostics. A flagship capability is ThuLEP (Thulium Laser Enucleation of the Prostate), an endoscopic, incision-free BPH treatment considered a gold-standard urology procedure, complemented by advanced imaging services including weekend-operating radiology (X-ray, ultrasound, CT), CT enterography, and capsule endoscopy, plus a comprehensive in-house laboratory covering hematology, biochemistry, hormonal assays, tumor markers, microbiology, serology, virology, and allergens. Surgical case load in 2025 included over 2,100 operations with complex procedures such as oncology reconstructions and bariatric surgery.

Commercially, NEW Hospital operates a fee-for-service model with publicly disclosed RSD pricing that spans from basic examinations (general adult exam at 3,500 RSD) to complex surgery (up to 1,600,000 RSD). It has contracted with all domestic private health insurance providers for both individual and corporate policyholders, and runs a dedicated international patient services channel in English. Go-to-market combines direct phone/WhatsApp booking, online appointment forms, an active social media presence (Facebook, Instagram, YouTube, LinkedIn), content marketing through its news/education blog, and patient satisfaction surveys. The hospital participates in the EU-funded EINSTEIN HORIZON-WIDERA-2023-ACCESS-03 research consortium alongside partners including Johannes Kepler University Linz, and has a medical technology partnership with Paroco Medical Equipment doo.

Name

New Hospital

Legal name

NEW Hospital

Website

https://newhospital.rs

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private General Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), General Medical and Surgical Hospitals (6221)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

Keywords

• General hospital services
• Specialist medical care
• Surgical procedures
• Diagnostic imaging services
• Private healthcare delivery

Headquarters

HQ city

Novi Sad

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery model with services ranging from general examinations to complex surgical procedures. Contracts established with all domestic private health insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Hospital is a private general hospital in Novi Sad, Serbia providing secondary-level specialist and inpatient healthcare. It delivers a full continuum of medical services from general examinations and diagnostics to complex surgical procedures across 26+ specialty departments, supported by an in-house laboratory and advanced imaging. Core offerings include general medicine, pediatrics, cardiology, gastroenterology, oncology and bariatric surgery, urology (including ThuLEP laser prostate treatment), orthopedics, neurosurgery, gynecology, and emergency medicine, served by 150+ specialist doctors.

Product overview

NEW Hospital is a general hospital in Novi Sad, Serbia, offering comprehensive medical services at the secondary level of healthcare. The hospital provides a unified portfolio of medical services organized by department/specialty, including primary care (General Medicine, Pediatrics), medical specialties (Cardiology, Pulmonology, Endocrinology, Gastroenterology, Dermatology, Neurology), surgical services (General Surgery, Gynecology, Urology, Orthopedics, Neurosurgery, Thoracic Surgery, Oncological Surgery, Bariatric Surgery, Vascular Surgery), diagnostic services (Radiology, Laboratory, Interventional Radiology), and support services (Sanitary Transport, Emergency Medicine). The hospital also offers specialized procedures such as ThuLEP laser prostate treatment and advanced diagnostic imaging including CT enterography and endoscopic capsule technology. The portfolio includes over 26 medical departments and hundreds of specific services and procedures, supported by a team of over 150 medical doctors, 8 general practitioners, and 40 nurses and technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• General Medicine (Opšta medicina)
• Pediatrics (Pedijatrija) Specialized healthcare services for infants, children, and adolescents including regular pediatric check-ups, ENT allergy testing, and pediatric specialist consultations. Targeted at families with children.
• Cardiology (Kardiologija) Heart and cardiovascular diagnostics and treatment including first cardiac examination, ECG, echocardiography, Holter monitoring, and control cardiac examinations. Targeted at patients with cardiovascular conditions.
• Pulmonology (Pulmologija) Respiratory system diagnostics and treatment for lung and breathing disorders. Targeted at patients with pulmonary conditions.
• Endocrinology (Endokrinologija) Diagnosis and treatment of hormonal disorders and conditions of the endocrine system. Targeted at patients with diabetes, thyroid, and other endocrine conditions.
• Gastroenterology (Gastroenterologija) Digestive system diagnostics and treatment including gastroscopy, colonoscopy (with and without anesthesia), and gastroenterological examinations. Targeted at patients with digestive disorders.
• Dermatology (Dermatologija) Skin health services including dermatological examinations and dermoscopy. Targeted at patients with skin conditions.
• General Surgery (Opšta hirurgija) Surgical procedures including appendectomy, hernia repairs, laparoscopic cholecystectomy, and liver resection. Targeted at patients requiring abdominal and general surgical interventions.
• Gynecology (Ginekologija) Women's health services including gynecological examinations with colposcopy and PAPA testing, HPV typing, surgical hysteroscopy, and obstetric care. Targeted at women seeking reproductive and gynecological care.
• Urology (Urologija) Urinary tract and male reproductive system treatment including ThuLEP laser prostate procedures and other advanced urological interventions. Targeted at patients with urological conditions, including international patients seeking ThuLEP.
• Orthopedics (Ortopedija) Musculoskeletal system diagnostics and treatment including orthopedic surgeries. Targeted at patients with bone, joint, and musculoskeletal conditions.
• Neurosurgery (Neurohirurgija) Surgical treatment of disorders of the nervous system, brain, and spine. Targeted at patients requiring neurological surgical interventions.
• Thoracic Surgery (Grudna hirurgija) Surgical procedures for chest and thoracic cavity conditions. Targeted at patients with thoracic and pulmonary surgical needs.
• Plastic, Reconstructive and Aesthetic Surgery Cosmetic and reconstructive surgical procedures. Targeted at patients seeking aesthetic improvements or reconstructive interventions.
• Anesthesiology with Resuscitation Anesthesia services and intensive care unit support for surgical procedures. Targeted at surgical patients requiring anesthesia and peri-operative care.
• Neurology (Neurologija) Neurological disorders diagnosis and treatment. Targeted at patients with neurological conditions.
• Radiology (Radiologija) Medical imaging diagnostics including X-ray, ultrasound, CT scans, and imaging center services operating on weekends. Targeted at patients requiring diagnostic imaging and referring physicians.
• Interventional Radiology Minimally invasive image-guided procedures for diagnosis and treatment. Targeted at patients requiring less invasive image-guided interventions.
• Systematic Examinations (Sistematski pregledi) Comprehensive health screening and preventive examination packages. Targeted at individuals and corporate clients seeking preventive health assessments.
• Vascular Surgery (Vaskularna hirurgija) Surgical treatment of vascular and circulatory system conditions. Targeted at patients with vascular disease requiring surgical intervention.
• Otorhinolaryngology (ORL) Ear, nose, and throat diagnostics and treatment including tonsillectomy, allergy testing, and tympanometry. Targeted at patients with ENT conditions.
• Oncological Surgery (Onkološka hirurgija) Cancer surgery including subcutaneous mastectomy with reconstruction, thyroid surgery, and sentinel lymph node biopsies. Targeted at cancer patients requiring surgical oncology interventions.
• Bariatric and Metabolic Surgery
• Transfusion Medicine (Transfuzija) Blood transfusion services and blood product administration. Targeted at inpatients and surgical patients requiring blood products.
• Laboratory Services (Laboratorija)
• Emergency Medicine (Urgentna medicina)
• Sanitary Transport (Sanitetski prevoz) Medical transportation services for patients. Targeted at patients needing safe medical transport to or from the hospital.
• ThuLEP (Thulium Laser Enucleation of the Prostate) Advanced minimally invasive laser procedure for treating benign prostatic hyperplasia (BPH), performed endoscopically through the urethra without incisions, enabling bloodless prostate surgery with 24-48 hour discharge and catheter wear reduced to 1-2 days. Targeted at men with enlarged prostate and international patients seeking this specific advanced procedure.
• CT Enterography Advanced diagnostic imaging procedure for detailed examination of the intestine, especially the small intestine. Targeted at patients with suspected small bowel disease and referring physicians.
• Endoscopic Capsule (Smart Capsule) Capsule endoscopy for comfortable stomach, small intestine, and large intestine imaging without traditional endoscopy discomfort. Targeted at patients requiring GI tract visualization who want to avoid conventional endoscopic procedures.

Quantifiable outcome

• Over 86,000 examinations performed in 2025
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EINSTEIN Project (HORIZON-WIDERA-2023-ACCESS-03 Programme)coreStrategic or Co-development Partner · 1 January 2024International research collaboration focused on pioneering nutrifood-based solutions for a healthier Europe. NEW Hospital participates in project team management meetings with partners including Johannes Kepler University in Linz. Kick-off meeting held January 29, 2024.
• All domestic private health insurance providerscoreChannel Partner/ Reseller/ Distributor · 1 January 2023NEW Hospital has contracts with all local private health insurance providers, enabling individual and corporate health insurance holders to access premium healthcare services through their existing coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@new_hospital
• Facebookfacebook.com/NewHospitalNoviSad
• LinkedInlinkedin.com/company/new-hospital-novi-sad
• Instagraminstagram.com/new.hospital
• Xx.com/OBNewHospital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hospital