The Daily Advertiser

What The Daily Advertiser does

The Daily Advertiser is a regional newspaper and digital news platform serving Wagga Wagga and the broader Riverina region of New South Wales, Australia. Founded in 1865, it is part of the Australian Community Media (ACM) network, which operates a portfolio of regional mastheads across Australia including The Border Mail, The Area News, The Irrigator, and The Rural. The publication delivers local news, sport coverage spanning Group Nine Rugby League, Riverina and Farrer League football, AFL, cricket, and NRL, weather, property listings, classifieds, tributes, and community events content.

The core product is a digital news website supported by a daily print edition, augmented by a set of integrated modules: Today's Paper (digital replica of the print edition updated by 5am), Puzzles (crossword, sudoku, trivia), Newsletters (15+ curated email products covering breaking news, daily digests, travel, motoring, property, senior affairs, and puzzles), ViewJobs (employment listings platform), Classifieds, Motoring (delivered via a CarsGuide content partnership), and Explore Travel. The underlying technology is a standard digital publishing platform with subscription-gated content access; subscribers receive unlimited digital access including across all ACM regional sites in their region.

The business model combines five revenue streams: recurring digital subscriptions, one-time/periodic print newspaper sales, transaction-based classifieds and employment listings, display advertising across print and digital, and newsletter sponsorship. The go-to-market is direct-to-consumer for subscribers and direct-to-local-business for advertising and classifieds. Specific pricing tiers are not publicly disclosed. Customer segments are regional NSW community residents (primary, B2C) and local businesses and advertisers (secondary, B2B). The company is privately held, with no disclosed funding rounds, no disclosed headcount, and no app product.

Name

The Daily Advertiser

Legal name

The Daily Advertiser

Website

https://dailyadvertiser.com.au

Company type

Private

Founded year

1865

Operating status

Operating

Short description

The Daily Advertiser is a 160-year-old regional newspaper and digital news platform serving Wagga Wagga and the Riverina region of NSW, Australia. Operating within Australian Community Media's network, it delivers local news, sport, weather, and community content via digital subscriptions, print editions, newsletters, and embedded classifieds and jobs modules.

Ownership category

akta.pro rank

Headquarters

HQ city

Wagga Wagga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Paid digital subscriptions providing unlimited access to online content and digital versions of print editions. Subscribers get access to content across all ACM regional websites.
2. Print Newspaper Sales: Physical newspaper sales through daily publication.
3. Classifieds and Employment: Revenue from classifieds including ViewJobs platform, tributes and funerals listings, celebrations announcements, and local business directory.
4. Display Advertising: Advertising revenue across both print and digital platforms, including sponsored content and partner content sections.
5. Newsletters: Multiple newsletter offerings including Breaking News Alerts, The Lunch Break, Evening Wrap, Morning News, Today's Paper Alert, and specialty newsletters covering travel, sport, motoring, property, and more.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Daily Advertiser publishes and distributes local news, sport, weather, community events and classified content for Wagga Wagga and the Riverina region of NSW, Australia. It sells paid digital subscriptions granting unlimited access across the ACM regional website network, the daily print newspaper, the Today's Paper digital replica, multiple email newsletters, and integrated verticals such as ViewJobs (job listings), classifieds, puzzles, and partner content hubs for motoring and travel.

Product overview

The Daily Advertiser is a regional news publishing platform operated by Australian Community Media (ACM). The core product is the digital news platform delivering local Wagga Wagga news, sport, weather, and community content. The offering follows a platform-plus-modules architecture, where the main site serves as the core product with several integrated add-on modules including Today's Paper (digital print replica), Puzzles (crossword/sudoku/trivia), Newsletters (curated email alerts), ViewJobs (job listings), Classifieds, Motoring (via CarsGuide partnership), and Explore Travel (travel content). Digital subscriptions provide access to unlimited content and premium features.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Subscription Paid subscription providing unlimited digital access to The Daily Advertiser's local news, sport, weather, community coverage, and access to all ACM regional websites in the subscriber's region. Includes digital versions of print editions (Today's Paper).
• Today's Paper Digital replica of The Daily Advertiser's printed daily newspaper, updated daily by 5am, available to digital subscribers for reading the print edition online.
• Newsletters Suite of curated email newsletters including Breaking News Alert, The Lunch Break, The Evening Wrap, Your Morning News, Today's Paper Alert, The Echidna (national affairs), Explore Travel News, The Informer, Motoring, Property, Puzzles, The Senior, Sport, Voice of Real Australia, Note from the Editor, and What's On.
• ViewJobs Integrated employment listings platform that connects job seekers with employers across Australia, accessible through The Daily Advertiser's website.
• Classifieds Online classified advertisements section offering listings across categories including cars, horse deals, garage sales, celebrations (tributes and funerals), and general classifieds.
• Puzzles Interactive puzzle offerings for readers including Crossword, Sudoku, and Ultimate Trivia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ViewJobscoreChannel Partner/ Reseller/ DistributorViewJobs is integrated into The Daily Advertiser website, bringing job opportunities across Australia to the publication's readership. It serves as a key value-add for subscribers seeking employment and for employers seeking local candidates.
• CarsGuideminorGTM or Marketing PartnerCarsGuide provides exclusive motoring content including car reviews, industry news, and expert insights for The Daily Advertiser's readers through a content partnership.
• The SeniorminorGTM or Marketing PartnerThe Senior newsletter and content partnership providing news relevant to seniors and older Australians through The Daily Advertiser platform.
• The LandminorGTM or Marketing PartnerAgricultural and rural news content from The Land is syndicated through The Daily Advertiser, serving the farming and agricultural community of the Riverina region.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• The Canberra Times: Capital-city regional daily serving the ACT and surrounding NSW, including parts of the broader Riverina. Same news-plus-subscription-plus-classifieds model, slightly larger geographic reach, and adjacent (rather than overlapping) coverage territory.

Others

• CarsGuide: Australia's major automotive content and listings platform, partnered with The Daily Advertiser for the Motoring vertical. Comparable as a vertical specialist monetised via advertising and leads, and an example of the kind of niche digital player regional publishers must partner with or compete against.
• AgTrader: Online agricultural classifieds platform integrated with The Daily Advertiser's site. Comparable in the niche classifieds/transaction-fee model that regional news publishers depend on, and a potential partner or competitor for rural advertising spend.

Emerging players

• The Conversation Australia: Non-profit digital publisher producing analysis and explainers, including regional Australia coverage. Reaches overlapping educated reader segments and competes for national advertising budgets, but lacks a daily local newsroom.

Direct peers

• Eastern Riverina Chronicle: ACM-owned weekly covering the eastern Riverina, including towns such as Gundagai and Tumut. Overlaps geographically and editorially with The Daily Advertiser's Riverina beat, with shared subscription and advertising inventory.
• The Border Mail: Sister ACM regional newspaper serving the Albury-Wodonga border region. Operates the same digital-plus-print subscription model, shared network access, and covers local news, sport, and community content — making it the closest operational and structural peer.
• The Area News (Griffith): Another ACM regional title covering Griffith and the Murrumbidgee Irrigation Area. Runs an essentially identical product (Today's Paper, ViewJobs, newsletters, classifieds) on the same platform, serving a comparable Riverina/Murray footprint.
• ABC Riverina (ABC News): Public broadcaster's regional newsroom covering the same Wagga Wagga and Riverina audience with local news, sport, and weather. Competes directly for the same regional audience and the same local advertiser attention, while operating free of charge.

Broad incumbents

• Guardian Australia: National digital-first news outlet with growing regional coverage. Competes for national and some regional advertising spend, and increasingly for reader attention, but does not produce the same depth of hyperlocal Riverina content.
• News Corp Australia regional titles (e.g. The Daily Telegraph, Herald Sun regional network): Australia's largest news publisher, with metropolitan mastheads and a regional/Community News wire reaching Wagga Wagga and Riverina. Operates at greater scale and competes for the same regional advertising dollars, but is not specialist to the Riverina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/DailyAdvertiser
• Facebookfacebook.com/WaggaDailyAdvertiser
• LinkedInlinkedin.com/company/the-daily-advertiser

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Advertiser