Living Room Real Estate

What Living Room Real Estate does

Living Room Real Estate is a privately held, millennial-owned boutique residential real estate brokerage founded in 2019 and headquartered at 4045 N Pecos St, Denver, Colorado. The firm operates as customer-centric consultants with negotiable fees, providing buyer and seller representation across the Denver Metro area and 15+ surrounding suburbs including Arvada, Aurora, Broomfield, Centennial, Cherry Creek, Edgewater, Englewood, Evergreen, Golden, Lakewood, Littleton, Parker, Thornton, Westminster, and Wheat Ridge. Managing Broker Kassidy Benson anchors the firm with a track record of 200+ homes sold since 2015 and personal experience in property flipping, ADU construction, and short/long-term rental operations.

The company's product surface extends beyond traditional agent representation to include the Perfect Home Finder (VIP listing alerts), What's My Home Worth (home valuation tool), Mortgage Calculator, neighborhood-specific Market Reports, and the Buyer Benefits Program, which rewards strategic buyers with closing-cost credits. The Empathy Estate Transition Team addresses senior and estate-sale clients with a dual-support model. The technology stack is standard brokerage tooling with no proprietary AI/ML platform; the firm leverages IDX/MLS integration, Calendly for scheduling, and a content-marketing blog. Marketing is digital-first across Instagram (@livingroomden), TikTok (@thegoldenagent), Facebook, Pinterest, and LinkedIn.

The business model is a transaction-based commission brokerage. Revenue is generated exclusively through real estate transaction commissions with negotiable fee structures, paid on a per-closing basis. Customer segments are horizontally distributed across mid-market home buyers, sellers, investment property buyers, and estate transition clients, with no enterprise or anchor accounts. The firm maintains a six-year partnership with The Park People nonprofit, donating $150 per closing. With 1-10 employees, the firm is a small, founder-led operation.

Name

Living Room Real Estate

Legal name

Living Room Real Estate

Website

https://livingroomdenver.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Room Real Estate is a privately held, millennial-owned boutique residential real estate brokerage founded in 2019 in Denver, Colorado, providing buyer and seller representation with negotiable commissions across the Denver Metro area and surrounding suburbs.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Estate transition services
• Denver real estate agents

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Transaction Commissions: The company operates as a real estate brokerage earning commissions on home buying and selling transactions. They describe having negotiable fees, suggesting flexibility in commission rates. Revenue is generated through successful real estate transactions in the Denver Metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Living Room Real Estate is a boutique, millennial-owned residential real estate brokerage in the Denver Metro area that provides buyer and seller representation with negotiable commissions. The offering is delivered through a small team of agents (led by Managing Broker Kassidy Benson) and complemented by a Perfect Home Finder property-matching service, a home valuation tool, a mortgage calculator, the Buyer Benefits Program, neighborhood Market Reports, and the Empathy Estate Transition Team for senior clients and families.

Product overview

Living Room Real Estate is a boutique, millennial-owned Denver real estate brokerage established in 2019 that operates as a unified service offering rather than a platform-plus-modules architecture. The core offering combines residential home buying and selling services with several supporting tools: the Perfect Home Finder for personalized property matching, What's My Home Worth for valuation, Mortgage Calculator for financial planning, Market Reports for neighborhood insights, and the Buyer Benefits Program that rewards strategic buyers with closing cost credits. Additional services include the Empathy Estate Transition Team for senior clients. All services are delivered through the company's network of agents, primarily Managing Broker Kassidy Benson, with negotiable fees and a focus on the Denver Metro community.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kassidy has sold over 200 homes in Denver metro area
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Park PeoplecoreStrategic or Co-development Partner · 1 January 2025Living Room Real Estate has maintained a six-year partnership with The Park People, a nonprofit dedicated to planting trees and improving parks in Denver. The company donates $150 for every home closing to support The Park People's mission of building greener, healthier communities. In 2025, Kassidy and Taylor's 39 closings resulted in a $5,850 donation. The partnership supports Denver's urban tree canopy expansion, air quality improvement, and neighborhood beautification efforts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redfin: Tech-enabled brokerage operating in the Denver metro market offering a salary-based agent model. Directly competes on consumer-facing technology, MLS-integrated search, and lower-fee alternatives versus traditional brokerages like Living Room.
• HomeSmart: Discount brokerage franchise with Denver metro operations offering reduced commission options. Competes with Living Room's negotiable-fee model for price-sensitive sellers who want full-service representation at lower cost.
• eXp Realty: Cloud-based brokerage with agents operating across North America including Denver. Competes for buyer and seller representation through a low-overhead, commission-split model that appeals to independent agents similar to those at Living Room.
• Compass: Tech-enabled national residential brokerage with active Denver operations. Competes directly with Living Room for buyer and seller representation, but with vastly greater technology investment, agent headcount, and marketing spend.
• West + Main Homes: Denver-based boutique brokerage with similar positioning—modern brand, social-media presence, and millennial/Gen-Z buyer focus. Most directly comparable peer in terms of size, geography, and target demographic.

Broad incumbents

• RE/MAX: Established global residential brokerage franchise with deep Denver metro presence. Competes for the same buyers and sellers as Living Room through a broad network of independent agent-run franchises, with strong brand recognition and local market share.
• Coldwell Banker Realty: Long-established national brokerage brand with significant Denver metro coverage. Targets the same residential buyer/seller segment as Living Room but with substantially larger agent rosters, marketing budgets, and brand recognition.
• Keller Williams Realty: Large agent-centric brokerage franchise with major Denver metro presence. Competes for the same buyer and seller pool as Living Room through an independent contractor model that appeals to entrepreneurial agents.
• Sotheby's International Realty: Luxury-focused international brokerage brand active in Denver. Competes for higher-end Denver metro listings that overlap with Living Room's price range, especially in neighborhoods like Cherry Creek and Wash Park.
• Berkshire Hathaway HomeServices: Large national brokerage network with Denver metro operations. Competes for residential buyer/seller representation leveraging a trusted brand umbrella, while Living Room competes on local personalization and millennial positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/livingroomden
• TikToktiktok.com/@thegoldenagent
• Facebookfacebook.com/LivingRoomRealEstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Room Real Estate