G Group
G Group (General Auto S.r.l.) is an Italian wholesale distributor of automotive aftermarket parts, supplying 160,000–180,000 SKUs from 70+ brands to ricambisti, repair shops, tire shops, and body shops across Southern Italy via automated warehousing and a B2B ecommerce platform.
- Company typePrivate
- Founded1948
- HeadquartersNaples, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What G Group does
G Group (legal entity General Auto S.r.l., founded 1948) is an Italian wholesale distributor of automotive aftermarket parts operating from Casalnuovo di Napoli, with additional branches in Catania (Sicily), Rome, and a dedicated body-shop depot in Volla, plus its legal seat in Pero (Milan). The company is a wholly-owned subsidiary subject to direction and coordination of Autodis Italia S.r.l., itself part of Parts Holding Europe.
The core operation is the distribution of 160,000–180,000 product references from 70+ aftermarket brands (Brembo, Bosch, Valeo, TRW, Sachs, Gates, SKF and others) through a B2B ecommerce platform (ecommerce.ggroup.eu) that handles roughly 90% of orders and is backed by an automated warehouse operated by the wholly-owned subsidiary Go Logistics, capable of up to four same-day deliveries per customer. Adjacent lines include the Xenergy private-label chemicals (3.0 CHEM) and lubricants (3.0 TECH), the Xmaster national technical-services division for diagnostic equipment sales/rental, training, and warranty repair (Bosch authorized center), and the management of branded repair-shop networks — AD, Bosch Car Service, Autocrow, Check Star, and G Service — collectively covering more than 1,500 workshops in Italy.
Revenue is generated through B2B wholesale transactions with auto-parts retailers (ricambisti), repair shops (autoriparatori), tire shops (gommisti) and body shops (carrozzerie); secondary streams include workshop-equipment sale/rental/leasing, Xenergy distribution, and Xmaster training services. Pricing is negotiated account-by-account, there are no public price lists, and the company is privately held with no disclosed revenue figures or external funding.
G Group firmographics
Firmographics- Name
- G Group
- Legal name
- General Auto S.r.l.
- Website
- https://ggroup.eu
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- G Group (General Auto S.r.l.) is an Italian wholesale distributor of automotive aftermarket parts, supplying 160,000–180,000 SKUs from 70+ brands to ricambisti, repair shops, tire shops, and body shops across Southern Italy via automated warehousing and a B2B ecommerce platform.
- Ownership category
- akta.pro rank
G Group industry classification
Industry- Product category
- Automotive Aftermarket Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where G Group is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
G Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Auto Parts Distribution: Wholesale distribution of automotive spare parts to ricambisti (auto parts retailers) and repair shops. Manages 160,000+ product references from 70+ major aftermarket brands. Revenue generated through per-transaction sales with high order frequency (up to 4 daily deliveries per customer).
- Workshop Equipment Sales & Rental: Sale and rental of diagnostic and workshop equipment to auto repair shops, tire shops, and body shops. Includes financial consulting for purchase/rental/leasing options. Equipment is delivered, installed, and tested turnkey.
- Xenergy Private Label Products: Distribution of proprietary automotive chemical and lubricant products (3.0 CHEM and 3.0 TECH brands) through the Autodis Italia network of selected auto parts retailers across Italy.
- Technical Training Services: Technical training programs for workshops, delivered by Xmaster team. Courses combine technological manufacturer know-how with hands-on use of advanced diagnostic equipment, customizable on request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for auto parts retailers and repair shops |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
G Group product offering
Product offeringCore offering
G Group (General Auto S.r.l.) is an Italian B2B wholesale distributor of automotive aftermarket spare parts and workshop equipment, serving parts retailers, repair shops, tire shops, and body shops. The offering combines physical parts and tools distribution with a B2B e-commerce platform, an automated warehouse (Go Logistics), a private-label brand (Xenergy), and a workshop-network and technical-training program (Xmaster).
Product overview
G Group is an Italian auto parts distributor operating under Autodis Italia, offering a multi-product portfolio built around three core pillars: (1) Auto parts distribution under the Ricambi Auto division, offering over 180,000 references through the B2B e-commerce platform; (2) Workshop equipment and technical services through Xmaster, including sale, rental, and maintenance of diagnostic equipment from major brands; and (3) Private label products under the Xenergy brand, covering automotive chemicals (3.0 CHEM) and lubricants (3.0 TECH). Logistics operations are handled by Go Logistics with automated warehousing enabling up to 4 daily deliveries. The company also operates a network of over 1,500 auto repair shops under brands including AD, G Service, Bosch Car Service, Autocrew, and Check Star.
Differentiator
Problem solved
Functional benefit
Brands
- Xenergy: Private label brand of Autodis offering automotive products including chemical additives (3.0 CHEM) and lubricants (3.0 TECH) with a focus on quality/price ratio, distributed throughout Italy by selected auto parts distributors.
- X-Master
Products and services
- Ricambi Auto (Automotive Aftermarket Parts) Wholesale catalog of automotive aftermarket spare parts (Ricambi Auto) supplied to parts retailers and workshops in Italy.
- Attrezzature Officine (Workshop Equipment) Tools and workshop equipment (Attrezzature Officine) distributed to independent repair shops, tire shops, and body shops.
- Xenergy (Private-Label Parts Brand) Xenergy is the company's own private-label brand of automotive aftermarket parts, distributed through its B2B network.
- Xmaster (Technical Training and Workshop Concept) Xmaster is a technical training and workshop-concept program that supports affiliated garages with technician upskilling and workshop branding.
- Go Logistics (Automated Warehouse and Distribution) Go Logistics is the company's automated warehouse and logistics service, providing fast B2B parts fulfillment to retailers and workshops.
- Network Officine (Affiliated Workshop Network) Network Officine is an affiliated-workshop program that groups independent repair shops under a G Group network, supported by parts supply, training, and branding.
- B2B E-commerce Platform Online B2B e-commerce platform that lets parts retailers and workshops order auto parts, workshop equipment, and Xenergy products for wholesale delivery.
Quantifiable outcome
- Up to 4 daily deliveries per customer enabled by automated logistics
- +4 more outcomes
Companies that use G Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
G Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
G Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Autodis Italia / Parts Holding EuropecoreGGroup entered Autodis Italia Holding in 2018 through a partnership with Ovam Group and Ricauto/Top Car distributors, becoming part of Parts Holding Europe. General Auto Srl is subject to direction and coordination of Autodis Italia Srl. This provides international scale and resources while maintaining local operational identity.
- Bosch (Bosch Car Service & Autocrew)coreGGroup manages Bosch Car Service and Autocrew networks through Global Service Car Srl (since 2008). These are branded repair shop networks requiring specific equipment and standards.
- Magneti Marelli (Check Star)minorGGroup manages the Magneti Marelli Check Star network via contractual agreements with the proprietary brand owner.
- Autodis Group (AD Network)coreGGroup distributes under the AD (Autodis) brand, an international repair shop network, alongside Ovam Group and Ricauto/Top Car partners in the Triveneto region.
- PHE (Isotech Equipment Brand)minorAutodis Italia distributes PHE's Isotech workshop equipment brand in the Italian market through Xmaster. Isotech represents a product range designed for reliability, precision, and high performance in workshop equipment.
Scale indicators11 records
Recent moves15 records
Expansion highlights5 records
G Group competitors and assessment
Company assessmentBroad incumbents
- Würth: Global B2B distributor of fasteners, tools, workshop consumables and automotive supplies with a heavy direct-sales and logistics infrastructure. Overlaps with GGroup's Xmaster workshop-equipment business and parts-consumables distribution.
- Alliance Automotive Group: European B2B distributor of vehicle parts, accessories and workshop equipment across multiple countries (backed by Genuine Parts Company). Comparable multi-country wholesale scale, broad SKU range and workshop-network programs.
- LKQ Corporation: Global aftermarket parts distributor with European operations covering mechanical, collision and refinish lines. Highly comparable business model: B2B wholesale + branded workshop networks + private-label parts.
Others
- AD International: International Aftermarket Network of which GGroup's AD network is the Italian arm. Sister network operators in other countries provide directly comparable business models for cross-border benchmarking.
- Robert Bosch Automotive Aftermarket: Major OEM-tier supplier that also runs its own branded workshop networks (Bosch Car Service, Autocrew) — distributed in Italy by GGroup. Provides a benchmark for brand-driven workshop-network economics and aftermarket parts demand.
Direct peers
- Temot International: Global network of automotive aftermarket parts distributors supplying independent workshops. Same multi-brand wholesale model and workshop-affiliation approach as GGroup/Autodis.
- Rhiag Group: Pan-European B2B distributor of automotive spare parts serving independent workshops and parts retailers. Closest Italian-headquartered peer to GGroup with the same wholesale-distribution-plus-managed-workshop-network business model.
- GroupAuto Italia: Italian cooperative of independent auto parts distributors supplying ricambisti and autoriparatori with multi-brand inventory and workshop-network services — directly comparable in geography, customer base and product breadth.
- FCP Groton (FCP GmbH): German B2B wholesale distributor of automotive spare parts to workshops and parts retailers. Comparable catalog breadth, digital ordering platform and same European wholesale-to-workshop value chain.
Emerging players
- Marelli: Italian-headquartered automotive components supplier (formerly Magneti Marelli). GGroup manages Marelli's Check Star workshop network in Italy, making it both a supplier-counterparty and an emerging aftermarket-services peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
G Group social profiles
Digital presenceG Group compliance and trust
Trust signalCompliance2 records
G Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
G Group leadership team
Management profileNumber of profiles
Profiles1 record
G Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
G Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G Group
What does G Group do?
G Group (General Auto S.r.l.) is an Italian B2B wholesale distributor of automotive aftermarket spare parts and workshop equipment, serving parts retailers, repair shops, tire shops, and body shops. The offering combines physical parts and tools distribution with a B2B e-commerce platform, an automated warehouse (Go Logistics), a private-label brand (Xenergy), and a workshop-network and technical-training program (Xmaster).
Is G Group a public or private company?
G Group is a private company. It is classified as corporate owned and is currently operating.
When was G Group founded?
G Group was founded in 1948. It employs 51 to 100 people.
Where is G Group based?
G Group is headquartered in Naples, Italy, in the Europe region.
How does G Group make money?
Four revenue lines are on record. Auto Parts Distribution is the primary driver. The others are workshop Equipment Sales & Rental, xenergy Private Label Products and technical Training Services.
Who are G Group's main competitors?
Broad incumbents on record are Würth, Alliance Automotive Group and LKQ Corporation. Others are AD International and Robert Bosch Automotive Aftermarket. Direct peers are Temot International, Rhiag Group, GroupAuto Italia and FCP Groton (FCP GmbH). Marelli is listed as an emerging player.
Does G Group have an API?
No public API is recorded for G Group.
What industry is G Group in?
G Group's product category is Automotive Aftermarket Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 423130 and its SIC code is 5013.