Windrose at Weymouth

What Windrose at Weymouth does

Windrose at Weymouth is a privately held, single-site assisted living and memory care community located at 670 Main Street, Weymouth, Massachusetts, operating for over 10 years since founding in 2014. The community specializes in residents with Alzheimer's disease and related dementias, serving families across the South Shore Massachusetts region including Weymouth, Hingham, Quincy, Braintree, Milton, Norwell, Hanover, and Cohasset. Capacity is fixed at 53 thoughtfully designed suites in a secure environment, with service pricing ranging from $7,995 per month for a companion suite to $9,195 per month for a private studio with full bath, plus higher-tier care services billed against individualized care plans. The community is owned by HallBridge Partners and operated by HallKeen Assisted Living, which also runs a sister community in Woburn, MA.

The core service platform is anchored by three proprietary, trademarked programs: ThriveCare® (a holistic lifestyle and therapy program combining advanced communication techniques, daily rhythm programming, wellness care, and research-based dining, including the Kitchen Memories® baking program), BBET (Behavior-Based Ergonomics Therapies, a non-pharmacological therapy system with four modalities — music, video, stimulating, and memory prop therapy — claiming a two-thirds improvement in mood and behavioral issues after six months), and CONNECT (a digital engagement platform backed by NIH clinical trials showing improvements in engagement, pleasure, and quality of life while reducing responsive behaviors and depression). The Touchstone Program delivers specialized dementia staff training that exceeds state requirements.

The business model is private-pay subscription recurring monthly rent, supplemented by long-term care insurance reimbursement, VA Aid & Attendance benefits, and a flexible Short Stay Respite Program. Go-to-market is sales-led and event-driven, with in-person tours, phone-based consultations, and website inquiry forms as primary intake channels, reinforced by a monthly Alzheimer's and Dementia Family Support Group run by a Certified Dementia Practitioner. Distribution channels are regional and physical, with no e-commerce or digital product distribution. The company has no app, no disclosed API, no AI/ML disclosures, and no institutional funding rounds in the input data.

Name

Windrose at Weymouth

Legal name

Windrose at Weymouth

Website

https://windroseweymouth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Windrose at Weymouth is a private, 53-suite assisted living and memory care community in Weymouth, Massachusetts, serving seniors with Alzheimer's and dementia across the South Shore region via proprietary programs (ThriveCare®, BBET, CONNECT) and private-pay monthly subscriptions.

Ownership category

akta.pro rank

Product category

Memory Care Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

Keywords

• Memory care services
• Assisted living community
• Alzheimer's care
• Dementia care
• Senior living

Headquarters

HQ city

Weymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monthly Residential Rent: Private pay monthly rental fees for assisted living and memory care accommodations. Base rent includes 60 minutes per day of personal care service and medication administration. Additional care services billed based on individualized care plans.
2. Long-Term Care Insurance Reimbursement: Families may utilize long-term care insurance policies to cover memory care assisted living services. The community encourages families to check policies for coverage eligibility.
3. VA Aid & Attendance Benefit: Veterans needing memory care may be able to receive the Aid & Attendance benefit through the VA to help offset costs.
4. Short Stay Respite Program: Temporary stays for individuals needing care following hospital visits, rehabilitation stays, or for caregivers seeking respite. Offers flexibility for families testing the community or managing caregiving breaks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Windrose at Weymouth is a private assisted living and memory care community operating 53 suites that provides 24-hour residential care, medication management, and dementia-specialized programming for seniors with Alzheimer's disease and related dementias. Its offering is built around proprietary programs — ThriveCare®, BBET (Behavior-Based Ergonomics Therapies), CONNECT digital engagement, and the Touchstone staff training program — delivered in a secure, intimate setting on the South Shore of Massachusetts. Additional offerings include a Short Stay Respite Program and Move-In Ready Furnished Suites, with monthly pricing ranging from $7,995 to $9,195.

Product overview

Windrose at Weymouth is a single-site assisted living and memory care community offering a unified portfolio of services for seniors with Alzheimer's disease and related dementias. The core offering centers on their ThriveCare® holistic lifestyle program and BBET therapy approach, supplemented by CONNECT digital engagement platform and Move-In Ready furnished suites. Services include 24-hour care, medication management, cognitive programming, and specialized dining programs, with pricing starting at $7,995/month for companion suites up to $9,195/month for private studios.

Differentiator

Problem solved

Functional benefit

Brands

• ThriveCare®: Award-winning holistic lifestyle and therapy program for seniors with memory loss, combining advanced research with compassionate care including Expressive Arts and Kitchen Memories baking program.
• HallBridge Partners
• ThriveCare

Products and services

• Assisted Living & Memory Care Residential assisted living and specialized memory care for seniors with Alzheimer's disease and other forms of dementia, delivered in a secure, intimate 53-suite setting in Weymouth, MA. Includes 24-hour care, medication management, and personalized care plans.
• ThriveCare® Program Holistic lifestyle and therapy program exclusive to Windrose memory care residents, combining advanced communication techniques, wellness care, research-based dining, Expressive Arts, and the Kitchen Memories® baking program into a structured daily rhythm.
• BBET (Behavior-Based Ergonomics Therapies) Proprietary non-pharmacological therapy system designed to reduce anxiety and disruptive behaviors in dementia patients through four therapy modalities: music therapy, video therapy, stimulating therapy, and memory prop therapy. A study showed two-thirds improvement in mood and behavioral issues after six months.
• CONNECT Digital Engagement Platform Digital platform designed to enrich memory care residents' lives through evidence-based, dementia-friendly activities that foster connection, reminiscence, and social interaction; NIH clinical trials show it improves engagement, pleasure, and quality of life while reducing responsive behaviors and depression.
• Memory Care Services Comprehensive professional services including licensed dementia-care trained nursing staff onsite, cognitive wellness programming, Mind Diet culinary program, Touchstone staff training, and secure outdoor spaces designed for orientation and safety.
• Short Stay Respite Program Flexible short-term care option designed for post-hospital recovery, rehabilitation stays, or to provide temporary respite for family caregivers; also allows families to test the community before long-term commitment.
• Move-In Ready Furnished Suites Pre-furnished memory care suites that allow residents to transition within hours, featuring professional accessibility optimization and neutral décor for personalization with familiar items.

Quantifiable outcome

• Two-thirds improvement in mood and behavioral issues following six months of BBET therapy
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• HallBridge PartnerscoreOthersParent company ownership and management of Windrose at Weymouth community.
• HallKeen Assisted LivingcoreImplementation/ SI/ Consulting PartnerOperates Windrose at Weymouth, providing skilled management and operational support for the memory care community.
• Healthcare Service ProviderssupportingStrategic or Co-development PartnerExternal partnerships for extended nursing care, hospice care, physician services, dietary consultations, psychiatric services, pharmacy, and podiatry. Provides comprehensive healthcare access for residents beyond core staff capabilities.
• NIH (CONNECT Program)supportingStrategic or Co-development PartnerClinical trials partnership involving NIH research on CONNECT digital platform demonstrating improvements in engagement, pleasure, and quality of life for memory care residents.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: National senior living operator providing assisted living and memory care services across multiple states. Relevant comparable for program-level benchmarking and operating margin reference.
• Brookdale Senior Living: Largest U.S. senior living operator with extensive assisted living and memory care footprint, including Greater Boston area. Provides a competitive benchmark on scale, pricing, and program breadth.
• Atria Senior Living: Large national operator of assisted living and memory care communities, including Massachusetts locations that compete in the South Shore corridor. Broader portfolio but overlapping memory-care offering.

Direct peers

• Benchmark Senior Living: New England–headquartered assisted living and memory care operator with comparable intimate, relationship-driven communities in Massachusetts. Directly comparable in scale, geography, and dementia-care positioning to Windrose at Weymouth.
• Sunrise Senior Living: National senior living operator with a recognized specialization in memory care (Reminiscence and Terrace neighborhoods). Comparable dementia-care service mix and care-level structure, though at materially greater scale.
• The Bristal Assisted Living: Northeast U.S. assisted living operator with dedicated memory care programs at premium price points. Similar resident profile, private-pay model, and family-oriented sales motion to Windrose.
• Northbridge Companies: New England–based operator of assisted living and memory care communities of comparable size and regional focus. Direct competitor for family referrals in adjacent Massachusetts markets.
• Enlivant: Senior living operator focused primarily on assisted living and memory care, with comparable intimate community sizes and dementia-care specialization. Direct competitor for family-driven memory care placements.
• Watermark Retirement Communities: Operator of assisted living and memory care communities with an emphasis on wellness programming and resident engagement. Comparable program-driven positioning to Windrose's ThriveCare and CONNECT approach.

Others

• HallKeen Assisted Living: The operating management company for Windrose at Weymouth and the sister Windrose at Woburn community. Sister-property / management platform peer relevant for understanding shared back-office economics and expansion potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/windroseatweymouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windrose at Weymouth