Blacksmith Applications

What Blacksmith Applications does

Blacksmith Applications is a US-headquartered software provider founded in 2000 in Lawrence, employing 101-250 people, that delivers data management, CRM, go-to-market, analytics, insights, and technical support services to consumer packaged goods, food, and beverage companies. The available source material on its product capabilities pertains primarily to TELUS Agriculture & Consumer Goods, a division of TELUS Corporation (TSX: T) that houses a closely related CPG software portfolio: Trade Promotion Management (TPM) for optimizing promotional spend ROI, Sales Enablement for foodservice sales acceleration, Retail Execution with AI-powered sales recommendations and compliance audits, Revenue Growth Management (RGM) Analytics delivering harmonized shelf-level data and organization-wide insights, and Shopper Insights and Research for go-to-market intelligence. Together these modules form an integrated digital platform connecting manufacturers, distributors, retailers, foodservice operators, and end consumers across the value chain.

Name

Blacksmith Applications

Legal name

TELUS Agriculture & Consumer Goods (a division of TELUS Corporation)

Website

https://blacksmithapplications.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Blacksmith Applications provides data management, CRM, go-to-market, analytics, and insights software for consumer packaged goods manufacturers and distributors, with capabilities spanning trade promotion, retail execution, and shopper intelligence.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Blacksmith Applications provides data management, CRM, go-to-market, analytics, insights, and technical support services for the consumer packaged goods (CPG) industry. Its offerings center on five integrated software modules—Trade Promotion Management, Sales Enablement, Retail Execution, Revenue Growth Management Analytics, and Shopper Insights and Research—delivered to CPG manufacturers and distributors across the United States. The platform connects manufacturers and distributors to retailers, foodservice operators, and end consumers, using AI-powered recommendations and harmonized CPG data analytics to optimize trade spend and shelf performance.

Product overview

TELUS Agriculture & Consumer Goods offers an integrated digital platform with five core product modules designed for the food, beverage, and consumer packaged goods (CPG) industry. The portfolio includes Trade Promotion Management for optimizing promotional spending, Sales Enablement as a foodservice sales accelerator, Retail Execution with AI-powered sales recommendations, Revenue Growth Management Analytics for shelf performance optimization, and Shopper Insights and Research for market intelligence. These products work together to connect manufacturers and distributors with retailers, foodservice operators, and end consumers across the entire value chain.

Differentiator

Problem solved

Functional benefit

Brands

• TELUS Trade Promotion Management: Trade promotion management and optimization software for CPG companies to maximize ROI.
• TELUS Sales Enablement
• TELUS Retail Execution
• TELUS Revenue Growth Management Analytics
• TELUS Shopper Insights

Products and services

• Trade Promotion Management Software solution that maximizes ROI for CPGs of all sizes by optimizing trade promotion planning, execution, and analysis across the United States. Aimed at CPG manufacturers seeking to maximize returns on their trade promotion investment through structured planning and post-event analysis.
• Sales Enablement End-to-end foodservice sales accelerator that boosts sales and streamlines processes for manufacturers and distributors serving the United States market. Targeted at CPG manufacturers and distributors operating in the foodservice channel.
• Retail Execution AI-powered retail execution solution featuring sales recommendations and compliance audit tools to achieve perfect store goals and sell more effectively across the United States. Built for CPG brands and field sales teams executing at the retail shelf.
• Revenue Growth Management Analytics Analytics solution using harmonized data and analytics specifically tailored for CPG businesses to win at shelf, providing organization-wide actionable insights across the United States. Serves CPG revenue growth management, trade marketing, and category management teams.
• Shopper Insights and Research Market research solution providing go-to-market confidence through shopper insights and research strategies for the competitive retail environment in the United States. Supports CPG category and shopper marketing teams with shopper behavior research.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blacksmithapps
• YouTubeyoutube.com/@telus_agcg
• Facebookfacebook.com/BlacksmithApplications
• LinkedInlinkedin.com/company/telus-agcg
• Instagraminstagram.com/telus_agcg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blacksmith Applications