SwitchPay
- Company typePrivate
- Founded2017
- HeadquartersGauteng, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SwitchPay firmographics
Firmographics- Name
- SwitchPay
- Legal name
- adumo (RF) Pty Ltd
- Website
- https://switchpay.co.za
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SwitchPay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
- akta.pro secondary industry
- Third-Party POS Installment Financing Platforms (FSAKAFAB)
Keywords
Where SwitchPay is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Markets served
SwitchPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based payments: Revenue generated from processing alternative payment transactions including QR payments, BNPL instalments, and card-linked payments. Merchants accept multiple payment methods through a single integration while adumo earns fees per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contactless QR payments, Buy Now Pay Later, card-linked instalments, and in-store finance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SwitchPay product offering
Product offeringCore offering
SwitchPay is a South African alternative payments platform enabling merchants and retailers to accept contactless QR payments, Buy Now Pay Later (BNPL), card-linked instalments, and in-store finance through a single integration point. The platform consolidates multiple alternative payment providers (Float, Boodle, Payflex, Scan to Pay) and integrates with 70+ POS systems, with a unified reconciliation portal for cash-up across all providers. Merchants receive upfront payment while customers pay over flexible instalments, with no chargeback risk.
Product overview
adumo is a South African payment solutions platform offering a comprehensive suite of payment acceptance and business management products. The platform operates across multiple segments including standalone and integrated payment acceptance, alternative payments (QR codes, BNPL, card-linked instalments), online payments via gateway and payment links, card machines with 70+ POS integrations, automated reconciliation, customer engagement tools (loyalty, gift cards, vouchers), and business payout solutions (rewards, payroll, expenses). The architecture follows a modular approach where core payment acceptance capabilities are complemented by add-on solutions for reconciliation, customer engagement, payouts, and business capital.
Differentiator
Problem solved
Functional benefit
Brands
- adumo Online: Online payment solutions including payment gateway and payment links
- adumo Engage
- adumo Payouts
- adumo Central
- adumo Recon
- Humble POS
- GAAP POS
Products and services
- Alternative Payments Payment acceptance solution enabling South African merchants and retailers to accept contactless QR payments (Scan to Pay), Buy Now Pay Later (BNPL via Payflex and Boodle), card-linked instalments (Float — split credit card purchases into 4 interest-free monthly payments using any Visa or Mastercard), and in-store finance (fixed monthly instalments). Provides a single access point with no chargeback risk for merchants.
- Standalone Payments Simple and affordable card payment acceptance solution for businesses seeking basic payment processing without complex integration requirements.
- Integrated Payments Payment solutions that work seamlessly with point-of-sale systems, enabling integrated acceptance across multiple payment types for merchants.
- adumo Online Comprehensive online payment solution enabling businesses to accept payments through a payment gateway on their website and payment links via email or SMS.
- Card Machines Range of card payment terminals and POS hardware for in-store payment acceptance, with integrations to 70+ POS providers including Humble POS and GAAP POS.
- adumo Recon Automated reconciliation and exception management solution providing a single portal for cash-up and reconciliation across all alternative payment service providers.
- adumo Engage Customer engagement platform encompassing loyalty rewards, gift cards, and virtual vouchers to drive customer retention for merchants.
- adumo Payouts Comprehensive payout solutions including rewards, payroll, health and safety, and expense management for business disbursements to employees and customers.
- Capital Business capital and growth financing solutions offered to merchants.
Quantifiable outcome
- No chargeback risk for merchants using alternative payment methods
Companies that use SwitchPay
Customer profileSegments1 record
Ideal customer profiles1 record
SwitchPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SwitchPay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FloatcoreFloat provides card-linked instalment functionality allowing customers to split credit card purchases into 4 interest-free monthly payments. Works with any Visa or Mastercard credit card. Integrated as part of adumo's alternative payments portfolio.
- BoodlecoreBuy Now Pay Later provider integrated into adumo's alternative payments solution, enabling customers to pay over flexible instalments while merchants receive upfront payment.
- PayflexcoreBNPL payment option available through adumo's alternative payments platform, offering flexible instalment payments for customers at participating merchants.
- Scan to PaycoreQR payment solution enabling contactless payments through scanning QR codes with mobile devices. Fast, convenient digital payment method for in-store and online transactions.
- Humble POSminorCloud-based POS platform partner integrated with adumo's payment solutions. Makes selling easy, affordable, and secure for merchants.
- GAAP POSminorHigh-quality POS hardware and software designed for hospitality and retail, integrated with adumo payment acceptance capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SwitchPay competitors and assessment
Company assessmentBroad incumbents
- Network International: Large payment processor across Africa and the Middle East offering merchant acquiring and payment processing. Comparable as a regional incumbent expanding merchant services that overlaps with SwitchPay's payment acceptance focus.
- PayU: Global payment processor with a significant South African footprint offering gateways, alternative payments, and merchant acquiring. Comparable as a broader payment incumbent competing for the same SA merchant wallet.
- Stripe: Global payment infrastructure giant expanding into Africa. Comparable as a broad payment platform offering gateway, alternative payment methods, and developer-friendly integrations that compete for the same SA merchant segment.
Direct peers
- PayFast: One of South Africa's longest-standing online payment gateways, processing card and instant EFT transactions for SA merchants. Comparable as a payment aggregator focused on the South African merchant market.
- Yoco: South African fintech providing card machines, online payments, and POS software to SMEs. Comparable as a SA payment acceptance platform with hardware, software, and integration offerings targeting the same merchant base.
- Stitch: South African fintech providing financial data connectivity and payment initiation across banks via open finance. Comparable as a SA-based payments infrastructure provider enabling merchants to access multiple payment rails through one integration.
- Ozow: South African instant EFT and account-to-account payment provider. Comparable as a domestic alternative-payment method with strong merchant penetration in SA, overlapping on QR/instant payment rails.
- Peach Payments: South African payment gateway and processor offering card acceptance, alternative payment methods, and POS integrations. Directly comparable to SwitchPay as a SA-focused payment aggregator serving merchants across in-store and online channels.
Regional players
- Interswitch: Major African digital payments and commerce company with broad payment processing, switching, and merchant services across the continent. Comparable as an established African payment aggregator, though focused more on Nigeria and West Africa.
- Flutterwave: Pan-African payment infrastructure provider serving merchants across multiple African countries. Comparable as a regional payments aggregator with overlapping alternative payment and POS integration capabilities, though operating in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SwitchPay social profiles
Digital presenceSwitchPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwitchPay leadership team
Management profileNumber of profiles
Profiles3 records
SwitchPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwitchPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwitchPay
What does SwitchPay do?
SwitchPay is a South African alternative payments platform enabling merchants and retailers to accept contactless QR payments, Buy Now Pay Later (BNPL), card-linked instalments, and in-store finance through a single integration point. The platform consolidates multiple alternative payment providers (Float, Boodle, Payflex, Scan to Pay) and integrates with 70+ POS systems, with a unified reconciliation portal for cash-up across all providers. Merchants receive upfront payment while customers pay over flexible instalments, with no chargeback risk.
When was SwitchPay founded?
SwitchPay was founded in 2017. It employs 11 to 50 people.
Where is SwitchPay based?
SwitchPay is headquartered in Gauteng, South Africa, in the Africa region.
How does SwitchPay make money?
One revenue line is on record: transaction-based payments.
Who are SwitchPay's main competitors?
Broad incumbents on record are Network International, PayU and Stripe. Direct peers are PayFast, Yoco, Stitch, Ozow and Peach Payments. Regional players are Interswitch and Flutterwave.
Does SwitchPay have an API?
No public API is recorded for SwitchPay.
What industry is SwitchPay in?
SwitchPay's product category is Payment Processing. Its primary akta.pro industry code is FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms), with a secondary code of FSAKAFAB, Third-Party POS Installment Financing Platforms. Its NAICS code is 522320.