Real Landlord Insurance

What Real Landlord Insurance does

Real Landlord Insurance (legal entity REAL Landlord Insurance NZ Ltd) is a New Zealand-domiciled specialist insurer that exclusively underwrites landlord-specific insurance for residential investment properties. Its product portfolio comprises four Landlord Preferred Policies — Real Classic, Real Premier, Real Prime, and Real Multi — which cover tenant-related risks such as loss of rent, intentional damage, contents damage, methamphetamine contamination, and (on the Prime tier) pet damage. A fifth product, Real House, provides comprehensive building cover and must be purchased as a combo package alongside one of the preferred policies. The company is bound by the Insurance and Financial Services Ombudsman Scheme and adheres to the Fair Insurance Code.

The company's go-to-market is dominated by a channel partner model: thousands of property management offices across New Zealand offer Real Insurance as part of their all-inclusive service to landlords, with invoicing routed through the property manager. This is supplemented by direct phone-based sales via a freephone number and an online application portal for immediate cover on the Landlord Preferred Policies. Coverage is only available to 'Approved Properties,' indicating an underwriting-led acquisition approach.

Real operates as a private limited company headquartered in Whangarei, New Zealand (PO Box 1167), with no disclosed revenue, headcount, funding, or ownership structure. Its competitive positioning rests on domain specialization — 'Landlord Insurance is all that we do' — and the breadth of its property management referral network, which it describes as making it 'the most referred landlord insurer in the country.' Premium pricing is not publicly disclosed and is quote-based across all five tiers.

Name

Real Landlord Insurance

Legal name

REAL Landlord Insurance NZ Ltd

Website

https://reallandlord.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Landlord Insurance is a New Zealand-based specialist insurer that exclusively underwrites landlord-specific insurance for residential investment properties, covering tenant-related risks such as loss of rent, intentional damage, methamphetamine contamination, and pet damage, distributed primarily through property management company partners.

Ownership category

akta.pro rank

Product category

Landlord Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

akta.pro secondary industries

Commercial Property Insurance (FSAJACAE), Homeowners Insurance (FSAJACAA)

Keywords

• Landlord insurance
• Rental property insurance
• Tenant risk coverage
• Property management insurance
• Building and contents insurance

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Landlord Insurance Premiums: The company generates revenue through recurring insurance premiums charged to landlords for coverage against tenant-related risks. Policies are sold as annual subscriptions with invoicing sent to property management companies. The company offers multiple coverage tiers (Classic, Premier, Prime, Multi, and House) with varying levels of protection including loss of rent, contents, methamphetamine contamination, intentional damage, and pet damage coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Real Landlord Insurance provides specialist landlord insurance policies exclusively for residential rental property investors in New Zealand. Their portfolio includes four Landlord Preferred Policies (Real Classic, Real Premier, Real Prime, and Real Multi) and a building cover add-on (Real House) sold as a combo package. Policies cover tenant-related risks such as loss of rent, intentional damage, methamphetamine contamination, contents damage, and pet damage, which standard building and contents insurance typically excludes. Coverage is only available to Approved Properties.

Product overview

Real Landlord Insurance is a specialist landlord insurance provider offering a portfolio of five products. The core offering consists of four Landlord Preferred Policies (Real Classic, Real Premier, Real Prime, and Real Multi) which provide landlord-specific coverage including loss of rent, contents, methamphetamine contamination, and pet damage protection. Real House is an add-on building insurance product that must be purchased together with one of the preferred policies to form a comprehensive combo package. The company focuses exclusively on landlord insurance rather than offering it as an add-on to other insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Classic Entry-level landlord insurance policy providing loss of rent cover up to $1,000, contents cover up to $25,000, intentional damage cover up to $25,000, with no coverage for methamphetamine contamination. Designed for residential landlords needing basic tenant-risk protection.
• Real Premier Mid-tier landlord insurance policy offering loss of rent cover up to $2,000, contents cover up to $50,000, methamphetamine contamination cover up to $15,000, and intentional damage cover up to $25,000. For residential landlords seeking broader tenant-risk protection.
• Real Prime Premium landlord insurance policy with loss of rent cover up to $4,000, contents cover up to $75,000 (additional contents cover available for purchase), methamphetamine contamination cover up to $30,000, intentional damage cover up to $25,000, and pet damage cover up to $10,000. Aimed at residential landlords needing comprehensive tenant-risk protection.
• Real Multi Landlord insurance policy offering loss of rent cover up to $500 per room, contents cover up to $25,000, and intentional damage cover up to $25,000, with no methamphetamine contamination coverage. Designed for multi-room rental properties.
• Real House Comprehensive building insurance cover for rental properties. Must be purchased as a combo package with any of the Landlord Preferred Policies (Real Classic, Real Premier, Real Prime, or Real Multi). Provides full building cover to complement tenant-risk contents and liability policies.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Property Management Companies (New Zealand)coreChannel Partner/ Reseller/ DistributorReal Landlord Insurance has established partnerships with thousands of property management companies across New Zealand. These property management offices offer Real Insurance cover as part of their all-inclusive service to landlords. This channel partnership model is described as the foundation of the company's market position, making Real 'the most referred landlord insurer in the country.' Property management companies handle invoice distribution and serve as the primary point of contact for landlords seeking coverage.

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Ando Insurance: New Zealand digital-first general insurer offering home and contents cover that landlords may select in place of dedicated landlord insurance; competes on simplicity and price.
• IAG New Zealand: Largest general insurer in New Zealand (parent of AMI, State, NZI, Lumley) offering property and contents cover that competes for the same landlord customer base, but treats landlord cover as an add-on to broader home and contents products rather than as a specialty.
• AMI Insurance: NZ-focused residential property and contents insurer (part of IAG NZ) that competes for the landlord segment with general-purpose home cover rather than specialist landlord policies.
• AA Insurance: Major NZ home and contents insurer offering policies that landlords often use for their rental properties; competes indirectly with Real by absorbing landlord risk into general household cover.
• Tower Insurance: Established NZ general insurer providing home and contents cover used by some landlords; comparable because landlords frequently shop Tower policies alongside or instead of dedicated landlord cover.
• Hollard Insurance New Zealand: International insurance group with NZ operations underwriting property and specialty lines; comparable as a competing capital provider behind white-label and specialty property products.
• State Insurance: NZ general insurance brand (IAG group) offering home and contents policies often purchased by small-scale landlords; overlaps with Real on the residential rental property customer segment.

Regional players

• FMG (Farmers Mutual Group): NZ mutual insurer focused on rural and lifestyle properties but also covering residential rentals; comparable as an alternative NZ property insurer for landlord-type risks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/REALLandlord
• LinkedInlinkedin.com/company/real-landlord-insurance-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Landlord Insurance