Allbranded de
Allbranded GmbH is a Hamburg-based B2B e-commerce platform founded in 2011 that sells 50,000+ promotional merchandise items to 100,000+ corporate buyers across Germany, the UK, Austria, Switzerland, France, Spain, and Sweden through self-serve country-specific storefronts.
- Company typePrivate
- Founded2011
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Allbranded de does
Allbranded GmbH, operating as Allbranded, is a Hamburg-based B2B e-commerce platform founded in 2011 that supplies promotional merchandise (Werbeartikel) to corporate buyers across Europe. The platform lists 50,000+ products spanning categories such as apparel, drinkware, writing instruments, eco-friendly items, and premium co-branded goods sourced from suppliers including Stanley, Lindt, Ritter Sport, Milka, Ferrero, M&M's, BIC, and Knirps. It claims a customer base of 100,000+ companies served through country-specific storefronts in Germany, the UK, Austria, Switzerland, France, Spain, and Sweden, plus an international .com site. The company carries B-Corp, FSC, and OEKO-TEX certifications and operates a dedicated sustainability line called 'Bewusst Werben'.
The underlying platform is a self-serve web stack centered on a product configurator with a free digital print preview, allowing buyers to customize imprint color and position before checkout. The technology layer is conventional e-commerce rather than bespoke AI-driven tooling: customers browse, configure, and order through the storefront, with production, customization (printing, engraving, embroidery), and shipping handled by Allbranded and its supplier network. Service extensions include Merch Shops (curated sub-stores), Onboarding-Boxen (new-hire kits), Sonderanfertigungen (custom manufacturing), and Merch Manager (an account-side tool), with a Marketplace listing and a 48-hour priority production SLA added as later tiers.
The business model is transactional B2B: revenue is generated per-order through unit pricing (examples in the catalog range from approximately €0.17 for entry-level items to €44.76 for premium drinkware), plus customization/printing fees and premium service fees for expedited production. Go-to-market is self-serve rather than enterprise sales-led, evidenced by the 11-50 employee headcount, the long-tail customer base, and the use of case-study logos (e.g., AnyDesk, ITA Airways, HELA) for credibility rather than anchor-account revenue. No external funding rounds, acquisitions, or significant capital events are disclosed in the source material, indicating growth has been organically financed.
Allbranded de firmographics
Firmographics- Name
- Allbranded de
- Legal name
- allbranded GmbH
- Website
- https://allbranded.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allbranded GmbH is a Hamburg-based B2B e-commerce platform founded in 2011 that sells 50,000+ promotional merchandise items to 100,000+ corporate buyers across Germany, the UK, Austria, Switzerland, France, Spain, and Sweden through self-serve country-specific storefronts.
- Ownership category
- akta.pro rank
Allbranded de industry classification
Industry- Product category
- Promotional Products & Branded Merchandise
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (459999)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Trade Show Giveaways & Event Premiums (BPAFAMAG), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Allbranded de is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Allbranded de business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Promotional Products Sales: Direct sale of branded promotional products (Werbeartikel) with customization/printing services. Products include pens, bags, drinkware, clothing, accessories, and more. Revenue generated through product pricing plus branding fees. Sold in unit quantities with minimum order requirements varying by product.
- Printing and Branding Services: Value-added printing and branding services including screen printing, digital printing, transfer printing, and laser engraving applied to promotional products. Fees vary based on print size, technique, and quantity.
- Custom/Special Production: Custom manufacturing services (Sonderanfertigungen) for bespoke promotional products developed according to customer specifications. Includes consultation for developing custom products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with unit-based costs |
| Unit Pricing | Pay-as-you-go | New customer discount code HELLO5 |
| Unit Pricing | Pay-as-you-go | Newsletter subscriber discount |
| Unit Pricing | Pay-as-you-go | Priority production service |
| Unit Pricing | Pay-as-you-go | Sample ordering |
| Other | Pay-as-you-go | Custom design service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Allbranded de product offering
Product offeringCore offering
Allbranded.de is a B2B e-commerce platform that sells over 50,000 customizable promotional products (Werbeartikel) and branded merchandise — pens, mugs, lanyards, umbrellas, drinkware, bags, apparel, tech accessories, food items and more — directly to businesses, organizations and associations. Customers configure products online with their logo, print position, color/Pantone values, receive a free digital print preview before production, and order in unit quantities with optional 48-hour priority production.
Product overview
Allbranded de is a B2B online shop for promotional products (Werbeartikel) and branded merchandise, offering over 50,000 customizable promotional gift items. The platform provides a comprehensive portfolio organized into main categories: Werbeklassiker (advertising classics like pens, cups, keychains), Taschen & Kleidung (bags and apparel), Arbeitsplatz (workplace items including kitchen/bar, desk supplies, storage, hygiene), Freizeit (leisure items including tools, automotive, cosmetics, sports, beach), Technik (tech accessories like power banks, wireless chargers, USB sticks, wearables), and Bewusst Werben (sustainable/conscious advertising with eco-friendly, Made in Germany, and certified options). The company operates through a digital platform enabling online configuration and printing of custom logos and designs. Additional services include Merch Shops (custom merchandise stores), Onboarding-Boxen (employee welcome packages), Sonderanfertigungen (custom productions), Marktplatz (marketplace), and Merch Manager (order management). The Priority line represents a premium product tier, while the platform supports both small-quantity orders and bulk wholesale distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Werbeklassiker (Advertising Classics) Foundational product category of branded giveaways and classics (pens, mugs, cups, lanyards, writing instruments, umbrellas, drinking bottles, keychains, lighters, sweets & beverages), available with custom logo, print position, color and Pantone selection through the online configurator for B2B customers.
- Taschen & Kleidung (Bags & Apparel) Branded bags and apparel including accessories (caps, sunglasses, hats, scarves, vests, gloves), promotional bags (cotton, paper, jute, non-woven), luggage/bags (backpacks, sports bags, business bags, beach bags), and clothing (t-shirts, jackets, sweatshirts, polo shirts, shirts, blouses, pants). Customizable for corporate wear and merchandise programs.
- Arbeitsplatz (Workplace) Branded workplace merchandise including kitchen & bar items, desk supplies (notebooks, stress balls, sticky notes, notepads, rulers, magnets, calculators), storage & organization (lunch boxes, folders, card holders, pen holders, clipboards), hygiene & health products, and calendars — designed for office and corporate use.
- Freizeit (Leisure) Branded leisure items including tools (multitools, folding rulers, pocket knives, tape measures), automotive items (ice scrapers, parking discs, car phone holders), cosmetics & wellness (lip care, hand cream, soap, hairbrushes), travel & leisure (camping accessories, picnic sets, neck pillows, blankets), sports (fitness, bicycle accessories, yoga) and beach & sun (towels, fans, beach chairs, frisbees).
- Technik (Tech Accessories) Customizable tech promotional products including phone accessories (power banks, wireless chargers, charging cables, speakers, phone holders, headphones, phone cases), computer accessories (laptop bags, USB sticks, mousepads, USB hubs, mice, webcam covers), lamps (flashlights, table lamps), and watches (wristwatches, wall clocks, weather stations, alarm clocks).
- Bewusst Werben (Sustainable Promotional Products) Curated sustainable promotional merchandise including products made from natural materials (bamboo, cork, organic cotton, straw, wood), recycled materials, CO2-conscious options, B-Corp-certified, FSC-certified, OEKO-TEX-certified and Made-in-Germany items, plus seed packets — for B2B buyers prioritizing sustainability in their merchandise programs.
- Priority Werbeartikel (Premium Line) Premium line of high-quality branded merchandise including priority-positioned pens, gifts, cups, notebooks, bags, bottles, lanyards, umbrellas and textiles — tied to the 48-hour priority production service for time-sensitive campaigns.
- Ideenwelt (Ideas World — Themed Collections) Curated themed collections including seasonal merchandise (Weihnachtswerbeartikel: advent calendars, gift boxes, Christmas ornaments; Ostersüßigkeiten: Lindt/Milka bunnies, chocolate eggs; Valentinstag promotional gifts) and Giveaways & Streuartikel — low-cost promotional items distributed in large quantities for customer acquisition at events, festivals, seminars and conferences.
- Merch Shops Custom merchandise shop solution enabling businesses to set up their own branded e-commerce storefront for selling company merchandise to employees, fans or customers.
- Onboarding-Boxen (Employee Welcome Boxes) Customized welcome boxes for new employees containing branded merchandise and gifts — a turnkey employee onboarding merchandise solution for HR teams.
- Sonderanfertigungen (Custom Special Production) Custom manufacturing services for bespoke promotional products developed to customer specifications — covers consultation, design and production of unique items not available in the standard catalogue, including consulting for developing the custom product.
- Marktplatz (Marketplace) Online marketplace that connects buyers with third-party promotional product suppliers — extending available SKUs beyond allbranded's own inventory to give customers broader sourcing access.
- Merch Manager Management tool for organizing and tracking promotional merchandise orders and inventory across campaigns and recurring needs for B2B customers.
Quantifiable outcome
- Studies show promotional products are among the top 3 marketing tools for approximately 60% of surveyed companies
- +1 more outcomes
Companies that use Allbranded de
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Allbranded de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Allbranded de partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Allbranded de competitors and assessment
Company assessmentDirect peers
- Boundless (formerly Branders): Boundless is a US online B2B promotional products distributor focused on apparel, bags, drinkware and tech accessories with online decoration. Mirrors allbranded's model of online configuration and B2B delivery of branded merchandise.
- Discount Mugs: Discount Mugs is a large online US promotional products retailer offering customizable drinkware, bags, apparel and accessories. Competes in the same online B2B promotional merchandise category with a configurator-based ordering flow.
- Quality Logo Products: Quality Logo Products is a US-based online B2B promotional products retailer with a configurator and broad SKU catalog. Same e-commerce self-serve model, similar customer base of SMBs and mid-market buyers.
- 4imprint: 4imprint is one of the largest direct-to-business promotional products distributors in North America and the UK. It competes directly with allbranded in B2B online promotional merchandise, offering a configurator-driven self-service platform with a similarly broad catalog of branded items.
- PF Concept: PF Concept is one of Europe's largest promotional product distributors, headquartered in the Netherlands and serving resellers and corporate clients across multiple European countries. Most direct European competitor to allbranded in branded merchandise distribution.
- Crestline: Crestline is a North American promotional products company selling customizable branded merchandise to businesses via online configuration and dedicated account management. Directly comparable product range and customer profile to allbranded.
- XD Connects: XD Connects is a European-based supplier and distributor of promotional products including tech, drinkware and lifestyle items. Overlaps significantly with allbranded's Technik, Trinkflaschen, and Freizeit categories across European B2B customers.
- Hub Promotional Group: Hub Promotional Group is a US holding company aggregating multiple promotional products distributors and e-commerce brands (e.g., Discount Mugs). Comparable as a multi-brand promotional products platform operating in the same category.
Broad incumbents
- Polyconcept (PCNA): Polyconcept / PCNA is one of the largest global suppliers and distributors of promotional products, owning brands like Leed's, Bullet, and Trimark. A broad incumbent supplying many of the same product categories allbranded sells, but operating at scale across North America and globally.
Others
- SanMar: SanMar is the largest US wholesale distributor of imprintable apparel and accessories, supplying decorators and distributors rather than selling end-customized merchandise. Overlaps with allbranded's Taschen & Kleidung category and represents the apparel-side wholesale counterpart to allbranded's branded merchandising model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allbranded de social profiles
Digital presenceAllbranded de compliance and trust
Trust signalCompliance3 records
Allbranded de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allbranded de leadership team
Management profileNumber of profiles
Allbranded de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allbranded de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allbranded de
What does Allbranded de do?
Allbranded.de is a B2B e-commerce platform that sells over 50,000 customizable promotional products (Werbeartikel) and branded merchandise — pens, mugs, lanyards, umbrellas, drinkware, bags, apparel, tech accessories, food items and more — directly to businesses, organizations and associations. Customers configure products online with their logo, print position, color/Pantone values, receive a free digital print preview before production, and order in unit quantities with optional 48-hour priority production.
Is Allbranded de a public or private company?
Allbranded de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allbranded de founded?
Allbranded de was founded in 2011. It employs 11 to 50 people.
Where is Allbranded de based?
Allbranded de is headquartered in Hamburg, Germany, in the Europe region.
How does Allbranded de make money?
Three revenue lines are on record. Promotional Products Sales are the primary driver. The others are printing and Branding Services and custom/Special Production.
Who are Allbranded de's main competitors?
Direct peers on record are Boundless (formerly Branders), Discount Mugs, Quality Logo Products, 4imprint, PF Concept, Crestline, XD Connects and Hub Promotional Group. Polyconcept (PCNA) is listed as a broad incumbent. SanMar is listed as an others.
Does Allbranded de have an API?
No public API is recorded for Allbranded de.
What industry is Allbranded de in?
Allbranded de's product category is Promotional Products & Branded Merchandise. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 45942 and its SIC code is 5190.