What Physique Management does

Physique Management Company Limited is a UK-based, privately held sports healthcare distributor founded in 1998 and headquartered in Havant. The company sells a broad catalog of sports medicine, physiotherapy, rehabilitation, and therapy products through its e-commerce platform physique.co.uk, alongside inside-sales phone/email support and a Product Sourcing Service for hard-to-find items. Its portfolio spans 14+ categories including taping and strapping (Tiger Tapes, RockTape, Dynamic Tape), pitch-side first aid, trauma care, hot/cold therapy (Biofreeze, Normatec), supports and braces (Actimove, Compex Activ), therapy furniture, massage products, orthotics, electrotherapy (Compex, Chattanooga), and rehabilitation/exercise equipment (SKLZ, Keiser, FLEXVIT).

The business serves three primary customer segments: professional and semi-professional sports clubs and teams, medical and physiotherapy professionals, and individual sports enthusiasts/consumers. Its enterprise client base includes Premier League and English Football League clubs, Premiership Rugby teams, county cricket clubs, and national governing bodies (e.g., GB Hockey, England Netball, Team Scotland), used both as customers and as marketing assets via public testimonials. Pricing is unit-based with a 4-for-3 Mix & Match promotional program covering 450+ products; next-day UK delivery is available at £7.99 and international shipping covers Europe Zones 1 and 2 with quote-based options elsewhere.

The technology layer is a standard e-commerce distribution platform with no proprietary AI or software IP. The company is bootstrapped with no disclosed external funding, no acquisitions, and operates with 11-50 employees. Its competitive position rests on brand longevity, breadth of catalog across professional brands, willingness to source specialty items, and trust signals from elite sports organizations accumulated over 25+ years.

Name

Physique Management

Legal name

Physique Management Company Limited

Website

https://physique.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Physique Management is a UK-based e-commerce distributor of sports healthcare, physiotherapy, and rehabilitation products serving professional sports clubs, medical professionals, and individual sports enthusiasts since 1998.

Ownership category

akta.pro rank

Product category

Sports Healthcare Products

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Sports healthcare products
• Physiotherapy supplies
• Taping and strapping
• Sports injury treatment
• Rehabilitation equipment

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of sports healthcare products including taping supplies, supports and braces, first aid equipment, massage products, rehabilitation equipment, and therapy furniture through e-commerce and direct sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Physique Management manufactures and supplies a comprehensive range of sports healthcare, physiotherapy, rehabilitation, and therapy products through its e-commerce website and direct sales channels. The company sells taping and strapping supplies, supports and braces, pitch-side first aid and trauma care equipment, hot and cold therapy products, massage supplies, therapy furniture, orthotics, complementary therapy items, electrotherapy devices, and rehabilitation and exercise equipment to professional sports clubs, medical professionals, and individual sports enthusiasts in the UK and Europe.

Product overview

Physique Management is a UK-based sports healthcare products supplier established in 1998, operating an e-commerce platform offering a comprehensive range of products across 14+ categories. The portfolio includes Taping & Strapping products (Tiger Tapes, RockTape, Mueller, Dynamic Tape), Pitch Side First Aid and Trauma Care equipment, Hot & Cold Therapy (Biofreeze, Deep Heat, Normatec Recovery System), Treatment Essentials & PPE, Therapy Furniture, Massage products (Physique brand, Naqi, Biotone, Songbird, Thumper), Supports & Braces (Actimove, Compex Activ series), Orthotics & Footcare (Vasyli), Complementary Therapy, Sports Therapy Technologies/Electrotherapy (Compex, Chattanooga), Rehabilitation & Exercise equipment (SKLZ, Keiser, FLEXVIT), and Education materials. The company also runs a 4 for 3 Mix & Match promotional program across over 450 products. Products are sold primarily to medical professionals, elite sports teams, and sports enthusiasts through their e-commerce website, with a focus on supplying professional sports clubs and healthcare practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Taping & Strapping Sports tapes and strapping products for sports injury prevention and treatment, including Tiger Tapes, BSN Medical/Essity, Cohesive Tapes, Dynamic Tape, Elastic Adhesive Bandages (EAB), Fixation Tape, Kinesiology Tape, Line Out Tape, Mueller, RockTape, Tape Adhesives and Removers, Underwrap, Zinc Oxide Tape, and Tear Light EAB. Used by physiotherapists, sports therapists, and athletes for joint support and injury prevention.
• Pitch Side First Aid
• Trauma Care
• Hot & Cold Therapy
• Treatment Essentials & PPE
• Therapy Furniture
• Massage
• Supports & Braces
• Orthotics & Footcare
• Complementary Therapy
• Sports Therapy Technologies (Electrotherapy)
• Rehabilitation & Exercise
• Education
• Product Sourcing Service

Quantifiable outcome

• Trusted by elite sports teams including Premier League football clubs, professional rugby unions, county cricket clubs, and national governing bodies

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• North Coast Medical: North Coast Medical is a US-based distributor of rehabilitation, hand therapy, and clinical supplies serving therapists and clinics. Comparable to Physique in clinical rehab product categories but serving a different geographic core.
• Performance Health: Performance Health is a global distributor of physical therapy, rehabilitation, and sports medicine products (brands include TheraBand, Rolyan, Sammons Preston). A much larger incumbent in the same category as Physique, supplying clinics, hospitals, and sports teams worldwide.
• Enovis (DJO Global): Enovis (formerly DJO Global) manufactures and distributes orthopedic and sports medicine bracing, electrotherapy, and recovery products including Aircast, DonJoy, Chattanooga, and Compex. Physique resells several of its brands, making Enovis a key supply-side incumbent and partial channel competitor.
• BSN Medical / Essity: Essity (through BSN Medical) manufactures sports and medical tapes, braces, and wound care products (Leukoplast, Leukotape, Actimove). Physique distributes these brands; Essity's healthcare division is a key supplier and a competitor at the manufacturer-distributor interface.

Emerging players

• RockTape: RockTape manufactures kinesiology tape and recovery products for sports and clinical use. Physique is a UK distributor; RockTape's growing direct D2C presence represents both a channel partnership and a competitive threat in tapes and taping accessories.
• Hyperice: Hyperice is a US-based recovery technology brand (percussive therapy, NormaTec, vibration) selling direct-to-consumer and to elite sports teams. Overlaps Physique's recovery/hot-cold category with a digitally native, brand-led model that competes for both consumer and elite-sports demand.

Direct peers

• Vivomed: Vivomed is a UK-based distributor of sports medicine, physiotherapy, first aid, and rehabilitation products serving professional sports clubs and medical professionals. Directly comparable to Physique in product mix, customer base, and channel (e-commerce + B2B inside sales).
• Medi UK: Medi UK distributes medical compression, bracing, and orthopedic supports to clinicians, hospitals, and sports teams across the UK. Directly comparable to Physique in supports/braces and orthotics categories, with a stronger medical-channel focus.

Others

• Mueller Sports Medicine: Mueller Sports Medicine manufactures sports taping, bracing, and recovery products that Physique distributes. Mueller is a principal supplier brand and operates direct-to-consumer channels that overlap Physique's reseller offering.

Regional players

• Huntleigh Healthcare: Huntleigh (a Getinge group brand) manufactures and distributes physiotherapy and electrotherapy equipment (ultrasound, TENS, dopplers) primarily across the UK and Europe. Comparable to Physique's Sports Therapy Technologies/Electrotherapy category from a manufacturer side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PhysiqueMgmt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physique Management